Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

6,265 Replies 6,265
CPalmer0
Participant

Storytelling framework in action

  • Who is the brand? Nerd Wallet 
  • Who is their audience? People who lack financial understanding.
  • What challenge are they helping their audience to overcome? To make financial decisions with confidence.
    How are they doing it? With a team of Nerds with the knowledge, passion, and skills to make it happen.
0 Upvotes
ddau
Member

Storytelling framework in action

who is brand : Asics Tennis Shoes

Who is their audience: everyone love and play tennis

What challenge are they helping their audience to overcome? How are they doing it? 

A comfortable feeling: Whenever and wherever we put them on and how long we wear them. Specialy, A two- hour tennis competition is not problem!

 

0 Upvotes
GIkoko
Participant

Storytelling framework in action

Dangote Group

People in the building industry and clearly everyone who eats food

The primary requirement in building a house is cement. The most essential ingredient in cooking/preserving food is salt. This company is the largest supplier of cement, sugar, salt, flour and even pasta in the country for decades now.

 

0 Upvotes
IOshinowo
Member

Storytelling framework in action

love is a lonely girls with various need, mostly she need an indiamate realationship,

the conflict has been that she feels that she doesn't need a manwho will distract she ambious caeer.

her co-worker introduce fit app. this app help with all your sexual needs

0 Upvotes
MeaghBathla
Member

Storytelling framework in action

Brand- Surf Excel

Audience- People who are facing problems in washing tough strains. 

What challenges are they helping their audience to overcome? 

Surf Excel provides the best quality detergent which helps to remove the tough stains in the washing machine itself. Now, People don't need to rub and wash dirty clothes from their hands.

 

How are they doing it?

The brand provides high quality that saves people time in washing clothes by hand and by selling the product at an affordable price. 

 

 

0 Upvotes
SRoadcap
Member

Storytelling framework in action

Who is the brand?

Aldi

Who is their audience?

Lower to middle class americans

What challenge are they helping their audience to overcome? How are they doing it?

Their challenge is to bring a faster, easier, and smarter way to save money on high quality groceries and more. If you've ever been to one of these grocery stores, you know you have to take a quarter for your cart, and either bring your own bags, purchase bags there, or put your groceries in boxes. Because of these things, Aldi is able to keep the prices low because they don't have to pay more employees to bring the carts back, and they don't have to pay for grocery bags that usually just get tossed in the trash. These two things alone allow them to keep their prices low. 

 

0 Upvotes
sjiawen
Member

Storytelling framework in action

Who is the brand?

Nespresso

 

Who is their audience?

People who drinks coffee and wants less breakdown and easy use of coffee machine

 

What challenge are they helping their audience to overcome? How are they doing it?

They are being reliable in services and consistent with their customer services by providing trainings for their employees. In addition, the design of machine is carefully thought out in their customer point of view.

0 Upvotes
btallarico
Member

Storytelling framework in action

Who is the brand?

  • Critical Role (and their non-profit, the Critical Role Foundation)

Who is their audience?

  • Lovers of fantasy/adventure stories and tabletop RPGs who also value making a charitable difference in their communites.

What challenge are they helping their audience overcome? How are they doing it?

  • They are bringing quality, live entertainment to their Twitch audience while raising money for multiple charities (including 826LA, OSD, Red Nose Day, the Pablove Foundation, and Outright Action International), that help underpriviledged children in under-resourced communities, veterans and their families, children with cancer, and LGBTQIA+ people. 
0 Upvotes
NBond
Member

Storytelling framework in action

  • Who is the brand? Stride, Inc.
  • Who is their audience? Students k-12, adult learners, parents, and educational institutions.
  • What challenge are they helping their audience to overcome? How are they doing it? They are bringing education to everyone throughout the globe through online learning. With the use of online learning management systems, creating new platforms for education, and providing learning resources to those who previously were underserved.
0 Upvotes
laumilpov
Participant

Storytelling framework in action

  • Who is the brand? —> byHumankind

 

  • Who is their audience? —> People who care about the environment and want to reduce their negative impact on it, wish to reduce their waste and consume more responsibly; attracted to minimalism and a clean, sleek design aesthetic  

 

  • What challenge are they helping their audience to overcome? How are they doing it? —> Providing a one-stop shop for their customers' daily wellness routine products that are actually reusable, recyclable and free of plastic use, made organically 

 

  • Also, through their content and TOV, they are becoming a reliable source for information on reducing single-use plastics 
0 Upvotes
AHirani
Member

Storytelling framework in action

  • Who is the brand? - Google
  • Who is their audience? - Most of all people which connected with the internet
  • What challenge are they helping their audience to overcome? How are they doing it? - Internet users have problems in search or very difficult to find something on the internet. Google helps to find the best useful resource that user search.
0 Upvotes
Mojtaba
Member

Storytelling framework in action

  • Who is the brand?

Zara

  • Who is their audience? 

people who want to look great and stick to trend fashion but don't want to spend too much money.

  • What challenge are they helping their audience to overcome? How are they doing it?

Providing the best and newest fashion designs for people who love fashion. 

0 Upvotes
Sam26
Member

Storytelling framework in action

- Who is the brand?

Gucci

- Who is their audience?

Professionals, people with spare income, glamorous types, beautiful people. 

- What challenge are they helping their audience to overcome and how are they doing it?

Helping people to look fabulous, ahead of the game in terms of fashion, to look successful. Doing it by showing beautiful, successful people wearing the clothes, scent and handbags whilst people look at them in awe and admiration . 

 

 

 

JMcBain
Member

Storytelling framework in action

  • Who is the brand?
    Mys Tyler
  • Who is their audience?
    Women of all shapes and sizes
  • What challenge are they helping their audience to overcome? How are they doing it?
    They are providing a platform to search and follow women based on body type for style inspiration.
0 Upvotes
SIshtiaq
Member

Storytelling framework in action

Who is the brand? 

  • Apple

Who is their audience?

  • Their primary target is upper mid class professionals and secondary targets includes high school college graduate student. Highest percentage of customers lies between the ages of 25-34.

What challenge are they helping their audience to overcome?

  • Apple has created the sustainability and lifestyle for their customers which any other brand hasn't created it yet. They create products for their target markets, loyal customers who believe in the brand and make their life easier, better, more fun and cooler. 

How are they doing it?

  • Apple mainly focuses on emotions. It has the ability to feel people heard and seen. Also, it has created an accurate and vivid picture of its brand in customer's mind whether they want it or not.
0 Upvotes
BeeFells
Member

Storytelling framework in action

Who is the Brand? Aldi

Who is their audience? 25 to 45 yr olds who primarily shop for their grocery and home goods products from retail stores.

What challenges are they helping to overcome? Providing a faster and smarter way to shop for high quality groceries and home goods.

How are they doing it? By providing weekly savings, exclusive home goods products, an easy return/guarantee policy, and grocery products that have been tested to compete with popular name brands.

0 Upvotes
MCorr3
Member

Storytelling framework in action

  • Who is the brand? MIKECORRCIRCUS
  • Who is their audience? Entertainment providers, those who value circus as entertainment.
  • What challenge are they helping their audience to overcome? Finding good quality circus entertainers and teachers
  • How are they doing it? Through word of mouth and business contacts (for now - soon SEO
0 Upvotes
Mofolorunso
Member

Storytelling framework in action

  • Who is the brand? Paystack
  • Who is their audience? African Entreprenuers
  • What challenge are they helping their audience to overcome? Easy payment system by anyone, anywhere in the world
  • How are they doing it? Through their simple and easy payment platforms
0 Upvotes
KimFunk
Member

Storytelling framework in action

Who is the brand?

J. Crew

Who is their audience

Gen-X and Xennial professionals

They are dressing them for success - whether at the office, the home office, or just on a weekend. Much like similar brands, J. Crew tells a story through visuals. Models wearing their clothes and having a good time, typically out of doors. The brand's storytelling hasn't changed much in 30 years and has inspired copycat storytelling from other brands. One thing I find interesting is the longevity of the brand. What once appealed to college students in the early to mid-nineties, now appeals to the same college students as they've reached the pinnacles of their careers. They even added "crewcuts" a few years ago when everyone started having babies.

0 Upvotes
AGamal7
Member

Storytelling framework in action

  • Who is the brand?
  • Redbull
  • Who is their audience?
  • People who love adventure and trying new things, who love the adrenalin rush, risky sports 
  • What challenges are they helping their audience to overcome?
  • They are helping them to overcome their fear of new things and dangers.
  • How are they doing it?
  • First, there slogan "Red Bull gives you wings" itself make you feel that if you drink red bull you can do anything even the impossible, secondly by their content, they are sharing content about other people who is doing dangerous sports and professional in it.
Ghazi
Participant

Storytelling framework in action

  • Who is the brand? LinkedIn
  • Who is their audience? Professionals from every possible occupation. 
  • What challenge are they helping their audience to overcome?

It's helping working people overcome their job-related problems, managerial weaknesses, and personal shortfalls.

  • How are they doing it?

LinkedIn is helping professionals from all over the world by providing a platform to connect, share, and learn from each other. 

0 Upvotes