Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[Naw0032]

Brand: Daily Drills

Audience: Women ages 18-30

Challeges: Feeling great in comfy clothes that are stylish

[RNavarro67]

• Who is the brand? Husbpot
• Who is their audience? Marketers, BDs, SDRs, CX from Startups and middle size companies
• What challenge are they helping their audience to overcome?  strategies scalability, growth  How are they doing it?  process automation

[AnSahakian]

Who is the brand?- Coca-Cola Zero

Who is their audience?-People who have an active lifestyle ,work out and are conscious of their health.

What challenge are they helping their audience to overcome? How are they doing it?- Coca-Cola company understands the importance of people health and give them the opportunity to  fully enjoy life,always be refreshed  introducing a wide variety  and different flavors of non-alcoholic drinks with no calories and no sugar.

[edsonapril]

Who is the brand? Google

Who is their audience? Normal people and companies that see their products as support.

What challenge are they helping their audience overcome? Organize the world's existing information and make it accessible and useful for everyone.

[Ifex]

Who is the brand? Nike

Who is their audience? Everyone who loves athletes 

What challenge are they helping their audience to overcome? They're helping their audience experience comfort with foot wears and other sport clothing

How are they doing it? They don't just showcase their brand with athletes, rather, they use ordinary people to showcase them so as to communicate that "you don't have to be an athlete to have the experience".

[MBoteanu]

Storytelling framework in action

Who is the Brand? The brand I chose is Zara

Who is their audience? Individuals interested in fashion from young children to adults even more mature individuals, men women and children.

What challenges are they helping their audience to overcome? How are they doing it? Their challanges can be regional preferences and fashion trends, they are adapting to regional preferences and changing fashion trends by mantaining a consistet brand image, but also by adapting to market dynamics., shift in consumer preferences, economic conditions and competitive landscape., by modifying the market approach, offerings or pricing strategies including seasonal discounts. 

[FOrtman]

• Who is the brand? Alani Nu
• Who is their audience? People who enjoy caffeine and working out.
• What challenge are they helping their audience to overcome? How are they doing it? They are helping their audience with feeling more energized and trying new flavors. They are doing this by creating fun collaborations with celebrities and providing new flavors that excite customers. 

[BRooks22]

• Who is the brand? Home Depot
• Who is their audience? Anyone who is under the home improvement umbrella (homeowners. home builders. contractors. DIYer's and fixer-uppers)
• What challenges are they helping their audience to overcome? How are they doing it? Home Depot provides a one-stop shop for all things home improvement. Any project under the roof can be completed using their inventory, experts, and competitive pricing. Home Depot achieves this through advertisements, partnerships with local vendors, network sponsorship, in-house experts, and social media.

[XuanTien]

The brand I choose is Kotex sanitary napkins. Their target audience is gen Z girls from 16 - 24 years old with abundant, youthful energy. Outstanding personality is generous, open and welcoming to positive changes. However, that confidence is diminished when girls get their period during Tet because of old and unscientific prejudices that "In the first month of the year, you lose your happiness and the whole year is unlucky." To eliminate all those worries, Kotex has introduced a new perspective of considering menstruation as "bad or happy because of you", the message was created to strike a chord with girls' psychology and serve as encouragement for women. Women can control their perspective and enjoy Tet.

[Tarini]

The brand that I have chosen is one of my favorite skincare brands called Nivea. Their audience is the youth and middle aged people, between the ages of 18 years and 45 years. But people of all ages can use their products, as they help in tackling dry skin. Their mositurisers are long lasting, affordable and come in light weight bottles. Their products are available on ecommerce stores such as Nykaa and Amazon. Nivea promises to deliver high quality products and their user testimonials is a proof of that, they also use the power of social media to reach their audience.

[Cynnfluence]

• Who is the brand? Cécred by Beyoncé Knowles-Carter
• Who is their audience? Considering that it is a brand new hair care line, their audience are people with hair and those who are seeking to grow hair in the future. 
• What challenge are they helping their audience to overcome? How are they doing it? 

  The Foundation Collection focuses on visible hair health, strength, moisture, and shine. They are accomplishing this by providing patenteded and tried and tested products like shampoo, conditioner, oil and more. 

  SHOP NOW
  

[xsylve]

Brand: Nike 

Target Audience: Athletes and People with an Active Lifestyle 

Challenge: Creating clothing that is fashionable yet effective/comfortable when doing physical activities. 

How:  They use brand ambassadors that represent their slogan "just do it."  They also have accessible clothing/shoes that appeal to a diverse audience.  

[arizzz]

The brand: Zomato
Audience: The primary audience who use the app to order food online. It could be individuals or families looking for convenience, variety, and speed in their meal choices.
Challenges:

Food delivery app brands help their audience overcome various challenges related to convenience, time constraints, choice overload, and accessibility to diverse culinary options. Here's how they address these challenges:

1. Convenience: Food delivery apps offer a convenient solution for busy individuals who may not have the time or energy to cook or visit a restaurant. By allowing users to order food with just a few taps on their smartphone, they streamline the process of getting meals delivered to their doorstep.

2. Time Constraints: Many people have hectic schedules that leave them with little time for meal preparation or dining out. Food delivery apps save time by eliminating the need to commute to a restaurant, wait in line, or wait for food to be prepared. Users can order food from their preferred restaurants and have it delivered to their location quickly, often within minutes or a short timeframe.

3. Choice Overload: With a wide selection of restaurants and cuisines available on food delivery apps, users can easily find options that suit their preferences, dietary restrictions, or cravings. These apps often provide filters, recommendations, and user reviews to help users navigate through the plethora of choices and make informed decisions.

4. Accessibility: Food delivery apps make it easier for users to access a diverse range of culinary options, including restaurants that may not have physical locations nearby or are not easily accessible due to mobility constraints. This accessibility ensures that users can enjoy a variety of cuisines and dining experiences without limitations based on their location or mobility.

Overall, food delivery app brands simplify the process of ordering food, save time, offer a wide range of choices, and provide accessibility to diverse culinary experiences, thereby addressing the challenges faced by their audience in today's fast-paced world.

[Anna_]

The brand: Disney

Their audience: Young children and adults (who were also once children), no matter what gender or ethnicity, who are still struggling in living and longing for miracles to come or for their wishes to come true.

What challenge are they helping their audience to overcome? How are they doing it?

Disney is helping their audience to keep on believing in life and in themselves, no matter what the circumstances or hardships by making lots of meaningful and emotional stories through films and TV shows which leads to happy endings at the end. These help the audience to feel related, be understood with the main or side characters and then feel hopeful by the happy endings.

[PSorenson]

BRAND:  HOKA

Audience: Runners and walkers need comfortable yet functional shoes.

HOKA has a vision for creating shoes that “let people fly down mountains”.  Hoka shoes are better for people and better for the environment with their sustainable practices.  They offer a  wide variety of running and walking shoes for every type of foot, from pro runners to neighborhood walkers and mountain hikers.

[JKehinde3]

Quizlet is a website that provides study aids in a way that's engaging and interactive.

Their target audience is students of all ages.

Quizzlet understands that studying can be an onerous, sluggish task for a lot of people. So, it presents its information in the form of games, quizzes, and flashcards. It aims to make learning as fun and entertaining as it is informative. This allows its users to retain information more readily and with considerably less effort and frustration. 

[SazidAhmed]

Who is the brand?

Brilliant is a website that offers interactive courses in math and computer science. It is designed to be fun and engaging, and it is based on the idea that learning by doing is more effective than traditional lectures.

Who is their audience?

Brilliant's target audience is people of all ages and skill levels who are interested in learning math and computer science. However, it is particularly well-suited for:

• People who find traditional math and computer science classes to be boring or ineffective. 
• People who are looking for a more hands-on learning experience.
• People who want to learn at their own pace.

What challenge are they helping their audience to overcome? How are they doing it?

Brilliant helps its audience overcome the challenge of learning math and computer science in a way that is fun and engaging. They do this by providing interactive courses that are based on the idea that learning by doing is more effective than traditional lectures. Brilliant's courses are also designed to be accessible to people of all ages and skill levels.

[VPollari]

Brand: Lululemon

Lululemon is an athletic brand of clothing, they are a high quality and amazingly branded company. Their clothing isn't cheap, but good qulity and will last forever. You can often find athletes shopping there, or teenagers in general buying their clothes. Lululemon wants to provide quality products to help people feel confident in themselves at the gym. 

[ncraig]

One of my favorite brands is Ulta. 

They are a Beauty Retailer that strives to supply a wide variety of brands and products that can be easily accessible in the same place. 

Their target audience is mostly women, especially 20s-30s years old who often buy nicer make up and hair products. 

They struggle with inflow of in persons shoppers and continuing brining in consumers who want in person assistance. The upkeep of in person stores is expensive and can be difficult to maintain with such a rise in online shoppers. 

[mhillyard94]

Brand: Bowers & Wilkins
Audience: Audiophiles
Challenge: Quest for exceptional audio quality and immersive listening experiences

Let me tell you about Bowers & Wilkins,

A company with a passion for creating the most incredible audio experiences.

Founded by John Bowers, they faced challenges from competitors and changing technologies, but they never wavered in their commitment to excellence.

Their secret?

Innovation and research, paired with stunning design.

They crafted a diverse range of products, from high-end speakers to wireless headphones, all with one goal: to deliver exceptional sound quality.

Through dedication and craftsmanship, Bowers & Wilkins has become a symbol of audio perfection, captivating the hearts of audiophiles worldwide.

[IbrahimMokhtar]

Brand: Apple

Audience: Everyone in the world

Challenge: Apple's top challenge was to deliver a MacBook to everyone in the world and to create the best personal computers. Their aim was to make their customers feel unique. Just imagine purchasing the best personal computer in the world. Looking at Apple now, they have achieved their goal. You can find an Apple device in almost every household worldwide.