Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

3,464 Replies 3,464
EddiRicchiari
Member

Storytelling framework in action

Who is the brand?

Notion

 

Who is their audience?

People who want to organise their life digitally and who like customisation.

 

What challenge are they helping their audience to overcome? How are they doing it?

All other planning and note taking platforms are very limited in their customization. Therefore, you are stuck in their templates. Notion gives you the freedom and the tools to create your personalised digital planner. 

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SammyE14
Member

Storytelling framework in action

cool 

 

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TLương7
Member

Storytelling framework in action

Who is the brand?

Nike

Who is there audience?

People who are interested in fashion, people who play sports and want to wear sports clothing and accessories when exercising.

What challenge are they helpping their audience to overcome? How are they doing it?

Helping their customers feel more confident when moving, protecting the body brings comfort but also fashion. Nike meets many needs for customers: cheap, simple but very beautiful, ensuring fashion, used for many purposes from exercise to going out.

 



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NDCao
Member

Storytelling framework in action

                                                                                     Practice

Who is the brand?

       Brand: Shopee

Who is their audience?

      Audience: Millennials and Gen Z who have high demands for online shopping and spend a lot of time using social media sites like Facebook, Instagram and Tik Tok.

What challenge are they helping their audience to overcome?

      Challenge: Provide customers with the best online shopping experience including diverse payment methods, strong operation system and a secure platform for both buyers and sellers.

How are they doing it?

      Resolution: Shopee creates user-friendly platforms that make it simple for consumers to acquire a variety of goods and items at affordable prices. They also provide their customers and members with a number of exclusive offers . In addition, payment methods are made simpler to meet the needs of their target audience.

 

 

 

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CMcCluskey-Hu
Member

Storytelling framework in action

Who is the brand?

ON THAT **bleep**

 

Who is their audience?

Anyone who wears male boxers

 

What challenge are they helping their audience to overcome? How are they doing it?

ON THAT **bleep** seen that they was a need for boxers that fit perfectly in all areas and remained comfortable all day with out loosing their neat fit, while aslo looking stylish.

ON THAT **bleep** provide unique boxer shorts every month to its members, aimed at both adults and children. they provide unique designs every month and even pair their boxers with socks. They provide boxer shorts that are comfortable and made from quality materials. The waiste band and main part of the boxers dont sag or lose their integrety through the day and through wear.

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LFlorez8
Member

Storytelling framework in action

  • Who is the brand?

Hotel Hacienda Los Mortiños 

  • Who is their audience?

Travelers enthusiasts who love nature

  • What challenges are they helping their audience to overcome? How are they doing it?

Providing affordable stay options in Cotopaxi, Ecuador for people that want to be exposed to nature and volcanoes. They are creating content like videos showcasing the landscapes and services they offer.

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redbarron11
Member

Storytelling framework in action

  • Who is the brand?
    • Duolingo
  • Who is their audience?
    • People who want to learn, understand, or become conversational in a new language.
  • What challenge are they helping their audience to overcome? How are they doing it?
    • Gamifying the language learning experience by introducing it to a platform they interact with every day. Making the barrier to entry for language comprehension lower and giving more people access to new cultures and regions of the world through language.
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HagarM98
Member

Storytelling framework in action

brand: Oudies

audience: all ages and genders

challenge: Make hoodies at affordable prices in 21 days.

It all started when an influencer called Ouda started a series of videos on TikTok interviewing local brand owners. Ouda started asking questions like are local brands expensive? are we overreacting? then came a comment that started it all, to do his own brand of hoodies. Ouda took the challenge and decided to do his own brand of hoodies "Oudies"  in 21 days at affordable prices for all ages and genders. Ouda helped create the designs and got people to invest in his own brand.  Ouda not only created his own brand in 21 days, but he also became an inspiration to his own peers. Ouda proved that if you put your mind to something and worked hard for it, it will eventually work out for you. 

 

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Marikaa
Member

Storytelling framework in action

Brand: Guhary ( Fine Jewelry Store)

Audience: All age and gender

Challange: Get the jewelry for people of all incomes. Jewelry which has no age, gender and boundary. 

Resolution: Guhary provides the fine jewelry for all kind of taste, personality with no gender. The brand has worldwide shipping and it is standing out as a tolerant, humane, inspiring and supportive persona. Guhary has the products for people of all incomes and you will find expensive products as well as low and medium priced jewelry in the store.

 

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OloriOghale
Member

Storytelling framework in action

Brand: Transformational parenteen Network

Audience: Families (Parents and their kids)

Resolution: There is now a huge gap between old-school parenting and modern-day parenting styles. Taking into account the digital advancement of this age, emotional intelligence, faith, and the growing intelligence of children with their personality type, Transformational parenteen helps parents better understand their children and build the children into responsible citizens. Through active and hands-on bootcamps, training sessions, coaching, mentoring, TV and radio shows, and more, knowledge, exposure and skills enhance the family.

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Hanaya
Member

Storytelling framework in action

Brand: Monzo neobank

Audience: 18-34 UK citizens who utilize banking services 

 

Resolution: With Monzo, users can open a full UK bank account that helps them manage their finances, track their spending, and start their saving all in one place. They head in the direction of "Banking made easy," which stands for the bank's core value and ongoing mission. For anybody looking for comfort in their daily life, Monzo provides a friendly, trendy and easy access solution to obtain banking services. Moreover, this online bank is changing the audience's stereotype of complicated banking procedures.

 

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MRifat
Member

Storytelling framework in action

Brand:  Tata Motors 

 

Audience:Automobile Buyers 

 

Resolution: Tata Motors is a leading manufacturer of passenger cars, commercial vehicles, and buses in India, and also exports a wide range of vehicles to over 175 countries worldwide. With a strong focus on affordability and innovation, the company is committed to bringing the latest technology and design to customers on a budget. 

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BKimathi3
Member

Storytelling framework in action

Brand: Faulu Bank

Audience: Kenyans

Resolution:

The bank's vision is to be its customers’ most trusted lifetime partner, passionate about helping them achieve their financial goals. And, by assisting generations to accomplish those goals, help build the economic prosperity of the societies, businesses, and shareholders we engage with.

The bank offers customers a full array of financial services that include Banking, Investment, Savings, and Insurance with special reference to Community, Retail, MSME, Institutional Banking segments, and Bancassurance.

 

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Anandan
Member

Storytelling framework in action

Brand: Xiaomi
Audience: Youngsters with a 20k budget
Resolution: People have their mindset to buy top brands of mobile phones but their budget is limited.
Xiaomi provides a wide range of smartphones at reasonable prices yet with long-lasting quality. It attracts most of the youngsters to go beyond 20k and customers rely on their trust.
Strategy: Flash sales, rewards points, fan events.

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SauravSharma
Member

Storytelling framework in action

My favorite brand is Adidas and their primary audience is sports people.

Through charitable contributions, volunteering, & knowledge sharing, the company works hand-in-hand with local organizations to bring our purpose to life. Also, Adidas is involved in reducing plastic in the areas they are present.

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LStephenson24
Member

Storytelling framework in action

Glossier is a makeup and skincare brand that values your skin and realizes makeup can be bad for it. They strive to create makeup and skincare that is cruelty-free, better for your skin, and overall causes less harm. Glossier directs its products toward Gen-z and Millenials. Glossier wants to make makeup routines simple and lighter on the skin. Their goal with skincare routines is to help keep skin in check and get rid of acne problems. they execute their goals by having experts in their stores to help you find the products for yourself. They have created different themed stores around the US to get people to visit. Just by the look of the store and the packaging of the products have drawn people into them and created lifelong customers. 

Fums-Otoms
Member

Storytelling framework in action

Quick Planner is a digital planning tool that helps you pen down your goals and visualize your thoughts, which is great for millennials and Gen Z. What's different about this planner is its Achievement section which helps you note your progress so far without any pressure. Quick planners are helping young ones achieve their goals with a clear-cut roadmap.

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BWojnar
Member

Storytelling framework in action

One of my favorite brands is Apple.  Their audience is people aged 18 to 45.  They are helping people enrich their daily lives.  They are doing it by developing new products while also continually improving on those already created products.

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ARovderová
Member

Storytelling framework in action

1. APPLE 

2. people aged 18 to 45

3. Provide different products from those of the competing brands 

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RCatigday
Participant

Storytelling framework in action

Brilliant Skin Essentials is one of the skin and beauty products that covers the needs and wants of those wh wants t be beautiful and have a white and fair skin. The audience is those young adult and those moms who wants to have a white skin and porcelain face. The brand provides an effective regimen and a good quality of the skin cares for those who wants beautiful skin. 

 

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