Audience: Expats that came to Zurich because of their new job, a spouse, or because they want to experiment life in another country
Challenges they are helping the audience overcome: In Switzerland, even though the official language is german, the Swiss dialect ( and what people speak) is Swiss-German. Teachers from Levelten help expats the swiss -german language so they can better understand /communicate in social situations ( office, supermarkets, etc). They enhance the Zurich feeling and promote inclusion.
Audience: People who want to make fast money transactions using their phones.
Challenge: They ddressed the challenges that come with money transactions and made it easier for people to transact by dialing USSD codes on their mobile phones.
Audience : Individuals of all gender, age and complexion
Challenges they are helping audience overcome : Dove understands that a lot of skin problems we face ( hyperpigmentstion, dull skin, dry skin, frequent irritation etc) are problems which could be solved by introducing adequate moisture for the skin. So, they make excellent moisturising lotions and reached for the skies by making moisturising beauty bars, so the skins starts experiencing the TLC and treat to moisture, right from the shower.
brand: vinamilk audience: individual, vietnamese parents, malnutrition children, students,... the challenge they're helping their audience to overcome is the lack of nutritious meals, and the children with malnutrition in the poor families. They're helping their audience by providing free milk for poor children; discounting milk for every student.
The audience is healthy on the go people with active lifestyles, are parents, or professionals.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge they are helping their audience overcome is eating bad food with a busy lifestyle. They are helping their audience by providing nutritious packable meals that are ready in minutes.
Challenge: Provide refreshement drinks to nourish the body and employ sustainable business practices that creates a difference in individual's lives, communities and the world.
brand: Apple audience: students, educators, and professional workers challenge: bring innovation and technology to create a great experience for students, educators, and creative professional works.
Audience: People from Late Teens to early ’30s, all genders and races with special efforts to be LGBTQI+ inclusive. The products are specifically aimed at people that are either atheist, agnostic, pagan, occult, and/or anti-organized religion with a further emphasis on Heavy Metal and Gothic subcultures as well as fans of the supernatural and horror genre.
Challenge:
The products are too one-dimensional in terms of design. There is too much focus on black and white prints, with a lot of overlapping images and phrases used multiple times on multiple products which get repetitive. Because of this, and a large number of products available, this discourages people from exploring the full product range.
Solution: New products launched more often in smaller batches. Have unique online exclusives to promote more traffic to the site. Redesign older items or remove them completely, especially the ones that have been there since the beginning, despite them being “classics”. A condensed website with items grouped together as opposed to one large section with multiple pages to click through will make the site easier to navigate. Dropping prices on older items in order to move old stock faster.
Audience: Consumers of comic book media from the past and present in print and digitally. Age range from young to old as has a large following and decorated history.
Challenge: It can be costly and environmentally damaging buying a new print each week however Marvel has launched and invested heavily in their digital app and subscription service called Marvel Unlimited which has a mass back catalogue. This allows the audience base to learn more and consume more media from Marvel.
Jyoti life insurance is a public service company that gives service. life insurance with affordable investment.
this company started with only one goal that is to give people one advanced service that makes people's life easier related to financial problems. and also invest their money and give them when that money is needed and also give them that money double in certain time .
Challenge: Health and Wellness Brands that are having trouble connecting with their audience. Their content is old and needs refreshing or they're looking to change their brand strategy.
How: Writing copy and content that speaks to their audience and strategizing with brand leads to create content marketing products that sell
The brand is Lululemon and their audience is semi-healthy people who prefer athleisure clothes. Lululemon is hoping their audience overcomes uncomfortable clothing by having the softest material in their clothing.
Cricut is a brand made for artists and enthusiasts that want to put their creative skills to work utilizing various mediums such as canvas, vinyl, iron-on designs, DIY decor, and much more. They provide tutorials, easy-to-follow steps, consumer-generated content for inspiration, and a design page for experienced designers.
Audience : Persons who want to gain knowleges in Marketing
What challenge : They are helping their audience to gain knowleges in Marketing at Free cost. Some marketer do not have enough skills to be efficient in their work , so by learning with Hubspot they are able to handle the Digital marketing position everywhere and become more efficient in their Jobs.
Audience: Everyone, because everyone listens to music
Challenge: There might be listeners who struggle with finding new artists that fit into their musical preferences. Spotify helps out with their "Enhanced" feature, which is where they take a playlist the listener has already created, and sprinkle in songs that fit the genre, giving the listener the opportunity to add the song to their playlist if they chose to do so.
•Challenge: Most civil servants don't eat quality food during their break time. Most time they eat overseason food that will end up causing damages to their body system and well being.
So to improve their well being.Fuji kitchen came up with providing organic foods to them . This will ; keep them in good shape , improve ththeir welleing and, boost their productivity rate by 50%.
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