Who is their audience? —> People who care about the environment and want to reduce their negative impact on it, wish to reduce their waste and consume more responsibly; attracted to minimalism and a clean, sleek design aesthetic
What challenge are they helping their audience to overcome? How are they doing it? —> Providing a one-stop shop for their customers' daily wellness routine products that are actually reusable, recyclable and free of plastic use, made organically
Also, through their content and TOV, they are becoming a reliable source for information on reducing single-use plastics
Who is their audience? - Most of all people which connected with the internet
What challenge are they helping their audience to overcome? How are they doing it? - Internet users have problems in search or very difficult to find something on the internet. Google helps to find the best useful resource that user search.
Professionals, people with spare income, glamorous types, beautiful people.
- What challenge are they helping their audience to overcome and how are they doing it?
Helping people to look fabulous, ahead of the game in terms of fashion, to look successful. Doing it by showing beautiful, successful people wearing the clothes, scent and handbags whilst people look at them in awe and admiration .
Who is their audience? Women of all shapes and sizes
What challenge are they helping their audience to overcome? How are they doing it? They are providing a platform to search and follow women based on body type for style inspiration.
Their primary target is upper mid class professionals and secondary targets includes high school college graduate student. Highest percentage of customers lies between the ages of 25-34.
What challenge are they helping their audience to overcome?
Apple has created the sustainability and lifestyle for their customers which any other brand hasn't created it yet. They create products for their target markets, loyal customers who believe in the brand and make their life easier, better, more fun and cooler.
How are they doing it?
Apple mainly focuses on emotions. It has the ability to feel people heard and seen. Also, it has created an accurate and vivid picture of its brand in customer's mind whether they want it or not.
Who is their audience? 25 to 45 yr olds who primarily shop for their grocery and home goods products from retail stores.
What challenges are they helping to overcome? Providing a faster and smarter way to shop for high quality groceries and home goods.
How are they doing it? By providing weekly savings, exclusive home goods products, an easy return/guarantee policy, and grocery products that have been tested to compete with popular name brands.
They are dressing them for success - whether at the office, the home office, or just on a weekend. Much like similar brands, J. Crew tells a story through visuals. Models wearing their clothes and having a good time, typically out of doors. The brand's storytelling hasn't changed much in 30 years and has inspired copycat storytelling from other brands. One thing I find interesting is the longevity of the brand. What once appealed to college students in the early to mid-nineties, now appeals to the same college students as they've reached the pinnacles of their careers. They even added "crewcuts" a few years ago when everyone started having babies.
People who love adventure and trying new things, who love the adrenalin rush, risky sports
What challenges are they helping their audience to overcome?
They are helping them to overcome their fear of new things and dangers.
How are they doing it?
First, there slogan "Red Bull gives you wings" itself make you feel that if you drink red bull you can do anything even the impossible, secondly by their content, they are sharing content about other people who is doing dangerous sports and professional in it.
Challenge: They are helping future digital marketers by providing them with excellent theoratical and practical training, a community to grow along with and certification to excell in this field.
What challenge are they helping their audience to overcome? Fighting prejudices inherent inworkplace. How are they doing it? Celebrating women who bring best to work
- Who is the brand: Spotify - an online music streaming platform
- Who is their audience: Music listeners, podcast listeners, music streamers and basically anyone that has access to the streaming devices all over the world.
- What challenge are they helping their audience to overcome? How are they doing it?
They are doing the mission of delivering the most personalized listening experiences to their audience. As the world of music is too vast for a listeners to compile what they liked listening to the most, Spotify uses its tools to make sure that every single listener is surrounded by the songs and the genres they are in favor of. They even update the tool that create personal playlist and give recommendations - their recommendations are, in fact, said to be "cannot be more relevant".
Audience: Women looking to expand or impove their skin care
Challenge : Finding to right skincare for each individual person, by offering a skin quiz and skin concierge to help the customer navigate through the products that they were recommendend on their website. Soko glam also offers 5 and 10 step korean beauty routine instructions for their customers to learn and explore in orfer to improve their personal skin care journey.
Audience: People over 40 that are interested in improving their health
Challenge: Bad health habits, learned in toxic work environments. Never the fault of the audience, who are victims of circumstances outside of their control. They're overcoming health problems with the health information that TryMagenta provides.
