Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[ThyTranAnh]

Lilybyred

Ideal character is genZ who wants to break conventional rules and express themselves.

However, they got stuck in dilemmas of dependence on parents finance; therefore, they are bounded by rules, forces set out by their family. They need something that can help them to express their true colors within their ability.

Lilybyred is cosmetic company helping youngsters express themselves in the most genuine way without a costly price.

[UcheDandison]

Immerse Inner Circle (IIC)
Ideal character is the female who believes there is, and wants more from life.

However she finds herself constantly stuck in unproductive cycles, unclear of her life vision and unsure of how to build systems and structures that will propel her into her desired life. She knows that to become her dream woman, she has to break away from past patterns and belief systems holding her back. She recognizes the fact that she needs external support.

IIC is a coaching company helping women evolve into their higher selves through transformational learning, and intentional life design.

[HaJolie]

BiC 

The characters are everyone; a student, a teacher, a worker,...who needs a pen for writing, and a lighter for smokers. 

Conflict is the quality of products. We have always two questions :

- Is the ballpoint pen clogged with ink?

- Should the lighters be manufactured?

The resolution is BiC should provide a good quality pen at a cheap price for customers. 

And the lighters are the best choice of quality when the customer thinks about buying a lighter.  

[Ghalem_Aziz]

Storytelling framework in action

the brand is Neil patel 

their audience are bloggers, SEO specialists,web developpers,

Neil patel grants you accesss to various informatic technologies tools, statistics, and recommendations to help web developppers and SEO specialists maitain good results in their career 

[jlwells1998]

The North Face

The characters are those who want to pursue meaning through their connection with the outdoors.

The conflict is the elements, your thoughts and your doubts

The resolution is a company that provides the gear to battle the elements and a mission that empowers you to overcome your self set limitations

[Anonymous]

That's interesting. Could you tell more about the way North Face helps its customers to overcome personal limitations? Is it only through their products, or do they build a post-purchase relationship with their customers to support them even after buying their products?

[SalmanulFarisK]

Adidas 

People who wants to wear shoes 

Those who are in need of shoes but can't afford it. They often give discounts for people to buy at affordable rate

[SalmanulFarisK]

learn in digital

   learn indigital platform is the mission who started with devolep comon man digital needs

[anisaggarcia]

Ross.

People who like to shop on a budget.

Clothes are expensive but you can stay in style on budget at Ross.

[Amon27]

Shein

People who follow fashion trends and love fast fashion especially teenagers 

Cheap prices 

[Ian_Bukowski]

GymShark

Frequent gym goers looking to stand out both in the microcosim of their gym and in their larger social media reach.

Consumers of this discription want to look and feel the best they can while they are improving themselves through excersize. The endorphin rush of getting in a good session is matched by the sleek look and high quality feel of their gear. 

Designs are kept simple, minimilist, and ofter utlize greyscale or muted colors. The consumer can very easily mix and match their GymShark products and still withhold an eye-catching appearance. 

[msullivan83]

Adidas 

Athletes 

Getting the best out of athletes by being leaders in the sneaker design world for performance

[NNonso]

Nike

Athletes

Getting over hard tasks and staying consistent

[BStart]

AUCHAN

people with a wallet 

Auchan is cheaper all the time

[FLaudi]

1) Klarna
2) All people who want to make purchases, both clothing, accessories or objects
3) Klarna allows people to be able to pay in installments

[SHowe9]

Coach Purses & Apparel. Women between the ages of 21-45. Coach was created for women by women. It was created to give women an affordable,  trendy bag, with comfortably and durability. However in recent years the market has become increasingly over saturated with faux bags bearing the Brand name at an even cheaper price. Coach has had to combat the company's that are selling these Purses as well as keep up with the latest trends and still sell their signature brand at an affordable rate.

[DrBusayo]

Range Rover

the elite

the need for esteem and recognition

[MattWeAreLevel]

It took me a good minute to decide who my favourite brand was. I typically resort to Apple, or sometimes Crocs if I'm trying to be somewhat funny. But the deciding factor was choosing a brand that resonates with me and has helped me in my critical and professional development. I've selected the publishing house, Verso for this task. 

I would determine their target audience consists of students, educators, and professionals that have pursued other careers in academia. However, that's not to say their reach goes beyond these segments. I can certainly see authors, and those interested in their diverse range of publishing categories also being incorporated into their target audience. 

Whether it's in the field of economics; social politics; aesthetics; general philosophy; or any of their other myriad categories, Verso publishes literature that attempts to answer some of the most divisive topics that take over our screens and attention spans today. From the climate crisis to social relations, they have an expansive selection of books that answer the complex questions their readers have. Furthermore, they use their social channels, and online blogs to give brief overviews when a new book is published. Providing enough information for their time-sensitive target audience to know whether a publication is right for them or not.

Thank you for this task, and lesson Kara. It's been really insightful. 

[MoyoAdaramola]

Adidas 

People who wants to wear shoes 

Those who are in need of shoes but can't afford it. They often give discounts for people to buy at affordable rate. 

[DAroyo]

Best friend

Anybody who wants to level up their current life and believes there is more to him/her.

Providing resources ( journals, workbooks, and tips) to help you get productive and get your desires achieved.

[JFernandes0]

1. Dr.seth skincare

2.The Indian demographic 

3. Dr. Seth skincare line is providing Indian population especially Indian women, tailored skincare products to fit thier skin needs.Indian women can now have their skin concerns adrresed by a brand that has studied how certain ingredients work with South Asian skin , texture, and hyperpigmentation.