Audience - The business professional Challenge - Through their gamut of products and services (both productivity software such as Office and hardware like the Surface product line) ensure that the modern business professional has the tools they need to achieve business success.
Who is their audience? - Women (20-60+ years), educated, independent, interest in self care and feminine hygiene and health
What challenge are they helping their audience to overcome? How are they doing it? - Every women enjoys wearing good quality and beautiful intimate clothing. And every women is familiar with the pain of taking good care of expensive intimate clothing. Uggies help women solve the "how-to" of intimate clothing wash, hygiene with their product. The product is eco-friendly, budget-friendly, free of harmful chemicals and extremely good to wash any type of intimate clothing. It keeps your favorite undergarments clean, hygienic and sustain them for a long time.
> Who is the brand? Angkas > Who is their audience? Working commuters who stress over traffic because it eats a lot of their time. > What challenge are they helping their audience to overcome? How are they doing it? Angkas offers millions of riders which makes the Filipino people's lives easy and convenient in terms of public transport.
Who is their audience? People over 14+ who loves healthy skin.
What challenge are they helping their audience to overcome? They are supporting Indian consumers with dead and dull skin. Due to being in a tropical country, with high humidity, extreme temp and intense pollution, men & women may struggle with skin issues, such as pimples, rashes, open pores, whiteheads, etc. With Minimalist's quality product, people can easily revive their skin.
How are they doing it? They have brough the 'transparent solution' in Indian market. Inspired by Ordinary, Minimalist has created similar products, dedicated to Indian skin tone. their range is customized for Indian audience, depending on the specific issues that we face. Also they are extremely affordable, making good skincare line reachable for everyone. Focusing on influencer marketing, they have generated a huge audience. Also, they have not been limited to their website only in terms of selling. Minimalist launches its product through popular e-commerce platform like Nykaa, Purple, Amazon for crowd pulling. During the initial stages, they had offered huge discounts and still offer B1G1or B2G5%OFF campaigns.
Who is their audience? Small and medium-sized enterprises (SMEs), startups, and e-commerce platforms.
What challenge are they helping their audience to overcome? Difficulty in reaching target customers and growing their online presence.
How are they doing it? Customized Solutions: Tailored digital marketing strategies. Innovative Tools: Advanced SEO, PPC, and social media marketing. Expert Support: Dedicated team of marketing professionals. Educational Resources: Workshops and webinars for skill development.
M3Spot Hub’s storytelling empowers businesses to thrive in the digital landscape.
The brand: Herbalife Their audience: People with a healthy lifestyle, they aim for good health. People who want to control their weight. What challenge are they helping their audience to overcome? Create a healthy product that helps customers regulate their weight. The product contains many nutritional ingredients that not only help obese people get in shape, but also help people use it to increase resistance, support cardiovascular health, digestive health, and joint health. . How are they doing it? Herbalife organizes many projects so that the Vietnamese sports community can promote its products and create a healthy environment. And annual volunteer projects to improve nutritious meals for children
The audience - Fitness enthustiasts, athletes, people that want to track their health metrics, people looking for watches/smartwatches
What challenge are they helping their audience to overcome? - improving sports performance, track fitness goals, track health metrics, need of a watch, long-lasting battery for sports that last a long time (e.g. backpacking, triathlons)
How are they doing it? - they created the Garmin watches that serve all the chalenges mentioned above, even more than that, the watches are also good looking, the battery last for a long time, the metrics tracked are very accurate, they provide a good tracking system between the connected apps (strava, myfitnesspal and their other trackers). Also, they have one of the most accurate heart rate monitors available on the market, which are used by the most athletes that want to improve their performance.
The audience - people who are into fitness and health and looking for shoes and clothing that suit their training requirements.
What challenge are they helping their audience to overcome? They are helping their audience by creating apperal and shoes that are tailored to specific sports and are proven to help performance while being comfortable to wear and looking good while they do it. they have specific lines of sports apperal for specific traing and sports swith the brand showing they care about their customers quality of training and health while wanting to help them reach their fitness goals with their shoesand clothing.
How are they doing it? Nike have smashed it with content which spans over many diffrent sports that the company creats fitness equippment and clothing for while making it inclusive appealing to all demographics. The Biggest thing Nike has done is create products endorsed by athletes this signels to the audience they can perrme like MJ oR Lebron if they wear a specific shoe. they have taken the uncertenty of the product not working out of the equasion.
Jun 26, 20248:54 AM - edited Jun 26, 20248:58 AM
Member
Storytelling framework in action
Who is the brand? YouTube
Who is their audience? People who seeking for entertainment and looking for solutions and advices.
What challenge are they helping their audience to overcome? Their audience might have entertainment needs, educational challeges, technical problems etc. They seek happiness, tips, health advices, guides and more. People who want to share can become a content creator to create and share anything on YouTube, which also helps them networking and engaging.
How are they doing it? People can both share and receive from YouTube. YouTube content creators help their audience overcome various challenges through different types of content. For example, for people who want to learn new skills, there are tutorial videos on cooking, languages and more provide step by step instructions to help viewers learn and master new skills. Creators prodivde high quality, relatable and accessible content. Engaging with the platform in ways that enhance both their content creation and personal enjoyment.
Jun 26, 20244:12 AM - edited Jun 26, 20244:15 AM
Participant
Storytelling framework in action
Storytelling framework in action
Who is the brand? Skims
Who is their audience? Women who want support for their tummy, butt, waist, and thighs.
What challenge are they helping their audience to overcome? They help their audience overcome feelings of inadequacy concerning their body types. Skims is a shapewear that is inclusive to women of all shapes, sizes, and skintone. So no matter what category you fit in, you'll always find a comfortable underwear/shapewear using Skims.
How are they doing it? By promoting their brand using women of different races and different body types so that nobody is left out.
Characters : BaysideEndermologie Conflict : Cellulite, Aging, sagging skin Resolution : Wellness center was open and following procedures introduced (LPG Endermologie •TESLAFormer & TESLAChair •Fibroblast Plasma •ColdPlasma •Infrared Sauna •IMAGE Skincare)
In the charming town of Bayside, there was a growing wellness center called BaysideEndermologie. Born from a vision of rejuvenation and self-care, BaysideEndermologie was not just a business; it was a movement. The founders recognized the pervasive issues of cellulite, aging, and sagging skin, which undermined confidence and well-being for many.
From a young age, the founders were fascinated by the potential of innovative beauty treatments. They believed that everyone deserved to feel their best, and this belief fueled their passion to create a place where advanced technology met holistic wellness. As they grew older, they realized that traditional beauty treatments often fell short, offering only temporary solutions without addressing the root causes.
Determined to change the narrative, BaysideEndermologie introduced a suite of cutting-edge procedures: LPG Endermologie to contour and smooth, TESLAFormer & TESLAChair to tone and strengthen, Fibroblast Plasma and Cold Plasma to rejuvenate and heal, the Infrared Sauna to detoxify and relax, and IMAGE Skincare to nourish and protect. Each treatment was carefully selected for its efficacy, offering clients a comprehensive approach to beauty and wellness.
Their audience? Individuals from all walks of life who sought to reclaim their youthful glow and confidence. These were people who had tried everything and were ready for real, lasting change. BaysideEndermologie's state-of-the-art treatments provided exactly that.
Through personalized care and groundbreaking technology, BaysideEndermologie helped clients overcome the challenges of cellulite, aging, and sagging skin. Their story became one of transformation and empowerment, proving that with the right support, everyone could unveil their most radiant selves.
Today, BaysideEndermologie stands as a testament to the power of innovation in beauty and wellness. It’s more than a wellness center; it’s a beacon of hope and rejuvenation, inspiring people to embrace their beauty journey with confidence and joy.
Conflict: oils are finite resource and have negative affect on our planet
Resolution: Electric cars and renewable energy.
Little Elon Musk loved reading comics, and he read a lot. Apart from adventures, superheroes, and interesting stories, he saw the future in comics. These stories, especially in the science fiction genre, often emphasized the importance of thinking long-term, which became a crucial motivator for his future endeavors. As he grew older, Elon realized that the world's reliance on oil was one of its most pressing issues. He saw it as 'the most foolish experiment of mankind.' Oil is not only finite but also harmful to our environment, slowly destroying our planet.
Determined to find a cleaner, sustainable solution, Elon turned to electricity as the energy source of the future. This vision led him to create Tesla, a company dedicated to revolutionizing the automobile industry with electric cars. Through innovative technology and relentless pursuit of his goal, Tesla has become a beacon of hope in the fight against climate change.
Today, thanks to Tesla, we have 20 million tons less CO2 emissions in the atmosphere, which is equivalent to planting a billion trees. Tesla is not just a car company; it's a movement towards a sustainable future. By driving a Tesla, each of us has the opportunity to contribute to a healthier planet and be part of this monumental change.
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? - Piggyvest
Who is their audience? - Youth trying to save to accomplish a goal.
What challenge are they helping their audience to overcome? - They are helping their audience overcome spending habits and saving into bits till they reach the goal. I.e saving a house rent of N1,000,000 per year feels hard, but if you save N84,000 per month. It becomes easier to save for the house rent and have a roof over their heads.
How are they doing it? - By creating a piggy type of bank, creating a target goal %, and encouraging you by putting a % reward for when you reach the goal. They also place a penalty fee for when you break it.
The audience is from young to old, everday consumer, businesses and tech or gadgets lover.
Amazon help by providing list of products to choose the best one according to particular user needs and offering in best rates. They make sure every user is satisfied with the product they purchase in best price and fast delivery.
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