Brand: Rothys Audience: Woking professional women Challenge: Foot odor from sockless shoes! How are they doing it: Created a washable product made from sustainable materials
Challenge: Providing proficient plumbing repair services to homeowners without a large sticker price that large companies can have.
Safeguard Plumbing is a single owner and contractor company with the mission to provide quality services without breaking your bank. Chris Thornburg, the owner and contractor, started Safeguard Plumbing in 2016. After working for many of the larger plumbing service companies, he had developed a concern for the customers he was servicing. The prices that he had been mandated to charge seemed way to high. You see, large companies have lots of employees, expensive marketing costs, buildings and multiple pieces of equipment to maintain that increase their bottom line. Through a small business, customers are able to receive a reasonable rate for similar services. This is what lead Chris to start Safeguard Plumbing. He is able to keep expenses down with lower overhead and pass on the savings to his customers and with 20 years of experience in his belt, customers don't have to sacrifice quality of service in exchange for these low prices.
what are the challenge and how they are doing it? They are an instant noodle company, so they cater everyone need, the instant noodles are easy to make, delicious, cheap, to the extent they even created a specific flavors in different region all over the country. They even make a content how to upscale their instant noodle into different food. They are giving an answer that cheap foods do not have to be boring or tasteless
Audience: Regular earphone/headphone users looking for good products without overspending.
Challenge: Before the brand BoAt emergered, players like JBL, Sennheiser, Bose, etc. already existed but the problem with these brands were that it took a heavy toll in return from the general public. So, people living a normal life or so-called middle class families were not able to purchase a good quality product only because they were expensive.
How BoAt happened and how are they doing it? - Talking about the above scenario, BoAt a company run by Aman Gupta saw the opportunity to use penetration pricing strategy to make a revolutionary breakthrough in the Indian market. - BoAt setup its own plants and started manufacturing great quality products and sold them for a much cheaper price. This naturally was a big blow for big brands as the mass audience shifted entirely towards Aman's brand. - Now, they've become so popular that they recently have designed headgears with Marvel and DC Comics based themes. This gave an enormous boost to their business by increasing their ROI from almost 1 cr in 2016 to 7000 cr till FY22.
This was how BoAt solved a major problem and is still on the way towards expanding its business horizon.
Brand: Electronic Arts (EA), a multinational video game company
Audience: EA has a wide target audience due to the diversity of games they publish and develop. Their primary audience is young to middle-aged gamers who are interested in sports, first-person shooter, role-playing, and simulation games.
Challenge they help their audience overcome: Through their games, EA helps their audience overcome challenges such as boredom or stress by providing an immersive, engaging, and entertaining gaming experience. Additionally, some of their games have themes or narratives that address real-world challenges and provide players with a means of exploring and overcoming them in a virtual setting. How they are doing: EA achieves this by consistently releasing high-quality games with innovative gameplay mechanics, stunning graphics, and immersive storytelling. Many EA games offer multiplayer modes that allow players to connect with others and compete or collaborate in a virtual world.
The challenge they are helping the audience overcome:
They took Colombian Urban culture, reggaeton culture, and "Nea" Culture and are offering a fashion brand with all the details and items from this culture. It brought attention to local fashion and detracted people from international brands and fast fashion
How they are doing it:
They took over social media and appropiated the city culture and spaces in their posts and content. They started using influencers and artists as a a platform to share their products. They have also collab with Spotify to create an event that talks about the urban culture as a form of art in Medellin.
The challenge they are helping the audience overcome:
They help audiences find relatable stories on life, love, money and surviving the peculiar landscape of living in Nigeria/being Nigerian
How they are doing it:
They share content in the form of listicles, interviews, short blog posts and videos across their channels, including their website, Twitter, Instagram and Youtube. Their content has a playful, easy-to-understand and casual tone. They also host events, bringing gen z and millennials together to network and socialise.
This company is a manufacturer that's part of the concrete construction industry and focuses on providing waterproofing, durability, and monitoring products.
Audience
Kryton has multiple audiences that they speak to. These involve architects, concrete producers, contractors, developers, engineers, and owners.
Challenge
The challenge that Kryton is helping their audiences overcome is that of occupational and structural risk. While each audience has their own particular wants, they do all share the same need to ensure they adhere to industrial standards, enforce certain sustainability standards, don't threaten the safety of a building's development or their construction team members, and keep everything within schedule and budget. That keeps their client (usually the owner, developer, or contractor) happy and minimizes the chance of an angry callback. It can also be difficult to do because there are a lot of traditional building methods people cling to in the industry, which can hinder how effective they are at maintaining client satisfaction. Kryton strives to turn this around by offering their audiences innovative products that make the process of waterproofing a building, increasing its abrasion and erosion resistance, or monitoring its development more sustainable, safer, faster, and less costly.
Audience(s): Educated professionals and businesses/organizations
Challenge: The challenge LinkedIn helps overcome is that of connection among professionals across various industries and geographies, and businesses/organizations seeking those professionals for a variety of reasons (talent, business development, education, etc.). LinkedIn is overcoming this challenge by essentially creating the social network for work. It does similar things as other social networks (connecting people based on common interests/needs), but tailored to the work life. They add value by fostering meaningful, useful connections, and by "powering up" people's careers (through education/learning, networking, job opportunities) as well as organizations' talent acquisition efforts.
I chose a Brazilian cosmetic brand called "Natura"
It is a very famous and prestigious brand in Brazil related to beauty products from perfumes to shampoos. You can find a huge variety of itens and many stores around the country.
Their main audience are women between 20 - 60 years old.
The challenge they are trying to overcome is to bring more hapiness, self esteem through their beauty line besides helping the envionment having a "Neutral Cabon" politics. All the carbon emissions during the fabrication, transport and storage of their products are strictly controlled in order to reduce gases that are causing global warming.
Brand: H&M Audience: All genders and all ages (the most popular target group is 15-40-year-olds). Challenge: To fulfill the needs of those who want trendy clothing items at an affordable price every season, H&M offers a variety of styles that range from looks with some patterns to minimalistic looks especially for those who prefer neat looks on a daily basis. Additionally, they try to address an ongoing trend of changing consumer purchasing behavior due to young adults seeking sustainable, recycled, and environmentally friendly clothing. In this way, H&M keeps up with trends and communicates its sustainable production strategies in a transparent and timely manner.
Brand: The Brand Myntra are people that enhances and help for the all your fashion and lifestyle needs.
Audience: Their audience is an online fashion and lifestyle store that target audience of young, fashion consious of individual aged 18-34 and medium income.3
Challenges:They are helping their audience overcome the challenge of fear because they are too affaird to get started and by they highlighting their specialty 'BE FASHIONABLE' with motivating stories that started from nothing shows them that too can get their and just built their strong identity by themselevs.
Girlfriend Collective, a sustainable activewear company that sells men and women's clothing and accessories.
Who is the audience?
Girlfriend Collective's audience is mostly meant for people who live active lifestyles and want to do good for the planet. Although Girlfriend Collective is noticed as an athletic-wear brand, they also offer everyday products like socks, underwear, hats, outerwear, and loungewear which can expand their target audience to just about anyone. These people will most likely make eco-conscious purchasing decisions and can afford more expensive activewear. Girlfriend Collective's customers are people who like to keep things minimialistic as their products are simple and don't contain any crazy patterns or wild product designs.
What challenges are they helping the audience overcome? How are they doing it?
Girlfriend Collective is an eco-friendly alternative to many activewear companies, but is also on a mission to make changes in the fashion industry. With their inclusive sizing and having a wide age range of their models, Girlfriend Collective wants to make everyone feel welcome no matter their size, color of skin, or age. When Girlfriend Collective first launched in 2016, the company gave away free pairs of leggings to raise awareness of their company and gain trust from consumers. This PR stunt showed great success, as Girlfriend Collective gained loyal customers and attention from the media––because how many comapnies will give away their products for free? Girlfriend Collective customers will find that the products are similar to that of other activewear companies, but doesn't come with the harsh impact to the planet. This company goes to show that customers don't have to sacrifice quality or price for sustainable clothing. Although Girlfriend Collective can be considered more expensive than other activewear brands, it's still on the lower price range compared to companies like Lululemon, Athleta, Nike, Adidas, and Alo Yoga, just to name a few. Overall, the price, sustainability, inclusivity of Girlfriend Collective keeps customers coming back again and again.
Who is the brand? Aerie, a smaller division of the company American Eagle, specializes in loungewear, underwear, and swimsuits.
Who is the audience? Aerie's audience is made up of girls and women above the age of 12, but their target audience is between the ages of 15 and 25. Aerie customers want clothing that is made nicely but not too expensive. They want clothing that is stylish but that won't go out of trend in a few months. They want clothing that is comfortable and wearable, whether they're going to school, grabbing a casual lunch with friends, heading to the beach, or hanging around the house.
What challenge are they helping their audience to overcome? How are they doing it? Aerie is a response to companies like Victoria's Secret, which have relied on Photoshop and editing to produce an idealized, almost fanciful female image. It's also a response to Facetune and other picture editing apps that have become normalized on social media. With the #AerieReal campaign, launched several years ago, Aerie began using plus-size models (even before the body positivity movement was a cool thing to do) and stopped retouching images. This meant that when women purchased a pair of shorts on their website, they saw the shorts modeled on a person with stretch marks, smile lines, and beauty marks. Shoppers could see themselves in the women modeling the clothing. Not only is this style of advertising still a massive part of Aerie's brand, even today, but it has made a mark on the fashion advertising industry, as some other brands (Lululemon, to name one) followed suit, becoming more inclusive in their advertising and size options. Aerie's strategy of using "real" women not only told a great story, it resulted in astronomical profits and successfully rebranded and revitalized its parent company of American Eagle to appeal to wider audiences.
Peloton is a fitness brand that was founded in 2012. They are based in New York City and are primarily known for their high-end stationary bikes that come equipped with interactive screens. They offer live and on-demand fitness classes that users can take from the comfort of their own homes.
Who is their audience? Peloton's audience is primarily made up of fitness enthusiasts who are looking for a convenient and engaging way to exercise. They target individuals who are looking for an at-home workout that is challenging, fun, and customizable to their fitness level. Peloton also appeals to individuals who are motivated by community and group exercise, but may not have the time or resources to attend a physical gym.
What challenge are they helping their audience to overcome? How are they doing it? Peloton is helping their audience to overcome the challenge of fitting regular exercise into their busy lives. They recognize that many people struggle to find time to go to a gym, but still want to prioritize their health and fitness. Peloton addresses this challenge by providing a convenient and engaging workout experience that users can access from home.
In addition to convenience, Peloton is also helping their audience to overcome the challenge of staying motivated and accountable in their fitness routine. By offering live and on-demand classes with high-energy instructors, Peloton provides a sense of community and support that can be hard to find when working out alone. Their leaderboard feature also allows users to compete with others and track their progress, providing an extra boost of motivation.
Overall, Peloton is helping their audience to overcome the challenges of time, motivation, and access to high-quality fitness resources by offering a convenient, engaging, and community-oriented workout experience.
Accton Insight Hub - a single portal to access all analytical assets for businesses suffering from the complexity of BI environment and lack of user enthusiasm.
Story
What emotions do you feel when you have to address data in your work task? Frustration, tension, and stress are the most common answers, but do you ever feel joy, and curiosity, and the foretaste of a good challenge?
Imagine you have a single nice-looking portal with all the reports and dashboards you might need for work analysis. It looks just like that fancy online boutique shop where you ordered a wonderful shirt last weekend. The catalogue is transparently simple, the search works perfectly and you find the report you need in a couple of minutes instead of hours waiting for the link from your BI manager.
While the access is being checked, you scroll through the report description to understand how the metrics relate and what potential insights you can find inside.
The report is open, you check the key numbers and already have some ideas about what they mean. Your primary work task is complete with this data, and it took only 15 minutes out of the hour you planned to spend on it. Delighted, you brew yourself a cup of coffee and continue to study the analytics portal hoping to discover some more info to improve your next quarter's business strategy.
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Coca-Cola is a popular American carbonated soft drink brand.
Coca-Cola's audience consists of people of all ages who enjoy the refreshing taste of carbonated beverages and associate the brand with happiness, fun, and socialization.
Coca-Cola is helping their audience to overcome the challenge of thirst and boredom by providing them with a refreshing and enjoyable drink that can be shared with friends and family. Through their storytelling framework, Coca-Cola focuses on the characters (people) and their desire for socialization and enjoyment, highlighting moments of togetherness and celebration. By positioning their brand as a symbol of happiness, fun, and refreshment, Coca-Cola has become a household name and a staple of social gatherings and special occasions.
Brand: The Brand Nike are people that enhance and help the sports game. They create equipment and bring certain athletes to the lime light to keep pushing their brand, specific athletes, products and the sport as a whole forward.
Audienc: Their audience is all sports fans, fans of their advertised athletes and causal athletic people that want and need clothes and equipment.
Challenge: They are helping their audience overcome the challenge of fear because they are too afraid to get started and by highlighting their specialty athletes with motivating stories that started from nothing shows them that thye too can get their and just have to work
