Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

5,079 Replies 5,079
AHammann
Member

Storytelling framework in action

  • Characters--teachers, faculty, and students
  • Conflict--high costs of energy, low general funds
  • Resolution--decrease usage to save on rising energy costs, add to general funds

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand? Orangetheory
  • Who is their audience? General public at all fitness levels, goal oritented, looking for results
  • What challenge are they helping their audience to overcome? How are they doing it? Muscle gain, weight loss, active lifestyles. Providing real data to show results. 
KPerez2
Participant

Storytelling framework in action

  • Who is the Brand?- Khan Academy
  • Who is their audience?- Students and parents
  • What challenge are they helping their audience to overcome? How are they doing it?

- at home schooling, by providing free educational services for students to take in the area of study they need, and to make homeschooling easier. 

CRhine
Member

Storytelling framework in action

Substack.

Readers interested in newsletters from their favorite writers covering their interests/niches.

They offer a way for people interested in certain writers/topics to get their exlclusive content, making it possible to support exactly who they want through subscription-based payments.

ABansal7
Member

Storytelling framework in action

Who is the brand? 

 

KEEL 

 

Who is their audience? 

 

Working Professionals looking to migrate to Canada with their children.

Working Professionals looking to move to Canada for Masters/PHD.

Students looking to move to Canada for graduation.



What challenge are they helping their audience to overcome? 

The challenge the audience is facing is that of unreliable consultancy and lack of expert help in the  whole migration process leading to multiple rejections. 

 

How are they doing it?

 

Keel streamlines your immigration process with the help of Licensed Immigration Consultants and makes your Canada journey transparent and hassle-free.  

Hamza1994
Member

Storytelling framework in action

  • Who is the brand? Osmosis 
  • Who is their audience? Medical Students
  • What challenge are they helping their audience to overcome? How are they doing it? simplifying the difficult medical concepts and topics by filming animated amazing videos
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AModupe
Member

Storytelling framework in action

Who's the brand? Deolakloset
Who is their audience? Young and old people who are into fashion
What challenges? Choosing and combining fashion products

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JMartin83
Member

Storytelling framework in action

Who is the Brand? Lazada
Who is their audience? Shoppers who don't want to fall in line tediously at the physical stores or are just lazy enough shop in the comfort of their homes.
What challenge are they helping their audience to overcome? How are they doing it? Lazada offers variety of promotional discounts but the most of it all is the free shipping or free delivery, which shoppers including me enjoys.



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fbatool
Member

Storytelling framework in action

Who is the brand? Nayapay.
Who is their audience? Anyone interested in getting one wallet with no taxes. 
What challenge are they helping their audience to overcome? Making sending money to anyone free everytime. By presenting a free virtual card and physical card to meet any individual's needs without the fear of paying additional taxes. 

0 Upvotes
RahulVundru
Member

Storytelling framework in action

  • Who is the brand? Deccan Restaurant.
  • Who is their audience? Locals and Foodies.
  • What challenge are they helping their audience to overcome? How are they doing it? This Restaurant was serving value for money and Good quality food and ambience is up to mark, making it one of the most popular restaurant in their town and a daily spot for many food bloggers and food lovers . 
  •  
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BBurke1
Participant

Storytelling framework in action

The Center for Action and Contemplation creates content for those looking for spiritual answers, specifically those raised in the Western, Christian traditions. By providing summaries of theological teachings, both ancient and modern, and original content, they distribute a daily email.

 

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EAvery
Member

Storytelling framework in action

  • Who is the brand? The brand I chose is Luminary Bakery.
  • Who is their audience? Their audience is local residents who are striving to give back t their community.
  • What challenge are they helping their audience to overcome? How are they doing it? This bakery works with women who have experienced disadvantages that are typically gender based violence. They do this by creating programs for these women and provide training, employment and community to these individuals through sales they male at their bakery. Therefore, customers at their bakery get to see how they are actively giving back to their community. 
ofaruk
Participant

Storytelling framework in action

  • Who is the brand? Nike
  • Who is their audience? Nike taps middle-aged consumers who have disposable income. 
  • What challenges are they helping their audience to overcome? How are they doing it? Develops its relationship with younger audiences to ensure future growth and build life-long brand enthusiasts
0 Upvotes
RAl-Jomah
Member

Storytelling framework in action

  • Who is the brand? Mcdonald's
  • Who is their audience? Unhelthy People
  • What challenge are they helping their audience to overcome? they don't like spend a lot of time in waiting, and wants tasty food
  • How are they doing it? fast operation, with good tasty and hospitlty 
AGirkar
Member

Storytelling framework in action

Who is the brand?

 

Aeroshoes

 

Who is the audience?

People are frustrated and feel helpless because of their dirty shoes, Cleaning is a mess every person who owns a shoe and looking to get it clean and new can be our customer 

 

 

  • What challenges are they helping their audience to overcome? How are they doing it?

Customers don't know how to professionally clean a shoe and get that new look to them without hurting the shoe or damaging it Aero shoe helps them to get this done by them or professionals 

 

0 Upvotes
LTra
Member

Storytelling framework in action

  • Who is the brand? CeraVe Skincare
  • Who is their audience? Anyone interested in skincare looking for affordable products
  • What challenge are they helping their audience to overcome? How are they doing it? Providing full line of skincare for all types of skin conditions. Products are developed by dermatologists, which adds credibility. 
0 Upvotes
05764
Participant

Storytelling framework in action

Brand: InDriver

Target audience: students and daily wages individuals.

Challenges: InDriver has been started in various countries to provide efficient and economical transportation services on the basis of vehicle categorization in Pakistan. When online cab services had begun in Pakistan Careem and Uber had been the initiator, both of these had dominated the market, but there was an issue that was continuously faced by the customers "PEAK FACTOR EXTRA CHARGING". So, then comes InDriver in the market sorting out this issue by fixing the ride fare before the ride by an initial bidding mechanism, this resulted in fixed cost regardless of rush hours or any other cost factors. Ultimately the crux of the whole is that InDriver had demolished a factor of "PEAK/RUSH HOURS"  that was causing an increase in the fare of the ride.

 

Gratitude
Member

Storytelling framework in action

  • Who is the brand? Disney
  • Who is their audience? Children, young adults, parents
  • What challenge are they helping their audience to overcome? How are they doing it? They inspire the audience through stories based on life lessons, invoking self reflection, and entertain the audience by taking their imagination to the next level through creative and vivid conceptualization and presentation of characters, story in the form of engaging movies.
lucaloreto
Participant

Storytelling framework in action

  • Who is the brand? Apple 
  • Who is their audience? The Apple’s audience with a long whit a long experience in designing and buing innovative products that revolutionized the industry.
  • What challenge are they helping their audience to overcome? How are they doit? Their solution was to take three different products, an iPod, a mobile phone and an internet device and make them into one: the iPhone.
    The iPhone is revolutionary: it has multi-touch (an Apple patented UI interface), a bigger screen display, powerful built-in cameras, clouds, etc... and many other app from third parts.
0 Upvotes
AJohann
Member

Storytelling framework in action

  • Who is the brand? Cetaphil
  • Who is their audience? Individuals with sensistive skin.
  • What challenge are they helping their audience to overcome? How are they doing it? They are trying to get their audience to trust the brand by promoting doctor recommendations on their website and in their ads.
brunooliveir
Member

Storytelling framework in action

  • Who is the brand? Dove
  • Who is their audience? Women looking for well being.
  • What challenge are they helping their audience to overcome? How are they doing it? Dove content is centered on the message of "bringing up the beauty inside you", which is at the same time inspirational and engaging. Inspirational because it induces people to look after improvement at the same time acknoledging that every single human has flaws which should be accepted instead of rejected. Engaging because the brand connects with the emotion, which is the best element to push us forward.
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MinnKhantOo
Member

Storytelling framework in action

Brand: AMC Oil
Primary Audience: Housewives
Secondary Audience: Retail Oil Shops

Due to the lack of Healthy Natural Peanut Oil Brands, AMC is here to distribute authentic, natural oil across the country, To help overcome the needs of housewives, and their concerns about healthy lifestyles and foods of their families.

AMC oil also intends to distribute the oil to as many shops as possible to reach and deliver high-quality oil brands to the people who are in need.

0 Upvotes