Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[ADidevadas]

1. Bata shoes

2. Through its wide range and collection, Bata is ready to fulfill any footwear need of the users.

3. Those who want a luxury shoes can fulfill their needs. If a low-class, low-income person just needs a shoe to cover their feet, Bata provides a solution for them too.

[ashleyfromWEC]

I absolutely love the "Put a Cup in It" brand (https://www.youtube.com/@PutACupInIt).

It's a totally niche topic, and I love it; they go all in (pun accidentally typed, then laughed about, then left because... I mean, when it's good, it's good 😂) on the topic of menstrual cups/menstrual discs with an informative, relatable, smart and interesting voice and vibe. 

Each video, they explore a different cup/disc-related topic, and they have awesome visual aids to really drive home where and how insertion should go for the best outcome. I've come back to them numerous times in my own cup/disc journey, and I can always count on them to deliver the content I'm looking for—and teach me something in the process! 

[mgrego]

Who is the brand? 

Pismo (the company I work at) 

Who is their audience? 

Bank and fintech company executives. 

What challenges are they helping their audience to overcome?  

Financial service firms need a reliable technological platform to manage accounts, issue cards, and process payments. 

How are they doing it? 

Pismo provides a cloud-native platform for core banking, card issuing, and payment processing.  

The Story of Pismo 

In 2016, four experienced Brazilian entrepreneurs saw that most banks still used outdated technologies to run their businesses. The results were slow innovation, high maintenance costs, and service limitations that hurt customer satisfaction. The entrepreneurs founded Pismo to develop a cutting-edge technological platform for banks and fintech companies. Now, the Pismo platform is the choice of institutions like Itaú, the largest bank in Latin America, BTG Pactual, the largest investment bank in the region, and Citi, which selected Pismo to manage corporate accounts worldwide. Pismo's success attracted the attention of Visa, which announced in June its intention to buy the company for US$ 1 billion. Pismo will go on operating as an independent company, developing next-generation technology for core banking, card issuing and payment processing. 

[M91]

One of my favorite brands is Rituals; a self-care brand.
Their audience are busy people who need a moment to themselves to recharge and reflect.
In a busy, fast moving world, disconnecting is not easy. Therefore, Rituals products are made with exquisite smells that can transport you any second of the day. Basically, giving you the opportunity to make simple acts a ritual to self connect. 

[Mpatel75]

I recently fouc one Instagram channel who is helping Old alg people by sharing their story to audience and finding work to them 

[apatricia]

Storytelling framework in action
One of my favorite brands in Uganda is the Mukwano group of companies, the word Mukwano is derived from Lugunda, a native language in Uganda to mean friendship. The logo of the brand is a picture of two hands held together as if to signify friendship which is consistent with the name of the company. 

The company manufactures a wide range of consumer goods ranging from household materials like laundry products, Kitchen items and plastics like cups, chairs, tables among others.  Products manufactured from Mukwano are sold at very affordable prices and have served low income and middle income families in Uganda since 1986.

[ohaiadit]

I've always been hooked by the Indonesian company Gojek's approach to business storytelling.

Characters, conflict, and resolution – they've mastered it all. Their product is a "super app" that offers a range of services tailored to the average Indonesian, like motorcycle taxi ride-hailing, food delivery, and more. They effectively portray the Indonesian middle class as their main characters. The conflict they address is relatable to everyday problems faced by the middle class, such as traffic jams. They resolve these issues through their comprehensive services, making the lives of the middle class more convenient.

Gojek does content marketing so well that their content appears very niche and local but at the same time universally (at least within the Indonesian context) accepted. Also, what Gojek does is so good that other companies began to, to put it mildly, adopt similar approaches to what they did!

[ViSevortyan]

Each week I can find myself doing a research on some really useful, and absolutely "essential" stuff that I do really need to buy. It could be literally anything - from screwdriver to USB type C cable, or from frozen pizza (just in case) to fresh veggies right from farmer land. And I know where to go for this research, with good quality services and products, with reasonable prices and 48 hours delivery (no matter in which Godforsaken spot you are). I went, I go and I will be swimming towards Pinduoduo 拼多多. Because there it's always about being honest, trustworthy, and reliable.  And hoghly innovative too, just check all those AI machines flying with your food or whatever and delivering it right to your doorstep.
Ah, yep. One moment only. This platform operates in China, maybe some analogies outside this Dragon's Home? 

[GRuiz47]

I'm constantly bombarded with ads from Boba Tea Protein and I am absolutely hooked because of my love of boba, exercise, and Asian American-owned brands.

Their audience personas most likely include Asian Americans and boba tea enthusiasts who are into fitness.

In their story section on their website, they detail the owner's journey with burnout, mild depression, and fitness while being a young adult. Unfortunately, some fitness goals are not conducive to drinking boba tea more than once a month. So, he learned all the different ways to make protein powder, sourced raw, ethical ingredients from many countries, and created 100 different recipes for Boba Tea Protein.

I know I sound very #ad right now, but I'm personally happy to see Asian American-owned brands thrive.

[clarachan12]

It's not a brand but a cosmetic shop, called "Create Confidence".

They focus on people who are struggling with problems such as pimples, whiteheads, blackheads, and so on by selling authentic skincare products. In addition, the founder also shares her experience of treating damaged skin and recommends her customers some appropriate products.

They sell various types of products and offer excellent customer service.

[Lau5rah]

I think Duolingo has a very effective marketing team. Duolingo's audience is composed of people who all share the goal of learning language. The brand seems to help audience stick with this goal by making language study (via the app) engaging, fun and rewarding.

[ohaiadit]

I totally agree with you. Duolingo's content marketing is top-tier. They've got the experts backing their fun storytelling efforts, too.

[danmoyle]

Agreed @Lau5rah - the Duolingo team is a rock star marketing and storytelling team! 

[MTrivedi]

my favourite brand is reliance. the brand is helping indian customers to buy affordable things for day to day life.

[aashishrajrai97]

The brand is Goldstar

Their audience is middle-class people who want modern stylish shoes but within their budget.

They are providing quality branded shoes that are stylish and durable.

[RChappie]

E.l.f. Cosmetics

E.l.f. is for everyeye, lip and face

Affordable Makeup - Be extra without paying extra

[danmoyle]

@RChappie that's a great brand fior sure.

[SMMumtaz81]

Nike

Just Do It

People who are passionate about what they do and how they do it. This simple message covers all the Nike customers who want to start, establish, and thrive in their respective fields.   

[Richlancer]

who is the brand?

in the saas, one of my favourite brand is systeme.io

Who is the audience?

They are individuals who are looking to build an online business.

what challenge are they helping their audience to overcome?

Eliminate the confusion and frustration working with seperate CRM tools .

How are they doing it?

develop an All in one CRM software (tools and features) that is easy to use.

[LowriG27]

One of my favourite brands is Wild Nutrition. It produces high quality, food grown vitamins and supplements. Its audience is professional people - primarily women I imagine, who are busy and want to live their healthiest life but perhaps struggle to do so all the time due to all the commitments they have going on. With its line of supplements and vitamins, all beautifully packaged, its easy to navigate and informative website and easy to access expert guidance, the company understands its customer and support them to take better care of themselves. It also offers a subscription service and tailored packages comprised of what it considers essential daily supplements which all saves time for their customer. The chat function and free consultations enable you to access nutrition experts, taking away the uncertainty around what to buy and why.