Mothers are the busiest in the morning. From taking care of the house to getting them ready for school, there's surely enough for them to do asides from preparing breakfast. They also have to keep in mind that their children have to be well-nourished.
In light of this, Kelloggs offers a fast and easy-to-prepare breakfast for children. With it comes several vitamins, minerals, and other essentials that helps in nourishing children.
3. KPMG is a consulting firm that offers tax, digital, audit and financial advisory services to government institutions and coporate organisation. A team of subject matter experts works with organisation to gain proper understand to issues affecting and proffer solutions to such issues.
Canva is a brand helping users to brand and market themselves and their businesses using clean and ready-to-use designs. It provides a vast array of visually pleasant templates that can be easily tweaked by users to meet their needs. It caters to the design needs of anyone and everyone. It was founded by Melanie Perkins and Cliff Obrecht
Their target audience include small business owners, independent content creators, marketing teams, corporate professionals, and non designers in general.
They have developed a solution that unites designers or non-designers, corporate employers or travel bloggers, and small social media managers or marketing firms. In their words, "they have templates for absolutely anything."
They are solving these problems by making everyone feel like a designer. That is in fact the origin story of Canva. Melanie was a design lecturer in a university when she realised how long it took students to understand complex apps and design anything. Together with her co-founder, they thought of a way to simplify design to enable people catch on more quickly. However, due to lack of funding, they decided to launch a niche product company first—Fusion Yearbooks.
Their choice of niche was inspired by Melanie's mom. When Melanie noticed how much time and effort her mom, a teacher, spent on yearbooks, she and her co-founder, Cliff, focused on building a software that made the process simpler and faster. Fusion Yearbooks grew with time, gained traction and funding to expand into various areas of needs and, today, we have Canva.
Canva has an interesting selling point. They handle marketing by using their design templates. Personally, this strategy has me sold. This shows confidence in their solution which prompts others to give them a try. Canva is known for sharing guides and hacks that users never knew existed through social media. Once in a while, they initiate design challenges around various themes and encourage users to post their attempts.
Agree, Canva has been a helping hand to many individuals, due to its user-friendly drag-and-drop UI it had been effective to attract a lot of the audience.
Business executives and entrepreneurs who are city dwellers, tech-savvy, and green friendly.
What challenges are they helping their audience to overcome?
Tesla is helping people by providing high-class cars and energy solutions that use clean energy to reduce air pollution and global warming.
How are they doing it?
Tesla uses a clean energy concept for all products and services such as cars, energy solutions, power walls, powerpack, and a solar roof that allows customers to manage renewable energy to save cost and help reduce world global warming.
Most importantly, Tesla uses 2 strategies to promote its brand.
1. Word-of-mouth marketing generates loyalty without any advertisement like Elon Musk tweeting “Tesla does not advertise or pay for endorsements. Instead we use that money to make the product great”.
2. Personal Branding Elon Musk himself usually gives speeches and attends events representing Tesla on media which made people remember him and Tesla impactfully
Jun 24, 202210:59 AM - edited Jun 24, 202211:00 AM
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Storytelling Framework in action
Who is the brand?
Colourette Cosmetics
Who is their audience?
Filipino Women
What challenge are they helping their audience to overcome?
They are helping their audiece boost self-confidence and empowering from each other.
How are they doing it?
The founder of the brand is very visible to every social media platforms. They have a strong community of almost 47k members encouraging embrace and express oneself.
All-around consign limited is a Nigerian owned private import-export business and the sole distributor of CONA solar dryers in West Africa.
Who is their audience?
Farmers, Agribusiness owners and other stakeholders in the Ginger value chain.
What challenge are they helping the audience overcome and how do they go about it?
Nigeria is the 3rd largest producer of ginger in the world (after India and china) but gets only13% of global export market share. This is as a result of the difficulties the sector faces such as high post harvest losses, low yields, lack of tech and infrastructure, know how on improved processing and product quality, poor organisation, lack of an enabling institutional environment, fluctuating prices amongst others. All-Around consign supports smallholder farmers with inputs and trainings on globally acceptable agronomic standards to ensure that they get maximum yields and guaranteed income increase
Eliminating post harvest losses occuring due to degradation of quality and quantity by following an automated 24 hours dry processing model using
the SOLAR powered CONA dryers. This model mitigates post harvest wastage while improving product quality. With CONA Solar dryers, all the harvests of every farming season can be processed and preserved for future use.
Content Hacker is founded by Julia McCoy after she sold a successful content marketing agency. She targets businesses and entrepreneurs who are trying to create an effective communication channel to connect with their audience and sell their products and services.
Many entrepreneurs and business owners experience difficulty in expressing themselves. They are smart, equipped, and knowledgeable about their products, but they lack the strategies that could boost their marketing outreaches. Content Hacker/Julia McCoy reaches out to them, creates an emotional appeal and brings them to bed with her. In one of her emails, she talked about an accident involving a dog, her daughter, and a swimming pool.
Her daughter was attacked.
She mentioned that they rushed her to the hospital and everyone was unsettled. Her FB paged went on fire. But she shared a picture of her daughter lying in her couch while she writes at the other end of the couch in the same email. She told readers her daughter is back home and recuperating fast.
She used the story to grab attention, I suppose, and relate the human experience. And it's also her way of saying "just like any other person, this happens to me too. And because this happens to me, you'd expect what happens to you have happened to me. This is how I grew my content team in my previous business (with a link). This is how I got X3,00000 ROI on the business (with link), and you can even book a session with me (insert link) to train your content team".
I find her intriguing and I look forward to learning from her.
Their audience is online digital markers who want a combination lead page builder, funnel builder, and membership delivery platform at a low cost.
OP gives online solopreneurs everything they need to sell products and services online by providing a business platform with multiple functionalities at a low cost , including optin and landing pages, sales offer and checkout pages, upsell and downsell capabilities, membership portal, and merchant account and email service provider integrations.
Who is their audience? A group of women or solo female travelers.
What challenges are they helping their audience to overcome? How are they doing it? They help females who want to travel safely in a group or by themselves. They make it their first priority to make sure any female can travel anywhere their dreams desire in the safest way possible. They focus on the trip planning and itinerary while it's up to the women to live the best life on their dream vacation.
Who Is Their Audience: Any age and class person who want to succeed in their business or career online or offline. No matter the age or privilege , they believe you can believe you can be the best in your niche.
What challenge are they helping their audience overcome, and how? :
They help their audience craft out and follow smart strategies to make their brands & businesses stand out.
This is achieved by organising career & minds shifting sessions, sharing blueprints to success and resources to show how to make their desires come through.
Who is their audience? - Old age people or youth who have moved to the cities and who earlier enjoyed the taste of traditional Indian beverages .
What challenge are they helping their audience to overcome? How are they doing it? - People living in the cities no more have the privilege of enjoying the traditional Indian beverages that they once did in their childhood. Paper boat tries to bring that authentic taste to thousands of such people who reminisce such taste. They are trying to use the emotion of feeling nostalgic about their childhood to sell their product better. Taste of homemade beverages available in modern packaing and that lasts longer. What a great way of marekting!
Anyone who needs ready access to clean, hygenic mineral water with uncompromised quality assurance
What challenge are they helping their audience to overcome? How are they doing it?
Bisleri is a cult brand in India. For over 50+ years, Bisleri has provided clean, mineralised, hygienic water in a country where access to water is problematic. Their brand story is simple and uncluttered. Bisleri stands for clean, mineralised water anywhere and for everyone. Over the years, their content and storytelling has evolved to become more modernized however their fundamental character, conflict and resolution remains the same.
Mediterranean Shipping Company Cruises (MSC Cruises)
They serve millenials, working adults and retirees who want to disconnect from the fast pace of the society and sail away to new destinations.
They help their clients learn about new places while enjoying the adventure of traveling on sea in a luxurious fashion. Criusing with MSC will take you round the world in one vessel with the different cultural themes built on the ship. You can dine out at an Italian restaurant, enjoy a Japanese Opera performance, and play football in Samba style all while travelling around the cold climes of Greenland. Come aboard and network with individuals from all walks of life as you relax.
At the Cusp of turning 50 Falguni Nayar established Nykaa. An online retail company that today deals in beauty and personal care products, fashion and intimate wear available through its apps and offline retail stores.
When Falguni envisioned and created the Nykaa app and company it was to address the inconsistencies in the Indian cosmetics market. A lot of brands were scarcely or entirely unavailable in markets across India even if the demand for them was present. Nykaa was founded as a way to reach every person desiring branded beauty and personal care products right at their doorstep.
Today Nykaa boasts to have 4000 beauty, personal care and fashion brands under its umbrella. Its founder, Falguni Nayar is India's most successful self made woman with a net worth of 7.6 billion dollars.
people who wants to enjoy the luxury of dining in the comfort of their home and try the different International Recipes
WHAT CHALLENGES ARE THEY HELPING THEIR AUDIENCES TO OVERCOME, AND HOW DO THEY DO IT?
They continuously provide amazing products to deliver everyone’s cravings from fine wines, best tasting sausages, cheeses, and gourmet products. They become a one-stop-shop for great cooking ingredients. They expanded to several branches and had online stores that their products can delivered right at your doorsteps.
Consumers with home computers or smart devices who prefer shopping online for convenience, fast delivery, and competitive prices.
What challenges are they helping their audience to overcome? How are they doing it?
Amazon acts as a one stop shop. Consumers know they can see almost every possible purchase option in one place, and they can narrow down the list of choices by scrolling through the product reviews. Additionally, Amazon has created a convenient and efficient shopping experience by developing a deep understanding of how the customers find them, and why they choose them, so they can focus their resources on the areas that will have the greatest impact. This means making merchandising changes, offering customers an incentive for more product reviews, improving the mobile experience, offering free shipping, investing in new 3rd party data sources, or trying new ad types. In everything they do they put the customer’s interest first.
Who is their audience? Women trying to conceive, pregnant women, and breastfeeding mothers
What challenges are they helping their audience to overcome? How are they doing it?
When I started my TTC journey, I knew it wasn't going to be easy because my cycle was irregular. Dealing with irregular cycles while trying to get pregnant can be really frustrating trust me especially when the mood swings set in all due to hormonal imbalace which alot of women are also going through. My Ob/Gyn recommended some medications one of which was Nutri-Mum. Since I've been taking Nutri-Mum my period has been regular. It helped balance my hormones and uplift my mood. It supports fertility and can be used for all stages of pregnancy; from Preconception to pregnancy to breastfeeding.
