Adidas is a global sportswear and lifestyle brand known for producing athletic shoes, apparel, and accessories. Founded in 1949 by Adolf "Adi" Dassler in Germany, Adidas has grown to become one of the largest and most recognized sports brands in the world, competing alongside brands like Nike and Puma. The company’s brand identity is deeply tied to innovation in sports performance, style, and sustainability.
Who is their audience?
Athletes and fitness people, young and active consumers, fashion conscious consumers
What challenge are they helping their audience to overcome? How are they doing it?
Performance and comfort in sports using technologies like "boost" or "primeknit" for athletes to reach the best results possible.
Sustainability aiming to provide shoes 100% recyclable in the future.
Fashion and lifestyles wearing celebrities, designers and streetwear brands.
What challenges are they helping their audience to overcome? How are they doing it? They are working on beauty lines. They convince women of the importance of skin care products to help them solve their skin problems and look more natural and beautiful without makeup.
Badman Wears targets the young and adults who value classic streetwear, self-expression, and timeless designs. The audience includes streetwear enthusiasts, unisex fashion fans, and individuals inspired by urban culture, music, and art.
What challenge are they helping their audience to overcome? How are they doing it?
Badman Wears helps its audience express individuality, access quality streetwear, embrace gender-neutral fashion, and connect with street culture. They achieve this through timeless designs, durable quality, inclusivity, and community-driven branding.
What challenge are they helping their audience to overcome? How are they doing it? They are helping their audience overcome the uncomfortablness of wearing a bra by designing functional clothes with built in bras.
RESERVED is a fast-fashion brand similar to Zara, H&M, and Mango. Their audience demographics fall between 18 and 35 years old, they are trying to cater to the audience with their European-style clothing at moderate prices that bridge the gap between low-cost fashion and premium brands. The challenge they are trying to overcome is to build a loyal consumer base audience for a long-term perspective.
Nestlé is a brand that focuses on infants to seniors which help them by providing good nutrition. They help in enhancing the quality of life and contributing to healthier future by creating products that provide both taste and nutrition to diverse customers across the globe.
UJ-VIRTUAL is a virtual assistant brand that helps busy professionals and small business owners in managing their day-to-day activities creating more time for their clients to focus on scaling their business. This mission is achieved using their strong foundation in administrative support, organizational skills and lots of digital tools to manage their clients time and activities.
The main audience of the this brand is the athletes and the people who are aware of physical exercise.
Nike challenges are to help peopleand overcome their own limitation and achive their athletes goal. They are doing it with various marketing and campains. By helping the athletes to achive their goal and their marketing campaigns feature inspiring stories of athletes who have overcome challenges to achieve their dreams.
"Automation is not about replacing people. It's about replacing tasks." - Stewart Butterfield.
WirySolutions is an "Electronics" product company based on Robotics & IoT.
In this rapidly changing world, there is a massive need for making things easier and also there's an uprising in the Automation Industry with the use of AI.
In this flow of need, an electronics undergrad student [Character] saw it as an opportunity to apply his knowledge to make a change.
With an easy design and in an affordable price, he managed to invent his first product— an Automatic Lawn Mower.
This invention as his first product is a new element towards automating things and add convenience, comfort and the peace of mind to everyday peoples' lives by maintaining their lawns automatically!
Elaboration of Storytelling Framework in Action:
WirySolutions [Brand] is an "Electronics" product company based on Robotics & IoT.
In this rapidly changing world, there is a massive need for making things easier [Conflict] and also there's an uprising in the Automation Industry with the use of AI.
In this flow of need, an electronics undergrad student saw it as an opportunity to apply his knowledge to make a change.
With an easy design and in an affordable price, he managed to invent his first product— an Automatic Lawn Mower.
This invention as his first product is a new element towards automating things and add convenience, comfort and the peace of mind to everyday peoples' [Audience] lives by maintaining their lawns automatically! [Resolution/How the company is helping its audience overcome their challenges.]
Snitch is a clothing brand which sells it's wide variety of clothing for every gender online and offline, they have their physical stores majorly in Karnataka . Their target audience are the people who are in a constant shift towards the trending and dynamic fashion now a days they have been focusing on classy and trending Gurkha pants with subtle designes and skin firendly fabric they are all set to break the indian market with their versatile and trending stuff . The strategy i would suggest them is they should focus more on two strategies first is video marketing and influencer markerting both these strategies are well aligned towards the dynamic enviroment of the market, they even provide an applealing approach to the potential customers.
Mr. Price is a South African retail brand known for offering affordable, trendy fashion, home goods, and sportswear. With a strong presence both in stores and online, The brand's revolves around making style accessible without compromising quality. Mr. Price primarily targets middle-income consumers who seek affordable, stylish, and practical products. including both men and women of various age groups, The primary challenge Mr. Price addresses is the high cost of fashion as many people are often forced to choose between affordability and quality, it bridges this gap by offering products that are both trendy and affordable using cost-effective production methods, and offering regular sales promotions to offer fashion at an affordable price point, and ensuring convenience.
Who is their audience? Everlane caters to environmentally conscious consumers who oppose fast fashion and seek assurance that their clothing purchases do not contribute to unethical manufacturing practices or harmful environmental impacts.
What challenge are they helping their audience overcome? How are they doing it? Everlane addresses the challenge of consumers being unaware of the adverse effects their spending might have by embracing radical transparency. They provide detailed information about their manufacturing process, including the specific factories where items are produced. Customers can even look up these factories to conduct their own research. Additionally, Everlane offers a clear breakdown of costs, covering materials, labor, shipping, and profit margins. This level of openness not only demonstrates accountability but also helps consumers understand exactly how Everlane determines its pricing.
Palmeiras is a globally recognized Brazilian football club founded in 1914. Known as “Verdão" or "Porco". Palmeiras is not just a sports team but a cultural icon, representing passion, resilience, and unity. It Brazil’s most successful football club, with a history of championships in fact the biggest champion of Brazil.
Who is their audience?
Palmeiras’ audience includes a wide array of passionate fans:
• Local supporters in São Paulo and across Brazil who cherish the club’s heritage and success.
• International football enthusiasts who admire the club’s legacy and iconic players.
• Younger fans inspired by the club’s modern achievements and social media presence.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge Palmeiras helps their audience overcome is the need for a sense of identity, belonging, and pride in football excellence. In a country where football is deeply intertwined with culture, Palmeiras delivers by: Fostering a Winning Spirit, competing consistently at the highest levels, winning titles like the Libertadores and Brasileirão, giving fans pride in their team.
Palmeiras also helps building a community through initiatives like fan clubs (torcidas organizadas) and community outreach programs, Palmeiras unites people across social and economic backgrounds.
By investing in state-of-the-art facilities like the Allianz Parque and leveraging digital platforms, Palmeiras keeps fans engaged globally, ensuring the brand stays relevant.
Palmeiras’ story is one of triumph, connection, and evolution, proving that it is more than just a football club and more than a brand, it is a movement that brings people together.
Audience: People who love comfy clothes, exercise lovers, people who value fashion, affluent customers, customers who value quality and customer service.
What challenges are they helping their audience to overcome?
Finding long-lasting, good-quality workout gear.
community-driven shopping experience that doesn't exist elsewhere.
How are they doing it?
Employing passionate people to work in their stores and training them on the company DNA.
making high-quality clothes that last a long time.
will replace any faulty clothes, even years later.
Audience: Zara’s customers are trend-savvy individuals who want stylish, affordable clothing without waiting for the next big thing.
Challenge: Fashion trends move fast, and traditional retailers often can't keep up. Zara solves this by bringing the latest styles to stores in weeks instead of months.
How They’re Solving It: Zara uses real-time customer feedback and designs collections quickly, delivering fresh stock to stores regularly. Their limited-stock approach creates excitement and urgency, making customers feel like they’re always getting something exclusive.
Conclusion: Zara makes fashion accessible, fast, and exciting, giving people the thrill of staying on-trend without breaking the bank.
The challenge they're helping their audience to overcome + how they're doing it: Dr. Bronner's aims to upend socially and environmentally unsustainable production practices and to combat global warming. They serve as a guiding business structure and production line (and the top certified B Corporation) to demonstrate that clean and simple products can be effective, attainable, and healthy for our bodies, our homes, our communities, and our planet as a whole. By producing home and body-care products that have up to dozens of uses per product, Dr. Bronner's helps consumers reduce their carbon footprint through the use of clean products, reduction of packaging consumption and landfill disposal, and builds community and inspiriation through their branded mission of "All-One!" social unity and responsibility.
launched the iPhone, a device unlike anything seen before, with a strong dominance since 2007 in the technology world.
Phone users, mostly Tech-Savvy Individuals, Design Enthusiasts with Creative professionals, and business communities.
Apple's dominancy with its iPhone device shows their understands the need of the broader audience at a time when "Blackberry was focusing on corporate users, and enhancing security features for business-centric consumers.
The iPhone strategy was a forward-thinking vision by shifting from the business-centric to consumer-focused smartphones and acted decisively to lead this change.
The iPhone touchscreen revolution replaces the leading brand's physical keyboards, this moves simplified interaction and appeals to a broader audience.
Unlike the leading brands before the dominance of the iPhone, they introduced an Ecosystem App Store in 2008 which was a new frontier for developers and customers, making the iPhone an all-in-one device for productivity, entertainment, and more.
in conclusion, APPLE BRAND went all out with an aggressive marketing campaign highlighting the versatility of its products, showcasing a clear advantage over its competitors and their limited features.
2. Who is their audience: International freelancers - encompassing writers, videographers, marketers, developers, and many more.
3. What challenge are they helping their audience to overcome? How are they doing it?:
It's no secret that getting a job in today's world is difficult, particularly in competitive fields- one of the most common reasons being; lack of access to clients.
Upwork poses as a marketplace for talented individuals to market their products and services to thousands of potential and qualified leads in multiple countries.
The platform creates an avenue for individuals or agencies to bid for jobs, work with global companies, and position themselves as industry-leaders through positive feedbacks, score ratings, portfolio management, and many more.
Upwork has empowered more than 10 million freelancers in securing paying-jobs within and outside their locality.
The company was founded in 2015 when Bianca Padilla's grandmother fell and broke her hip. Bianca and her mom needed to care for her grandma while she recovered, but they'd never served as family caregivers before. They didn't know what supplies they would need, where to find them, or how to get basic caregiver information.
Bianca created Carewell to provide a one-stop destination for family caregivers and parents. The company sells home healthcare products online and provides a well-researched caregiver-centric educational library with hundreds of articles, shopping guides, and product features that help educate family caregivers and make the experience of caregiving less scary.
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