Jun 26, 20244:12 AM - edited Jun 26, 20244:15 AM
Participant
Storytelling framework in action
Storytelling framework in action
Who is the brand? Skims
Who is their audience? Women who want support for their tummy, butt, waist, and thighs.
What challenge are they helping their audience to overcome? They help their audience overcome feelings of inadequacy concerning their body types. Skims is a shapewear that is inclusive to women of all shapes, sizes, and skintone. So no matter what category you fit in, you'll always find a comfortable underwear/shapewear using Skims.
How are they doing it? By promoting their brand using women of different races and different body types so that nobody is left out.
Characters : BaysideEndermologie Conflict : Cellulite, Aging, sagging skin Resolution : Wellness center was open and following procedures introduced (LPG Endermologie •TESLAFormer & TESLAChair •Fibroblast Plasma •ColdPlasma •Infrared Sauna •IMAGE Skincare)
In the charming town of Bayside, there was a growing wellness center called BaysideEndermologie. Born from a vision of rejuvenation and self-care, BaysideEndermologie was not just a business; it was a movement. The founders recognized the pervasive issues of cellulite, aging, and sagging skin, which undermined confidence and well-being for many.
From a young age, the founders were fascinated by the potential of innovative beauty treatments. They believed that everyone deserved to feel their best, and this belief fueled their passion to create a place where advanced technology met holistic wellness. As they grew older, they realized that traditional beauty treatments often fell short, offering only temporary solutions without addressing the root causes.
Determined to change the narrative, BaysideEndermologie introduced a suite of cutting-edge procedures: LPG Endermologie to contour and smooth, TESLAFormer & TESLAChair to tone and strengthen, Fibroblast Plasma and Cold Plasma to rejuvenate and heal, the Infrared Sauna to detoxify and relax, and IMAGE Skincare to nourish and protect. Each treatment was carefully selected for its efficacy, offering clients a comprehensive approach to beauty and wellness.
Their audience? Individuals from all walks of life who sought to reclaim their youthful glow and confidence. These were people who had tried everything and were ready for real, lasting change. BaysideEndermologie's state-of-the-art treatments provided exactly that.
Through personalized care and groundbreaking technology, BaysideEndermologie helped clients overcome the challenges of cellulite, aging, and sagging skin. Their story became one of transformation and empowerment, proving that with the right support, everyone could unveil their most radiant selves.
Today, BaysideEndermologie stands as a testament to the power of innovation in beauty and wellness. It’s more than a wellness center; it’s a beacon of hope and rejuvenation, inspiring people to embrace their beauty journey with confidence and joy.
Conflict: oils are finite resource and have negative affect on our planet
Resolution: Electric cars and renewable energy.
Little Elon Musk loved reading comics, and he read a lot. Apart from adventures, superheroes, and interesting stories, he saw the future in comics. These stories, especially in the science fiction genre, often emphasized the importance of thinking long-term, which became a crucial motivator for his future endeavors. As he grew older, Elon realized that the world's reliance on oil was one of its most pressing issues. He saw it as 'the most foolish experiment of mankind.' Oil is not only finite but also harmful to our environment, slowly destroying our planet.
Determined to find a cleaner, sustainable solution, Elon turned to electricity as the energy source of the future. This vision led him to create Tesla, a company dedicated to revolutionizing the automobile industry with electric cars. Through innovative technology and relentless pursuit of his goal, Tesla has become a beacon of hope in the fight against climate change.
Today, thanks to Tesla, we have 20 million tons less CO2 emissions in the atmosphere, which is equivalent to planting a billion trees. Tesla is not just a car company; it's a movement towards a sustainable future. By driving a Tesla, each of us has the opportunity to contribute to a healthier planet and be part of this monumental change.
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? - Piggyvest
Who is their audience? - Youth trying to save to accomplish a goal.
What challenge are they helping their audience to overcome? - They are helping their audience overcome spending habits and saving into bits till they reach the goal. I.e saving a house rent of N1,000,000 per year feels hard, but if you save N84,000 per month. It becomes easier to save for the house rent and have a roof over their heads.
How are they doing it? - By creating a piggy type of bank, creating a target goal %, and encouraging you by putting a % reward for when you reach the goal. They also place a penalty fee for when you break it.
The audience is from young to old, everday consumer, businesses and tech or gadgets lover.
Amazon help by providing list of products to choose the best one according to particular user needs and offering in best rates. They make sure every user is satisfied with the product they purchase in best price and fast delivery.
Over 12 years ago when Artem Morozov(founder of calisthenics school) were starting out with calisthenics, there were practically no resources for him on that topic. All that he had were old anatomy books, friends and his knowledge and experience. After gathering all of the knowledge he builded up the foundation of calisthenics school - combination of onlince courses that shared calisthenics knowledge all around the world
The brand is Amul. It is an Indian Multinational cooperative society. It is a brand for the entire family. They cater to consumers aged five to people in their 70s, also to all income groups. They empower local dairy farmers and promote cooperative dairying.
Who is their audience? Anyone in an adult romantic partnership or parent/guardian-with-child relationship.
What challenge are they helping their audience to overcome? How are they doing it? Their mission is to foster and sustain greater love and health in relationships. They have collected extensive data on relationships and offer content and programs targeted toward improving relationships.
Nike, Inc. is a globally renowned company that designs, manufactures, and markets sportswear, footwear, and equipment. Founded in 1964 as Blue Ribbon Sports and later rebranded in 1971, Nike has become synonymous with innovation in athletic performance and fashion.
Who is their audience?
Nike’s audience is diverse, spanning athletes, fitness enthusiasts, and everyday consumers across all age groups and demographics. Their primary focus is on individuals who are passionate about sports, fitness, and an active lifestyle. This audience values high-performance gear, cutting-edge design, and the latest trends in athletic apparel and footwear.
What challenge are they helping their audience to overcome? How are they doing it?
Nike helps its audience overcome the barriers to achieving their best physical performance and leading a healthy, active lifestyle. This includes providing high-quality, durable, and innovative products that enhance athletic performance, as well as inspiring motivation and confidence in their customers.
How Nike is Doing It:
1. Nike invests heavily in research and development to create cutting-edge products that improve athletic performance. Technologies like Nike Air, Flyknit, and Dri-FIT are designed to provide superior comfort, support, and efficiency for athletes and fitness enthusiasts.
2. Nike’s marketing campaigns are legendary for their motivational and empowering messages. The iconic “Just Do It” slogan encourages people to push their limits and overcome obstacles. Through powerful storytelling, Nike connects emotionally with its audience, promoting a mindset of perseverance and determination.
3. By partnering with top athletes and sports teams, Nike showcases its products in action and reinforces its reputation for quality and performance. These endorsements also serve as inspiration, showing customers that with the right gear and mindset, they too can achieve greatness.
4. Recognizing the growing concern for environmental issues, Nike has committed to sustainable practices. Initiatives like Nike Grind, which recycles old sneakers into materials for new products, and their Move to Zero campaign aim to achieve zero carbon and zero waste. This resonates with environmentally conscious consumers and demonstrates Nike's commitment to a better future.
5. Nike supports various community programs and initiatives that promote sports and physical activity among youth. By investing in grassroots sports and providing resources for underprivileged communities, Nike helps break down barriers to access and participation in sports.
By addressing these challenges and continuously innovating, Nike not only meets the needs of its diverse audience but also fosters a global community united by the love of sports and fitness.
Characters: Two brothers, Roy and Ryan Seiders, who are also the founders of the company and have a deep love for the outdoors
Conflict: When they went out fishing, and use their hard coolers as a stool or a place to stand on, they would all brake and wouldn't get warm in the heat.
Resolution: They created their first product, which was a hard cooler that has durability of a life-time and enough insulation to keep the ice for days.
Let's choose Tesla as the brand and delve into their business story using the storytelling framework:
Who is the brand? Tesla, Inc. is an American electric vehicle and clean energy company founded by Elon Musk, JB Straubel, Martin Eberhard, Marc Tarpenning, and Ian Wright. It's known not just for its electric cars but also for energy storage solutions and solar products.
Who is their audience? Tesla's primary audience includes environmentally conscious consumers, tech enthusiasts, early adopters of new technology, and those seeking sustainable transportation and energy solutions.
What challenge are they helping their audience to overcome? How are they doing it? Tesla is helping its audience overcome the challenges of climate change and reliance on fossil fuels by offering sustainable transportation and energy alternatives.
Conflict:
Environmental impact of fossil fuels: Traditional vehicles powered by gasoline contribute significantly to carbon emissions and air pollution, exacerbating climate change.
Energy insecurity: Dependence on non-renewable energy sources creates geopolitical tensions and long-term environmental risks.
Resolution:
Electric Vehicles (EVs): Tesla produces electric cars that are not only luxurious and high-performance but also emit zero tailpipe emissions, reducing the carbon footprint of personal transportation.
Renewable Energy Solutions: Tesla's energy division offers products like solar panels, solar roofs, and energy storage solutions (Powerwall, Powerpack, Megapack), enabling homes and businesses to generate and store clean energy.
How are they doing it?
Innovative Technology: Tesla's electric vehicles incorporate cutting-edge battery technology (like lithium-ion batteries) and autonomous driving features, making EVs desirable and competitive in the automotive market.
Vertical Integration: By vertically integrating energy generation (solar), storage (Powerwall), and consumption (electric vehicles), Tesla provides a comprehensive solution for sustainable living.
Market Influence: Tesla's market presence and brand influence drive broader adoption of electric vehicles and renewable energy solutions, pushing competitors and industries towards cleaner technologies.
Example Storyline: Tesla's journey began with a mission to accelerate the world's transition to sustainable energy. Recognizing the environmental challenges posed by fossil fuels, Tesla set out to redefine transportation and energy consumption. By introducing sleek, high-performance electric vehicles and robust solar and energy storage products, Tesla not only captured the imagination of early adopters but also sparked a global movement towards sustainable living. Today, Tesla continues to innovate, pushing boundaries with each new model and technology release, all while inspiring a cleaner, greener future for generations to come.
In summary, Tesla's story exemplifies how a brand can address significant global challenges (like climate change and energy security) through innovative products and technologies, resonating deeply with a diverse and environmentally conscious audience.
Audience: Business owners that need software solutions for their finance related needs. Something easy, accessible and available in their phones.
Challenges: Bookkeeping is a tough job. To note down expenses, make sense of them, type up reports, file for returns and effectively share the updates without loosing data is hard. And being able to do it at anytime is not something anyone can handle.
Quickbooks offers a solution to those businessmen who are struggling to do the same.
They understood what's the pain point for millions of business men and created a solution,
Audience: It includes a diverse group of people with different and specific goals.
Challenges:
Instagram tackles several challenges for its audience:
The desire to share experiences: Instagram provides a platform for users to share glimpses of their lives, special moments, and creative endeavors.
The need for connection: Instagram fosters connection by allowing users to follow friends, family, and influencers, like and comment on content, and send private messages.
The struggle with self-expression: Instagram offers creative tools for users to express themselves visually through photos and videos.
Who is the brand? Tabitha Brown is a social media influencer and actress known for her warm personality and plant-based cooking.
Who is their audience? Tabitha Brown's audience is diverse, but I believe her primary audience includes plant-based enthusiasts. She appeals particularly to those looking for easy and delicious vegan recipes, as well as people drawn to her messages of kindness and self-love.
What challenge are they helping their audience to overcome? How are they doing it? Tabitha Brown helps her audience overcome the challenges of adopting a vegan lifestyle, which can often seem daunting. She shares simple, flavorful, and vegan recipes, making plant-based eating accessible and enjoyable. She also recommends good vegan food restaurants she's visited and loves, and sells great vegan products through her partnership with Target. Additionally, she helps her audience overcome personal struggles by promoting mental health and self-care.
YouTube's audience is incredibly diverse, including:
Content Creators: Individuals and organizations who create videos to share their stories, expertise, or entertainment.
Viewers: People of all ages, interests, and backgrounds who watch videos for entertainment, education, news, and more.
Advertisers: Businesses looking to reach specific demographics with targeted video ads.
Characters:
YouTube: The protagonist, a video-sharing platform striving to connect the world through video content.
Content Creators: Individuals or organizations looking to share their stories, talents, and expertise.
Viewers: Diverse individuals seeking entertainment, education, and information.
Advertisers: Brands and businesses aiming to reach targeted audiences through video ads.
Conflict:
Content Creators' Conflict:
Challenge: Finding a global stage to share their content, build a following, and monetize their work.
Obstacle: Competition with countless other creators, and the need for effective tools and analytics to optimize content.
Viewers' Conflict:
Challenge: Navigating a vast amount of content to find videos that match their interests and needs.
Obstacle: Overwhelmed by the sheer volume of available videos and the difficulty in discovering new, relevant content.
Advertisers' Conflict:
Challenge: Reaching the right audience with their message and measuring the effectiveness of their advertising campaigns.
Obstacle: The need for precise targeting options and reliable analytics to ensure a good return on investment.
Resolution
Content Creators' Resolution:
Solution: YouTube provides a platform with global reach, enabling creators to upload and share their videos with billions of users. Monetization options like ad revenue, channel memberships, and merchandise shelves support creators financially. Advanced tools like YouTube Studio offer analytics and insights to help creators refine their content and grow their audience.
Viewers' Resolution:
Solution: YouTube's sophisticated algorithm curates personalized recommendations, making it easier for viewers to find content tailored to their interests. Features such as playlists, subscriptions, and notifications help users keep track of their favorite channels and discover new videos. The platform's support for various formats, including live streams and 360-degree videos, enhances the overall viewing experience.
Advertisers' Resolution:
Solution: YouTube offers robust ad targeting options, allowing advertisers to reach specific demographics based on factors like location, interests, and viewing behavior. A variety of ad formats provide flexibility in presenting messages. YouTube Analytics delivers detailed performance data, enabling advertisers to measure the impact of their campaigns and make data-driven decisions to optimize their advertising strategies.
Through these characters, conflicts, and resolutions, YouTube's story unfolds as a dynamic and evolving narrative, addressing the needs of its diverse audience and continually adapting to the changing digital landscape.
Audience: People with ocular issues, demographic between 25-44yo and male.
Challenge: poor quality and style selection.
"With ocular diseases on the rise, and an estimated 60% of Americans experiencing digital eye strain, including an alarming rising number of children, the majority of American households are finding themselves frequenting their local eyewear stores, but finding a poor selection for quality and style, tailored for every person in the family. Stephanie at Eyeglass Galleria provides in-house consultations and a large selection of unique quality eyewear, to make sure every household experiencing ocular issues, can look, feel, and see their best."
Please let me know what you think 🤔 Eyewear is a hard one for me.
Brand: Nike, Inc., is one of the largest and best-recognized global sports and athleticwear brands. Nike’s designs tend to have a clear purpose in mind: optimizing athletic performance while looking good. Its extensive lineup includes its long-running Air Jordan, Air Force 1, and other “Air” models. Converse shoes and apparel (including those bearing the iconic Chuck Taylor All Stars logo) have also been a part of Nike.
Audience: They are focusing on individuals across all life stages. Their marketing strategy is age-agnostic, targeting not just the youth but also adults and older individuals who are keen on staying active. By offering products for children starting out in sports, adults at various fitness levels, and seniors seeking to maintain their health, Nike has positioned itself as a brand for every age group, cementing its status as a leader in the sports apparel industry.
Challenges and How are they doing it:
Nike has had its fair share of challenges over the years. One of the most difficult challenges they have faced is criticism and backlash for their labor practices in overseas factories. Nike faced protests and boycotts in the 1990s after being accused of using sweatshop labor in countries such as China, Vietnam, and Indonesia. In response, Nike established a code of conduct for its factories, increased transparency, and collaborated with independent auditors to ensure fair labor practices.
Nike has also faced competition from other athletic brands, including Adidas and Under Armour. In recent years, Nike has been under pressure to innovate and stay ahead of the competition in terms of technology and design. To address this, Nike has made significant investments in research and development, resulting in products such as the Flyknit and VaporMax, which have been well received by consumers. Furthermore, Nike has received criticism for its marketing and advertising campaigns, with some accusing the company of promoting unrealistic body ideals and perpetuating gender stereotypes. In response, Nike has taken steps to diversify its marketing by featuring a broader range of body types and athletes in its campaigns.
Overall , Nike has faced and addressed these challenges by taking responsibility for its impact on workers, the enviroment , investing in innovation and technology , and adapting to changing societal norms and values .
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