Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

6,549 Replies 6,549
MPathak2
Member

Storytelling framework in action

Company Name: Botgo

Audience: CEOs and decision makers of different industries 

Challenges and Resolution: Botgo started off as a mere chatbot with varuous templates. The customers were limited so to attract a bigger lot, the developers transformed it into a process automation solution. 

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VHolsinger
Member

Storytelling framework in action

The Brand - Hummingbird Bakery

Audience: Bakery lovers in the United Kingdom, who love high-quality baked goods.

Challenges and Resolution: The bakery's overall tone and visuals reveal that the target audience is dwindling due to competition; lesser brands offer bakery goods at much lower cost compared to Hummingbird. They are overcomming this challenge by promoting their USP, which is the quality of ingredients, and selling classic deserts. 

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08994
Member

Storytelling framework in action

Who is the brand?

Yaya Milkshake

Who is their audience?

milkshake lovers, under 35

what challenges are they helping their audience to overcome? how are they doing it?

Yaya is a milkshake brand started in the UK by an Egyptian British guy called Yaya

Yaya saw that there was a shortage in the milkshake market people were treating the milkshake as a side product but he saw that there was a huge potential for the Milkshake to be an essential product so he opened his first Milkshake store in London, he sold on the 1st 6 months 40k milkshakes with a revenue 3.5M and net profit 50% and he opened branches in Egypt and his companies globally making 35M revenue one of the main reasons behind Yaya milkshakes that Yaya want to spread joy and happiness all around so he is not selling a regular milkshake No! he is selling joy and happiness, he is selling the good mode during the customer journey on Yaya's stores 

janeyadelyn
Member

Storytelling framework in action

Brand: Mountainland Technical College

Audience: Students (prospective and current, Parents, Industry Leaders

Challenge: University education can be expensive and time-consuming. MTECH provides affordable education and hands-on training so that students graduate with experience and industry-focused skills.

CDorsey8
Member

Storytelling framework in action

Brand: Process Pioneers LLC

 

Audience: Researchers, Academics, Students

 

Challenge: In conducting a literature review, researchers often face multiple challenges that can compromise effectiveness and efficiency: Limited access to full-text articles due to paywalls, Time constraints that limit the depth of the review, Risk of bias affecting the selection and interpretation of studies, Scope creep causing the review to become unfocused, Difficulties in synthesizing diverse findings into a coherent narrative, Challenge of keeping the review current with ongoing research, and Navigating methodological complexities to assess study quality

 

Resolution: Tackling these hurdles is key to a literature review that's thorough, unbiased, and current, truly capturing the latest insights in your area of study. When you team up with me, through my Five-Phase Design, you're setting your research on firm ground, ensuring it adds real value. Five-Phase Design: Search String Generation, Title and Abstract Screening, Full Text Review, Mapping to Key Questions, and “Cited-by” Searches (in order to locate all additional publications that cite the article of interest)

Alaa-ElFeqi
Member

Storytelling framework in action

Brand: Kotobee
Target Audience: Trainers and educators

Challenge: Traditional textbooks can be pretty boring for learners of all ages. But what if you find a way to keep them informative while also adding fun and keeping the readers engaged?
Solution: Kotobee offers a free interactive ebook creator that teachers and authors can use to create outstanding learning materials.

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QNga
Member

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand? Ananas
  • Who is their audience? young people such as student ,undergradute
  • What challenge are they helping their audience to overcome? How are they doing it?  they helping their audience to overcome challenges by selling pair of shoe with low price but have quality suitable for student
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SNgahu
Member

Storytelling framework in action

  • Who is the brand?

Home 254

  • Who is their audience?

Young kenyans. Especially in the diaspora who are looking for a sense of belonging in their country in an edgy and stylish way.

 

  • What challenge are they helping their audience to overcome?

Style + sense of belonging

  • How are they doing it?

Creating an fashionable streetwear with a Home_254 logo.

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MBaeva
Member

Storytelling framework in action

  • Who is the brand? Dell
  • Who is their Audience? Laptop and other technology users (corporate professionals, gamers etc.)
  • Challenge? Users need smart tech to help them achieve their goals i.e - work, personal errands/gaming/security
  • Solution? Proving users with high quality, cost-effective, efficent tech 
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Onca
Member

Storytelling framework in action

Who is the brand?

The Filipino Channel

 

Who is their audience?

Overseas Filipinos looking for Filipino media

 

What challenge are they helping their audience to overcome? How are they doing it?

The Filipino Channel or TFC aims to connect the Filipino diaspora to media from their homeland. It provides entertainment and comfort for transnational individuals who might feel culture shock or alienation abroad.

JAlajmi
Member

Storytelling framework in action

  • Who is the brand? Ford 
  • Who is their Audience ? people 
  • What challenge are they helping their audience to overcome? moving from places to other places , How are they doing it? By making more cars also by advetising thier name in the social media 
Pharasai
Member

Storytelling framework in action

  • Who is the brand?
    Mahindra Auto is my favourite brand
  • Who is their audience?
    People who love SUV's with features and power 
  • What challenge are they helping their audience to overcome? How are they doing it?
    Making luxury features and driving pleasure available on a lower budget, They achieved it by producing each of their parts indigenously in India, making it cheaper to buy rather than importing. 
JOgle0
Member

Storytelling framework in action

 

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand? nike 
  • Who is their audience? Men and Women from the age of 12-30
  • What challenge are they helping their audience to overcome? How are they doing it? style, by making a brand everyone knows and trustes and wants to own.
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Yung
Member

Storytelling framework in action

My favorite brand y calzedonia. Their audience are women who like fabrics and textures in pantyhose. The industry of panthyhose is very limited because is not easy to find the material that can resist the every day movement and still look pretty.

VParankusham
Member

Storytelling framework in action

Storytelling Frame in Action:

Brand Name: Keyblocks Strategy Consulting Services

 

It's no secret that starting your own business takes a lot of effort. By understanding the market, building a network, and promoting your products/services through different channels, you will be able to maintain a position in the market. It feels overwhelming, doesn't it? That's where we come in. A startup company, Keyblocks Strategy Consulting Services, focuses on understanding these conflicts and offering solutions. With our expert strategic services and digital and marketing services, Keyblocks Strategy can provide you with a huge help in improving your business through strategy and keeping your business in the eyes of your audience through digital and marketing services and bringing business to you while you grow and expand exponentially with our assistance.

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KThaw
Member

Storytelling framework in action

Storytelling Framework in Action

 

Proximity Design 

 

Proximity Design is an award-winning social enterprise that serves for higher profitability of rural farmers' within country. They have seen many of farmers has lower advantages than they should have and also see the potential of raising market value by providing toolkits such as technologies and resources. And, as they believe working closely with those rural communities they want to help out will bring clearer and better solutions which leads to moving to Myanmar. Now, they have raised a great deal of farmers' livelihood offering designs of product and services to boost entrepreneurial spirit of farmers. Being proximate while designing for better livelihood of rural farmers is what happens to name Proximity Design for their organization.

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BFuller22
Member

Storytelling framework in action

Brand: MERIT. Beauty

Audience: Women in their late 20s-early 30's

Challenge/Solution: In the overwhelming world of beauty MERIT is looking to simplify the daily make-up routine by advertising a 5 minute make-up routine. They are the In-n-out of make-up offering just the essentials, in clean formulas for the make-up minimalist and girlie on the go.

 

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Gousiya
Participant | Platinum Partner
Participant | Platinum Partner

Storytelling framework in action

Brand: Perfora 
An Indian dental and oral care brand offering a comprehensive range of products designed to enhance oral hygiene.

Perfora’s primary audience includes everyday consumers who seek quality oral care products.
They cater to people of all ages, from children to adults, emphasizing the importance of maintaining good oral health.

Challenge: Many people struggle with maintaining consistent oral hygiene practices or finding the right products for their needs.

Solution: 
Science-Backed Products: Perfora ensures that their products are developed based on extensive expert research and testing. This scientific approach ensures functionality and effectiveness.
Design-Led Approach: They create products that seamlessly integrate into consumers’ daily lives. By focusing on design, Perfora encourages regular use of their oral care items.
Mindful Sustainability: Perfora is conscious of its impact on the planet. All their products are 100% recyclable, promoting eco-friendly choices.
Product Range: From electric toothbrushes to toothpaste, mouthwash, teeth whitening, and dental flossers, Perfora covers all aspects of oral care.
Customer-Centric Approach: They prioritize customer satisfaction, as seen in their positive reviews and testimonials.

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JWick93
Member

Storytelling framework in action

Brand: Curology

 

Audience: Individuals dealing with skin issues such as acne, dark spots, and more.

 

Challenge: Curology addresses a widespread concern: skin problems. By streamlining the process of consulting a dermatologist, obtaining medication, and waiting for results, Curology offers a swift and hassle-free solution. Through its platform, users can effortlessly upload photos of their skin, allowing dermatologists to recommend tailored products. With just a few clicks, users receive a personalized skincare routine, accompanied by periodic check-ups to monitor progress. Curology's approach ensures that each individual feels acknowledged and supported in their skincare journey, with a dedicated dermatologist providing personalized guidance.

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Ozz
Participant

Storytelling framework in action

  • Brand name: Facebook.

  • Challenge they overcome: Facebook values the power of relationships and social connections. They work to create a platform that promotes community and keeps users informed about global developments.
  • How they solve: Through features such as See First, Unfollow, Hide, and Block, Facebook places control firmly in the hands of users, allowing them manage their newsfeed content and interactions effectively.

 

 

 

 

AAli398
Member

Storytelling framework in action

Brand: HA fans

Audience: All creatures

Challenge:Imagine a scorching hot summer day with no relief in sight. People are sweating, feeling uncomfortable, and desperately seeking a way to cool down. In the midst of this heatwave, a brilliant idea was born. Someone, just like you and me, realized the power of a simple yet innovative solution: the electric fan. They saw the need for something to create a breeze, bring comfort, and make life a little more bearable during those sweltering days. And so, HA fans came into existence, inspired by the desire to provide relief and comfort to people everywhere. Just like the inventor of the electric fan, we strive to make life easier and more enjoyable for our clients by offering quality fans that cool, circulate air, and bring a breath of fresh air to any space.

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