What challenge are they helping their audience to overcome? Fighting prejudices inherent inworkplace. How are they doing it? Celebrating women who bring best to work
- Who is the brand: Spotify - an online music streaming platform
- Who is their audience: Music listeners, podcast listeners, music streamers and basically anyone that has access to the streaming devices all over the world.
- What challenge are they helping their audience to overcome? How are they doing it?
They are doing the mission of delivering the most personalized listening experiences to their audience. As the world of music is too vast for a listeners to compile what they liked listening to the most, Spotify uses its tools to make sure that every single listener is surrounded by the songs and the genres they are in favor of. They even update the tool that create personal playlist and give recommendations - their recommendations are, in fact, said to be "cannot be more relevant".
Audience: Women looking to expand or impove their skin care
Challenge : Finding to right skincare for each individual person, by offering a skin quiz and skin concierge to help the customer navigate through the products that they were recommendend on their website. Soko glam also offers 5 and 10 step korean beauty routine instructions for their customers to learn and explore in orfer to improve their personal skin care journey.
Audience: People over 40 that are interested in improving their health
Challenge: Bad health habits, learned in toxic work environments. Never the fault of the audience, who are victims of circumstances outside of their control. They're overcoming health problems with the health information that TryMagenta provides.
When I was in my high school, I found my interest in reading books. However, as my home is in countryside where we do not even have a book store, I could not able to go shopping any books. I remember asking for the help of my friend's sister, who was living in the city, to help me buy one book. But I had to wait for so long for her to come to hand me the book. I thought i needed to find another way and that was when I found Tiki.vn.
Tki.vn is an e-commerce started as an online book shop. They had figured out the challenges of book-lovers like us facing everyday when it comes to buying books. They not only provide good services (customer service, shipping, payments,...) but also organize events and provide chances for customers to get coupons or buy products at much more reasonable prices than the "offline" shops.
Now, they are not only providing books but also many other products, just like a whole market place. They also do alot of social responsibilities.
Ever since I was born, I've completely accepted that our country, the Philippines, would always be inseparable from the Pacific sea and the monsters it can generate-typhoons. Living in a place where the majority of the social status is at the bottom of the economy, and every month a tropical depression occurs, it is necessary to buy things for emergency needs, such as affordable shelf products.
Century Pacific Food Incorporated (CNPF) has been with the Filipinos for nearly half a century and always captures the hearts of the consumers. Every calamity, CNPF is there to help us get through the tough times; its canned tuna, canned meat, and powdered milk products help us. Lastly, the most significant factor of what CNPF gives its consumers is cost affordability and consumer loyalty.
Who is their audience? (Upper-class and Middle-class buyers, people who are looking for classy and fashionable dresses and cool jackets)
What challenges are they helping their audience to overcome? They are overcoming the challenge of buying expensive clothes so that every citizen can afford them easily.
How are they doing it? Outfitters give a specific discount every Friday and Saturdays
What challenge are they helping their audience to overcome? How are they doing it? Helping customers with lower income to buy items at a lower cost and helping the community donate unwanted items and donating the money earned to sponsor various socieites.
Conflict: find a way to use unwanted items in a more resourceful way
Resolution: a place for people to buy those unwanted items and the same time donating to various socieities to support community.
-Audience: Young people wanting to develop their leadership skills and disseminate the ideas of liberty
Conflict
-Challange: find the resources to excute the above
Resolution
-How they are helping: Provinding students with the knowledge, network and supporting them with the expertise of previous organizers had in the promotion of these ideas through leadership.
Pepsi. It's not one of my favorite brands, necessarily. But I think I can use what I know about it to reply to this question. The audience is everyone who loves soft drinks, especially Coke customers. That doesn't include me, really, though I do drink the occasional Dr. Pepper. But their challenge is grabbing a larger piece of market share from Coke. I haven't seen many examples of their marketing, but I know they do use the "Pepsi Challenge," an old campaign they no doubt are still using, to prove that more people prefer the taste of Pepsi over Coke. In the commercials where they show the blind test to consumers, the consumers are "you," the center of the story, and another set of characters are Coke and Pepsi. Coke isn't necessarily an antagonist, just a character for which there is a better tasting option: the character of Pepsi. The test is the conflict. Are Coke users going to really select Pepsi as tasting better? If I recall correctly, Pepsi was able to prove that their recipe does beat out Coke in terms of test. Coke's market share is so humongous that I doubt Pepsi will ever be able to overcome it, but they have been there biting chunks of out Coke's share for many decades now, once helped by actress Joan Crawford after she married a Pepsi executive. I hope Dr. Pepper continues their interesting marketing efforts, like the commercials where a tiny Latin flamboyant (I'm gay and it doesn't offend me) costumed elf pops up singing "It's the sweet one." I think this little story, told in different iterations with the commercials, is really cute and compelling. I agree Dr. Pepper is the most superior soft drink. And I am rooting for them, even though I haven't seen any of their marketing efforts recently, partially because as I've become more involved in the marketing world, I know how to seek out marketing I want to see. I don't need to see Dr. Pepper's marketing because I already consider them the best soft drink.
Audience:- People who looking for online shopping for their Kids.
Challenge:-To convince the people about safety, good hygiene, and quality of the products as most parents believe to buy personally by checking and testing.
Audience: Outdoor adventurers; people who are physically active, interested in traveling, and looking for durable, outdoor wear.
Conflict: They make the outdoors accessible and fun for all people in all seasons. If you've ever thought, "I wish it was warm out so I could...", then North Face can help you to get outdoors all year long to explore new places and challenge yourself.
Like. Outdoor adventuring is mostly a solo-sport so making the community and connection with other enthusiasts through fashion is really smart!
By the way, I love that National Geographic have just gone into fashion. Just pulling on a Nat Geo jacket will make you feel at one with David Attenborough!
Audience: People who are from middle or upper class who are willing to pay for a bottle of clean, hygienic water
Conflict: Clean, hygienic drinking water is often not accessible in parts of India particularly for those who are traveling or do not have the liberty or means to boil it or get it cleaned before drinking it. Bisleri makes clean packaged drinking water easily accessible for such consumers.
Audience: Expats that came to Zurich because of their new job, a spouse, or because they want to experiment life in another country
Challenges they are helping the audience overcome: In Switzerland, even though the official language is german, the Swiss dialect ( and what people speak) is Swiss-German. Teachers from Levelten help expats the swiss -german language so they can better understand /communicate in social situations ( office, supermarkets, etc). They enhance the Zurich feeling and promote inclusion.
Audience: People who want to make fast money transactions using their phones.
Challenge: They ddressed the challenges that come with money transactions and made it easier for people to transact by dialing USSD codes on their mobile phones.
Audience : Individuals of all gender, age and complexion
Challenges they are helping audience overcome : Dove understands that a lot of skin problems we face ( hyperpigmentstion, dull skin, dry skin, frequent irritation etc) are problems which could be solved by introducing adequate moisture for the skin. So, they make excellent moisturising lotions and reached for the skies by making moisturising beauty bars, so the skins starts experiencing the TLC and treat to moisture, right from the shower.
