Who is their audience? Targeted audience are ready to spend on money to attain the confidence and high self esteem through the application of luxuary makeup product.
What challenge are they helping their audience to overcome? To give that dew look that is more capturing, give a sence of sophcticated/classy and for more youthfull look.
How are they doing it? Story telling focus based on Influencial marketing, where CT applies the makeup products on Celebrity(represents Sophitication/High value brand), and finshed look (Luxury/classy/ Youthfullness) is the what audeince will achive by applying the makeup with CT products.
I love buying clothes from Everlane. Their audience is environmentally conscious shoppers who are also passionate about clothing made in safe work environments that care for their employees. The audience also is willing to pay more for high-quality products, and would generally fit into the "buy fewer items of higher quality" as opposed to a maximalist shopping view of buying a lot of less expensive items. The challenge they help to overcome is the lack of consumer options for those not wanting to support companies that contribute to the waste and poor factory working conditions existing in a lot of the world's clothing industry. They are doing this by offering customers products that are stylish and high quality but most importantly are sustainable and not produced in poor working conditions.
One of my favourite brand is Nike. If you're trying to get physically fit, then you're an audience for Nike.
While trying to get physically fit or to excel in sports, we face many challenges like correct training plan, proper guidance, high-quality wearables. Nike helps in every possible way through their sports wearables be it shoes, athleisure and many more, they help individuals through their Nike Training Center app and Nike Running app based on our preference.
What challenge are they helping their audience to overcome? How are they doing it?
When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers. It helps the students easy to access the graphics they want to.
Budgeting could be better if people understand it more easily and if it fits their needs. One way to make budgeting simpler is by using digital tools or apps that do the math for you. Also, breaking down expenses into categories like food, rent, and entertainment can help you see where your money goes. Another good idea is to set realistic goals and track your progress regularly. This way, you can adjust your budget if needed and stay on track to reach your financial goals.
One of my favorite brands are Tesco. Tesco's auidence are supposedly cost- concious individuals who are interested in bargains and sales, and valuable products. Tesco care a lot about their customers and aim for them to be satisfied with their products and services. One example of how they help their customers overcome a challenge, is their online grocery delivery and home shopping to make it easier for customers to shop with the company. They do this to benefit their customers. Tesco use a rapid delivery service which means customers have their products as quickly as possible once they have purchased them.
Who is their audience? Makeup users looking for 'clean' products with strong values against animal cruelty. Users with premium budget.
What challenge are they helping their audience to overcome? How are they doing it? Hourglass is branded as a vegan and cruelty-free beauty brand that redefine luxury cosmetics through innovative formulas and environmentally friendly packaging. They are helping their buyers find luxury makeup without the use of harsh ingredients and without the guilt that comes with purchasing a product that is tested on animals. They tell personal stories that back up each of their pillars. Each pillar is a company value. It paints a picture that they are a trusted brand, with good ethics.
Brand: Monobank Audience: young people (18-45y.o) who value the opportunity to interact with the bank online, solve problems without waiting in line.
Monobank App is a progressive tool of personal banking which provides a variety of services, including opening new cards and bank accounts, free money transfers, paying utility bills and gives an ability to choose cash-back options, control all financial operations and receive fast and professional customer service in one mobile app. So our customers will never have to go to a bank branch and wait in line again.
challenges they're helping overcome: Live tinted makes their products in a variety of different shades which caters to diverse groups of people and their skin tone and shades, the challenge they're helping their buyer personas navigate is offering them multiple options based on their complexion, live tinted is being inclusive and multiple shade friendly!
Who is their audience? Individuals who experience high levels of stress throughout their day and their lives. This could be stress accumulated through school/college/work/personal relationships/mental health problems/accidents etc.
What challenges are they helping their audience to overcome? Headspace is a mindfulness and meditation app designed to cater and navigate individuals through the stresses of everyday life by helping to manage anxiety & stress. In an ever increasingly fast-paced environment that is the world today, the prevalence of individuals suffering from stress-related issues such as insomnia, burnout & inability to concentrate is increasing every day.
How are they addressing this problem? The Headspace app provides assisted/tutorials in meditation practices and mindfulness exercises. Headspace encourages its users to develop and practice healthier coping strategies and build emotional resilience. This contributes to a better overall wellbeing. The app also features tutorials in exercises, sleep aids and themed meditations.
Audience: People who want a good experince while working out
Challenge: To move. To lift. To sweat.
EOS Fitness is about creating a safe place to work out and they want to challenge you to "run a little longer, add a little more weight, and challenge yourself in a new class". EOS has equipment, weights, sauna, pool, and a recovery room and much more to ensure there is maximum comfort when you are a member of EOS Fitness.
This feature doesn't work correctly in Safari. I'm not sure what this section has to do with the training. It's not clear why learners have to jump into a discussion group while learning. From the training, I believed I would be building my story not haveing other people vote on it. Also feels insecure----publicly posting a brand b4 it launches is not the best idea. Hubspot should make their training clearer. I wish I could work for the company to help them create a better system.
One of my favorite brands is Nike. Let's dive into their story:
Who is the brand? Nike, Inc. is a multinational corporation known for its athletic footwear, apparel, equipment, and accessories. Established in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, it officially became Nike, Inc. in 1971. Over the decades, Nike has grown into one of the world's most recognizable and influential brands in sports and lifestyle.
Who is their audience? Nike's audience spans across various demographics, but its core audience consists of athletes, sports enthusiasts, and individuals passionate about an active lifestyle. From professional athletes to everyday fitness enthusiasts, Nike aims to inspire and empower people to push their limits and achieve their goals through sport and physical activity.
What challenge are they helping their audience to overcome? How are they doing it? Nike helps its audience overcome various challenges related to sports performance, fitness, and self-expression. One of the primary challenges they address is the barrier to achieving athletic excellence or personal fitness goals. Nike does this by providing high-quality athletic gear, innovative footwear, and performance-enhancing apparel designed to optimize performance, enhance comfort, and reduce injury risks.
Moreover, Nike tackles broader societal challenges such as promoting inclusivity, diversity, and sustainability. Through its marketing campaigns, collaborations, and initiatives, Nike strives to create a sense of belonging and empowerment for all individuals, regardless of their background or abilities.
Overall, Nike's approach to overcoming challenges involves innovation, inspiration, and inclusivity. They constantly push boundaries in product design, technology, and marketing to motivate their audience to unleash their full potential and pursue their passions with confidence.
They are helping their audience find the right books for them and have the bookstore experience that people want. They do this by creating a cozy bookstore atmosphere and having enticing book selections that is curated so that people can find great book recommendations.
It’s a Handcrafted donuts & baked goods brand that has gained a lot of popularity in Egypt since 2023 through Tiktok and Instagram.
Fatima, the brand's founder and chef, discovered her love for donuts and baking at the age of fourteen. After working at some of the most famous donut brands, she decided to start her own donut business in Egypt. Embracing her creativity, Fatima creates donuts with unexpected flavors and shares her donut-making journey with her audience through TikTok and Instagram videos.
- Who is their audience?
Dessert/Donut Lovers all over Egypt
- What challenge are they helping their audience to overcome? How are they doing it?
Fatima found that most local donut brands offered limited quality, limited flavor options, and small donut sizes, which meant that donut lovers had to settle for the available options. Therefore, Fati's came in and changed the game, providing dessert and donut enthusiasts with bigger-sized donuts and unique and crazy flavor mixes that they could not find elsewhere.
Audience: User who choose to pay higher for products that provide them with an incredible user experience.
Challenge: Through inovation and the creation of new products that people didn't know they needed. Currently, Apple last bet is the Vision Pro Glasses, however the product haven't had as much selling as it was expected. Threfore, Apple is working on getting it lighter and more atractive to their audience.
Brand: Nike Audience: Athletes, Young and old people who are interested in sports in all its shapes Challenge that are they helping the audience to overcome and how are they doing it: Nike as a brand helps anyone that's playing or training in all sports from Football, Tennis, Basketball to even Running, Swimming and Working out to find the right equipment and tools to conduct it both safely and efficiently.
Nike does this by providing all sorts of sportswear,tennis raquets, shoes... that are specifically made to assist in avoiding injuries and achieving the set goal, by carefully studying and producing sports products that are innovative in providing comfort as well as efficiency and consistency to their customers.
Challenge: In conducting a literature review, researchers often face multiple challenges that can compromise effectiveness and efficiency: Limited access to full-text articles due to paywalls, Time constraints that limit the depth of the review, Risk of bias affecting the selection and interpretation of studies, Scope creep causing the review to become unfocused, Difficulties in synthesizing diverse findings into a coherent narrative, Challenge of keeping the review current with ongoing research, and Navigating methodological complexities to assess study quality
Resolution: Tackling these hurdles is key to a literature review that's thorough, unbiased, and current, truly capturing the latest insights in your area of study. When you team up with me, through my Five-Phase Design, you're setting your research on firm ground, ensuring it adds real value. Five-Phase Design: Search String Generation, Title and Abstract Screening, Full Text Review, Mapping to Key Questions, and “Cited-by” Searches (in order to locate all additional publications that cite the article of interest)
Audience: CEOs and decision makers of different industries
Challenges and Resolution: Botgo started off as a mere chatbot with varuous templates. The customers were limited so to attract a bigger lot, the developers transformed it into a process automation solution.
Audience: Bakery lovers in the United Kingdom, who love high-quality baked goods.
Challenges and Resolution: The bakery's overall tone and visuals reveal that the target audience is dwindling due to competition; lesser brands offer bakery goods at much lower cost compared to Hummingbird. They are overcomming this challenge by promoting their USP, which is the quality of ingredients, and selling classic deserts.
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