Apr 20, 20237:02 AM - edited Apr 20, 20237:04 AM
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Storytelling framework in action
Brand - Marks and Spensers
Audience - British clothing wearers
Challenge- Embody the branding of simple yet all inclusive fashionable clothes for people who love classy outfits. They do this by sticking to their branding guidelines yet trying to imbibe cultural impacts into their clothing styles.
Audience: Outdoor adventurists and sports enthuisiasts who are also concerned about the environment
Challenge: Throughout their history, Patagonia has continually innovated to bring new, sustainable products and practices to the market, beginning with founder Yvon Chouinard's decision to stop selling the chrome-molybdenum steel rock-climbing pitons he forged by hand that were the foundation of the company's early success in favor of aluminum chocks, which did less damage to surface of the rock.
Talk about using storytelling to market an idea! The company printed in their catalog a 14-page essay in by Sierra climber Doug Robinson to explain the benefits of the aluminum chocks to the environment and describe their proper use, and within a few months of the catalog's distribution, piton sales had dried up and they couldn't make enough chocks to keep up with demand!
And that's just one example of the innovation of this amazing company that walks its talk not only by creating new fabrics that help people enjoy extreme weather conditions while pursuing their outdoor adventures, but also by setting an example for other individuals and corporations to follow by cleaning the Ventura River near their corporate headquarters, donating 10 percent of its profits to groups working to restore habit around the world, being one of the first companies in the United States to offer its employees on-site child care, and many more innovative projects.
In 2022, rather than sell the company for an enormous profit, founder Yvon Chouinard transferred ownership to the Patagonia Purpose Trust and the nonprofit Holdfast Collective. Every dollar that is not reinvested into Patagonia will be distributed as dividends to protect the planet. “Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source,” said Chouinard. “I am dead serious about saving this planet.”
1. Who is the brand? Starbucks is my favorite brand in the coffee industry. Established in 1971, Starbucks became the most well-known and first retailer of specialty coffee in the world.
2. Who is their audience? Their target audience is office workers, business employees, or consumers who prefer to enjoy their specific coffee.
3. What challenges are they helping their audience to overcome? How are they doing it?
Starbucks always gives satisfaction to consumers such as atmosphere, real experience, and friendly service to build loyalty between the brand and consumers. They create and introduce new menu on occasions like Thanksgiving and Christmas that allows people to enjoy fresh, new, and unique drinks on holidays and get over their business and stress after a long time working.
1. To me, Converse is the cool kid who's friends with everyone (never leaves any one out). They're also that kid who challenges norms through creativity and uniqueness
2. Their audience is the outlier; anyone who in some way, shape or form is a disruptor in their own space (even if the only way they do that is by wearing Converse with formal pants)
3. They'ew helping the audience overcome the challenge of fear (maybe) by giving them a vehicle/channel to carry out change courageously
Who is their audience?- The target audience are people who wear make up but like organic products.
What challenges are they helping their audience to overcome? How are they doing it?- They are helping their audience find organic make up. This is outside of the traditional drug store and lab created formulas. They are doing it by finding the best ingredients to create natural formulas that don't include some of the harsh chemicals that might harm those with sensitive skin.
Who is the brand?- The brand is birds of paradyes.
Who is their audience?- The target audience are people who like to dye their hair consistently, at the same time not wanting to damage their hair.
What challenges are they helping their audience to overcome? How are they doing it?- They are helping their audience to combat the challenge of lack of hair color options in the Indian market by manufacturing multiple shades that are similar to the darker shades of a person's natural hair color. They practice sustainability by using Ammonia-free and Paraben-free products from the conditioner to the jar.
Who is the brand? - Deconstruct is a skincare brand rooted in safe science. It offers serums and other skincare products that help women tend to their skin concerns and achieve healthy skin in a safe manner.
Who is their audience? - The target audience is women who are invested in taking care of their skin. But the brand is not restrained to just one gender.
What challenges are they helping their audience to overcome? How are they doing it? - Picking the right product for your skin can be difficult and trying out a new skincare product can be daunting. Deconstruct created products that are beginner friendly, and cause no irritation. Their products are usually a blend of 2 actives. You get the best of both worlds at an affordable price and with no side effects.
Who is their audience? Their audience is movie, TV shows and documentary lovers of all ages. What challenge are they helping their audience to overcome? They have helped their audience overcome the challenge of streaming or downloading movies through illegal streaming sites. They have also helped with the issue of finding the right genre for every of their user. How have they helped with that? They made playlists suitable for just kids or/and pre-teens. This has helped curb the issue of kids viewing inappropriate content. They also recommend movies based on your prefrences which helpes a lot.
Who is their audience? The audience ranges from young adults to middle age adults, and now, individuals up to their late fifties. A majority of the audience are sports fans, especially football and basketball.
What challenge are they helping their audience to overcome? How are they doing it? The challenging they are helping the audience overcome is selecting a refreshment while watching sports events or other occassions. They are doing it by incorporating a character, Snoop Dogg, that relates to the diverse crowd owing to his popularity in the entertainment industry for over twenty-years. The co-star in the commercials is considerable entertainer in, Andy Samberg. The narrative propelled is Andy attempting to be as cool as Snoop. Everyone wants to be as cool as snoop, at least a majority of the taeget audience.
Who is their audience? - Different people esp. women with different body types and colors.
What challenges are they helping their audience to overcome? How are they doing it? - The brand's challenge is that every human being has their own unique physique that they want to improve using easy and modern technology. This brand is trying to solve those challenges by creating wearable products to improve those challenges.
Storytelling
The owner of the brand Kim K. is known for having a curvy-voluptuous body which she takes pride in. She has influenced many Americans through her Soc Media by creating a new trend of beauty standards way back in 2014. From there she took this opportunity to create an empire out of this trend.
Who is their audience?-families with children, young adults, and busy individuals looking for quick, affordable, and convenient meal options.
What challenges are they helping their audience to overcome? How are they doing it- Overcoming is the need for quick and affordable meal solutions that fit into their busy lifestyles. McDonald's offers a menu of fast food options that can be easily ordered, prepared, and consumed on the go. Their menu includes a range of burgers, fries, chicken sandwiches, and other items designed to be quick, filling, and affordable.
Storytelling:
In the 1950s, Ray Kroc discovered a small burger joint by two brothers in California and saw something special. Impressed, he convinced the brothers to let him start the franchise. Quick meals are always the need for busy families and individuals. Mac D caters to this need by providing quick, affordable, and convenient meal options.
Challenge: overwhelming world of music and podcasts for people who want to listen to more of what they love
How they solve this: provide a custom library feature, personalized recommendations, spotify playlists made by real humans for every mood, introduction to artists, and more.
A Spotify Story: Being human means being unique. As you experience life, you change and grow, and become even more unique. Through all of this, music has probably been there in one form or another, but can you imagine a world where you get to choose your soundtrack? Just like you, your taste in music is unique and ever-changing. Spotify is a audio streaming platform that easily lets you customize your music (and podcast) library to your specific taste, and even mood, evolving with you every time you use it. Spotify lets you be the DJ of your life - with personalized listening recommendations to help you add to your collection, build your playlists, find your new favorite podcast, and put on the appropriate tunes for any given moment. Spotify is available for download in the app store and use in browser. No matter where you are or who you are, with Spotify, the turn tables are under your fingertips.
Challenge: Airbnb's platform allows hosts to list their properties and set their own rental rates, while also providing guests with a wide range of options to choose from when it comes to accommodations, ranging from private rooms to entire homes and apartments. Guests can browse listings and filter results based on their specific needs, such as location, price, and amenities. They can also read reviews and ratings from previous guests to help them make informed decisions
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