Audience: Anyone who is looking to improve their communicaitons and speaking skills
Ultraspeaking has a comprehensive content strategy to support their audience' challenges - overcome the fear and build confidence when communicating and giving speeches. There are series of guides, blogs, YouTube videos, podcasts and newsletters that Ultrasound creates to help their audience work through challenges under differnet senario. It could be how to ace a job interview, how to speak publicly with confidence, etc. They also run free webinars and live practices which give their prospects a chance to see how things will work for them if they sign up. I personally been trying them for a while, watch some of the videos and read their blogs. I've also joined their live workshop and found it very supportive and helpful. It's easy to find Ultraspeaking's website & content on Google, so I really think they're doing a good job with their content strategy.
Apr 29, 202312:07 AM - edited Apr 29, 202312:08 AM
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Storytelling framework in action
Storytelling framework in action
The brand: Co.opmart (a supermarket chain in Vietnam)
Their audience includes a wide range of customers, including families, students, working professionals, and anyone looking to buy groceries or household products.
The challenge that Co.opmart is helping their audience to overcome is the difficulty of finding high-quality, affordable products in a convenient location. They do this by offering a wide variety of products at competitive prices in their stores, which are located in convenient locations throughout Vietnam. They also have a strong online presence, allowing customers to shop from the comfort of their homes and have their orders delivered directly to them.
Co.opmart also offers various promotions and discounts to help their customers save money while still being able to purchase the products they need. In addition, they prioritize customer service, providing a pleasant shopping experience and ensuring that their customers are satisfied with their purchases.
Do you feel like you're missing out on the true gaming experience because you're not comfortable with the keyboard? You're not alone. Many players struggle to learn the keyboard commands and feel frustrated when they can't perform the actions they want in-game.
But what if I told you there was a solution that would allow you to learn the mouse comfortably from day one? Introducing MouseConsole - the revolutionary tool designed to help controller players level up their game with the accuracy of a mouse, without sacrificing comfort.
With MouseConsole, you can learn flick shots, 360 shots, and experience a much more positive gaming experience while being able to control your gaming environment with the flick of your wrist. Say goodbye to discomfort and frustration, and hello to the joy of gaming.
Not only that, but MouseConsole comes in a variety of colors to suit your style, and with a 14-day free trial period, there's no reason not to give it a try. Join the thousands of satisfied gamers who have already improved their gameplay with MouseConsole. Start your journey to becoming a pro today.
it's a south korean international electronics company
Audience: electronics consumers they have a wide range of consumers depending of the the audience's budget They also produce products for businesses, governments, and other organizations.
Challenge they are helping the audience: stay connected with people worldwide,accessing information and entertainment on-the-go, and staying productive in a digital age.
The audience: military service members, veterans, and their families
Challenges: They help their audience build financial literacy and security through a variety of banking and insurance products geared specifically toward service members and their families. USAA members benefit from a customer experience that shows the brand knows the unique financial and life challenges military families face (planning for and returning from deployment, frequent moves, etc.)
The Vans audience comprises various segments. I would say that the primary target market has always been "boardriders" (skateboarders, surfers, etc.) and those participating or interested in similar "freestyle" sports. But the brand also targets youth and streetwear culture.
What challenges are they helping their audience to overcome? How are they doing it?
As its target audience is mostly young, active, and passionate about freedom of expression, Vans offers customers footwear that is comfortable and stylish. Shoes are available in multiple colorways, allowing customers to express themselves and make a statement. They also have soft uppers and cushioned soles for comfort. But they aren't too bulky, which is ideal for skaters, BMX bikers, etc.
•Audience: Our customers include individual consumers, small- and medium-sized organizations, enterprises, governmental institutions, educational institutions, Internet service providers, application developers, and OEMs.
•Microsoft develop and market software, services, and hardware that deliver new opportunities, greater convenience, and enhanced value to people's lives. We do business worldwide and have offices in more than 100 countries.
Their audience is people focused on reducing the single-use plastic waste that our society generates.
They offer plastic-free shampoo and other similar items by providing the shampoo in an aluminum bottle that you mail back when you're done so it can be washed and reused.
Challenge: The brand runs supermarkets and teastore that sell organic and other non-animal foods with or without milk, honey and/or eggs products to customers. The company focuses on a mission to make life enjoyable for people and help them lead live greener and cleaner,especially is improve healthy good better
Hp is a brand that deals with PCs, printers, monitors and accessories.
Who is their audience?
Hp has a wide range of customers, including corporate organisations, small businesses, academic institutions, students, and others who can only do with PCs, printers, Monitors and accessories in their day-to-day activities.
What challenges are they helping their audience to overcome?
Hp has, over the years, helped its customers harness the technology to help increase productivity and effective management.
How are they doing it?
Hp has been able to help its customers by making its products available for use and evolving with technology development.
The brand I've chosen is Nike, a multinational corporation that designs, develops, and sells athletic footwear, apparel, and accessories.
Who is their audience?
Nike has a diverse range of customers, including athletes, fitness enthusiasts, and individuals looking for high-quality and fashionable athletic wear. The brand has a global audience, with a presence in over 190 countries.
What challenge are they helping their audience to overcome? How are they doing it?
Nike's mission is to "bring inspiration and innovation to every athlete in the world," and they help their audience overcome various challenges related to athletic performance and lifestyle.
One of the significant challenges that Nike's audience faces is the need for proper athletic equipment and apparel that can support their performance while also providing comfort and style. Nike addresses this challenge by creating innovative and technologically advanced products that cater to the specific needs of different sports and activities.
Nike also uses storytelling as a way to inspire and motivate their audience. They collaborate with athletes and use their stories to connect with their audience and show that anything is possible with determination and hard work. Nike's iconic "Just Do It" tagline is a perfect example of their inspirational storytelling approach, urging their audience to take action towards their goals, no matter how big or small.
Overall, Nike's brand story revolves around empowering their audience to push their limits and achieve their full potential, both on and off the field, through their innovative products and inspirational storytelling.
Challenge: Home owners and renters need to furnish and decorate their homes with modern, durable, and sustainable items. From living room and bedroom furniture, to area rugs and wall art, even kitchen supplies, Crate & Barrel provides a one stop shop to purchase all their home furnishing and decor needs, whether online or in person.
With all these available products, it can be overwhelming to decide what's going to look best in a space based on the room size, color palette, or lighting. Crate & Barrel also offers design services to help home owners and renters really figure out their design style, and what furniture and decor would work best in their homes, condos, or apartments.
Brand: Kelham Arcade Audience: Local businesses and people who want easy access to them Challenge: As big brands and chains continue to dominate high streets in cities around the world it can be difficult for local businesses to get a foothold. Kelham Arcade provides a hub for local small businesses to take their first steps by providing affordable units in a thriving area of Sheffield. By exclusively offering locations to small local businesses Kelham Arcade not only gives opportunities for new entrepreneurs but has massively contributed to the regeneration of a forgotten part of one of the UK's major cities.
Audience: People who care about the environment and look to reduce waste
Challenge: The brand offers recycling for items that city curbside recycling can't handle. They partner with local and domestic reuse and recycling partners so customers can trust that the items recycled through the service stay out of landfills. They offer three standard categories (plastic film, cloth, and batteries) and one specialty category (ex. small electronics, eyeglasses) each pickup cycle and offer add-ons for things like styrofoam, paint, or flourescent lights - all things you would need to take to a specialty recycling facility and likey pay a fee. The service takes the extra effort out of recycling common, but hard to recycle items.
Audience: People interested in reducing their carbon footprint
Challenge: The brand offers laundry sheets that replace traditional big bottle laundry detergent. By creating a product that can be shipped in a flat cardboard envelope, the consumer no longer needs to worry about disposing of a large plastic jug. They have ensured that the quality of their product meets and exceeds that of big brand laundry detergent. The company has expanded into other sustainable products such as beeswax wraps and cleaning products.
Challenge: The brand runs supermarkets and cafes that sell hormone-free and organic products to customers. They have handpicked associates/farmers who provide them with organic homegrown products. The company focuses on a mission to make life enjoyable for people and help them lead a biodynamic life.
Audience: People who advocate safe & natural ingredients in their beauty products and who care about the environment.
Challenge they are helping their audience to overcome: They are helping audience who have experienced side effects of chemicals in the products they use on their body and in the environment. With products only using natural ingredients and the safest processes (+ environment friendly), the company was able to access this particular market.
Challenge: Making Cancer Treatment feasible for everyone in the country regardless of background and economic class they belong to. They achieve this through donations from economically powerful people and then use the money received for public welfare providing world-class cancer treatment to patients
Challenge: Create sustainable clothing to protect the environment. They are over coming doing this by creating sustainable clotihing. They market their products by having stories behind each pieces of clothing and by also having transparancy with their customers by showing the process of making their clothes and materials used.
What challenge are they helping their audience to overcome? How are they doing it?
The name of traveling company is Color tour. the Color tour has some special operating activities. for example: "The core value of the company organizes trips to support food, old clothes for disadvantaged rural areas, mountainous areas, installs solar panels for coastal regions, and cooks food for children."
A portion of the ticket price will be allocated to a fundraising effort for buying food, notebooks, candies, bicycles for children
Young people who enjoy community sharing, families who want to teach their children the value of sharing and appreciating a prosperous life, and young people who enjoy experiencing life and culture in poor mountainous regions
To identify Color Tour brand, the company regularly launches campaigns to collect old clothes, tedy bear, and other used machine to distribute to poor families in mountainous areas in the local community to attract the youth participation.
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