Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[Preciousadeniyi]

Brand:Global Citizens

Audience: Youths and middle aged people

Challenge: They are giving a voice to everyone who wants to implement change in their communities and neighboring communities.

[TPhúc]

Brand: Ton Duc Thang University

Their audience: the adults over 18 year-old. They graduated. And they have a demand to learn university for well-paid job.

Challenges and resolution: By giving their audience a crucial certification, they will increase their chances of getting high-paying employment. In addition, they impose standards like IELTS 5.5 or a MOS certificate in order to graduate and compete with other workers,

[mohithanda]

The Brand : Nike

The Audience : Teens, Adults, Students, Sports Enthusiasts, etc.

Challenge : They are pushing them to Just Do It and not worry. They are motivating them to overcome the lazy, incosistent, unfit people to take up some sport and promoting a healthier lifestyle

[AFulle]

The brand: Fitbit

The audience:  Teenagers and Adults

Challenge: Helping their audience overcome obesity, and to be active.

[honguyen]

1- McDonald's brand
2- Their audience is working people, students, even the elderly... who are too busy with work and life, demanding a brand that can both provide safe food. both fast.
3- To solve the above demand, McDonald's has created fast food, meeting human needs, with just one smartphone, the audience can order without standing in line for a long time, nor do they need to wait in line. affect the taste of the product.

[OMassengale]

-Brand: Apple

-Audience: Any person who uses technology in their daily life for communication, work or leisure.

-Challenges and resolution: Users need a competitively innovative brand of technological accessories to complete daily tasks and gain all possible information and knowledge from their devices. In order to meet this demand, Apple creates user-friendly phones, computers, tablets and accessories with constant updates and new features that make operating the devices simple and straightforward. Additionally, Apple creates features for their devices which make it possible for users to access information from the Internet, communicate with associates and relatives, manage applications such as social media and use everyday tools like alarm clocks, to-do lists and health monitoring applications.

[NSayed8]

1. Avon ( cosmetics company  ) 
   2- their audience: people who care about skin care products, fragrances 
   3 - the challenge: How to make all the products with good materials at a good cost for their audience
   They did that by producing a lots of thier work and makes good customers and at first, they didn't care about the cost they care about earning customer and authority so their audience will care about the quality first and will always choose them over anyone else because they have the best materials ever 
   
   
   
   

[NParamartha]

• TaskDrive 
• Their audience is businesses looking for lead enrichment  
• TaskDrive helps businesses with authentic and valid leads. Looking for a lead is time taking and businesses don't always get the right ones. TaskDrive will provide businesses with the right ICP and buyer persona. this easily saves companies about 20 hours/ week and allows them to focus on fostering relationships.

[FSabir]

1. A microfinancing bank 

2. The audience is women of South Asia who are in need of microloans. 

3.  The challenge of the needfulness of women of South Asia who can use those small loans to turn their lives from one way to another, and raise a generation that will become a valuable addition to the future which all depends on the brand that is willing to invest in supporting small business for female and provide them microloans as a jumpstart. 

[EOluduyilemi]

My favourite Brand is Riospeaks.
Zealous teenagers that want to build themselves, grow and  impact their communities.
Low self esteem and poor background mentality. They organize seminars and a yearly confeence for teens to Impact and educate them.

[Edettingmeijer]

• The brand is Tesla.  They create electric cars, solar panels and clean energy. 
• Their audience is people interested in renewable energy and cars. Moreover, they target the higher income class to buy their products. 
• The challenge of their audience is being more green with the current climate crisis (plus also get more a higher status in society). They do this by creating electric cars etc. and making them expensive, so it is seen as a symbol of success. 

[achaurasia5]

Sparx 

sparx is an  indian brand ,for those  who loves casual and sport shoes 

They provide economical range of shoes for their customers , by manufacturing in indian 

[Victoria26]

Nike

People who love classy shoes

they offer durable and trendy shoes to their customers giving them comfort and a sense of social belonging

[JafarRabbani]

What  a explaination@kara_susvilla 

[thesebreads]

the brand is Amazon, it has large audience throughout the world who are strong engagers either from buying thier products or selling products or even just marketing products in the site. it helps them look for good priced products and/or selling them

[HAyatullah]

My favourite Brand is Climate Generation, young student and their teachers are there audience. Climate Gen. Is helping it audience tackling the difficulties in teaching climate literacy to there student. They are doing mostly by being consistent with their newsletter and bringing opportunities to their audience to be better

[2AnandNagare]

• The  brand is URBAN MONKEY it's a indian fashion and streetwear brand.
• Their audiance is bollywood stars and young population in india, they provide best streetwear and accesories for young audiance.
• Their challenge is high prices of products, but due to uniqueness and quality of brand they are overcoming it. They are constantly upgrading their fashion in caps,wallets, goggles. thats why they are overcoming and helping the audiance.  

[LDuronslet]

My favorite brand is Herbalife.  I love that they open the opportunity for Nutrition Clubs.  They have an audience that stretches world wide, but to narrow it down they are reaching out to people in their community that are trying to start and maintain a healthy lifestyle using their products.  Division 1 Nutrition is a new local club that has opened their doors in the south Sacramento area.  Challenges that they are assisting their audience with include daily group fitness and quick, easy nutrition options.  They are using social media to attract customers to their new shop with energetic reels and photos of their products.

[ODahab]

Storytelling framework in action

the brande is starbucks

A venue for people to meet up, engage in conversation and share stories. It is their extra place away from work and home that serves human connection. A local coffee shop ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

A nagging feeling that coffee shops can’t offer a meaningful experience. The want of a place to escape where; people, culture and communities matter.

[stayman]

My favorite brand is coca-cola

Their audience is really anyone they are appealing to everybody and their target is probably parties or restaurants and always being there for everyone.

They are helping customers that like extra flavor in their drink. With their large product portfolio they are appealing to consumers that like all kinds of drinks from soda to water to powerade by being reliable and consistent, They are always around.

[CCherry7]

Pura Vida, based out of La Jolla, California, enjoys the art of sharing unique artisanal bracelets with their community worldwide. Pura Vida, meaning pure life or simple life, supports artisans from around the world, sourcing their jewelry ethically and responsibly. The simple designs embody the meaning of Pura Vida and allow consumers to wear unique jewelry that aligns with their own values and beliefs.