Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

6,641 Replies 6,641
PauAram
Member

Storytelling framework in action

Brand: Glossier
Audience: Young adults, mostly women (18–30), who value minimalist beauty authenticity, and skincare-first makeup.

Conflict:
Their audience felt disconnected from traditional beauty brands that promoted unrealistic beauty standards and overproduced advertising. They wanted products that were simple, effective, and reflected real people, not just models.

Resolution:
Glossier built a brand rooted in community. They created products based on feedback from their audience, used real users as models, and made storytelling the core of their marketing—sharing personal skincare journeys, everyday routines, and celebrating natural beauty. By doing this, they positioned themselves as a brand that understands and empowers.

0 Upvotes
imjana
Member

Storytelling framework in action

 

Vans – Brand Storyline

 

 

In 1966, in a small shop in Anaheim, California, the Van Doren brothers started something unexpected.

They weren’t chasing trends—they were building shoes tough enough for skaters, and cool enough for anyone bold enough to wear them.

 

What began as a local favorite quickly turned into a cultural movement.

The iconic #44 deck shoe (now known as the Authentic) became the signature look for skateboarders, rebels, artists, and anyone who didn’t fit the mold.

 

But Vans was never just about shoes. It was about self-expression.

About creating your own path, painting your own pair, and riding your own wave—whether it’s on a board, a stage, or just through life.

 

From the griptape to the runway, from local skateparks to global fashion scenes, Vans stayed real—never following hype, always following heart.

 

Because Vans doesn’t just walk with you.

It tells the world who you are—without saying a word.

0 Upvotes
TKyster
Member

Storytelling framework in action

Five Roses tea is the best-loved tea in South Africa. Five Roses functions as a high-quality and dependable reward from the strains and stresses of life just for YOU. This is evident in the brand name where the luxury of "roses" is paired with the dependable "five." YOU aren't getting four roses or six roses, but it's five every time. It is the same flavourful tea every time and where life may let you down, five roses never will. Every box of tea states "Superior quality tea since 1909" and the quality and YOUR central role is emphasised by the slogan "Nobody makes better tea than YOU and Five Roses."

0 Upvotes
F_Jumana
Member

Storytelling framework in action

Huda Beauty

Founded by the influencer turned entreprenuer Huda kattan is a globally loved beauty brand that channels boldness,diversity and self expression .It connects with  millenials and gen Z who view makeup as a form of identity and creativity .

In a world of narrow beauty standards ,Huda beauty redefines the norm by empowering every individual to express their own definition of beauty with confidence by offering inclusive products .

0 Upvotes
JLangford
Member

Storytelling framework in action

Bethesda Studios

 

Fantasy RPG Gamers

 

Providing an immersive world to be engaged in and an escape that brings happyness and provokes a sense of wonder, intrigue and curiosity 

0 Upvotes
ASamuel173
Participant

Storytelling framework in action

Nike

Has always been at the helm of helping their audience(athletes) to overcome fear, procrastination.

Even with their tagline which says 

"Just do it"

0 Upvotes
Danalaki
Member

Storytelling framework in action

Storytelling framework in action

Coca Cola to Turn Up the Moment Ad

Students

The challenge being face in the ad is exhaustion during the school day and sleepinessm. Moreover, Coca-cola helps it's audience face this issue by having the product to get instantly rejuvenated, and this is also reaffrimed by the slogan shown in the ad, "Real Magic".

0 Upvotes
Shrutighodake
Participant

Storytelling framework in action

Story telling framework in action

We did it is a foundation started by shree krishna seelam, focusing on mental health challenges and works to resolve them to build a mentally healthy society. 

Their audience is each and every person who is suffering from mental illness or wants to help those in need of support. 

They are helping the audience to overcome their mental illness and fight for themselves, they are trying to make the society a better place by mandating mental health education from a very young age so that no one suffers from mental illness and take a step they shouldn't. 

They also provide a platform to people who wants to work for mental health and to make the society a better place to live in. 

0 Upvotes
MBea
Member

Storytelling framework in action

Brand: Don't Eat the Homies

Audience: fashion-conscious vegans and those interested in ethical fashion/living

Challenge: Shopping with a conscious! Offering fashionable clothing that doesn't harm animals or the environment and gives back. They don't use animals products, don't test on animals, and they donate 10% of proceeds to vegan organizations to promote animal welfare. 

0 Upvotes
KZ05
Member

Storytelling framework in action

Starbuck

Employees who really need coffee to maintain their daily enery and work hard.

Helping employees stay energized and awake

0 Upvotes
Taelanii02
Member

Storytelling framework in action

HERS

helping women in small ways to be confident in their own body as in losing weight, hair growth, etc. This will help women br happy that they have a safe spot to lose weight, keep it off and having someone to confide in through the process. 

0 Upvotes
khampton2513
Member

Storytelling framework in action

Spanx, a shapewear brand

The average woman who doesn't always love the way that she looks in her clothes

This brand is helping women overcome their insecurities, I have been to many weddings and participated in live theatre since I was a child. One thing always gets brought up in both situations, not loving the way you look in the outfit that you are wearing. Spanx saw this insecurity and developed a product that would help women achieve their desired look by having a layer of compression to cover areas that we women to hide at all costs. They use real women, including their founder and CEO to talk about why it was an important product especially in it's development and they show women that it's okay to not be okay, because everyone struggles with their body image from time to time, and it's not a problem that can help in five seconds, but now women have an extra layer of armor protecting them from society's judging eyes, their shapewear.

0 Upvotes
Tshovon
Member

Storytelling framework in action

Apple 

Tetch savy people

Helping people withj high end and secruied technologocla device and service 

0 Upvotes
MFormichella
Participant

Storytelling framework in action

The brand I'll choose is Red Bull.

Red Bull's marketing is directed towards an active audience: anyone who is pursuing activities that require movement and excitement.

Red Bull challenges its auidence to get out and do something fun. If you need "wings" they can help

0 Upvotes
preuell
Member

Storytelling framework in action

The brand I'll use here is one that I've worked for in the past - Desktop Metal, a manufacturer of metal 3D printing systems located outside Boston. 

 

Their audience was (and is) companies that rely on traditional metal manufacturing techniques, like metal injection molding, machining and casting, to create everything from consumer products to injection molds. 

 

The challenge they sought to help customers overcome was two-fold - time and cost. Traditional process like MIM and machining are costly and time consuming. Trying to make parts, whether a prototype for a new product or a mold that will be used to produce thousands of plastic parts, can easily cost tens or even hundreds of thousands of dollars and may take months. 


With metal 3D printing, however, those challenges disappear. Parts can be produced in just days, allowing for faster iteration on designs and improved products, reduced go to market times and (potentially) faster production In addition, because it eliminates complex manufacturing steps, 3D printing can dramatically reduce part costs and more competitive market pricing.  

0 Upvotes
adketerameen
Member

Storytelling framework in action

brand and product : tata nano car

lower class family 

helping lower class family to own a car within their budget and used to commute for their daily needs in any season like upper class family. they produced the story as a student get wet by rain, at that time a car passes nearby him, it caught his attention by its unique look, size, feeling it will affordable on its look, the nano car resonates with the student at that moment as very relevant. the story resonates with those who have same in their life. 

0 Upvotes
Anzalna
Member

Storytelling framework in action

1.Brand that i can call an inspiration is Love Your Melon.

2.AudienceMillennials and Gen Z, Parents and Families,  Supporters of Pediatric Cancer Awareness,Fashion-Conscious Consumers

3.challanges: Desire for Gifting with Meaning,Wanting to Support Ethical, Purpose-Driven Brands,Feeling Powerless in the Face of Childhood Cancer.

4.How the do it: Provides a direct and tangible way by buying a hat, you're also giving one to a child in need.

A percentage of profits directly funds pediatric cancer research and family support.

Offers warm, high-quality, meaningful products (hats, apparel, blankets) that come with a cause.

Loakim
Member

Storytelling framework in action

The Brand I have in mind is mPharma.

Their audience is underserved customers who have limited access to affordable medication and primary healthcare services.

 

The challenge is making medication and primary healthcare available and affordable. They are solving this problem buy purchasing generic medication in bulk directly from manufacturers and supplying local pharmacies with an extended credit line or SOR policy to make the medication accessibly and affordable.

0 Upvotes
UrwaAimen1
Member

Storytelling framework in action

Brand: FreelanceHub by Urwa

  • FreelanceHub by Urwa is a platform that providess a range of freelancing services to both companies and indiviuals. These services include graphic design, Wordpress Development, Digital Marketing, and content marketing

Audience: Businesses owners, Startups, Entrepreneurs, Agencies, International Clients

Conflict: Workplace Conflict, Interest Based Conflict, Cultural Conflict

Resolution: Communication, Active Listening, Empathy, Setting clear boundaries, Taking Responsibility

0 Upvotes
EmW703
Member

Storytelling framework in action

  • Brand: On-Demand subscribrption TV (I've been prohibited from naming the actual brand name)
  • Audience: Pretty much anyone who loves watching great stories. Whether it's gen z watching sci-fi or baby boomers watching crime dramas. On demand streaming speaks to a global audience with different tastes and moods.
  • Challenge: People were tired of rigid TV schedules, limited options and never being able to find something they actually wanted to watch. On demand streaming changed all that.
    They gave people control over what to watch, when to watch it, and how to discover new favourites. With smart recommendations, no ads and loads of original content, they’ve made watching TV feel effortless and personal.
0 Upvotes