Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

5,079 Replies 5,079
SEhalaiye
Participant

Storytelling framework in action

Who is the brand? Multichoice

Who is their audience? Everyone in Africa

What challenges are they helping their audience to solve and how are they doing it? Everyone wants to be entertained, get the latest news etc. Multichoice helps people get their entertainment via their product known as DSTV. The audience can watch sports events, movies, music videos, comedy shows and various other kinds of entertaining content on DSTV

ShubhaNarayanan
Member

Storytelling framework in action

Who is the brand? Swimming Matters

Who is their audience? Swimmers, people across ages who want to learn swimming

What challenge are they helping them overcome: Learners go through poor experiences in learn to swim classes because of poor teaching techniques. There is also a lack of awareness about drowning, and many myths and fears that hold them back. Swimming Matters runs swim teacher training programs, curriculum development, advocacy campaigns and community building efforts to increase participation and excellence in swimming.

0 Upvotes
ADalmeida9
Participant

Storytelling framework in action

  • Awake Purified Drinking Water. for every bottle of water yyou purchase, 1 percent of the money is donated to the National Cardiothorasic Center At the Korlebu Teaching Hospital in Ghana
  • Citizens Of Ghana
  • the are helping their audience to be able to support patients at the cardiothorasic center without having to break the bank. they help their audience to contribute their pesewas as often as possible without even realizing
0 Upvotes
SRana11
Participant

Storytelling framework in action

  • Who is the brand? - Nothing
  • Who is their audience? - The Generation Z, the youngsters, the kids who are earning to spend and the Generation Y who are crazy for new and sophisticated technology.
  • What challenge are they helping their audience to overcome? How are they doing it? - In today's world, the "WOW" Effect is slowly withering away with no new ideas and the big companies like Apple, Google seem to have lost the one thing which made them unique and here comes the brand 'Nothing'. The products and the Idea generation of the products are High End with a New Niche of Quality Products with New Designs and Ideology. This is the Brand of The New Generation.
Shalom_Adighogu
Member

Storytelling framework in action

  • Who is the brand? LG washing machine
  • Who is their audience? Everyone
  • What challenge are they helping their audience to overcome? How are they doing it? By providing machines to help with doing laundry.
APrapty
Member

Storytelling framework in action

  • Who is the brand?  Daraz
  • Who is the audience? Mainly young adults, and the people who find it easier to get products delivered to their home rather than going to shopping malls and buying them. 
  • What challenge are they helping their audience to overcome? 

In this era most of the youngsters are facing the problems of lacking time for going to shopping malls. They too need a trusted platform where they can get qualitiful products with an affordable price. Daraz is an online platform which is working for providing good products with low delivery fees. Daraz is available in different countries and their services are also customized according to that. That,s why it is easy to access and affordable. 

_thaoonguyen
Member

Storytelling framework in action

  • Who is the brand? - KFC 
  • Who is their audience? - young adults and busy families who are becoming more and more reliant on their mobile devices to make their lives easier.
  • What challenge are they helping their audience to overcome? How are they doing it? - KFC sells fried chicken, a kind of fast-food, that serve people fast to save up money 
Jhaywhorn007
Member

Storytelling framework in action

The brand

FOK Deliciousness

 

Who is their audience?

Students 

 

What challenge are they helping their audience to overcome?

They're helping their audience overcome the challenge of malnutrition.

 

How are they doing it?

They're doing it by providing their audience with the right information, resources and skills needed to battle and overcome malnutrition. 

0 Upvotes
Roumaissa
Member

Storytelling framework in action

-The brand: Oreo 

-The audience : the children's age between 6-18 years old and sometimes it is under 25 years old

-The challenge: they're helping there audience to overcome hunger , specially in times of exhausting and also to meet the needs of children

-How they do it: by using special ingredients and the most favorite to the audience , also by using the motto "dip in milk" that looks like it saves time and efforts

TonyJew
Member

Storytelling framework in action

Brand: Extra

Target Audience: Anyone who has access to the internet and knows how to use a smartphone or PC

Challenges they are solving: Cryptocurrency doesn't have to be complicated anymore. Extra makes it simple. Giving users access to world-class technology that makes buying selling and investing of digital assets seamlessly easy

How are they solving it: Extra creates an safe environment for users to carry out peer to peer transactions; allowing traders to easily sell their cryptocurrencies for fiat. In addition to that; Extra rewards users with more cryptocurrencies whenever they stake on the platform. Easy trade, easy invest, easy earn; all at the push of a button.

Anonymous
Not applicable

Storytelling framework in action

Brand: Coca Cola

Target Audience: is young consumers within the age bracket 10 to 25 and secondary market composed of people age between 25 to 40.  

the company targets the market that desires an intensive flavor with their regular cola drinks in terms of taste. there are many issues when it comes to different challenges faced by coca cola to stafisy target audience. coca cola targets based on their age, gender, and family sizes. 

Coca Cola uses red and black lookes which gives more masculine looks compared to coke light. Furthermore, their main challenges is to make difference in commericals and advertising campaigns.  These marketing strategies are applied to attract people and increase the sales of the product, which provides with the high profit to the company. 

0 Upvotes
dparashar9
Member

Storytelling framework in action

Brand - One Plus
Audience - Smartphone users who want value for money with a great user experience.
They are creating products that give cutting-edge competition(much more expensive) to their counterparts.
They entered the market when it was almost saturated& started with the "NEVER SETTLE " idealogy where users shouldn't have to settle for a substandard phone with average user experience just because they don't have a massive budget to upgrade.
They successfully did this by creating a unique brand experience and initially starting to invite-only marketing strategy where you can only purchase a product if you get invited by your friend

 

0 Upvotes
Akuoma
Participant

Storytelling framework in action

I am a multipotentialite. I love to learn new skills. There is so much to learn and i have a large apetite. However, most of these engaging skills cannot be learned traditionally. Enter Udemy, one of my favorite learning platforms. I admire there tenacity for the self-improvement. 

Some of the reasons i love Udemy:

  • It is accessible on all mobile platforms.
  • Learning for all levels.
  • There are skillful instructors on there.
  • One can be taught in any language of their choosing.
  • Respected CERTIFICATES.
  • So many interests are on board along with Skillful Instructors.
  • You learn at your own pace.
  • Most importantly- DISCOUNTS.

I have gained self-improvement, self-worth and a healthy regard for acquiring knowledge. I am preaching the gospel of Udemy.

ltstroud
Member

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

 

Who is the brand?

- Uniqlo

 

Who is their audience?

- Primarily young adults, male and female, but they also cater to children and babies.

 

What challenge are they helping their audience to overcome? How are they doing it?

- The primary challenge they are helping their audience overcome is accessibility and affordability to quality clothing at an affordable price. They also do so by offering clothing with minimal designs and patterns, making it easy for just about anyone to envision themselves wearing a certain t-shirt. In this way, I would also say they help their audience to overcome obstacles related to sustainability surrounding clothing as well, by offering them basic closet pieces.

Daniels1
Member

Storytelling framework in action

Smoody is my favorite brand product of boxdfood... I love the idea of making beef jerky with special ingredients that can turn your mood or give happy vibes.

Their audience is anybody or everybody in the blue or white collar space, anybody going through stress, or trying to find inspiration or motivation while working.

So far so good Smoody is known for helping people dealwith stress, promote bonding with families. colleagues and friends, super food which gives nutrients.  

0 Upvotes
Persistence
Participant

Storytelling framework in action

The brand I love the most is Jockey. I follow their tagline, Jockey or nothing, to the dot.

Jockey targets men and women who look for comfortable innerwear and clothes. They also target sportspersons in particular for the same.

You see, innerwear has been a source of discomfort, for women in particular since time immemorial.

Jockey solves for it by designing clothes that are comfortable, adaptable, and vivid (to cater to the different needs of their audiences.) Right from their fabric to their style and fitting, Jockey clothes are high in quality yet afforable in pricing.

But it is not only their product that drives their business. It is also how they market it. 

The story they tell is that with us, you live your life to the fullest. You feel easy, feel comfortable, go to work or on trip for adventure and everywhere you go, we'll make your experiences easy. 

They keep their branding stylish. They're not tacky. They are classic, smooth, comforting.

And who doesn't want that?

If you think about it? They're just a clothing brand. But if you further think about it, good, comfortable clothes do make us feel great wherever we go. Uncomfortable clothing ruins our experiences.

And hence, the Jockey or nothing works.


 

0 Upvotes
IGoodness
Member

Storytelling framework in action

  • Who is the brand? Piggy vest
  • Who is their audience? They target both the young and old persons who are interested in improving their savings lifestyle 
  • What challenge are they helping their audience to overcome? How are they doing it?

They help to overcome unnecessary spending habits and they do this by putting in place enticing offers and interests that would make you invest more in saving.

0 Upvotes
avarqy
Member

Storytelling framework in action

Storytelling framework in action

  • Who is the brand?
    • Sony Playstation
  • Who is their audience?
    • Children, Teenager and Young Adult
  • What challenge are they helping their audience to overcome? 
    • Players with disability can now play a video games
  • How are they doing it?
    • Sony worked with many game developers to enable tons of accessibility features that help them playing video games with ease and they can make it custom to fit with their playstyle.
Ishu
Member

Storytelling framework in action

Storytelling action in framework

 

  • Who is the brand?thredUP- Provides Resale-as-a-service.Online consignment and thrift store for women and children's clothing and accessories.
  • Who is their audience?Mainly women looking to buy at a lower price, Environment conscious consumers and Re-sellers. 
  • What challenges are they helping their audience to overcome?-Throwing away perfectly good clothing and new clothing that you didn't wear or don't need anymore is money wasted-New branded clothes are expensive-Creating fashion waste crisis.
  • How are they doing it?-They allow consumers like us to resell our clothes and accessories and make money. -Buyers can Refresh their wardrobe at a lower price-Reducing fashion waste.-Amazing deals on favourite brands.-Second hand clothing displaces the need for new clothing and extend the life of clothes.-Great offers and discounts through social media and influencer marketing.

 

Ralph_niyi
Member

Storytelling framework in action

Who is the brand 

COWRYWISE 

 

WHO IS THEIR AUDIENCE 

People who need a saving/investment platform. 

 

HOW DO THEY DO IT?

They prepare a saving/ investment plans for people, keeping their money till it's matyrit

 

AllNationsPhoto
Member

Storytelling framework in action

Storytelling framework in action

  • Who is the brand? Nike
  • Who is their audience? General audience, men and women, interested in sports or leisure activities
  • What challenge are they helping their audience to overcome? How are they doing it? The brand is helping their audience by motivating them to be active, promoting a healthier and enjoyable life style, providing the high-quality sports wear with well known brand logo, which most people are proud of wearing. Nike brings confidence to their audience.