Brand: Monobank Audience: young people (18-45y.o) who value the opportunity to interact with the bank online, solve problems without waiting in line.
Monobank App is a progressive tool of personal banking which provides a variety of services, including opening new cards and bank accounts, free money transfers, paying utility bills and gives an ability to choose cash-back options, control all financial operations and receive fast and professional customer service in one mobile app. So our customers will never have to go to a bank branch and wait in line again.
challenges they're helping overcome: Live tinted makes their products in a variety of different shades which caters to diverse groups of people and their skin tone and shades, the challenge they're helping their buyer personas navigate is offering them multiple options based on their complexion, live tinted is being inclusive and multiple shade friendly!
Who is their audience? Individuals who experience high levels of stress throughout their day and their lives. This could be stress accumulated through school/college/work/personal relationships/mental health problems/accidents etc.
What challenges are they helping their audience to overcome? Headspace is a mindfulness and meditation app designed to cater and navigate individuals through the stresses of everyday life by helping to manage anxiety & stress. In an ever increasingly fast-paced environment that is the world today, the prevalence of individuals suffering from stress-related issues such as insomnia, burnout & inability to concentrate is increasing every day.
How are they addressing this problem? The Headspace app provides assisted/tutorials in meditation practices and mindfulness exercises. Headspace encourages its users to develop and practice healthier coping strategies and build emotional resilience. This contributes to a better overall wellbeing. The app also features tutorials in exercises, sleep aids and themed meditations.
Audience: People who want a good experince while working out
Challenge: To move. To lift. To sweat.
EOS Fitness is about creating a safe place to work out and they want to challenge you to "run a little longer, add a little more weight, and challenge yourself in a new class". EOS has equipment, weights, sauna, pool, and a recovery room and much more to ensure there is maximum comfort when you are a member of EOS Fitness.
This feature doesn't work correctly in Safari. I'm not sure what this section has to do with the training. It's not clear why learners have to jump into a discussion group while learning. From the training, I believed I would be building my story not haveing other people vote on it. Also feels insecure----publicly posting a brand b4 it launches is not the best idea. Hubspot should make their training clearer. I wish I could work for the company to help them create a better system.
One of my favorite brands is Nike. Let's dive into their story:
Who is the brand? Nike, Inc. is a multinational corporation known for its athletic footwear, apparel, equipment, and accessories. Established in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, it officially became Nike, Inc. in 1971. Over the decades, Nike has grown into one of the world's most recognizable and influential brands in sports and lifestyle.
Who is their audience? Nike's audience spans across various demographics, but its core audience consists of athletes, sports enthusiasts, and individuals passionate about an active lifestyle. From professional athletes to everyday fitness enthusiasts, Nike aims to inspire and empower people to push their limits and achieve their goals through sport and physical activity.
What challenge are they helping their audience to overcome? How are they doing it? Nike helps its audience overcome various challenges related to sports performance, fitness, and self-expression. One of the primary challenges they address is the barrier to achieving athletic excellence or personal fitness goals. Nike does this by providing high-quality athletic gear, innovative footwear, and performance-enhancing apparel designed to optimize performance, enhance comfort, and reduce injury risks.
Moreover, Nike tackles broader societal challenges such as promoting inclusivity, diversity, and sustainability. Through its marketing campaigns, collaborations, and initiatives, Nike strives to create a sense of belonging and empowerment for all individuals, regardless of their background or abilities.
Overall, Nike's approach to overcoming challenges involves innovation, inspiration, and inclusivity. They constantly push boundaries in product design, technology, and marketing to motivate their audience to unleash their full potential and pursue their passions with confidence.
They are helping their audience find the right books for them and have the bookstore experience that people want. They do this by creating a cozy bookstore atmosphere and having enticing book selections that is curated so that people can find great book recommendations.
It’s a Handcrafted donuts & baked goods brand that has gained a lot of popularity in Egypt since 2023 through Tiktok and Instagram.
Fatima, the brand's founder and chef, discovered her love for donuts and baking at the age of fourteen. After working at some of the most famous donut brands, she decided to start her own donut business in Egypt. Embracing her creativity, Fatima creates donuts with unexpected flavors and shares her donut-making journey with her audience through TikTok and Instagram videos.
- Who is their audience?
Dessert/Donut Lovers all over Egypt
- What challenge are they helping their audience to overcome? How are they doing it?
Fatima found that most local donut brands offered limited quality, limited flavor options, and small donut sizes, which meant that donut lovers had to settle for the available options. Therefore, Fati's came in and changed the game, providing dessert and donut enthusiasts with bigger-sized donuts and unique and crazy flavor mixes that they could not find elsewhere.
Audience: User who choose to pay higher for products that provide them with an incredible user experience.
Challenge: Through inovation and the creation of new products that people didn't know they needed. Currently, Apple last bet is the Vision Pro Glasses, however the product haven't had as much selling as it was expected. Threfore, Apple is working on getting it lighter and more atractive to their audience.
Brand: Nike Audience: Athletes, Young and old people who are interested in sports in all its shapes Challenge that are they helping the audience to overcome and how are they doing it: Nike as a brand helps anyone that's playing or training in all sports from Football, Tennis, Basketball to even Running, Swimming and Working out to find the right equipment and tools to conduct it both safely and efficiently.
Nike does this by providing all sorts of sportswear,tennis raquets, shoes... that are specifically made to assist in avoiding injuries and achieving the set goal, by carefully studying and producing sports products that are innovative in providing comfort as well as efficiency and consistency to their customers.
Challenge: In conducting a literature review, researchers often face multiple challenges that can compromise effectiveness and efficiency: Limited access to full-text articles due to paywalls, Time constraints that limit the depth of the review, Risk of bias affecting the selection and interpretation of studies, Scope creep causing the review to become unfocused, Difficulties in synthesizing diverse findings into a coherent narrative, Challenge of keeping the review current with ongoing research, and Navigating methodological complexities to assess study quality
Resolution: Tackling these hurdles is key to a literature review that's thorough, unbiased, and current, truly capturing the latest insights in your area of study. When you team up with me, through my Five-Phase Design, you're setting your research on firm ground, ensuring it adds real value. Five-Phase Design: Search String Generation, Title and Abstract Screening, Full Text Review, Mapping to Key Questions, and “Cited-by” Searches (in order to locate all additional publications that cite the article of interest)
Audience: CEOs and decision makers of different industries
Challenges and Resolution: Botgo started off as a mere chatbot with varuous templates. The customers were limited so to attract a bigger lot, the developers transformed it into a process automation solution.
Audience: Bakery lovers in the United Kingdom, who love high-quality baked goods.
Challenges and Resolution: The bakery's overall tone and visuals reveal that the target audience is dwindling due to competition; lesser brands offer bakery goods at much lower cost compared to Hummingbird. They are overcomming this challenge by promoting their USP, which is the quality of ingredients, and selling classic deserts.
what challenges are they helping their audience to overcome? how are they doing it?
Yaya is a milkshake brand started in the UK by an Egyptian British guy called Yaya
Yaya saw that there was a shortage in the milkshake market people were treating the milkshake as a side product but he saw that there was a huge potential for the Milkshake to be an essential product so he opened his first Milkshake store in London, he sold on the 1st 6 months 40k milkshakes with a revenue 3.5M and net profit 50% and he opened branches in Egypt and his companies globally making 35M revenue one of the main reasons behind Yaya milkshakes that Yaya want to spread joy and happiness all around so he is not selling a regular milkshake No! he is selling joy and happiness, he is selling the good mode during the customer journey on Yaya's stores
Audience: Students (prospective and current, Parents, Industry Leaders
Challenge: University education can be expensive and time-consuming. MTECH provides affordable education and hands-on training so that students graduate with experience and industry-focused skills.
Challenge: In conducting a literature review, researchers often face multiple challenges that can compromise effectiveness and efficiency: Limited access to full-text articles due to paywalls, Time constraints that limit the depth of the review, Risk of bias affecting the selection and interpretation of studies, Scope creep causing the review to become unfocused, Difficulties in synthesizing diverse findings into a coherent narrative, Challenge of keeping the review current with ongoing research, and Navigating methodological complexities to assess study quality
Resolution: Tackling these hurdles is key to a literature review that's thorough, unbiased, and current, truly capturing the latest insights in your area of study. When you team up with me, through my Five-Phase Design, you're setting your research on firm ground, ensuring it adds real value. Five-Phase Design: Search String Generation, Title and Abstract Screening, Full Text Review, Mapping to Key Questions, and “Cited-by” Searches (in order to locate all additional publications that cite the article of interest)
Brand: Kotobee Target Audience: Trainers and educators
Challenge: Traditional textbooks can be pretty boring for learners of all ages. But what if you find a way to keep them informative while also adding fun and keeping the readers engaged? Solution: Kotobee offers a free interactive ebook creator that teachers and authors can use to create outstanding learning materials.
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? Ananas
Who is their audience? young people such as student ,undergradute
What challenge are they helping their audience to overcome? How are they doing it? they helping their audience to overcome challenges by selling pair of shoe with low price but have quality suitable for student
