Audience(s): Educated professionals and businesses/organizations
Challenge: The challenge LinkedIn helps overcome is that of connection among professionals across various industries and geographies, and businesses/organizations seeking those professionals for a variety of reasons (talent, business development, education, etc.). LinkedIn is overcoming this challenge by essentially creating the social network for work. It does similar things as other social networks (connecting people based on common interests/needs), but tailored to the work life. They add value by fostering meaningful, useful connections, and by "powering up" people's careers (through education/learning, networking, job opportunities) as well as organizations' talent acquisition efforts.
I chose a Brazilian cosmetic brand called "Natura"
It is a very famous and prestigious brand in Brazil related to beauty products from perfumes to shampoos. You can find a huge variety of itens and many stores around the country.
Their main audience are women between 20 - 60 years old.
The challenge they are trying to overcome is to bring more hapiness, self esteem through their beauty line besides helping the envionment having a "Neutral Cabon" politics. All the carbon emissions during the fabrication, transport and storage of their products are strictly controlled in order to reduce gases that are causing global warming.
Brand: H&M Audience: All genders and all ages (the most popular target group is 15-40-year-olds). Challenge: To fulfill the needs of those who want trendy clothing items at an affordable price every season, H&M offers a variety of styles that range from looks with some patterns to minimalistic looks especially for those who prefer neat looks on a daily basis. Additionally, they try to address an ongoing trend of changing consumer purchasing behavior due to young adults seeking sustainable, recycled, and environmentally friendly clothing. In this way, H&M keeps up with trends and communicates its sustainable production strategies in a transparent and timely manner.
Brand: The Brand Myntra are people that enhances and help for the all your fashion and lifestyle needs.
Audience: Their audience is an online fashion and lifestyle store that target audience of young, fashion consious of individual aged 18-34 and medium income.3
Challenges:They are helping their audience overcome the challenge of fear because they are too affaird to get started and by they highlighting their specialty 'BE FASHIONABLE' with motivating stories that started from nothing shows them that too can get their and just built their strong identity by themselevs.
Girlfriend Collective, a sustainable activewear company that sells men and women's clothing and accessories.
Who is the audience?
Girlfriend Collective's audience is mostly meant for people who live active lifestyles and want to do good for the planet. Although Girlfriend Collective is noticed as an athletic-wear brand, they also offer everyday products like socks, underwear, hats, outerwear, and loungewear which can expand their target audience to just about anyone. These people will most likely make eco-conscious purchasing decisions and can afford more expensive activewear. Girlfriend Collective's customers are people who like to keep things minimialistic as their products are simple and don't contain any crazy patterns or wild product designs.
What challenges are they helping the audience overcome? How are they doing it?
Girlfriend Collective is an eco-friendly alternative to many activewear companies, but is also on a mission to make changes in the fashion industry. With their inclusive sizing and having a wide age range of their models, Girlfriend Collective wants to make everyone feel welcome no matter their size, color of skin, or age. When Girlfriend Collective first launched in 2016, the company gave away free pairs of leggings to raise awareness of their company and gain trust from consumers. This PR stunt showed great success, as Girlfriend Collective gained loyal customers and attention from the media––because how many comapnies will give away their products for free? Girlfriend Collective customers will find that the products are similar to that of other activewear companies, but doesn't come with the harsh impact to the planet. This company goes to show that customers don't have to sacrifice quality or price for sustainable clothing. Although Girlfriend Collective can be considered more expensive than other activewear brands, it's still on the lower price range compared to companies like Lululemon, Athleta, Nike, Adidas, and Alo Yoga, just to name a few. Overall, the price, sustainability, inclusivity of Girlfriend Collective keeps customers coming back again and again.
Who is the brand? Aerie, a smaller division of the company American Eagle, specializes in loungewear, underwear, and swimsuits.
Who is the audience? Aerie's audience is made up of girls and women above the age of 12, but their target audience is between the ages of 15 and 25. Aerie customers want clothing that is made nicely but not too expensive. They want clothing that is stylish but that won't go out of trend in a few months. They want clothing that is comfortable and wearable, whether they're going to school, grabbing a casual lunch with friends, heading to the beach, or hanging around the house.
What challenge are they helping their audience to overcome? How are they doing it? Aerie is a response to companies like Victoria's Secret, which have relied on Photoshop and editing to produce an idealized, almost fanciful female image. It's also a response to Facetune and other picture editing apps that have become normalized on social media. With the #AerieReal campaign, launched several years ago, Aerie began using plus-size models (even before the body positivity movement was a cool thing to do) and stopped retouching images. This meant that when women purchased a pair of shorts on their website, they saw the shorts modeled on a person with stretch marks, smile lines, and beauty marks. Shoppers could see themselves in the women modeling the clothing. Not only is this style of advertising still a massive part of Aerie's brand, even today, but it has made a mark on the fashion advertising industry, as some other brands (Lululemon, to name one) followed suit, becoming more inclusive in their advertising and size options. Aerie's strategy of using "real" women not only told a great story, it resulted in astronomical profits and successfully rebranded and revitalized its parent company of American Eagle to appeal to wider audiences.
Peloton is a fitness brand that was founded in 2012. They are based in New York City and are primarily known for their high-end stationary bikes that come equipped with interactive screens. They offer live and on-demand fitness classes that users can take from the comfort of their own homes.
Who is their audience? Peloton's audience is primarily made up of fitness enthusiasts who are looking for a convenient and engaging way to exercise. They target individuals who are looking for an at-home workout that is challenging, fun, and customizable to their fitness level. Peloton also appeals to individuals who are motivated by community and group exercise, but may not have the time or resources to attend a physical gym.
What challenge are they helping their audience to overcome? How are they doing it? Peloton is helping their audience to overcome the challenge of fitting regular exercise into their busy lives. They recognize that many people struggle to find time to go to a gym, but still want to prioritize their health and fitness. Peloton addresses this challenge by providing a convenient and engaging workout experience that users can access from home.
In addition to convenience, Peloton is also helping their audience to overcome the challenge of staying motivated and accountable in their fitness routine. By offering live and on-demand classes with high-energy instructors, Peloton provides a sense of community and support that can be hard to find when working out alone. Their leaderboard feature also allows users to compete with others and track their progress, providing an extra boost of motivation.
Overall, Peloton is helping their audience to overcome the challenges of time, motivation, and access to high-quality fitness resources by offering a convenient, engaging, and community-oriented workout experience.
Accton Insight Hub - a single portal to access all analytical assets for businesses suffering from the complexity of BI environment and lack of user enthusiasm.
Story
What emotions do you feel when you have to address data in your work task? Frustration, tension, and stress are the most common answers, but do you ever feel joy, and curiosity, and the foretaste of a good challenge?
Imagine you have a single nice-looking portal with all the reports and dashboards you might need for work analysis. It looks just like that fancy online boutique shop where you ordered a wonderful shirt last weekend. The catalogue is transparently simple, the search works perfectly and you find the report you need in a couple of minutes instead of hours waiting for the link from your BI manager.
While the access is being checked, you scroll through the report description to understand how the metrics relate and what potential insights you can find inside.
The report is open, you check the key numbers and already have some ideas about what they mean. Your primary work task is complete with this data, and it took only 15 minutes out of the hour you planned to spend on it. Delighted, you brew yourself a cup of coffee and continue to study the analytics portal hoping to discover some more info to improve your next quarter's business strategy.
Sounds utopian? Then trust Accton Insight Hub to convince you that working with analytics can be easy and fun. Drop us a line to see a demo.
Coca-Cola is a popular American carbonated soft drink brand.
Coca-Cola's audience consists of people of all ages who enjoy the refreshing taste of carbonated beverages and associate the brand with happiness, fun, and socialization.
Coca-Cola is helping their audience to overcome the challenge of thirst and boredom by providing them with a refreshing and enjoyable drink that can be shared with friends and family. Through their storytelling framework, Coca-Cola focuses on the characters (people) and their desire for socialization and enjoyment, highlighting moments of togetherness and celebration. By positioning their brand as a symbol of happiness, fun, and refreshment, Coca-Cola has become a household name and a staple of social gatherings and special occasions.
Brand: The Brand Nike are people that enhance and help the sports game. They create equipment and bring certain athletes to the lime light to keep pushing their brand, specific athletes, products and the sport as a whole forward.
Audienc: Their audience is all sports fans, fans of their advertised athletes and causal athletic people that want and need clothes and equipment.
Challenge: They are helping their audience overcome the challenge of fear because they are too afraid to get started and by highlighting their specialty athletes with motivating stories that started from nothing shows them that thye too can get their and just have to work
Primarily, the people of Oklahoma. But their digital media resonants with wildlife and outdoor enthusiasts, conservationists, and hunters/anglers in all states.
Challenge?
The ODWC manages and protects fish and wildlife, along with their habitats, while also growing our community of hunters and anglers, partnering with those who love the outdoors, and fostering stewardship with those who care for the land. The challenge in protecting habitats for hunters/anglers and outdoor enthusiasts (like birders, hikers, campers) seems to be how to empower people to want the same: engage with the outdoors, and its inhabitants, in a safe, conservation-minded manner. To do that, they use humor as the entryway to education.
The ODWC social presence, specifically their twitter account @OKWildlifeDept, uses well-crafted, witty posts to make its mission relatable. Want to educate about how badger activity increases in spring? Put a crown on a badger, proclaim it "short king season" and then follow up with some badger facts in a second tweet. In a thread about Oklahoma's venomous snakes, they referenced the Western Diamond-backed Rattlesnake as a "grass maracas." And you know what? People loved that, remembered that. I remembered that, and I don't live anywhere near Oklahoma. They do random sticker giveaways and quizzes that test people's knowledge (that for some reason, include random facts about Harry Styles, too). The running joke on their twitter feed is to spread awareness that mountain lions ("danger kitties") are not to be petted or hugged.
They tell short stories attuned to that social platform, get silly, then hit you with straight up facts designed to increase saftey in the outdoors. It's brilliant, fun, and strange. And they got me to buy their mug, even though I've never been to Oklahoma.
Who is the brand? Apple is a technology company that was founded in 1976 and has become one of the most recognizable and influential brands in the world.
Who is their audience? Apple's audience is vast and diverse, ranging from young children to the elderly, and anyone in between who wants to incorporate technology into their daily lives.
What challenges are they helping their audience to overcome? How are they doing it? Apple is helping its audience overcome the challenge of complexity and technological barriers through its user-friendly products and services. They achieve this by prioritizing user experience in their product design, making technology accessible and easy to use for everyone. From the simplicity of the iPhone's design to the intuitiveness of the macOS operating system, Apple strives to simplify technology and make it accessible to everyone.
Creator Warehouse from Linus Media Group. They are merch company that focuses on quality products for a fair price.
Who is their audience?
They currently have one main audience: Technology enthusiasts that follow the Tech Youtube Channel Linus Tech Tips. They are more technologically savvy than the common person and have shown a willingness to spend money if they are receiving a quality product. Their audience reflects the founder's situation as well. This branch of the company exists because the founder wanted to solve this challenge for himself first.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge is finding the right apparel that does not have any compromises for a tech enthusiast. Every item in their catalog was researched and designed to include every good aspect of that product category in the market while remedying every negative aspect that exists if possible. Their hoodies are high quality with customized pockets fit for a tech enthusiast, their mouse pads are a sweet spot thickness that does not exist in the market, their tech backpack and pouches are designed with an IT person in mind and less a photographer like most tech bags do, their screwdriver is designed with the lightweight loads of IT work and focuses on ergonomics instead of ruggedness. Every new addition is researched for an extended time before being released in their store. As a result, this new arm of the business has become the main source of income for Linus Media Group after having cultivated a fanbase that knows that every item is not designed cheap, but designed right.
One of my favorite brands when I was younger was Nike, due to their marketing.
Their audience is comprised of men and women, ages 15-40, in need of shoes, athletic apparel, and equipment.
The challenge is winning over their audiences to pay premium prices for the products they seek above. They use very visual and engaging storytelling to provide an almost visceral experience of athletes' hard work resulting in being the best in their sport, and putting the buyer into that mindset of using Nike in their own training and play to achieve similar results.
Starbucks is a multinational coffeehouse chain based in Seattle, Washington, with more than 30,000 locations worldwide. It was founded in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Siegl, with the aim of providing high-quality coffee to the masses.
Who is their audience?
Starbucks' audience consists of a wide range of coffee lovers and enthusiasts, from young adults to working professionals to families. The company has become popular among people who value convenience, quality, and ambiance in their coffee-drinking experience.
What challenge are they helping their audience to overcome? How are they doing it?
Starbucks is helping their audience overcome the challenge of finding a consistent and high-quality coffee experience. Whether it's a quick coffee on the go, a relaxing break with friends, or a productive work session, Starbucks aims to provide a welcoming and comfortable environment that appeals to a variety of customer needs.
To achieve this, Starbucks focuses on their characters, conflict, and resolution. Their characters are their customers, who come from different backgrounds and have different coffee-drinking preferences. Starbucks' conflict is the challenge of meeting their customers' needs in a fast-paced, high-demand industry while maintaining the quality of their products and services.
To resolve this conflict, Starbucks focuses on innovation and customer experience. They are constantly introducing new products, improving their stores' design, and enhancing their digital presence to make ordering and pickup more convenient for their customers. They also prioritize sustainability and ethical sourcing to appeal to customers who care about social and environmental responsibility.
Overall, Starbucks' storytelling framework revolves around their characters, conflict, and resolution, as they strive to provide a consistent and high-quality coffee experience for their diverse audience.
They help solve bad breath, stained teeth and also prevent cavities. From any age one can have the following problems but Colgate solves the underlying issues.
Audience: Apple's audience consists of people of all ages, with a focus on tech-savvy individuals who value high-quality and innovative products.
Challenge: Apple helps its audience overcome the challenge of navigating the complex world of technology and simplifying their digital lives. Apple understands that technology can be intimidating, and people may struggle to keep up with the latest trends and updates. They address this challenge by creating user-friendly and intuitive products that are easy to use, regardless of the user's technical knowledge.
How: Apple achieves this by incorporating a sleek and minimalist design into its products, using natural language processing and voice recognition technology to enable hands-free interaction with their devices, providing seamless integration across different devices and services, and offering a wide range of support and educational resources to help users get the most out of their Apple products. They also focus on providing exceptional customer service to ensure that their customers have a positive experience with their products.
Google targets the internet user to convenience their product and service people of all ages are the audience of Google. Recently google helping billions of internet user to find information on Google with a single click.
Audience: Age 45 plus, male, living in metro cities in India, with an income of INR ICr plus
Challenge: The company is building high-quality residetial and keeping up the promise of timely delivery in a market that us crowded with unfulfilled promises and delays in project delivery.
