Who is their audience? All groups, from children to the elderly
What challenge are they helping their audience to overcome? How are they doing it? They provide food that tastes different from the others, tastier, large portions and still affordable
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? - Recently emerging small-scale clothing and accessories businesses
Who is their audience? - Youth, working professionals
What challenge are they helping their audience to overcome? How are they doing it? Today, trends related to clothing and lifestyle travel across the globe at lightning-fast speed due to the presence of social media. We are in an era of fast fashion and unsustainable clothing standards. While there is an emerging wave of conscientious efforts towards discouraging fast fashion, there is a big gap to be covered. In India, where we have a high population of youngsters, students, and professionals, having homegrown brands solves several problems due to less packaging, domestic deliveries, and reasonable costs. We cannot vouch for the manufacturing process of all small brands yet but homegrown brands offer trendy options while being environmentally safer, geographically aware, and relatable due to their knowledge about the land.
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand?
GDQ
Who is their audience?
Gamers who love to watch speedrunning video games.
What challenge are they helping their audience to overcome? How are they doing it?
They are providing entertainment to help foster awareness and funds to charities such as cancer prevention. They are also promoting the narrative that video games can be a powerful change for social good and not just entertainment.
From teenager to middle age. Their audiences are people who care about discrimination practices and want a good experience not only about shoes but also about values they can bring to the community (especially for charity)
What challenges are they helping their audiences to overcome? and how are they doing it?
Newbalance aims at championing active lifestyles, children's fitness, and community wellness. They are helping the children to overcome health issues and focus on preventing childhood obesity. For these challenges, NB is investing in academic, medical, and clinical-care partnerships with world-class universities and medical institutions. they invest in initiative schools with physical activities and nutrition education, academic excellence and teach children the importance of obesity prevention.
Who is their audience? Marketers, creatives, content creators, project managers
What challenge are they helping their audience to overcome? How are they doing it? Brand focus on creative, accessible, productivity. Data-driven content to demonstrate expertise. Broad promotion through events, digital, paid, organic, partnerships. Case studies by persona.
Tunga aims to match African software engineers with SMEs, SMBs, and corporates in Europe, the USA, the UK, and the UAE. They are solving the problems of local talent shortage, hiring inefficiencies, and high cost of quality talent by going to Africa with a relatively large supply of talent and lesser cost of loabour to help their clients build and grow their businesses.
What challenge are they helping their audience to overcome? How are they doing it?
They share their lives and stories of the seasons they have been through and how they have overcome all these things offering a safe place for ladies to ask question that society would deem unacceptable or obvios and offering mentorship.
Mostly women with average income who want to look and feel better through the use of makeup.
- What challenge are they helping their audience to overcome? How are they doing it?
They are generating an emotional connection with their clients through language that reaches self-esteem, making you feel good about your own imperfections, and that perfect beauty doesn't exist. Its motto is “Being rare is about being comfortable with yourself".
Millennials or Gen Z adults have a busy schedules and don't always have the time to cook a healthy meal due to several common barriers. For example, they do not know how to cook a certain meal and then have an excess of ingredients that for a meal they might not make again.
What challenges are they helping their audience to overcome? How are they doing it?
They send their customers weekly meals with instructions and the proper portion size for either a family of 2, 4, or more. Everything a person needs to create a meal without living at home, ordering the food, or some other food service, if the customer likes the meal they can feel the card that has the instructions on how to make the meal. They do this by allowing the customer to choose what meals they will receive every week and giving them the option to opt-out for a week, as well as offering meals for different dietary needs.
Mostly nursing mothers and parents with babies within the age of child birth to 2/3 years old. Nursing mothers, specifically because babies aren't aware enough to purchase items yet.
WHAT CHALLENGE ARE THEY HELPING THEIR CONSUMERS OVERCOME?
Pampers diapers is the world's number 1 leading brand aimed at helping nursing mothers take care of their babies in the aspect of waste excretion I.e (popping & urinating). Pampers makes life easier for nursing mothers as it helps parents ensure thier babies excrete easily without feeling discomfort either in their sleep or while having fun. Parents can easily clean their babies waste and manage thier hygiene effectively with pampers atleast till the baby is grown enough for potty training.
People who enjoy having their lives easily connected. For me, I enjoy Apple because my phone, laptop and watch are all connected and I like that I can easily access my data from any of these devices.
What challenge are they helping their audience to overcome? How are they doing it?
They're helping their audience remain connected and they are doing it with hardware and software that feels easy to use. Their items also have a long life span and that just makes it feel like you get value for the money you pay.
Supergiant Games. They are a small company that makes indie games
WHO IS THEIR AUDIENCE?
Gamers who love stories and are charmed by more quaint characters and settings.
WHAT CHALLENGE ARE THEY HELPING THEIR AUDIENCE TO OVERCOME?
They help gamers who are hankering for more fascinating stories and they help players have a great time for recreation. They do this with aspirational stories that encourage the player to reach out for more.
Yaga. They are a South African online marketplace for selling and buying pre-loved clothing.
Who is their audience?
Their audience is anyone looking to sell or buy clothing. Their audience is thus universal, anyone who owns or wants to own clothing, but because they specialise in second-hand clothing, the audience can be narrowed down to the more eco-friendly, budget-conscious or entreprenurial person or fashionista.
What challenges are they helping their audience overcome? How are they doing it?
By providing a platform dedicated to the buying and selling of pre-loved clothing, which is much safer and convenient as well as user-friendly than let's say Facebook/Instagram Marketplace, Yaga is the one-stop-shop for quality clothing for the individuals that face economical, moral and aesthetic challenges. The people that can't afford new clothes, or prefer to thrift because fast fashion has been proven to be a toxic environment (many fast fashion brands source their clothes unethically) or because they can't find what they are looking for in stores, can all use Yaga. Yaga also offers an opportunity for people to not only save money, but also make some! The e-commerce site can be used to buy and sell clothing as an indivual, making their customers money as well.
The brand that i really love is none another than Volvo. Volvo is that kind of brand who makes cars with great features like but it is famous for their safety features. No doubt their cars are luxury so wealthy people can afford this.
WHO IS THEIR AUDIENCE ?
Anyone who want to buy a volvo car or the person who preffers safety, no matter how expensive is this.
WHAT CHALLENGE ARE THEY HELPING THEIR AUDIENCE TO OVERCOME? HOW ARE DOING IT ?
The challenge they are helping their audience to overcome is desire to want luxury and featured car which is fully secure. The customers have desire to buy a volvo car no matter how much is expensive however Volvo also make some low budget cars for average people which attracts the customers towards them.
Who is the brand? Recreational Equipment, Inc. (REI) believes a life outdoors is a life well-lived!
Who is their audience? Anyone who wants to enjoy the outdoors.
What challenge are they helping their audience to overcome? They believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
How are they doing it? Since 1938, they have been your local outdoor co-op, working to help you experience the transformational power of nature. They bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because they have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
The brand I'll discuss is New Balance, a well-known athletic footwear and apparel company.
Who is the brand? New Balance is a global athletic brand that specializes in the manufacturing of sports footwear, apparel, and accessories. Established in 1906, the company has gained recognition for its commitment to producing high-quality products with a focus on comfort, performance, and innovation.
Who is their audience? New Balance caters to a diverse audience that includes athletes, fitness enthusiasts, and individuals seeking comfortable and stylish footwear. Unlike some high-end luxury brands, New Balance has positioned itself as a brand that appeals to a broad spectrum of consumers. Their audience includes people who prioritize functionality, comfort, and quality in their athletic and casual footwear. Additionally, New Balance has gained popularity among those who appreciate the brand's classic and timeless designs.
What challenge are they helping their audience to overcome? How are they doing it? New Balance addresses the challenge of finding reliable and comfortable athletic footwear without compromising style. Many individuals face the dilemma of choosing between performance-oriented sports shoes and fashionable designs. New Balance bridges this gap by offering a wide range of products that blend both aspects seamlessly. Through innovative technologies and a commitment to quality, New Balance ensures that their audience can overcome the challenge of finding versatile footwear that meets their performance needs while also aligning with their fashion preferences. The brand's emphasis on inclusive sizing and width options further demonstrates their dedication to providing solutions for a diverse consumer base.
Who is the brand ? The brand that I really love is Lamborghini, where many sports cars are born with awesome design and always attract customers from around the world. Who is their audience ? their audience is the rich people who have a strong passion for super cars and want to prove to others that they are wealthy by buying a Lamborghini. They are also targeting people who are not really rich but still want to own a Lamborghini, as they want to feel good and have others pay close attention to them. They are willing to take out a huge loan or do whatever they can to own a Lamborghini.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge they are helping their audience to overcome is the desire for luxury and exclusive cars. They want to have it no matter what because it is a dream car. Lamborghini has already solved this problem for their target audience by creating affordable, prestigious sports cars with eye-catching design and a ton of good features, making their audience satisfied with their decision.
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