Hard Energy Drink, I know you wonder what is that it is a coffee brain with ridiculously hard energy the make the strong day of work go smooth without even notice it, yeah forget about tired day of work, as a hardworking man & woman like you. But not all, every single box of coffee you buy is a donation for someone's education.
Jim and Leo are pro basketball players. Their skills are both flexible and talented and they have won many basketball awards since they were 10 years old. Jim is an extroverted boy, while Leo is an introverted boy. Jim is interested in his outfit, and suitable tools to play for basketball, while Leo does not. They both have strong feelings (like or love) for Selena. Jim is confident because of his outfit and his character is sociable with other people. His type of clothes is Starboy, which is why it attracts girls, as the result Selena becomes his lover. Leo is introverted, he does not share his feelings to people and do not have confidence in communicating with Selena, he is timid about his outfit. He does not have enough money and not be rich like Jim, so changing to fashionable clothes is not a good idea for him. I understand seeing the girl you love is really hurt and disappointed, so change your appearance if you do not want to regret it like Leo. Do not worry our Starboy fashion clothes are diverse in many kinds of price which is suitable for
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Their audience: young Vietnamese people aged 20 to 30 years old. They are interested in in-depth, civilized and progressive social issues as well as focusing on personal development.
How: by conveying valuable information for young people's lives such as psychological, work, and emotional issues. Vietcetera also delves into root cause analysis, providing an objective discussion perspective for audiences to freely explore and build their own perspective.
“Redbubble is creating the world's largest marketplace for independent artists, bringing more creativity into the world.” This Code sets out the framework for how Redbubble will operate its business in an ethical manner that will protect its stakeholders.
Audience: people who have recently arrived in the city or wish to settle in the city Challenges: helping people who have recently arrived and wish to settle in a city to find accommodation.
How: by offering accommodation for sale or rental according to the clients' budget and supporting the client until their installation
Atom packs are an ultralight backpack maker, based in the UK. They cater to those who want maximum efficiency-to-weight ratio with their hiking gear.
Tom, the owner of Atom Packs is 6"7 and had always struggled to find a backpack maker that had the customisation options to fit his frame. Atom Packs offer backpacks which can be fully-customised to the customer's specifications from the size, to how many pockets it has. All of this while being some of the lightest backpacks on the market.
Estate 98 is a Kickstarter brand that mixes the traditional El Salvadorian practice of making esencia de cafe with modern technologies to produce a high-grade ultra-concentrated coffee.
The brand targets coffee lovers looking to brew delicious coffee quickly. Their target customers are people who want the convenience of brewing instant coffee without compromising on flavour and quality.
Who is their audience? People looking to get healthier, overweight people, people who lack energy, people who lack motivation and self confidence.
What challenge are they helping their audience to overcome? How are they doing it? The challenge of loosing weight, of getting fit, of feeling better about yourself, of being confident and motivated, of exercising; in other words, of changing your lifrstyle so you can feel great, look great and actually be great. They do it by giving you juicing programmes, books, and apps on jucing to help you go through one of these programmes to kick start your journey into a heathier lifestyle that will help you achieve all those goals. And they do it by also providing a tonne of motivational content and coaching videos.
What challenges are they helping their audience to overcome? How are they doing it?
Converting website visitors to paying customers. by creating websites that are not only nice to look at but easy to navigate, have a clear message, and guide the customer through the sales process.
- Who is the brand? Grab - car booking - Who is their audience? All the customers who use transport, buy food or delivery. - What challenge are they helping their audience to overcome? How are they doing it? + When we want to move from one place to another place but do not want to drive, we have to call the taxi driver or motorbike driver to book a car. We take time to wait for the car to arrive, cannot choose the car and the price is maybe higher than the bill. + So, they created an app “Grab’’ for people to easily book a car. We can book online a motorbike, or a car to transport at a suitable price, and you do not drive it. In addition, we can choose the vehicle type with the amount of price. On the other hand, we can book a lot of food or drink online and not go to a store, and a diver will take food to you after 30 minutes or 1 hour later.
Who is the Brand: Costco, a multinational corp that operates a chain of memebership-only retail stores. they sell bulk merchandise a discounted prices.
Their audience: their consumers are those who are price-conscious and who are seeking value for their money. Families, small business owners and anyone looking for high-quality products at competitive prices.
What challenge are they helping their audience to overcome? How are they doing it? : Costco helps customers to overcome financial challenges, members can get exclusive access to a small selection of exclusive products as groceries, electronics at reduced costs, they guarantees affordability and great return policies. They are commited to quality and value that give to their members a sense of community and gain customer advocacy based on this values.
Who is the brand? Chanel is a French luxury fashion and beauty brand founded by Coco Chanel in 1909. It is renowned worldwide for its timeless elegance, sophistication, and high-quality products. Chanel encompasses a wide range of products, including haute couture, ready-to-wear clothing, accessories, perfumes, makeup, and skincare.
Who is their audience? Chanel's audience primarily consists of affluent individuals who appreciate luxury, style, and exclusivity. Their clientele includes fashion enthusiasts, celebrities, and individuals who seek high-quality, classic designs with a touch of modernity. Chanel's appeal transcends generations, attracting both young fashion-forward consumers and older clientele who appreciate the brand's heritage and prestige.
What challenge are they helping their audience to overcome? How are they doing it? Chanel helps its audience overcome the challenge of finding timeless, elegant fashion and beauty products that reflect their sophisticated lifestyle and individuality. The brand achieves this by consistently delivering exceptional craftsmanship, innovative designs, and a unique brand identity that embodies understated luxury.
Nike's audience primarily consists of consumers who are interested in sports, fitness, and an active lifestyle. This includes athletes of all levels, from professional to amateur, as well as fitness enthusiasts, gym-goers, and people who prioritize health and wellness. People can easily recall the emotions that Nike's brand evokes in them due to their powerful messaging. It revolves greatly around motivation, confidence, breaking barriers and just doing it!
¿Quién es la marca? Nike es una multinacional estadounidense de ropa, calzado y equipamiento deportivo, fundada en 1964 por Bill Bowerman y Phil Knight. Es una de las marcas líderes en la industria del deporte a nivel mundial y es reconocida por su innovación, calidad y marketing audaz.
¿Quién es su audiencia? El público objetivo de Nike es amplio y diverso, pero se centra principalmente en personas activas y apasionadas por el deporte y el estilo de vida saludable. Esto incluye atletas profesionales y aficionados, así como entusiastas del fitness y la moda urbana. Nike ha sabido conectar con audiencias de todas las edades y géneros a través de campañas de marketing inclusivas y mensajes inspiradores.
¿Qué desafío están ayudando a superar a su audiencia? ¿Cómo lo están haciendo? Nike ayuda a su audiencia a superar el desafío de alcanzar sus metas deportivas y personales, así como a mantener un estilo de vida activo y saludable. Lo hace proporcionando productos innovadores y de alta calidad que mejoran el rendimiento deportivo y brindan comodidad y estilo. Además, Nike promueve la motivación y la superación personal a través de su marketing, asociándose con atletas de élite y creando campañas que inspiran a las personas a desafiar sus límites y alcanzar su máximo potencial. En resumen, Nike no solo vende productos, sino que también vende un estilo de vida activo, empoderando a su audiencia para que sean los mejores versiones de sí mismos.
OnePlus's audience primarily consists of tech-savvy consumers who are interested in high-performance smartphones at relatively affordable prices. Their target demographic often includes younger individuals and tech enthusiasts who value innovation, design, and functionality in their mobile devices.
The challenge OnePlus helps their audience overcome is the trade-off between high-quality features and affordability in smartphones. They do this by offering flagship-level specifications and performance in their devices at lower price points compared to other premium smartphone brands. OnePlus achieves this by leveraging efficient supply chain management, direct-to-consumer sales model, and strategic partnerships to minimize costs while delivering top-notch technology and user experience. Through their product offerings, OnePlus aims to provide a premium smartphone experience without the premium price tag, catering to the needs and preferences of their audience.
What challenge are they helping their audience to overcome? How are they doing it?
Students feel overwhelmed because of the constantly changing social media landscape. They give accompaniment in the journey of students to make money trough digital marketing by courses and 1 to 1 meetings.
How Garmin soared from the aviation world to the fitness industry
Characters/perspectice audience:
Athletes and fitness enthusiasts, particularly runners/swimmers/hiking
Conflict:
technology is commonplace in the fitness industry today, from music listening during a workout, to using GPS to log runs, to tech that tracks your V02 max
However this is all relatively new in the past 20 years - tech designed to enhance physical fitness was non-existent prior to this for localised fitness enthusiasts
huge gap in the market for working/middle class fitness enthusiasts wanting to take their sport to the next level
Resolution:
Garmin had been around since the 1980s but its founders Gary Burrel and Min Kao primarily specialised in GPS navigation for the aviation industry
following success here they expanded to automotive and marine technology before finding a gap in the fitness market
in 2003 they integrated their state-of-the-art GPS technology into a wearable device, creating the world's first fitness watch (Forerunner 201)
20 years later, Garmin's range has diversified and become more and more cutting edge, with athletes serious about their health choosing this brand as a front runner over competitors such as apple and fitbit
Garmin's presence in the smartwatch market helps their audience get their hands on highly desirable tech containing all the features needed to smash their fitness goals at an affordable price, something that allignbs perfectly with the company's vision.
