What challenges are they helping their audience to overcome? How are they doing it?
Converting website visitors to paying customers. by creating websites that are not only nice to look at but easy to navigate, have a clear message, and guide the customer through the sales process.
- Who is the brand? Grab - car booking - Who is their audience? All the customers who use transport, buy food or delivery. - What challenge are they helping their audience to overcome? How are they doing it? + When we want to move from one place to another place but do not want to drive, we have to call the taxi driver or motorbike driver to book a car. We take time to wait for the car to arrive, cannot choose the car and the price is maybe higher than the bill. + So, they created an app “Grab’’ for people to easily book a car. We can book online a motorbike, or a car to transport at a suitable price, and you do not drive it. In addition, we can choose the vehicle type with the amount of price. On the other hand, we can book a lot of food or drink online and not go to a store, and a diver will take food to you after 30 minutes or 1 hour later.
Who is the Brand: Costco, a multinational corp that operates a chain of memebership-only retail stores. they sell bulk merchandise a discounted prices.
Their audience: their consumers are those who are price-conscious and who are seeking value for their money. Families, small business owners and anyone looking for high-quality products at competitive prices.
What challenge are they helping their audience to overcome? How are they doing it? : Costco helps customers to overcome financial challenges, members can get exclusive access to a small selection of exclusive products as groceries, electronics at reduced costs, they guarantees affordability and great return policies. They are commited to quality and value that give to their members a sense of community and gain customer advocacy based on this values.
Who is the brand? Chanel is a French luxury fashion and beauty brand founded by Coco Chanel in 1909. It is renowned worldwide for its timeless elegance, sophistication, and high-quality products. Chanel encompasses a wide range of products, including haute couture, ready-to-wear clothing, accessories, perfumes, makeup, and skincare.
Who is their audience? Chanel's audience primarily consists of affluent individuals who appreciate luxury, style, and exclusivity. Their clientele includes fashion enthusiasts, celebrities, and individuals who seek high-quality, classic designs with a touch of modernity. Chanel's appeal transcends generations, attracting both young fashion-forward consumers and older clientele who appreciate the brand's heritage and prestige.
What challenge are they helping their audience to overcome? How are they doing it? Chanel helps its audience overcome the challenge of finding timeless, elegant fashion and beauty products that reflect their sophisticated lifestyle and individuality. The brand achieves this by consistently delivering exceptional craftsmanship, innovative designs, and a unique brand identity that embodies understated luxury.
Nike's audience primarily consists of consumers who are interested in sports, fitness, and an active lifestyle. This includes athletes of all levels, from professional to amateur, as well as fitness enthusiasts, gym-goers, and people who prioritize health and wellness. People can easily recall the emotions that Nike's brand evokes in them due to their powerful messaging. It revolves greatly around motivation, confidence, breaking barriers and just doing it!
¿Quién es la marca? Nike es una multinacional estadounidense de ropa, calzado y equipamiento deportivo, fundada en 1964 por Bill Bowerman y Phil Knight. Es una de las marcas líderes en la industria del deporte a nivel mundial y es reconocida por su innovación, calidad y marketing audaz.
¿Quién es su audiencia? El público objetivo de Nike es amplio y diverso, pero se centra principalmente en personas activas y apasionadas por el deporte y el estilo de vida saludable. Esto incluye atletas profesionales y aficionados, así como entusiastas del fitness y la moda urbana. Nike ha sabido conectar con audiencias de todas las edades y géneros a través de campañas de marketing inclusivas y mensajes inspiradores.
¿Qué desafío están ayudando a superar a su audiencia? ¿Cómo lo están haciendo? Nike ayuda a su audiencia a superar el desafío de alcanzar sus metas deportivas y personales, así como a mantener un estilo de vida activo y saludable. Lo hace proporcionando productos innovadores y de alta calidad que mejoran el rendimiento deportivo y brindan comodidad y estilo. Además, Nike promueve la motivación y la superación personal a través de su marketing, asociándose con atletas de élite y creando campañas que inspiran a las personas a desafiar sus límites y alcanzar su máximo potencial. En resumen, Nike no solo vende productos, sino que también vende un estilo de vida activo, empoderando a su audiencia para que sean los mejores versiones de sí mismos.
OnePlus's audience primarily consists of tech-savvy consumers who are interested in high-performance smartphones at relatively affordable prices. Their target demographic often includes younger individuals and tech enthusiasts who value innovation, design, and functionality in their mobile devices.
The challenge OnePlus helps their audience overcome is the trade-off between high-quality features and affordability in smartphones. They do this by offering flagship-level specifications and performance in their devices at lower price points compared to other premium smartphone brands. OnePlus achieves this by leveraging efficient supply chain management, direct-to-consumer sales model, and strategic partnerships to minimize costs while delivering top-notch technology and user experience. Through their product offerings, OnePlus aims to provide a premium smartphone experience without the premium price tag, catering to the needs and preferences of their audience.
What challenge are they helping their audience to overcome? How are they doing it?
Students feel overwhelmed because of the constantly changing social media landscape. They give accompaniment in the journey of students to make money trough digital marketing by courses and 1 to 1 meetings.
How Garmin soared from the aviation world to the fitness industry
Characters/perspectice audience:
Athletes and fitness enthusiasts, particularly runners/swimmers/hiking
Conflict:
technology is commonplace in the fitness industry today, from music listening during a workout, to using GPS to log runs, to tech that tracks your V02 max
However this is all relatively new in the past 20 years - tech designed to enhance physical fitness was non-existent prior to this for localised fitness enthusiasts
huge gap in the market for working/middle class fitness enthusiasts wanting to take their sport to the next level
Resolution:
Garmin had been around since the 1980s but its founders Gary Burrel and Min Kao primarily specialised in GPS navigation for the aviation industry
following success here they expanded to automotive and marine technology before finding a gap in the fitness market
in 2003 they integrated their state-of-the-art GPS technology into a wearable device, creating the world's first fitness watch (Forerunner 201)
20 years later, Garmin's range has diversified and become more and more cutting edge, with athletes serious about their health choosing this brand as a front runner over competitors such as apple and fitbit
Garmin's presence in the smartwatch market helps their audience get their hands on highly desirable tech containing all the features needed to smash their fitness goals at an affordable price, something that allignbs perfectly with the company's vision.
The Swoosh of Innovation: Nike's Rise to Athletic Greatness
Characters:
Phil Knight: A former track athlete with a business mind.
Bill Bowerman: Knight's coach at the University of Oregon and a visionary shoe designer.
The Iconic Swoosh: Designed by Carolyn Davidson, a graphic design student, the Swoosh became a symbol of athletic achievement.
Conflict:
In the 1960s, American athletes lacked access to high-quality, affordable running shoes. Existing brands were expensive and not designed for peak performance.
Knight and Bowerman, frustrated by these limitations, decided to import shoes from Japan's Onitsuka Tiger company. However, their ambitions grew beyond distribution.
Resolution:
Knight, with Bowerman's innovative shoe designs (like the waffle sole made from his wife's waffle iron), established Blue Ribbon Sports in 1964.
In 1971, after severing ties with Onitsuka Tiger, they rebranded as Nike, named after the Greek goddess of victory. The now-iconic Swoosh logo, designed for just $35, became a symbol of the brand's focus on empowering athletes.
Nike thrived by constantly pushing boundaries. They embraced cutting-edge technologies, sponsored legendary athletes like Michael Jordan, and built a powerful marketing image that resonated with a global audience.
Continuing Challenges:
Despite its success, Nike faces ongoing conflicts. Labor practices in overseas factories, the environmental impact of production, and keeping pace with ever-evolving athletic needs are all challenges they must navigate.
Nike's story is one of innovation, driven by passionate characters who dared to challenge the status quo. Their journey serves as an inspiration for aspiring entrepreneurs and athletes alike.
Brand: Consainsights Audience: Business leaders who are looking for insights to make data-driven decision-making.
What challenges are they helping their audience to overcome? How are they doing it?
We recognize that each business possesses its own distinct characteristics, which is why we offer tailor-made reports crafted to suit your specific requirements. Our market research consulting services encompass industry reports, company research reports, and in-depth industry analysis reports, all meticulously designed to furnish you with precise and pertinent information to help you maintain a competitive edge.
Audience: Apple targets the middle-class and upper class families of the society who are willing to pay more for their product to experience the top-class user experience.
Challenges they helped their audience to overcome: Apple is one of the top leading companies in the electronic and softwares industry. They have made themself a top leading brand by providing their customers an increadible user experience and they are highly regarded for their customers privacy and security. Apple products have the best performance as it provides responsive and smooth devices for it's customers. They have created their brand image so well known and premium that people go crazy and excited everytime a new apple product is launched and many of them book it in advance to get that product before anyone by paying extra dollars for the product.
Who is their audience? The audience is people who can't afford shoes from nike or any other name brand.
What challenge are they helping their audience to overcome? They are trying to help their audience buy good quality shoes, without spending a fortane on it. How are they doing it? They are doing it buy advertising their shoes, and pricing their products to a affordable reaosnable price.
Audience: This is for everyone who wants to stay fit and look stylish.
How they do it: Adidas is not just a sports brand; it also offers comfortable and fashionable clothing for everyone. They consistently implement new technology and collaborate with fashion icons to create stylish and comfortable products.
The INKEY List is a skincare brand that offers straightforward skincare solutions. They focus on creating products with simple, effective ingredients backed by science, aiming to demystify skincare and empower consumers to make informed choices about their skincare routines.
Who is their audience?
The INKEY List's audience primarily consists of skincare enthusiasts who are interested in simplifying their skincare routines.
What challenge are they helping their audience to overcome? How are they doing it?
The INKEY List simplifies skincare by focusing on key ingredients and their benefits, making it easier for consumers to understand what they're putting on their skin and why.
