Audience: Age 45 plus, male, living in metro cities in India, with an income of INR ICr plus
Challenge: The company is building high-quality residetial and keeping up the promise of timely delivery in a market that us crowded with unfulfilled promises and delays in project delivery.
The challenge they are overcoming: Give access to all existing music in one click of less than 1 second. Create personal playlists, share your music taste with your friends
Audience: Young people looking to travel alternatively and in a more authentic/impactful way
Challenge they are overcoming: Reshaping mass tourism and non authentic travel by allowing people from different cultures to exchange and celebrate their differences, and valorize their cultural heritage.
The audience: People of all ages who are interested to travel or to host a traveller
How are they helping their audience to overcome: Airbnb has a philosophy of making everyone a part of the whole brand. Whether someone is interested to earn some money by renting his/her space or the other way around, if someone is searching for an accomodation. Using some filters which does not take any time, people can easily find a proper place to stay. And as a host, it is very simple how to create their personal space as a place to welcome people. With the time, the company has achieved on simplifying things as much as possible. In conclusion, everyone can easily fit in. The profit has two sides: a proper place to stay and from the other side comes the financial profit.
The audience: digital marketing agencies and content creators
How are they helping their audience: By providing a workspace for teams to collaborate and communicate ideas and streamline their workflow and content from the point of conception of the idea down to its publication and storage of content. Communicating as a remote team is much easier, thanks to Trello; which organizes all our ideas, information, and notes.
The brand is Dr. Tom LaHue, catering to people who are interested in the Enneagram. The audience faces challenges with personal growth and relating to others and themselves; and Dr. Tom LaHue helps them with educational videos, coaching and courses.
Who is their audience? - people who are inspired to change their lies through fitness
What challenge are they helping their audience to overcome? How are they doing it? Excuses.. Whether they make an excuse like they don’t have time, they don’t have the right environment, they won’t be able to stay consistent; Nike’s slogan of “just do it” and their commercials that humanise the world’s greatest athletes with the truth of their stories and upbringing, makes all aspiring athletes feel as though revolutionising their lives through fitness is a dream that is accessible to them.
Who is their audience?- Everyone (all ages and professions)
What challenges are they helping their audience to overcome? - They are helping the audience overcome the inability to achieve business and personal goals due to the inability to come up with designs aesthetically pleasing designs in a publishable format.
How are they doing it? creating ready-to-use templates
Who is their audience? - Internal Employees especially female employees
What challenge are they helping their audience to overcome? How are they doing it? Breaking stereotypes for working women, by sharing women friendly HR policies, telling stories and empowering them with opportunities.
Challenge - They provide pleasure and comfort. Their commercials and storytelling are remarkable and full of empathy and kindness. They send a clear message: you do not need their product, but you will get something special if you decide to try it. These things separate them from other chocolate brands. They are truly amazing.
Challnges they help their audience overcome: Compiling a collection of high quality videos into a library for spiritual seekers to watch. These videos have educational content on a myriad of topics, from Plant Medicine to Documentaries on Acension to Interviews with spiritual mentors.
Thanks for sharing this. As a faith-based business owner, I believe audio is the new video! "What's Your Ministry? Podcast ~ In the podcast, where I'm the host/creator, I use a storytelling framework to connect your personal and professional life to speak one language, "Ministry in the Marketplace."
Please share additional information (i.e. Buyer Personas for faith-based clients) on the spiritual seekers' audience.
What challenge are they helping their audience to overcome? How are they doing it?
The brand is Stihl, their audience are farmers, landscapers, loggers and anyone who might need high quality machines and tools. The challenge they help overcome is the need for reliable and repairable tools and machines for farm work. Work which needs to be done within tight schedules cannot wait for technical assistance that relies on long waits. Stihl provides both the reliability of high quality parts and manufacturing and the safety of a decentralized network of stores that provide technical support, making them the ideal solution for those who work the field for a living.
Audience: everyone who thinks about the ways they can help the earth in any way and pepole who use shampoo
mama earth attracts customer who are nature lover but cannot do anything to help it or are very busy with there day to day activities. mamaearth says with every product that is sold they plant a tree which will help the earth and everyone of us thus making a emotional connection with the pepole and making them feel like they are helping the society.
Audience: Everyone who uses digital space to write notes, messages, blogs, or articles
Grammarly is helping its audience solve problems of grammatical errors, and typos, and also helps audience get a concise version of their content. They're doing this by letting construct your content or message or article and then they highlight the errors and/or suggest a more preferable grammatical construction for your statement.
Audience - Ordinary Christians who want to really study their Bible - understand the meaning behind the original Hebrew and Greek texts
Most people dont have time or access to volumes of books to delve into the orinial language of the Bible, but BLB utilies powerful computation to make what used to take a scholar weeks of study possible in just a few minutes.
What challenge are they helping their audience to overcome? How are they doing it? Facebook saw a challenge that people faced in trying to connect with friends and family, and created a cheaper, faster and efficient way to connect with loved ones and keep up with what is happening in their lives.
Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:
Characters : Millenials/Genz who are celebrating milestones in their life & want to appreciate the people who were part of it
Conflict: Lack of personalised gifting experience that are in budget on small scale
Resolution: Oviya box brings you a personalised gifting experience that is totally in your budget & cares to your needs
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? Oviya Box
Who is their audience? Millenials/Genz
What challenge are they helping their audience to overcome? How are they doing it? By bringing them on their finger tips a personalised gifting experience that are in budget on small scale
Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:
Characters - Young people
Conflict - Lacking of knowledge or experience about finance and investment
Resolution - An app helps them to approach with small amounts of money
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? Infina
Who is their audience? Young people (From 18 to under 30)
What challenge are they helping their audience to overcome? How are they doing it? Some young people tend to spend so much money for anything they don't really need, and they don't have enough knowledge about how to use money effectively. So this app appears in order to help them build awareness about saving and investing their money for their bigger goals in the future.
