Brand: Glossier Audience: Young adults, mostly women (18–30), who value minimalist beauty authenticity, and skincare-first makeup.
Conflict: Their audience felt disconnected from traditional beauty brands that promoted unrealistic beauty standards and overproduced advertising. They wanted products that were simple, effective, and reflected real people, not just models.
Resolution: Glossier built a brand rooted in community. They created products based on feedback from their audience, used real users as models, and made storytelling the core of their marketing—sharing personal skincare journeys, everyday routines, and celebrating natural beauty. By doing this, they positioned themselves as a brand that understands and empowers.
In 1966, in a small shop in Anaheim, California, the Van Doren brothers started something unexpected.
They weren’t chasing trends—they were building shoes tough enough for skaters, and cool enough for anyone bold enough to wear them.
What began as a local favorite quickly turned into a cultural movement.
The iconic #44 deck shoe (now known as the Authentic) became the signature look for skateboarders, rebels, artists, and anyone who didn’t fit the mold.
But Vans was never just about shoes. It was about self-expression.
About creating your own path, painting your own pair, and riding your own wave—whether it’s on a board, a stage, or just through life.
From the griptape to the runway, from local skateparks to global fashion scenes, Vans stayed real—never following hype, always following heart.
Because Vans doesn’t just walk with you.
It tells the world who you are—without saying a word.
Five Roses tea is the best-loved tea in South Africa. Five Roses functions as a high-quality and dependable reward from the strains and stresses of life just for YOU. This is evident in the brand name where the luxury of "roses" is paired with the dependable "five." YOU aren't getting four roses or six roses, but it's five every time. It is the same flavourful tea every time and where life may let you down, five roses never will. Every box of tea states "Superior quality tea since 1909" and the quality and YOUR central role is emphasised by the slogan "Nobody makes better tea than YOU and Five Roses."
Founded by the influencer turned entreprenuer Huda kattan is a globally loved beauty brand that channels boldness,diversity and self expression .It connects with millenials and gen Z who view makeup as a form of identity and creativity .
In a world of narrow beauty standards ,Huda beauty redefines the norm by empowering every individual to express their own definition of beauty with confidence by offering inclusive products .
The challenge being face in the ad is exhaustion during the school day and sleepinessm. Moreover, Coca-cola helps it's audience face this issue by having the product to get instantly rejuvenated, and this is also reaffrimed by the slogan shown in the ad, "Real Magic".
We did it is a foundation started by shree krishna seelam, focusing on mental health challenges and works to resolve them to build a mentally healthy society.
Their audience is each and every person who is suffering from mental illness or wants to help those in need of support.
They are helping the audience to overcome their mental illness and fight for themselves, they are trying to make the society a better place by mandating mental health education from a very young age so that no one suffers from mental illness and take a step they shouldn't.
They also provide a platform to people who wants to work for mental health and to make the society a better place to live in.
Audience: fashion-conscious vegans and those interested in ethical fashion/living
Challenge: Shopping with a conscious! Offering fashionable clothing that doesn't harm animals or the environment and gives back. They don't use animals products, don't test on animals, and they donate 10% of proceeds to vegan organizations to promote animal welfare.
helping women in small ways to be confident in their own body as in losing weight, hair growth, etc. This will help women br happy that they have a safe spot to lose weight, keep it off and having someone to confide in through the process.
The average woman who doesn't always love the way that she looks in her clothes
This brand is helping women overcome their insecurities, I have been to many weddings and participated in live theatre since I was a child. One thing always gets brought up in both situations, not loving the way you look in the outfit that you are wearing. Spanx saw this insecurity and developed a product that would help women achieve their desired look by having a layer of compression to cover areas that we women to hide at all costs. They use real women, including their founder and CEO to talk about why it was an important product especially in it's development and they show women that it's okay to not be okay, because everyone struggles with their body image from time to time, and it's not a problem that can help in five seconds, but now women have an extra layer of armor protecting them from society's judging eyes, their shapewear.
The brand I'll use here is one that I've worked for in the past - Desktop Metal, a manufacturer of metal 3D printing systems located outside Boston.
Their audience was (and is) companies that rely on traditional metal manufacturing techniques, like metal injection molding, machining and casting, to create everything from consumer products to injection molds.
The challenge they sought to help customers overcome was two-fold - time and cost. Traditional process like MIM and machining are costly and time consuming. Trying to make parts, whether a prototype for a new product or a mold that will be used to produce thousands of plastic parts, can easily cost tens or even hundreds of thousands of dollars and may take months.
With metal 3D printing, however, those challenges disappear. Parts can be produced in just days, allowing for faster iteration on designs and improved products, reduced go to market times and (potentially) faster production In addition, because it eliminates complex manufacturing steps, 3D printing can dramatically reduce part costs and more competitive market pricing.
helping lower class family to own a car within their budget and used to commute for their daily needs in any season like upper class family. they produced the story as a student get wet by rain, at that time a car passes nearby him, it caught his attention by its unique look, size, feeling it will affordable on its look, the nano car resonates with the student at that moment as very relevant. the story resonates with those who have same in their life.
Their audience is underserved customers who have limited access to affordable medication and primary healthcare services.
The challenge is making medication and primary healthcare available and affordable. They are solving this problem buy purchasing generic medication in bulk directly from manufacturers and supplying local pharmacies with an extended credit line or SOR policy to make the medication accessibly and affordable.
FreelanceHub by Urwa is a platform that providess a range of freelancing services to both companies and indiviuals. These services include graphic design, Wordpress Development, Digital Marketing, and content marketing
Audience: Businesses owners, Startups, Entrepreneurs, Agencies, International Clients
Conflict: Workplace Conflict, Interest Based Conflict, Cultural Conflict
Resolution: Communication, Active Listening, Empathy, Setting clear boundaries, Taking Responsibility
Brand: On-Demand subscribrption TV (I've been prohibited from naming the actual brand name)
Audience: Pretty much anyone who loves watching great stories. Whether it's gen z watching sci-fi or baby boomers watching crime dramas. On demand streaming speaks to a global audience with different tastes and moods.
Challenge: People were tired of rigid TV schedules, limited options and never being able to find something they actually wanted to watch. On demand streaming changed all that. They gave people control over what to watch, when to watch it, and how to discover new favourites. With smart recommendations, no ads and loads of original content, they’ve made watching TV feel effortless and personal.
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