They are dressing them for success - whether at the office, the home office, or just on a weekend. Much like similar brands, J. Crew tells a story through visuals. Models wearing their clothes and having a good time, typically out of doors. The brand's storytelling hasn't changed much in 30 years and has inspired copycat storytelling from other brands. One thing I find interesting is the longevity of the brand. What once appealed to college students in the early to mid-nineties, now appeals to the same college students as they've reached the pinnacles of their careers. They even added "crewcuts" a few years ago when everyone started having babies.
People who love adventure and trying new things, who love the adrenalin rush, risky sports
What challenges are they helping their audience to overcome?
They are helping them to overcome their fear of new things and dangers.
How are they doing it?
First, there slogan "Red Bull gives you wings" itself make you feel that if you drink red bull you can do anything even the impossible, secondly by their content, they are sharing content about other people who is doing dangerous sports and professional in it.
Challenge: They are helping future digital marketers by providing them with excellent theoratical and practical training, a community to grow along with and certification to excell in this field.
What challenge are they helping their audience to overcome? Fighting prejudices inherent inworkplace. How are they doing it? Celebrating women who bring best to work
- Who is the brand: Spotify - an online music streaming platform
- Who is their audience: Music listeners, podcast listeners, music streamers and basically anyone that has access to the streaming devices all over the world.
- What challenge are they helping their audience to overcome? How are they doing it?
They are doing the mission of delivering the most personalized listening experiences to their audience. As the world of music is too vast for a listeners to compile what they liked listening to the most, Spotify uses its tools to make sure that every single listener is surrounded by the songs and the genres they are in favor of. They even update the tool that create personal playlist and give recommendations - their recommendations are, in fact, said to be "cannot be more relevant".
Audience: Women looking to expand or impove their skin care
Challenge : Finding to right skincare for each individual person, by offering a skin quiz and skin concierge to help the customer navigate through the products that they were recommendend on their website. Soko glam also offers 5 and 10 step korean beauty routine instructions for their customers to learn and explore in orfer to improve their personal skin care journey.
Audience: People over 40 that are interested in improving their health
Challenge: Bad health habits, learned in toxic work environments. Never the fault of the audience, who are victims of circumstances outside of their control. They're overcoming health problems with the health information that TryMagenta provides.
When I was in my high school, I found my interest in reading books. However, as my home is in countryside where we do not even have a book store, I could not able to go shopping any books. I remember asking for the help of my friend's sister, who was living in the city, to help me buy one book. But I had to wait for so long for her to come to hand me the book. I thought i needed to find another way and that was when I found Tiki.vn.
Tki.vn is an e-commerce started as an online book shop. They had figured out the challenges of book-lovers like us facing everyday when it comes to buying books. They not only provide good services (customer service, shipping, payments,...) but also organize events and provide chances for customers to get coupons or buy products at much more reasonable prices than the "offline" shops.
Now, they are not only providing books but also many other products, just like a whole market place. They also do alot of social responsibilities.
Ever since I was born, I've completely accepted that our country, the Philippines, would always be inseparable from the Pacific sea and the monsters it can generate-typhoons. Living in a place where the majority of the social status is at the bottom of the economy, and every month a tropical depression occurs, it is necessary to buy things for emergency needs, such as affordable shelf products.
Century Pacific Food Incorporated (CNPF) has been with the Filipinos for nearly half a century and always captures the hearts of the consumers. Every calamity, CNPF is there to help us get through the tough times; its canned tuna, canned meat, and powdered milk products help us. Lastly, the most significant factor of what CNPF gives its consumers is cost affordability and consumer loyalty.
Who is their audience? (Upper-class and Middle-class buyers, people who are looking for classy and fashionable dresses and cool jackets)
What challenges are they helping their audience to overcome? They are overcoming the challenge of buying expensive clothes so that every citizen can afford them easily.
How are they doing it? Outfitters give a specific discount every Friday and Saturdays
What challenge are they helping their audience to overcome? How are they doing it? Helping customers with lower income to buy items at a lower cost and helping the community donate unwanted items and donating the money earned to sponsor various socieites.
Conflict: find a way to use unwanted items in a more resourceful way
Resolution: a place for people to buy those unwanted items and the same time donating to various socieities to support community.
