One of my favorite brands is Apple. Their audience is people aged 18 to 45. They are helping people enrich their daily lives. They are doing it by developing new products while also continually improving on those already created products.
Brilliant Skin Essentials is one of the skin and beauty products that covers the needs and wants of those wh wants t be beautiful and have a white and fair skin. The audience is those young adult and those moms who wants to have a white skin and porcelain face. The brand provides an effective regimen and a good quality of the skin cares for those who wants beautiful skin.
Pampers is a brand that covers the needs of infants and babies in the sanitary deparment. Their audience are the parents of said growing infants and babies. They are helping their customers find good and affrodable products for their children sanitary use. Their goal is to ensure a good feeling to both the parent and the child in comfort, protection, maniability, care and even ideologies or philosophies.
Their audience is haircare professionals who are looking to sell high end, natural products that are good for the environment and the people using them.
The challenge I see L'ANZA helping their audience overcome is providing their clients with reasonably cost high quality products. They are doing this by keeping costs low and providing connection with them for education to educate the professional's customers.
True, try applying these concepts to your favorite novels, short stories, tv shows, or films. Do your responses to the plot and understanding of characters move the story along? This would make good storytelling for commercials or advertisement campaigns.
Challenge: Miniso is trying to help their customer who wants to have quality goods but they have limited ability financially. They're selling their variety of products from the pillow to perfume at really low prices for answering all those kinds of problems faced by their audience. They also provide the experience of shopping in a friendly goods store that only existed previously for middle-high customers, and it makes their customer feels really appreciated, and willing to go to the store and spend some of their money there.
Challenge: They're helping to overcome the embarassment and trauma of imperfect skin. They're selling the secrets weapons of skincare - glowing, glassy, moisture-soaked, smooth, bright skin, with a solution for every skin type. They're also solving the problem of clean skincare not being affordable by offering clean ingredients, problem-skin-solving products at more affordable prices than their competitors.
Challenge they are helping to overcome: They are providing delicious meals that suit the taste of children (more on sweetness) and providing adults the nostalgia of their childhood by eating their food.
Who is the brand: Great Commission School. The Audience: Christians seeking quality material and Teachings to grow their spiritual life. Challenges: Great Commission School was established with the main purpose of helping christians finding difficult to grow beyond their current state of spirituality into th proposed stature of Christ. They provide relevant teachings and materials necessary for equipping saints with the required knowledge necessary for dominion on earth and in each sphere of life. How they can solve it: They do this by organizing online classes implementing various social media platform strategies at times convenient for everyone. You don't have to be available for every lesson, the classes are also prerecorded for you to donwload and listen carefully to whenever you are less busy.
Jan 25, 20236:52 AM - edited Jan 25, 20236:53 AM
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Storytelling framework in action
Brand: Chick-fil-A
Audience: Families, Friends, Co-workers (anyone) who are looking to spend quality time together and share a warm meal.
Challenge Response: Chick-fil-A's problem in the industry is providing customers a hearty meal that is more appealing than competitors. Chick-fil-A's solution is fulfilling their customers' need for a warm meal and nurishment through the variety of menu items they offer in the realm of chicken. Additionally, Chick-fil-A restaurants maintain an inviting atmosphere where customers feel taken care of by the company expanding beyond their dining experience.
Consumers seeking a fast food option with fresher and cleaner ingredients.
What challenge are they helping their audience to overcome? How are they doing it?
Chipotle is providing their customers with the fast, tasty, and fresh quality food that they are seeking. They support local farmers and give money towards local grants.
What challenge are they helping their audience to overcome: the challenge is to make curly hair girls feel more confident in their curly hair instead of using heat or other straightner products.
How they are doing it: they are doing it by showing to the audience how keeping your hair natural makes it looks more healthy and good which is done by showing curly hair girls models/influencers or real testimonials talking about and showing by videos or stories their transision hair journey from heating it to keeping it natural and curly.
Filipinos who lacks insurance and investment solutions
What challenge are they helping their audience to overcome? How are they doing it?
People lack the capacity to support emergency expenses when unforeseen circumstances happen so VULs pave way to protect and ensure that the family will be taken care of once these happen.
What challenge are they helping their audience to overcome? How are they doing it?
They create aesthetic content on social media and have edgy experimental designs that encourages the audience to chase their dreams and tap into their creativity. The owner documented his journey from the beginning to the success of the brand now, making the audience feel that their entrepreneurial dreams are attainable too.
Local governments, cities, counties, state entities.
To a lesser extent citizens
What challenge are they helping their audience to overcome? How are they doing it?
Citibot is helping local governments overcome the communication barrier that is usually found between governments and citizens. They are doing this by providing local governments with AI/chatbot solutions to streamline communication and allow residents to directly communicate with their local gov 24/7 and do various things such as submit service requets.
What challenge are they helping their audience to overcome? How are they doing it?
Billie understands that the Pink Tax is real- and it's a problem. The company aims to market razors/bodyproducts towards women who face societal pressures to groom. Furthermore, dismantle the male-dominated marketing field for women's products. They approach this conflict by tearing down the Pink Tax, and promoting an all-inclusive grooming space for women.
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