This campaign was launched in Egypt under the title “Drink Pirell and Be a Man”, where the company took advantage of the need of young people to always feel the sense of power and control, so it launched this campaign, which achieved great success among young people.
Audience - Young people and families Challenges - Staying connected with loved ones, expressing feelings and emotions Solutions - Coca-Cola positions itself as the link that connects the gaps (communication, emotional) between people. People often struggle when it comes to building open and authentic connections with those who are outside their inner circle. Coca-Cola addressed this conflict with their 'Share a Cooke' campaign which produced Coke bottles with popular names printed on their labels. So, the consumer can make a bottle of Coke a reason to spark a conversation with someone and enjoy shared moments of happiness with each other. Coca-Cola Christmas commercial 2020 illustrates how it plays the part in making a girl's Christmas wish of spending the holidays with her father a reality. And the Christmas commercial of the following year focuses on how Coca-Cola brings an entire community together to celebrate Christmas. Coca-Cola consistently narrates how they bring people together. They create conflicts surrounding connections, relationships, sharing happiness, understanding, and friendship, and ultimately conclude each story by showing how a bottle of Coca-Cola can change the lives of people and bring that spark of happiness and intimacy.
The exploitation of middlemen and agents sparked the fire of revolution amongst marginalized dairy workers. These workers were farmers who were angered by the unfair trade practices of middlemen. Sardar vallabhai Patel the great Indian leader advised these enraged farmers to form their own cooperative society which included process of production from procurement till marketing. under the guidance of prominent leaders like sardar patel, tribhuvandas patel and morarji desai Amul formed in 1946 in Aananda, gujrat. The leadership of tribhuvandas patel and Dr verghese kurien kick started the journey of "Amul" the small co-operative soiciety to "The taste of India". Amul provides high quality dairy products to the middle class and rural population who cant afford the dairy products which are high in prices. Amul helps its consumers by maintaining the fluctuation in price of products and make them affordable at any cost for its. Amul focuses mostly on rural market and make their lifestyle healthy by providing dairy products at affordable price.
personally i woundnt say the brand solves a challenge but they invest in a lot of youth programes and advertisments targeted at the young focusing on the egotistic part of the brain. they advertise their shoes in a way that makes you feel good about yourself if you have one and simultaneously makes you feel like an outcast if you dont own a pair
I will tell my own business story. I'm running a small retail businees ( Pro Hardware Tools)
Here Brand is Pro Hardware Tools and the audience I used is a second audience (you).
The conflict that they were facing was there was one only brand in my competition in my region. They were charging very high for their products and services. The audience has no other option and then Pro Hardware Tools started their operations in that area and offered their business activities at very reasonable prices. Now, the brand has grown very much and their market shares are still growing.
Many people LIKE Biriyani but they LOVE an AUTHENTIC Biriyani.
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Etsy is an online marketplace for millions of artists from all over the world. Founded in 2005 by Rob Kalin, and his peers, Etsy is an attempt at keeping a human connection alive in times of increasing automation.
On Etsy, you can buy and sell your art worldwide. They help sellers turn their ideas into successful businesses by providing them with a trustworthy, safe, and fun platform and marketplace for millions of beginners and established artists. Today, many artists have gained a respectable position in their fields and a loyal customer base, all thanks to Etsy.
Comic books fans, young readers, fans of their movie and TV franchises
boredom and understanding of these IPs, Since there is so much necessary content to be absorbed, creators are constantly reinventing and rejuvenating these concepts to make them more palatable.
Fashion nova - is said to be a global and a fast fashion brand in los Angeles, California. They do all manuafacturing and designs. Their audience is they Market womens fashion. Founded in 2006, they started as a online retailer and now has sky rocketed , to where they 15,000 stores globally. Fashion nova helped women to overcome the struggles finding affordable , fashionable and trendy clothing. How they did it, was through their commitment of producing high quality products that range at an affordable price. customers showed out happier then ever. Now they can find and buy affordable stylish clothing so easy now then before.Thanks to Fashion nova
Students who have issues with hard passing classes. Faculty who want to help their students to improve their results.
What challenges are they helping their audience to overcome? How are they doing it?
The main challenge is the need for accessible tutoring support for the courses. Building cooperative relationships between the faculty, tutor, and embedded tutor support specialist (tutor or academic coach) is extremely important. The possibility of offering inbuilt student support for the hard-passing course is the goal of the program.
Brand (not necessarily a favorite but a good one): Morgan Wallen
Audience: Country listeners and blue-collar, small townspeople
Challenge they are overcoming: The particular artist's brand allows for people to relate to the lyrics and the story he is creating about working, relationships, and falling short. The music can provide a soundtrack for people who are in situations such as what he is singing about, which shows empathy from him to his listeners.
What challenge are they helping their audience to overcome?
Challenge: Changing the perception of ethnic wear in formal environment. there is a need to debunk the myth that formal means suits and skirts for women in a workplace. You need to dress like that to be taken seriously by others.
How are they doing it?
Resolution: They are leading by example. One of their recent ad campaign showcased a CEO interviewing a prospective candidate , also a woman, who fails to realise the inteviewer's designation because of how comfortably she was dressed. Normally we picture a CEO or founder at workplace in power suits or formal attire. This ad was an attempt to normalise ethnic in workplaces. You can be your best and inspire others and you do not need to confer to societal norms to do so.
Challenge - Apple has been providing their prospects the best devices that are powerful and have overlasting performance despite being used for decades.
How they overcome the challage - Apple company believes that providing best to their prospect will make them have no regrets though it is costly but is the best of the best devices out there.
Who is theiraudience?Content marketers, content writers, and content strategists
What challenge are they helping their audience to overcome? How are they doing it?They are helping their customers simplify keyword research, content creation, and search engine optimization. They're doing so by providing and all-in-one platforsms that performs keyword research, content outlines, and optimization guidelines.
People who want to organise their life digitally and who like customisation.
What challenge are they helping their audience to overcome? How are they doing it?
All other planning and note taking platforms are very limited in their customization. Therefore, you are stuck in their templates. Notion gives you the freedom and the tools to create your personalised digital planner.
People who are interested in fashion, people who play sports and want to wear sports clothing and accessories when exercising.
What challenge are they helpping their audience to overcome? How are they doing it?
Helping their customers feel more confident when moving, protecting the body brings comfort but also fashion. Nike meets many needs for customers: cheap, simple but very beautiful, ensuring fashion, used for many purposes from exercise to going out.
Audience: Millennials and Gen Z who have high demands for online shopping and spend a lot of time using social media sites like Facebook, Instagram and Tik Tok.
What challenge are they helping their audience to overcome?
Challenge: Provide customers with the best online shopping experience including diverse payment methods, strong operation system and a secure platform for both buyers and sellers.
How are they doing it?
Resolution: Shopee creates user-friendly platforms that make it simple for consumers to acquire a variety of goods and items at affordable prices. They also provide their customers and members with a number of exclusive offers . In addition, payment methods are made simpler to meet the needs of their target audience.
Hello, I have grown to love shopee and i love how accesible and easy their payment process is. I love how nowadays individuals are provinding much more simpler ways for individuals to purchase thei own stuff.
What challenge are they helping their audience to overcome? How are they doing it?
ON THAT **bleep** seen that they was a need for boxers that fit perfectly in all areas and remained comfortable all day with out loosing their neat fit, while aslo looking stylish.
ON THAT **bleep** provide unique boxer shorts every month to its members, aimed at both adults and children. they provide unique designs every month and even pair their boxers with socks. They provide boxer shorts that are comfortable and made from quality materials. The waiste band and main part of the boxers dont sag or lose their integrety through the day and through wear.
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