Challenge: they help their audience connect with their beloved movies, and is a great example of the power of storytelling because it is created from 1997 but it wasn't until 2019 that went viral through social media content, original programming and digital advertising campaigns. They focus on developing stories that pull people on watching more movies, tv shows etc
Their audience: Nike's audience includes athletes, fitness enthusiasts, and everyday consumers seeking quality athletic gear. They cater to men, women, and children across various sports and activities.
Challenges they are helping their audience overcome: Nike helps individuals overcome obstacles in their athletic pursuits, including physical limitations, mental barriers, and societal pressures.
How are they doing it: By providing innovative gear, motivation, inclusive products, and a sense of community, Nike empowers individuals worldwide to pursue their athletic goals and lead active lives.
Audience: Marketing Profissionals who wants to advance in their careers with content marketing knowledge
Challenges: Through Hubspot Academy, HubSpot provides their audience advanced trainings and courses, to help them convert the shortcomings in regard to Content Marketing, into advantages. This way, Hubspot also ensures its spread and increase of usage worldwide.
Audience: Young women, people with hair issues like thin, frizzy, oily and damaged hair.
Challenges:
DVine Essence provides 100% natural shampoo ingredients. It will bring the best of your hair for the long term effect. It will also environment friendly with all degradable resources.
Brand: TESLA Audience: Tesla's audience encompasses a wide range of demographics, but primarily consists of environmentally-conscious consumers, tech enthusiasts, early adopters, and those seeking high-performance vehicles.
Challenge: Tesla is helping its audience overcome several challenges, but a significant one is the transition to sustainable transportation and reducing dependence on fossil fuels.
How they are doing it: Innovation in Electric Vehicles: Tesla is at the forefront of electric vehicle technology, constantly pushing the boundaries of innovation. They produce sleek, high-performance electric cars that appeal to consumers who desire both sustainability and luxury. Infrastructure Development: Tesla has strategically invested in building a vast network of Supercharger stations worldwide, making long-distance travel in electric vehicles more practical and convenient. This infrastructure development addresses one of the key barriers to widespread EV adoption – the fear of running out of charge without access to charging stations.
Brand: Skechers Audience: Diverse audience base from kids to parents, as well as professionals. Appeals to consumers who want to reduce environmental impact. Challenge: A decline in revenue has been an issue for the company for several quarters as they try to attract buyers away from other brands of shoes. With the latest collaboration with Snoop Dogg, they have brought style and fashion to a limited edition line of footwear. The downside is the limited marketing of this collaboration on social media. Many buyers are not seeing the product as other brands are more dominate. Skechers has been a family-focused brand founded on putting people first. Human rights is the core value of this company, where they only conduct business with vendors that are socially and ethically responsible.
Audience: Anyone and everyone interested in seeing video(s) and or content for any purpose at all
Challenge: They are doing many unique things to capture their audience. They help in educating, entertaining, talking with other people, and seeing other people's opinions.
Audience: People who love makeup, especially the ones who didn't feel included in the range of beauty products - people of all skin tones, ethnicities, genders, and ages.
Challenge: By offering an extensive range of foundation shades and diverse makeup products suitable for various skin types, Fenty Beauty has attracted a loyal following among individuals who have historically been underserved or overlooked by mainstream beauty brands. The brand's emphasis on inclusivity and representation has made it popular among people of color and those who appreciate its commitment to diversity.
Feb 29, 20247:35 AM - edited Feb 29, 20247:37 AM
Member
Storytelling framework in action
Storytelling framework in Action
Brand: PureVPN
Audience: PureVPN's audience primarily consists of internet users concerned about online privacy, security, and unrestricted access to content. This includes individuals, businesses, and organizations seeking reliable VPN service
Challenge: PureVPN helps its audience overcome the challenge of online privacy threats, and geo-restrictions. They achieve this by offering a secure and private network infrastructure that encrypts internet traffic, masks IP addresses, and bypasses geographic restrictions. Through their user-friendly interface and extensive server network, PureVPN ensures users can browse the internet freely and securely, safeguarding their data and enabling access to geo-blocked content worldwide.
Audience: Anyone and everyone interested in seeing video(s) for any purpose at all
Challenge: They are actually doing a number of helpful things to their audience. They help in educating, entertaining, tutorials, music, vlogs and many more
They offer the solution to the privacy of users. They limit the standard of products with price and new technology. They do not produce many different iPhones within a year. When they add new features to their phone, many follow them.
Audience: 15-30-year-olds interested in vintage clothing and fashion
Challenge: The challenge they are fixing is the inability of consumers to find premium vintage clothing and fashion pieces. They are providing them with the opportunity to purchase fashionable pieces.
Who is their audience? Men and women who travel, prioritize fitness, and enjoy leisure time in social settings.
What challenge are they helping their audience to overcome? How are they doing it? Lola Harris infuses art and fashion to create standout athletic and athleisure wear for people who love to make a statement with thier style.
Audience: Athletes, Active People, Fashion Foward People
What: They create quality and stylish apparel, active wear doesn't have to look boring/unstylish. In terms of quality, they help people perform at their best with fit, style, comfort, and feel.
BRAND: Hoka (upscale athletic shoe company) AUDIENCE: People seeking to maintain an active lifestyle, both beginners and long-time enthusiasts CHALLENGE: Create a world-class shoe that is supremely comfortable, promotes high consistency and performance, offers a diverse and specialized shoe selection for the myriad uses and situations people need active footwear to pursue. and convince prospects to make an significant investment in a integral part of healthy living. They achieve this thru compelling visuals, lifestyle photography exhibiting highly diverse customers enjoying Hoka shoes in all sorts of life situations, offering free shipping and loyalty programs to keep people coming back for additional solutions.
challenges- the image bazaar founder Sandeep Maheswari has been a struggling model throughout they saw challenges which face by many model and business man they have created an platform called image baazar through which model can sell their image and business can used this image for their advertising
Story: Jeff Bezos with his passion for reading started an online book store from a garage and pivoted her strategy from not just him selling the books but giving a marketplace to all the seller who are interested to sell on an e-commerce site. His passion was to provide the best products and services to customers
Challenges-It is the platform where you can find different types of jobs.It helps job applicants to reach out for their desired jobs as well as for their career development.Even freelancers have many opportunities to look for.It is also a stage for the employers to get their potential candidates.
Challenges:- Boat is an Indian company which make earphones, headphones, speakers etc. The founder of boat used to work in JBL company but worked here sometime and see the JBL products price is so high after that he started boat brand so that he can sell the product in reasonable price and about same quality product. He is now one on the top seller in india. He make it possible by his dedication.
