Jan 16, 20229:52 AM - edited Jan 16, 20229:53 AM
Participant
Storytelling framework in action
Who is the brand: Writing-Gigs is an upcoming launch that will help new and wannabe writers find their way to a stable writing career that provides an excellent income and the freedom to design their own lifestyle.
Who is their audience? WG's audience is made up of people who feel trapped in their current jobs or careers, or who have recently quit their jobs to find something better. They are intelligent people looking to pull themselves up and out of unfulfilling or low-paying jobs, but who are struggling to make the change. They may have no writing experience at all but excelled in high school English classes, or they may be writers with some experience but who are working for stressful clients or low pay.
What challenge are they helping their audience to overcome and how are they doing it? WG provides training and guidance that helps people find their way to the writing career of their dreams.
Audience: Women service providers and coaches who are also moms and family-oriented
Challenge: Struggling with their SM marketing strategy, unsure of which direction to go in their business, need to pivot but unsure of how to do that successfully Resolution: Provides 1-on-1 coaching services to really hone in on understanding the underlying cause of these problems. Provides SM strategy sessions and action plans to really captivate audiences and help the audience grow
Audience: Those who want AI + human-based content, Website design, and content.
Challenges: Get AI + human touch experienced customized designs, content that is the demand of the coming future. We are doing this with the collaboration of our in-house expert team in AI, software tech and marketing team.
My favorite brand is the Kirkland Signature from Costco product. Their business is focusing on business-to-business and individual consumers. However, there are still many customers who have not/ or have never been to Costco. Part of it is because being a member of Costco costs money to join. If an excellent middle class was spending $60 to enter is not the biggest of the deal. But if low-income workers spend that amount, it would be challenging for them. Although their product is quite good and their return policy is excellent. But there is a limited amount of members to join their club.
Offer discount of being Costco member for students and businesses, especially online register membership (it can be up to 30% off)
Costco offers cheap gas stations compared to the regular gas stations to encourage their member to join to use attractive gas prices.
Offer competitive optical and excellent photo prices for their members
You are enjoying a $1.50 giant hot dog+ drink which you can't ever find that good product anywhere.
Increase customer satisfaction by returning a 1hundred percent of their money if they are not happy of being a member in their place.
Heavily increase sales at the end of the money with attractive instant savings to encourage customer satisfaction.
Conflict and Resolution: The conflict is not understandig the importance of the best practices and the impact that the technology could do in your company. We help our costumers to undertand how technology can help them to grow.
Conflict and Resolution: The audience is concerned with the state of climate change and the future of our world, so they want to do whatever they can in to make their lives and workplaces more sustainable. Blue Daisi solves this problem through comprehensive consulting and courses that guide the audience along a path toward zero waste.
Who is the brand? Nike they would sell shoes shirts and sweatpants such of clothing but there more memberal by there sheos
Who is their audience? Those who ha have in need of shoes or clothing
What challenge are they helping their audience to overcome? How are they doing it?With COVID has if recently they have been donating to healthcare for workers and helping people to get fit,
_They helping their audience provide clean water to those who have no acces to it. They do this by sharing stories of families and people that have been impacted.
The consumers include women/men who are interested in losing weight in a healthy fashion. We create our products with less artificial nutrients so our clients can work on their weight loss without feeling drained or jittery.
Who is the brand? "Luksjay Herbal Tea" A Nigerian and Startup Business owner running "Multiple Business"
Who is their audience? Every young and old people who are involve in any of day-to-day businesses to reduce fatigue and day-to-day stress.
What challenge are they helping their audience to overcome? They are helping their audience to solve the issue of stress and fatigue encounter from any categories of works to reduce stress. According to research, stress and fatigue are major cause of so many death if proper care is not taking.
How are they doing it? They manufacture 18 multipurpose herbs tea which is taking with honey to reduce stress and fatigue.
Who is the brand? Trader Joe, an American chain of grocery stores that provide a "real" food experience.
Who is their audience? Primarly white or Asian women between 25 and 44 years old. She typically has a bachelor's degree or above and an annual income of more than $80,000.
What challenge are they helping their audience to overcome? How are they doing it? They provide a high quality "farm" to "table" experience at a low price.
Beobia - A closed loop system that turns food waste into protein and plant fertiliser.
Who is their audience?
People who are looking to switch to more sustainable sources of protein.
What challenges are they helping their audience to overcome? How are they doing it?
Beobia have a belief that they can produce and consume sustainable food and feed, without compromising the planet.
With 1/4 of all greenhouse gas emissions coming from livestock and 80% of global deforestation due to argriculture, traditional livestock farming will become even more unsustainable as there will be an estimated 70% increase in food production due to a rise in global population. As a result they found the amazing benifits od insects.
Mealworms require a fraction of the land, water and resources compared to traditional sources of protein. Their product allows users to sustainably grow their own sourse of protein at home and use food waste as feed. Their mission is for the audience to reduce their carbon footprint, reuse food waste and get people to rethink their relationship with food.
Who is the brand? Unilever Group with Comfort fabric softener product
Who is their audience? Married women who do housework, live in rural areas.
What challenges are they helping their audience to overcome? How are they doing it?
In rural and suburban areas of Vietnam, in the years 1996 - 2009, where the family did not have the necessary facilities, married women had to spend a lot of time working housework every day.
Cooking, cleaning, washing dishes, taking care of children, washing clothes, in some other places, still have to carry water from the river for daily living. And almost all that works they have to do on their own because there is no supporting equipment.
In which the job of washing clothes is the most time-consuming job, they must ensure that the clothes after washing will be clean, fragrant, and pleasant. The soaps used to wash clothes at the time were difficult to wash off, in one or two rinses.
Women have to spend a lot of effort to rinse with water, an average of 2 to 3 times, even 4 times, which leads to a lot of time, and a lot of clean water. Besides, the soaps made at that time did not have any added fragrance.
Seeing that story, Unilever Group has launched a fabric softener product called Comfort, with the effect of being clean in just one rinse with fragrance, softening fabric on clothes, creating a pleasant feeling. Just soak the washed clothes in a Comfort fabric softener pack, after 15 minutes, you can wring them out and dry them.
The above product has made it easier for women to do laundry, save water, and save time. During the time of soaking clothes with Comfort, they can free their hands to do other work. And the clothes after washing is also soft and have a very pleasant scent.
Who is their audience? They have a varied target audience, covering a large demographic
What challenge are they helping their audience to overcome? How are they doing it? Their customers want excellent customer service and value for money. They meet this through their employee partnership model (it's in employees' as well as their customers' best interests to deliver outstanding service) and they did have a guarantee of 'never knowingly undersold' until August 2022. They have instead invested £500m in bringing quality at great value prices, like their ANYDAY range. They also have a competitor-beating 5-year guarantee on TVs
focus on young people segment, first-time flyers, and middle-income people, customers usually travelling with at the acceptable price.
What challenge are they helping their audience overcome? How are they doing it?
They cutting down the cost of tickets plane, however their service were not run-down
By using A320 plane and A321plane suitable for short-journey, thus Vietjet Air can rotate many flights, go back and forth in the same day, reducing operating costs and accommodation costs for the fleet. Two planes I mentioned above help Vietjet Air reduce the amount of gas to 15%. Addtionally, Vietjet Air's low-cost strategy has also cut down on accompanying baggage costs and omitted in-flight meals. Instead, luggage and meals become services that passengers have to pay separately depending on their needs.
Disney's target audience is primarily children, but with the array of products Disney can reach audiences from children to adults.
What challenge are they helping their audience overcome? How are they doing it?
Disney has been the go to outlet for children and adult across the world grow their imagination. They have show the world memorable characters who help us fundamentally growing up while also creating character, stories and experiences that help us to continue to grow and dream into adulthood.
Their audience consists primarily of teenagers and young adults throughout the world.
What challenge are they helping their audience to overcome? How are they doing it?
People often turn to various forms of entertainment during their free time. Bushiroad is an entertainment company that provides their products and services for different niche hobbies and interests. These include creating and managing multiple multimedia franchises, producing and developing numerous trading card games, publishing mobile apps and games, and running professional wrestling promotional events.
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