Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[MKatz80]

Glossier is a beauty brand focusing on skin first. They focus on building an inclusive audience who wants to feel good in their skin. The Glossier community purchases its products based on ease, quality, and comfort. They're not about heavy makeup or unnatural beauty standards, that's why Glossier offers stripped-down basics that work well for skincare, whether is moisturizer or make-up.  

[bryana777]

great observation! + thank you for using a beauty brand as that's actually my intended focus with my content marketing niche. super helpful 

[OAdeboye]

Who is the brand?

Microsoft

Who is their audience?

Women aged 18-35 who have middle to high income. They are self-empowered, they take care of their skin well for their own good and to boost confidence.

What Challenges are they helping their audience overcome? How are they doing it?

They are helping consumers find affordable and healthy skin care products that best fit their unique needs and preferences to protect and enhance their skin’s natural functions. 

[RDhruva]

Who is the Brand?

 - Dove

Who is their audience?

-  Females, ages 18 to 35, who valued natural, healthy beauty products.

What challenge are they helping their audience to overcome? How are they doing it?

- They are helping overcome the challenge of body shaming and racism supported by most skincare brands. They are doing it by taking real-life women in their advertisements rather than conventionally beautiful models.

[CALZAN]

• Who is the brand? University of Ghana Business school
• Who is their audience? Candidates looking to further their education
• What challenge are they helping their audience to overcome? How are they doing it? Most of our prospect candidate face the challenge of affording to pay for tution and lack career insight to what they seek to pursue in future. The University of Ghana Business School  has put in place special courses to help candidates further their education and to give them the required training and skills to put them on top of their professional goals.

[char_dot_com]

• Who is the brand? Marshall
• Who is their audience? Musicians
• What challenge are they helping their audience to overcome? How are they doing it? They are pushing the boundaries of possibility to help inspire musicians to find their sound without compromising tone, feel, value, versatility, functionality, quality, reliability or service

[AasthaKothari]

The brand is Coca-Cola.

Their target audience is teenagers and youth.

They have a very exceptional way of advertising their brand by showing to celebrate happiness with loved ones. They are helping the audience to overcome the distance between the people they love

[Abbymn]

1. My favorite brand is Colourette. 

2. Their primary audience is everyone.

3. This brand helps people to feel confident, empowered, and helps them love theirselves for who they are. They created a community where anyone can be comfortable in being their true selves and in sharing their experiences freely to anyone.  However, they believe that each one of us, regardless of gender, age, sexuality, ethnicity, and etc. deserves a safe space, and Colourette encourages everyone to be their very selves. They are a Filipina beauty brand providing budget-friendly multi-use makeup. #BeautyInAllWays! 

[JMichioka]

The brand is Lululemon. 

Lululemon's primary audience is women between the ages of 18-35. 

Lululemon is helping their target audience find a solution to quality athletic wear that is both functional and stylish. 

[userrisse]

The brand is Disney. An American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.

We know that Disney's target audience is kids who love animated cartoon films and characters, however, their mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make them the world’s premier entertainment company.

That is why The Walts of Disney Company does not only target them to share entertainment, but to also support underrepresented communities, conservation efforts and underprivileged children and families, to share inspirational and motivational support as well, in a nutshell.

Since 1980, Disney has worked with the Make-a-Wish Foundation to grant over 145,000 wishes to critically ill children. The company has also had numerous initiatives such as the “Share Your Ears Campaign” to raise funds and support Make-A-Wish organizations even further. On top of all that, Disney offers Disney World tickets to non-profits to support fundraising efforts, donor incentives, and competitions and donates books for children via First Book, a nonprofit organization. They celebrate the donation of its 75th million books during their annual Magic of Storytelling campaign.

[YSivaldayeva]

"HERMES" - one of the most famous French fashion houses produces leather goods, perfumes, ready-to-wear clothes, jewelry. The most famous products are "Birkin" bags (named after the singer Jane Birkin) and "Kelly" bags (named after the actress Grace Kelly), as well as silk handkerchiefs. The history of "HERMES" begins in 1837. Thierry Hermès, the founder of the brand, produced the finest leather horse harnesses and bridles in Paris. That is why the horse team is depicted on the brand logo. The company acquired this logo during the reign of Robert Dumas. He also gave her the corporate color of the boxes for goods - orange.

HERMES never has a sale, they do not have discount cards or other product discounts. To buy a Birkin bag, girls stand in line for several years. Thanks to the dedicated efforts of the company's management, HERMES products have become objects of adoration and cult accessories. Despite the rise in prices, demand for them does not fall, but only increases.

The legend of "HERMES" is created on more than a century of history, product quality, an aura of sophistication around the brand's products. The company adheres to its principles and does not deviate from them: even Princess Diana had to queue for a Kelly bag.

[fahmad9]

Essay writing services.

Usually students relating to different fields like art, science, architecture.

They help in providing wuality essays writing, cover letter for hob seekers, providing statement of purpose that help them.in getting admission in universities, mailing questionnaire, writing business reviews.

They have hired professional writers and also who have technical skills of theor filed so they wrote essays for students.

[Shirly23]

This answer can be a wrong, this is my understanding from the module; 

1. The brand I'm choosing for this is Kitkat, a consumer product of under the parent company of Nestle Global. 

2. The major target audience as Kitkat says is men, women and kids of all ages. 

3. The major intention of Kitkat is to become 'the world's favourite snack' and they are doing this by bringing their story "Have a break, have a kitkat", where they intend to make Kitkat a snack loved by people around the globe. They also became a globally accepted brand, because of the multiple product innovations they came up with based on the geography. For example; in Japan, Kitkat offers Matcha flavour, whereas in India Kitkat only offers standard chocolate and dark chocolate kitkats. 

[Sahabaj]

Saheli Chatterjee

Newbie Freelancers from India

She is helping her audience understand more about the freelancing industry in India. She educates them on building a personal brand and start selling their skills.

[JBeniboJamesBen]

Storytelling framework in action 

LinkedIn 

Business Professionals

By connecting people all over the world, linkedIn has made it easier to find jobs. All it takes is dedication and commitment.

[MPunnasseri]

Albaik

The people of the middle east are their audiance

Good food in cheap rate ,they are the main fast food restuarant chain in middle east . They serve broasted chicken in cheap rate across middle east.

[AbedElrahman]

NIKE

anyone interested in sports, Athletes.

By creating unique products with high quality, Also they're collaborating with legends like Messi, James, Nadal... etc which leads to getting great results.

[JeanneS]

I created this blog story for a fictional business that I made up. Tell me what you  guys think!

[JWauer]

SES satellites Markets their services to customers around the world in need of connectivity in difficult to reach geographies. They bring high bandwidth connections to customers on islands, ships, and others who really need it in difficult to reach spots.

[vinitas]

Google

any age, who is interested in tech and uses gadgets

Google offers various solutions right from software, to simple information right at the fingertips. It offers gadgets like mobile phones with the best google software, apps that are used daily by millions of people, free cloud storage, and safe and easy internet browsing.

[digitalflossie]

Digital Flossie Consultancy

Audience: Startup Entrepreneurs, Small businesses who want to scale, and Would be entrepreneurs

DFC provides professional business strategies and tailored business solutions to entrepreneurs and small business owners seeking the best ways to communicate their brand messaging in such a way that it resonates with and attracts their targeted audience, increases brand visibility, and grows their revenue.