Audience - Females/women who want to transition into tech but don't know how to begin
Challenge: The company is helping women who have little or no prior background in tech, transition into tech through online courses, create a community of fellow tech-specific niches, and help provide job/internship opportunities. They also run quizzes that help individuals determine what tech-specific niche would be a perfect fit for them.
Its quite natural in India that a Boys or Men stares/glares confidently at the opposite **bleep**(Girls or Women) in public places. However, this commercial breaks that taboo. Here a woman confidently appoarches a table and displaces a flower vase to make an eye contact to a men directly from her seat while sitting beside a senior.
Audience: Automotive companies and customers with specific tires
Challenge: Generate quality tires that can maintain the standards of elasticity, stiffness and consistency in order to safeguard the driver during use.
As I anticipated performing this exercise before I knew the specifics of what the exercise was about, I already had a brand in mind - my own brand, Bredemarket.
I provide marketing and writing services to business clients. To improve my created client collateral, and to differentiate myself from other service providers, I developed a "kickoff" document last September to use in my initial client meetings. Before talking about the nuts and bolts of the content, my first three questions were as follows:
What is the goal of the content?
What are the benefits of the product or service highlighted in the content?
What is the target audience for the content?
While these initial questions are better than just launching into the "what are the facts of the case study?" type questions, I could improve them to provide even greater benefits to my clients and myself.
This morning, while completing the initial lessons in this course, I paused the video, opened up my kickoff document, and made an important revision: including Simon Synek's "Golden Circle" questions before asking about goal/benefits/target audience.
Yes, I will now start my client kickoff sessions by asking my client about the client's business itself: why, how, and what.
Of course, now that I've modified my form, there are three things that I need to do:
Test the new form out in a future client engagement.
Modify the portions of my website that talk about goals, benefits, and target audience to also talk about why, how, and what.
Repurpose this HubSpot reply as a blog post on the Bredemarket blog, and possibly in other forms.
King Arthur Baking-They are a-z for baking of any kind, with ingredients, recipes, techniques and even mixes. Anyone can go to their site and believe it is possible to make great bread, using clean flour and an easy recipe. Their audience-anyone who bakes or wants to bake, and the challenge is -can I do it, how and what ingredients do I need? Everything is answered with a yes.
Well, the brand which i'm into is Apple. The audiences of this brand are Tech-concious person and wealthy person. Apple products helpl users to process more quickly and productivity, even support them to reduce late rate as well via professional software, high-effective apps.
The brand is SMART Technologies Their audience is educators and facilitators around the world. They are helping educators deliver engaging and meaningful learning experiences by providing technology solutions that seamlessly integrate into their classrooms and teaching practices.
The brand I chose is United Airlines. Their audience is travelers from all over the world. They are providing safe, and pleasant ground and onboard experiences for their passengers in a market that is very competative. How they are doing that is providing exceptional services, hundreds of routes, and competative prices for travelers.
Audience: Female Home bakers and small bakery owners
Challenge: Empowering female home bakers and small bakery owners with the highest quality and prettiest packaging at an affordable cost while increasing their sales.
