One of my favorite brands is Under Armour. Their audience is people who love sports. Under Armour aims to use technology to make these hardworking people more professional in sports. They helped the audience overcome the challenge of cotton sports T-shirts soaking in sweat after exercise. With the slogan "cotton is our enemy," they have designed tracksuits made of polyester and nylon, which provide good protection and effort during exercise.
They usually used second POV through their social AWO content, they build up their brand by the empathy and deep understand customer tension, Typically, they have a campaign named: "Yesterday you said tomorrow", this campaign talk about the delay mind of people, and it cause the argument on social media, it also reflect the product role in this campaign ( nike product is sport stuffs, which attach with the active, anti delay) or it is also regard as a solution for this argument they cause.
Their target audiences are business owners who are trying to market online.
Digitalcentr helps it's audience to reach their customers and achieve business goals online by writing helpful blog articles that guides them on the way to go
Apple Inc. is an American multinational technology company that specializes in consumer electronics, software and online services headquartered in Cupertino, California, United States.
Who is their audience?
Their target audience is the middle and upper income consumers who are willing to pay higher and the intrigued business people.
What challenge are they helping their audience to overcome?
Who is the brand?-yaka 18Who is their audience?-UK general Mass audience
what challenges are they helping their audience to overcome?-Understand cultural aspects of yaka and what it means by how the folk-low generated and why they have done that.
How are they doing it?-Via blog posts videos and products related information
Who is the brand? Fastrack "move on" An urban youth-focused accessories brand for men and women.
Who is their audience? The school and college-going youngsters who live their life at a fast pace, require budget-friendly accessories like watches, bags, sunglasses, etc. Fastrack provides cool and attractive accessories for youngsters.
What challenges are they helping their audience to overcome? How are they doing it? Young people want to stand out and look amazing that's why they choose good brands in their apparel but when it comes to accessories they take a step back as items are expensive so, Fastrack provides accessories that suit the taste and needs of the young generation at affordable prices with fantastic color combinations and attractive designs, that youngsters always search for.
- They are helping their audience to overcome the dissatisfaction of the feeling 'This is what I really want' and instead develop a sense of 'This will do' when they make a purchase. They have done this by producing products with simple materials without any additional process such as bleaching, to promote the simplicity and 'emptiness' of their product, that willl embrace the thoughts and emotions of the customers.
- Fermentos Fuzu: A fermented beverages brand that introduces natural and organic drinks to help your digestive system and overall body health while making amazing experiences for your taste.
Who is their audience?
- People that are looking to change their habits consider their health and the impact of the industry in the environment. These individuals are commonly interested in trying new products and food experiences.
What challenge are they helping their audience to overcome? How are they doing it?
- Teach and guide on how to implement fermented foods into their diets.
- Re-building a new relationship with their bodies and what it need depending on each individual - "listen you body".
- Understand how natural products have different standards compared to processed food.
People looking for natural solutions to improve their health. People that are health aware and want to maintain their good health and also people who have compromised health but are actively looking for solutions.
Challenge:
The challenge is maintaining good health and stopping & reversing any disease processes in their bodies.
This is delivered through education and understanding why superior hydration is the way forward.
Getting the right person to sew your fabric is a lot of work. You need to put some things in place like,a professional that can bring out the beauty in you.
There's a fashion school that provides such services. They are concerned with helping you bring out the beauty of your fabric. You don't have to worry. With their professional team,they find out what body shape you have which will help them in choosing the right design for you without demeaning your class. The brand that does this is HySmart. HySmart gives you the chance to be classy and fabulous
On weekdays, my life oscillates between two places - work and home. Life's good, but repeating this pattern makes it banal, boring. On those occasions, I fancy a third place with a colleague or a friend or sometimes all my myself. A place which is nearby, welcoming and comforting. I see all sorts of people here. Somebody is here for a casual hangout or a date, whereas somebody else for an online meeting. Somebody is there just for the love of coffee while someone is there just for the free wifi! But everybody there is at a place that adds an essence to their day, a fresh, aromatic one! A place which cures the banality of the day and resets you for life, a place that you fall in love with, Starbucks.
Pedalo Tunisia is the first green delivery service in Grand Tunis, we use bikes as our main delivery methode; our service is fast, effecient and green. yes we are carbon free !
Who is their audience?
Pedalo helps small business, startups and offices focus on what they do best, while we take care of their products and documents.
What challenge are they helping their audience to overcome? How are they doing it?
We are helping our audience by minimizing the wasted time and extra costs, by providing fast, efficient and affordable delivery. While protecting our environment from toxic gases and pollution.
I'm going to be talking about my mentor Hisham Sarwar. Hisham Sarwar is a creative mind and patriot Pakistani born in the 1970s in Rawalpindi, Pakistan. He is a YouTube instructor that teaches how to be a Freelancer and generate money online using in-demand talents such as web development, graphic design, social media marketing, blogging, and so on.
Who is his target audience?
Hisham Sarwar loves teaching and searching for information for the youth. He enjoys empowering the young hopeless generation through his many social media channels.
Hisham Sarwar began his teaching profession after achieving success on the freelancing leaderboard by volunteering on the national platform DigiSkills Pakistan and teaching freelancing to young boys and girls.
What challenges are they helping their audience to overcome? How are they doing it?
Hisham Sarwar has always aspired to help Pakistan and his community by connecting via social media platforms like Facebook, Instagram, Twitter, and his site BeingGuru. As of now, his YouTube channel has 10.5 million views and 261K followers, and he has begun to propagate digital skills among kids. He is always motivating and encouraging Asians to master digital skills. On his YouTube channel, he welcomes and encourages kids to develop digital skills and contribute to Pakistan's economic growth.
The inspiring and motivational words by Hisham Sarwar;
“In my opinion, if you can polish your passion, it is most better than a full-time job and working for someone else”.
The Bay (Hudson's Bay Company) is North America's oldest start-up and Canada's purpose-driven digital marketplace. They strive to represent Canadians with their quote "Live a Colourful Life".
Who is their audience?
Our diversity as being Canadians where the company promotes to "Live a Colourful Life." I would say that the audience is Canadians who accept the differences among its people. The company shows that it represents different ethnicities, gender, status in life.
What challenge are they helping their audience overcome? How are they doing it?
The Bay helps their audience overcome the assumption that luxury is only for the "rich". As the company is a high-end company, it also encourages every person from different walks of life that they should buy from The Bay through their quote "Live a Colourful Life".
The brand " Old Spice THE MAN YOUR MAN COULD SMELL LIKE"
Its actually fascinating that their target audience are ladies or new audience instead of calling out to men. Its a perfume that's associated with older generation but is appealing to younger generation, because they have quoted it vey well “Anything is possible when you smell like a man and not a lady.” I mean they are playing with the emotions of man and feelings of ladies vey well. They know why and who to attract without any over committment.
Logitech targets consumers of computing peripherals they focus on durable cheap office and home equipment but also cater to high-end clients who want technologically advanced devices to perform specific tasks. their audience is office managers, SOHO workers, gamers, scholars, and computing specialists.
Logitec provides reliable and durable devices, their entry-level product offerings are simple and cheap but also become more complex and expensive according to consumer demands. They provide products that last and don't need to be replaced but also solve specific computing needs. For example, a mouse that can be used on two devices at the same time.
