Coca-Cola is a popular American carbonated soft drink brand.
Coca-Cola's audience consists of people of all ages who enjoy the refreshing taste of carbonated beverages and associate the brand with happiness, fun, and socialization.
Coca-Cola is helping their audience to overcome the challenge of thirst and boredom by providing them with a refreshing and enjoyable drink that can be shared with friends and family. Through their storytelling framework, Coca-Cola focuses on the characters (people) and their desire for socialization and enjoyment, highlighting moments of togetherness and celebration. By positioning their brand as a symbol of happiness, fun, and refreshment, Coca-Cola has become a household name and a staple of social gatherings and special occasions.
Brand: The Brand Nike are people that enhance and help the sports game. They create equipment and bring certain athletes to the lime light to keep pushing their brand, specific athletes, products and the sport as a whole forward.
Audienc: Their audience is all sports fans, fans of their advertised athletes and causal athletic people that want and need clothes and equipment.
Challenge: They are helping their audience overcome the challenge of fear because they are too afraid to get started and by highlighting their specialty athletes with motivating stories that started from nothing shows them that thye too can get their and just have to work
Primarily, the people of Oklahoma. But their digital media resonants with wildlife and outdoor enthusiasts, conservationists, and hunters/anglers in all states.
Challenge?
The ODWC manages and protects fish and wildlife, along with their habitats, while also growing our community of hunters and anglers, partnering with those who love the outdoors, and fostering stewardship with those who care for the land. The challenge in protecting habitats for hunters/anglers and outdoor enthusiasts (like birders, hikers, campers) seems to be how to empower people to want the same: engage with the outdoors, and its inhabitants, in a safe, conservation-minded manner. To do that, they use humor as the entryway to education.
The ODWC social presence, specifically their twitter account @OKWildlifeDept, uses well-crafted, witty posts to make its mission relatable. Want to educate about how badger activity increases in spring? Put a crown on a badger, proclaim it "short king season" and then follow up with some badger facts in a second tweet. In a thread about Oklahoma's venomous snakes, they referenced the Western Diamond-backed Rattlesnake as a "grass maracas." And you know what? People loved that, remembered that. I remembered that, and I don't live anywhere near Oklahoma. They do random sticker giveaways and quizzes that test people's knowledge (that for some reason, include random facts about Harry Styles, too). The running joke on their twitter feed is to spread awareness that mountain lions ("danger kitties") are not to be petted or hugged.
They tell short stories attuned to that social platform, get silly, then hit you with straight up facts designed to increase saftey in the outdoors. It's brilliant, fun, and strange. And they got me to buy their mug, even though I've never been to Oklahoma.
Who is the brand? Apple is a technology company that was founded in 1976 and has become one of the most recognizable and influential brands in the world.
Who is their audience? Apple's audience is vast and diverse, ranging from young children to the elderly, and anyone in between who wants to incorporate technology into their daily lives.
What challenges are they helping their audience to overcome? How are they doing it? Apple is helping its audience overcome the challenge of complexity and technological barriers through its user-friendly products and services. They achieve this by prioritizing user experience in their product design, making technology accessible and easy to use for everyone. From the simplicity of the iPhone's design to the intuitiveness of the macOS operating system, Apple strives to simplify technology and make it accessible to everyone.
Creator Warehouse from Linus Media Group. They are merch company that focuses on quality products for a fair price.
Who is their audience?
They currently have one main audience: Technology enthusiasts that follow the Tech Youtube Channel Linus Tech Tips. They are more technologically savvy than the common person and have shown a willingness to spend money if they are receiving a quality product. Their audience reflects the founder's situation as well. This branch of the company exists because the founder wanted to solve this challenge for himself first.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge is finding the right apparel that does not have any compromises for a tech enthusiast. Every item in their catalog was researched and designed to include every good aspect of that product category in the market while remedying every negative aspect that exists if possible. Their hoodies are high quality with customized pockets fit for a tech enthusiast, their mouse pads are a sweet spot thickness that does not exist in the market, their tech backpack and pouches are designed with an IT person in mind and less a photographer like most tech bags do, their screwdriver is designed with the lightweight loads of IT work and focuses on ergonomics instead of ruggedness. Every new addition is researched for an extended time before being released in their store. As a result, this new arm of the business has become the main source of income for Linus Media Group after having cultivated a fanbase that knows that every item is not designed cheap, but designed right.
One of my favorite brands when I was younger was Nike, due to their marketing.
Their audience is comprised of men and women, ages 15-40, in need of shoes, athletic apparel, and equipment.
The challenge is winning over their audiences to pay premium prices for the products they seek above. They use very visual and engaging storytelling to provide an almost visceral experience of athletes' hard work resulting in being the best in their sport, and putting the buyer into that mindset of using Nike in their own training and play to achieve similar results.
Starbucks is a multinational coffeehouse chain based in Seattle, Washington, with more than 30,000 locations worldwide. It was founded in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Siegl, with the aim of providing high-quality coffee to the masses.
Who is their audience?
Starbucks' audience consists of a wide range of coffee lovers and enthusiasts, from young adults to working professionals to families. The company has become popular among people who value convenience, quality, and ambiance in their coffee-drinking experience.
What challenge are they helping their audience to overcome? How are they doing it?
Starbucks is helping their audience overcome the challenge of finding a consistent and high-quality coffee experience. Whether it's a quick coffee on the go, a relaxing break with friends, or a productive work session, Starbucks aims to provide a welcoming and comfortable environment that appeals to a variety of customer needs.
To achieve this, Starbucks focuses on their characters, conflict, and resolution. Their characters are their customers, who come from different backgrounds and have different coffee-drinking preferences. Starbucks' conflict is the challenge of meeting their customers' needs in a fast-paced, high-demand industry while maintaining the quality of their products and services.
To resolve this conflict, Starbucks focuses on innovation and customer experience. They are constantly introducing new products, improving their stores' design, and enhancing their digital presence to make ordering and pickup more convenient for their customers. They also prioritize sustainability and ethical sourcing to appeal to customers who care about social and environmental responsibility.
Overall, Starbucks' storytelling framework revolves around their characters, conflict, and resolution, as they strive to provide a consistent and high-quality coffee experience for their diverse audience.
They help solve bad breath, stained teeth and also prevent cavities. From any age one can have the following problems but Colgate solves the underlying issues.
Audience: Apple's audience consists of people of all ages, with a focus on tech-savvy individuals who value high-quality and innovative products.
Challenge: Apple helps its audience overcome the challenge of navigating the complex world of technology and simplifying their digital lives. Apple understands that technology can be intimidating, and people may struggle to keep up with the latest trends and updates. They address this challenge by creating user-friendly and intuitive products that are easy to use, regardless of the user's technical knowledge.
How: Apple achieves this by incorporating a sleek and minimalist design into its products, using natural language processing and voice recognition technology to enable hands-free interaction with their devices, providing seamless integration across different devices and services, and offering a wide range of support and educational resources to help users get the most out of their Apple products. They also focus on providing exceptional customer service to ensure that their customers have a positive experience with their products.
Google targets the internet user to convenience their product and service people of all ages are the audience of Google. Recently google helping billions of internet user to find information on Google with a single click.
Audience: Age 45 plus, male, living in metro cities in India, with an income of INR ICr plus
Challenge: The company is building high-quality residetial and keeping up the promise of timely delivery in a market that us crowded with unfulfilled promises and delays in project delivery.
The challenge they are overcoming: Give access to all existing music in one click of less than 1 second. Create personal playlists, share your music taste with your friends
Audience: Young people looking to travel alternatively and in a more authentic/impactful way
Challenge they are overcoming: Reshaping mass tourism and non authentic travel by allowing people from different cultures to exchange and celebrate their differences, and valorize their cultural heritage.
The audience: People of all ages who are interested to travel or to host a traveller
How are they helping their audience to overcome: Airbnb has a philosophy of making everyone a part of the whole brand. Whether someone is interested to earn some money by renting his/her space or the other way around, if someone is searching for an accomodation. Using some filters which does not take any time, people can easily find a proper place to stay. And as a host, it is very simple how to create their personal space as a place to welcome people. With the time, the company has achieved on simplifying things as much as possible. In conclusion, everyone can easily fit in. The profit has two sides: a proper place to stay and from the other side comes the financial profit.
The audience: digital marketing agencies and content creators
How are they helping their audience: By providing a workspace for teams to collaborate and communicate ideas and streamline their workflow and content from the point of conception of the idea down to its publication and storage of content. Communicating as a remote team is much easier, thanks to Trello; which organizes all our ideas, information, and notes.
The brand is Dr. Tom LaHue, catering to people who are interested in the Enneagram. The audience faces challenges with personal growth and relating to others and themselves; and Dr. Tom LaHue helps them with educational videos, coaching and courses.
Who is their audience? - people who are inspired to change their lies through fitness
What challenge are they helping their audience to overcome? How are they doing it? Excuses.. Whether they make an excuse like they don’t have time, they don’t have the right environment, they won’t be able to stay consistent; Nike’s slogan of “just do it” and their commercials that humanise the world’s greatest athletes with the truth of their stories and upbringing, makes all aspiring athletes feel as though revolutionising their lives through fitness is a dream that is accessible to them.
Who is their audience?- Everyone (all ages and professions)
What challenges are they helping their audience to overcome? - They are helping the audience overcome the inability to achieve business and personal goals due to the inability to come up with designs aesthetically pleasing designs in a publishable format.
How are they doing it? creating ready-to-use templates
