Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

2,654 Replies 2,654
Roumaissa
Member

Storytelling framework in action

-The brand: Oreo 

-The audience : the children's age between 6-18 years old and sometimes it is under 25 years old

-The challenge: they're helping there audience to overcome hunger , specially in times of exhausting and also to meet the needs of children

-How they do it: by using special ingredients and the most favorite to the audience , also by using the motto "dip in milk" that looks like it saves time and efforts

TonyJew
Member

Storytelling framework in action

Brand: Extra

Target Audience: Anyone who has access to the internet and knows how to use a smartphone or PC

Challenges they are solving: Cryptocurrency doesn't have to be complicated anymore. Extra makes it simple. Giving users access to world-class technology that makes buying selling and investing of digital assets seamlessly easy

How are they solving it: Extra creates an safe environment for users to carry out peer to peer transactions; allowing traders to easily sell their cryptocurrencies for fiat. In addition to that; Extra rewards users with more cryptocurrencies whenever they stake on the platform. Easy trade, easy invest, easy earn; all at the push of a button.

vatsalmistry02
Participant

Storytelling framework in action

Brand: Coca Cola

Target Audience: is young consumers within the age bracket 10 to 25 and secondary market composed of people age between 25 to 40.  

the company targets the market that desires an intensive flavor with their regular cola drinks in terms of taste. there are many issues when it comes to different challenges faced by coca cola to stafisy target audience. coca cola targets based on their age, gender, and family sizes. 

Coca Cola uses red and black lookes which gives more masculine looks compared to coke light. Furthermore, their main challenges is to make difference in commericals and advertising campaigns.  These marketing strategies are applied to attract people and increase the sales of the product, which provides with the high profit to the company. 

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dparashar9
Member

Storytelling framework in action

Brand - One Plus
Audience - Smartphone users who want value for money with a great user experience.
They are creating products that give cutting-edge competition(much more expensive) to their counterparts.
They entered the market when it was almost saturated& started with the "NEVER SETTLE " idealogy where users shouldn't have to settle for a substandard phone with average user experience just because they don't have a massive budget to upgrade.
They successfully did this by creating a unique brand experience and initially starting to invite-only marketing strategy where you can only purchase a product if you get invited by your friend

 

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Akuoma
Member

Storytelling framework in action

I am a multipotentialite. I love to learn new skills. There is so much to learn and i have a large apetite. However, most of these engaging skills cannot be learned traditionally. Enter Udemy, one of my favorite learning platforms. I admire there tenacity for the self-improvement. 

Some of the reasons i love Udemy:

  • It is accessible on all mobile platforms.
  • Learning for all levels.
  • There are skillful instructors on there.
  • One can be taught in any language of their choosing.
  • Respected CERTIFICATES.
  • So many interests are on board along with Skillful Instructors.
  • You learn at your own pace.
  • Most importantly- DISCOUNTS.

I have gained self-improvement, self-worth and a healthy regard for acquiring knowledge. I am preaching the gospel of Udemy.

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ltstroud
Member

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

 

Who is the brand?

- Uniqlo

 

Who is their audience?

- Primarily young adults, male and female, but they also cater to children and babies.

 

What challenge are they helping their audience to overcome? How are they doing it?

- The primary challenge they are helping their audience overcome is accessibility and affordability to quality clothing at an affordable price. They also do so by offering clothing with minimal designs and patterns, making it easy for just about anyone to envision themselves wearing a certain t-shirt. In this way, I would also say they help their audience to overcome obstacles related to sustainability surrounding clothing as well, by offering them basic closet pieces.

Daniels1
Member

Storytelling framework in action

Smoody is my favorite brand product of boxdfood... I love the idea of making beef jerky with special ingredients that can turn your mood or give happy vibes.

Their audience is anybody or everybody in the blue or white collar space, anybody going through stress, or trying to find inspiration or motivation while working.

So far so good Smoody is known for helping people dealwith stress, promote bonding with families. colleagues and friends, super food which gives nutrients.  

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Persistence
Participant

Storytelling framework in action

The brand I love the most is Jockey. I follow their tagline, Jockey or nothing, to the dot.

Jockey targets men and women who look for comfortable innerwear and clothes. They also target sportspersons in particular for the same.

You see, innerwear has been a source of discomfort, for women in particular since time immemorial.

Jockey solves for it by designing clothes that are comfortable, adaptable, and vivid (to cater to the different needs of their audiences.) Right from their fabric to their style and fitting, Jockey clothes are high in quality yet afforable in pricing.

But it is not only their product that drives their business. It is also how they market it. 

The story they tell is that with us, you live your life to the fullest. You feel easy, feel comfortable, go to work or on trip for adventure and everywhere you go, we'll make your experiences easy. 

They keep their branding stylish. They're not tacky. They are classic, smooth, comforting.

And who doesn't want that?

If you think about it? They're just a clothing brand. But if you further think about it, good, comfortable clothes do make us feel great wherever we go. Uncomfortable clothing ruins our experiences.

And hence, the Jockey or nothing works.


 

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IGoodness
Member

Storytelling framework in action

  • Who is the brand? Piggy vest
  • Who is their audience? They target both the young and old persons who are interested in improving their savings lifestyle 
  • What challenge are they helping their audience to overcome? How are they doing it?

They help to overcome unnecessary spending habits and they do this by putting in place enticing offers and interests that would make you invest more in saving.

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avarqy
Member

Storytelling framework in action

Storytelling framework in action

  • Who is the brand?
    • Sony Playstation
  • Who is their audience?
    • Children, Teenager and Young Adult
  • What challenge are they helping their audience to overcome? 
    • Players with disability can now play a video games
  • How are they doing it?
    • Sony worked with many game developers to enable tons of accessibility features that help them playing video games with ease and they can make it custom to fit with their playstyle.
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Ishu
Member

Storytelling framework in action

Storytelling action in framework

 

  • Who is the brand?thredUP- Provides Resale-as-a-service.Online consignment and thrift store for women and children's clothing and accessories.
  • Who is their audience?Mainly women looking to buy at a lower price, Environment conscious consumers and Re-sellers. 
  • What challenges are they helping their audience to overcome?-Throwing away perfectly good clothing and new clothing that you didn't wear or don't need anymore is money wasted-New branded clothes are expensive-Creating fashion waste crisis.
  • How are they doing it?-They allow consumers like us to resell our clothes and accessories and make money. -Buyers can Refresh their wardrobe at a lower price-Reducing fashion waste.-Amazing deals on favourite brands.-Second hand clothing displaces the need for new clothing and extend the life of clothes.-Great offers and discounts through social media and influencer marketing.

 

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Ralph_niyi
Member

Storytelling framework in action

Who is the brand 

COWRYWISE 

 

WHO IS THEIR AUDIENCE 

People who need a saving/investment platform. 

 

HOW DO THEY DO IT?

They prepare a saving/ investment plans for people, keeping their money till it's matyrit

 

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AllNationsPhoto
Member

Storytelling framework in action

Storytelling framework in action

  • Who is the brand? Nike
  • Who is their audience? General audience, men and women, interested in sports or leisure activities
  • What challenge are they helping their audience to overcome? How are they doing it? The brand is helping their audience by motivating them to be active, promoting a healthier and enjoyable life style, providing the high-quality sports wear with well known brand logo, which most people are proud of wearing. Nike brings confidence to their audience.
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AHammann
Member

Storytelling framework in action

  • Characters--teachers, faculty, and students
  • Conflict--high costs of energy, low general funds
  • Resolution--decrease usage to save on rising energy costs, add to general funds

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand? Orangetheory
  • Who is their audience? General public at all fitness levels, goal oritented, looking for results
  • What challenge are they helping their audience to overcome? How are they doing it? Muscle gain, weight loss, active lifestyles. Providing real data to show results. 
KPerez2
Participant

Storytelling framework in action

  • Who is the Brand?- Khan Academy
  • Who is their audience?- Students and parents
  • What challenge are they helping their audience to overcome? How are they doing it?

- at home schooling, by providing free educational services for students to take in the area of study they need, and to make homeschooling easier. 

CRhine
Member

Storytelling framework in action

Substack.

Readers interested in newsletters from their favorite writers covering their interests/niches.

They offer a way for people interested in certain writers/topics to get their exlclusive content, making it possible to support exactly who they want through subscription-based payments.

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ABansal7
Member

Storytelling framework in action

Who is the brand? 

 

KEEL 

 

Who is their audience? 

 

Working Professionals looking to migrate to Canada with their children.

Working Professionals looking to move to Canada for Masters/PHD.

Students looking to move to Canada for graduation.



What challenge are they helping their audience to overcome? 

The challenge the audience is facing is that of unreliable consultancy and lack of expert help in the  whole migration process leading to multiple rejections. 

 

How are they doing it?

 

Keel streamlines your immigration process with the help of Licensed Immigration Consultants and makes your Canada journey transparent and hassle-free.  

Hamza1994
Member

Storytelling framework in action

  • Who is the brand? Osmosis 
  • Who is their audience? Medical Students
  • What challenge are they helping their audience to overcome? How are they doing it? simplifying the difficult medical concepts and topics by filming animated amazing videos
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AModupe
Member

Storytelling framework in action

Who's the brand? Deolakloset
Who is their audience? Young and old people who are into fashion
What challenges? Choosing and combining fashion products

0 Upvotes
JMartin83
Member

Storytelling framework in action

Who is the Brand? Lazada
Who is their audience? Shoppers who don't want to fall in line tediously at the physical stores or are just lazy enough shop in the comfort of their homes.
What challenge are they helping their audience to overcome? How are they doing it? Lazada offers variety of promotional discounts but the most of it all is the free shipping or free delivery, which shoppers including me enjoys.



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