The Brand: Jhenetics by Jhene Aiko is a self-care brand inspired by the interconnectedness of all things. It emphasizes ancestral wisdom and mindful practices to promote holistic wellness. The brand offers a range of products including elixirs, body balms, lotions, and bath soaks, available with THC blends.
The Audience: Jhenetics targets individuals seeking natural and holistic solutions for stress relief and overall wellness. These are people who value mindfulness, ancestral wisdom, and the healing power of nature. They are often stressed by daily life and are looking for products that can help them achieve balance and calm.
Conflict
The Challenge: In today’s fast-paced world, many individuals struggle with stress, imbalance, and a lack of calmness in their lives. They seek natural remedies that can help them reconnect with themselves and restore their mental and physical well-being. The market is saturated with products that promise relief but often fall short of providing a holistic approach rooted in natural and ancestral wisdom.
Resolution
How Jhenetics Helps: Jhenetics addresses this challenge by offering a unique line of self-care products that blend THC with nature’s best ingredients. These products are designed to relieve stress, promote balance, and create a sense of calm for both mind and body. By drawing on ancestral wisdom and combining it with scientific support, Jhenetics provides a holistic approach to self-care that is both effective and nurturing. The brand's commitment to mindfulness and interconnectedness ensures that every product supports the user’s journey to well-being in a natural and meaningful way.
Jhenetics' story resonates with those looking for more than just temporary relief; it appeals to those who seek a deeper, more connected form of self-care that honors the wisdom of past generations while harnessing modern science.
Topical is a skin care brand that is known for addressing specific skin issues such as hyperpigmentation,eczema, and other inflammatory skin conditions. They provide science-based and dermatologist approved solutions that are safe for their customers dealing with these issues.
Their audience is forpeople who are seeking an effective skincare treatment to help combat their skin issues. Which can include young adults, skin care ethusiasts, people with sensitive skin, and etc.
They are helping their audience manage specific skincare conditions. They are doing in by providing trasparency and building trusts with consumers who are overwhelmed with their skincare problems. They are also helping their audience by talking about the challenges that comes with have skincare conditions such as mental health. They are raising mental health awareness and creating a supportive community.
brand-Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites
audiences- small business owners, marketers, educators, nonprofit organizations, and individuals looking to enhance their personal projects.
Challenge that they are trying to overcome-they simplifies making digital designs without using complex tools such as Adobe Creative Suite. The goal of Canva Design is to enable people without design backgrounds to create high-quality digital designs. Its platform enables creators to efficiently create graphic designs, presentations, and videos.
Brand: Oraimo - A company dedicated to providing the end customers with fashionable, delicate and creative products while still being affordable.
Audience: Everyone looking to get affordable products that punch above their weight in terms of performance as compared to other items in a similar price range.
Challenge: They are trying to provide quality, certified products that cost a fraction of the price,ensuring to maintain affordability for the customer
Brand: Surf Excel is Unilever brand that is currently as the counterpart brand of OMO detergent in the India,Pakistan,Bangladesh and Sri Lanka markets.
Who is their audience? : Upper Middle income households in tier 1 and tier 2 cities.
What challenge are they helping their audience to overcome? : Removing stubborn stains like grass stains,mud marks,etc.with ease.
Audience: Middle and upper middle class youth who are engaged in a healthy lifestyle.
challenges they're helping their audience to overcome: They offer a healthy alternative for softdrinks for people who are looking to support local brands over international ones.
Brand: Hobbii Yarn - They are a yarn, patterns and accessory business that works to provide a "one-stop shop" for yarn lovers and crafters around the world.
Audience: Their audience consists of crafters that need a place to find a variety of yarns, accessories, and patterns at low costs.
Challenge: They are helping their audience overcome the challenge of finding quality yarn at decent prices. They are doing this by providing monthly sales on different types of yarns, bringing more yarn variety to their website, and they are providing free resources for crafters everywhere.
Brand: Renaissance Periodization. They are an sport science education and couching company.
Audience: Strength and hypertophy entusiasts, particularly those with high aspirations and dedication.
Challenges: They answer one question – how can we leverage the available scientific knowledge and our cumulative couching experience to get as many people as possible into their best shapes of their lives, get as strong as their genetic potential permits, and drastically improve their health via training and diet interventions or adjustments?
Brand: Ben & Jerrys Audience: people who like Ice cream & chocolates (everyone)
Challenges they are heloing to overcome: Making a difference by using thoughtful ingredients & creating a shared value for success for everyone whos connected to their business (consumers, suppliers, ...)
The brand is Unspoken by Writing Gale. Thier audience are Gen-Z and millenials professionals. Thier are helping thier audience over information overload by providing them with the relevant information needed for thier daily activities
VinFast: The Journey of Conquering the Global Electric Vehicle Market
1. Who is the brand?
VinFast is an automobile manufacturing brand from Vietnam, a subsidiary of Vingroup. Founded in 2017, VinFast quickly became the largest car manufacturer in Vietnam and made significant strides in developing modern electric vehicle models.
2. Who is their audience?
VinFast's audience is diverse, ranging from individual consumers to businesses and organizations. Their customer base is not limited to the domestic market but extends internationally. VinFast targets consumers who are interested in technology, care about the environment, and seek modern, durable, and eco-friendly vehicles.
3. What challenge are they helping their audience to overcome? How are they doing it?
VinFast is helping customers overcome the challenges of transitioning from gasoline-powered cars to electric vehicles. The specific challenges include:
High cost of owning an electric vehicle: VinFast offers electric vehicle models at affordable prices, making them accessible to a broader audience.
Concerns about charging infrastructure: VinFast has invested in building a nationwide network of charging stations and is expanding internationally, making it easier for electric vehicle users to find charging points.
Understanding new technology: VinFast conducts educational and promotional campaigns, providing information about the benefits of electric vehicles and usage instructions. They also offer professional customer service to address any queries from users.
Environmental protection: By producing and promoting the use of electric vehicles, VinFast contributes to reducing CO2 emissions and other pollutants, supporting environmental protection efforts.
VinFast is proving to be a pioneering brand in transitioning the traditional automobile market to electric vehicles, not only in Vietnam but globally. Their commitment to quality, technology, and environmental protection is creating positive changes in consumer awareness and habits.
Who is their audience? People who want to eat healthy but still have a variety of options
What challenge are they helping their audience to overcome? How are they doing it? Helping their audience eat healthy without compromising flavor and variety
Who is their audience? People with athletic and fitness goals
What challenges are they helping their audience to overcome? How are they doing it? They help their audience reach their goals by improving their experiences in sports with their high-quality of sportswear.
The brand is "Kostanyan Group" Real Estate Agency. Their audience is the people who need houses (cozy home). This company help people to find "the house of their dreams".
Aunt Jackie creates customized hair products for people with curly, wavy, or coily hair. Finding quality products that promote healthier hair is a long trial and error process. They have created a special blend of hair care products and regimes based on hair texture and hair needs.
Brand: Launchpad. A business networking company that connects like-minded entrepreneurs.
Audience: Small to mid buisness entrepreneurs of any industry.
Challenges and how they are doing it: Challenge is when the entreprenurial journey gets lonely and overwhelming with less to non support and solutions for business owners. Launchpad is the kindest community for lonely entrepreneurs to feel and gain support and services from fellow entrepreneurs.
Brand: 1900 hair salon is a Vietnamese hair salon brand providing services and products related to women's hair. and they are best known to the community for their hair donation program for cancer patients.
Their audience: Women aged 35 to 55, with a good income or higher.
The mission they declare is Not only beautiful hair for women but also for the hair donation community for cancer patients.
BRAND: Snitch is an apparel brand in India offering fast fashion clothing online at affordable prices while not compromising the quality of the products.
TG: Their TG is mainly Tier 1 and 2 consumers, age (16-35) who have nack towards streetwear quality fashion but need the same at affordable price
Challenges and how they doing it: Challenge is to find such good clothes in your vicinity. And even if you get some stylish funky clothes the quality becomes an issue. Which is where Snitch comes in
Inspired -Go is a salad delivery service for busy women. The website targets the busy woman who wants to eat healthy but has no time and is sick of the same old salads she always makes. The resolution: Save time, save money, and never get bored.
Adidas, a popular brand known for producing sports shoes, apparel, equipment and accesories for professional athletes and sports enthusiats. Due to difficulty in finding desired items by the customers when they visit Adidas website to explore the latest products and collections. They have enhanced website navigation and search functionality to help customers select desired item. To make easy purchases, download Adidas App now!
Brand: Kairos Mediterranean, A build-your-own, fast casual, Mediterranean inspired restaurant that helps their customers to live a healthy lifestyle and keep "moving forward" in their everyday endeavors through fresh food, prepared in-house daily.
Audience: There are many different personas who frequent Kairos. The health nut, looking to eat a clean, well balanced Mediterranean diet, the family, who wants a filling yet healthy meal for even their pickiest eater, and the local, who visits every week and has an appreciation for the music over the speaker, the food in their belly, and the employee who made it.
What challenge are they helping their audience overcome? How are they doing it?: I think Kairos encourages their customers to make a change in their lifestyle, and not necessarily a health/diet related change, but specifically a mentality change. Kairos has high expectations, and shows their customers that it's okay to have them too, through serving food that's local, fresh, prepared by hand every single day, and by upholding company promises of comfort, efficiency, cleanliness and cleanliness. They also encourage unique interactions between employees and customers, making for a more personalized dining experience.