Who is the brand? Trader Joe, an American chain of grocery stores that provide a "real" food experience.
Who is their audience? Primarly white or Asian women between 25 and 44 years old. She typically has a bachelor's degree or above and an annual income of more than $80,000.
What challenge are they helping their audience to overcome? How are they doing it? They provide a high quality "farm" to "table" experience at a low price.
Beobia - A closed loop system that turns food waste into protein and plant fertiliser.
Who is their audience?
People who are looking to switch to more sustainable sources of protein.
What challenges are they helping their audience to overcome? How are they doing it?
Beobia have a belief that they can produce and consume sustainable food and feed, without compromising the planet.
With 1/4 of all greenhouse gas emissions coming from livestock and 80% of global deforestation due to argriculture, traditional livestock farming will become even more unsustainable as there will be an estimated 70% increase in food production due to a rise in global population. As a result they found the amazing benifits od insects.
Mealworms require a fraction of the land, water and resources compared to traditional sources of protein. Their product allows users to sustainably grow their own sourse of protein at home and use food waste as feed. Their mission is for the audience to reduce their carbon footprint, reuse food waste and get people to rethink their relationship with food.
Who is the brand? Unilever Group with Comfort fabric softener product
Who is their audience? Married women who do housework, live in rural areas.
What challenges are they helping their audience to overcome? How are they doing it?
In rural and suburban areas of Vietnam, in the years 1996 - 2009, where the family did not have the necessary facilities, married women had to spend a lot of time working housework every day.
Cooking, cleaning, washing dishes, taking care of children, washing clothes, in some other places, still have to carry water from the river for daily living. And almost all that works they have to do on their own because there is no supporting equipment.
In which the job of washing clothes is the most time-consuming job, they must ensure that the clothes after washing will be clean, fragrant, and pleasant. The soaps used to wash clothes at the time were difficult to wash off, in one or two rinses.
Women have to spend a lot of effort to rinse with water, an average of 2 to 3 times, even 4 times, which leads to a lot of time, and a lot of clean water. Besides, the soaps made at that time did not have any added fragrance.
Seeing that story, Unilever Group has launched a fabric softener product called Comfort, with the effect of being clean in just one rinse with fragrance, softening fabric on clothes, creating a pleasant feeling. Just soak the washed clothes in a Comfort fabric softener pack, after 15 minutes, you can wring them out and dry them.
The above product has made it easier for women to do laundry, save water, and save time. During the time of soaking clothes with Comfort, they can free their hands to do other work. And the clothes after washing is also soft and have a very pleasant scent.
Who is their audience? They have a varied target audience, covering a large demographic
What challenge are they helping their audience to overcome? How are they doing it? Their customers want excellent customer service and value for money. They meet this through their employee partnership model (it's in employees' as well as their customers' best interests to deliver outstanding service) and they did have a guarantee of 'never knowingly undersold' until August 2022. They have instead invested £500m in bringing quality at great value prices, like their ANYDAY range. They also have a competitor-beating 5-year guarantee on TVs
focus on young people segment, first-time flyers, and middle-income people, customers usually travelling with at the acceptable price.
What challenge are they helping their audience overcome? How are they doing it?
They cutting down the cost of tickets plane, however their service were not run-down
By using A320 plane and A321plane suitable for short-journey, thus Vietjet Air can rotate many flights, go back and forth in the same day, reducing operating costs and accommodation costs for the fleet. Two planes I mentioned above help Vietjet Air reduce the amount of gas to 15%. Addtionally, Vietjet Air's low-cost strategy has also cut down on accompanying baggage costs and omitted in-flight meals. Instead, luggage and meals become services that passengers have to pay separately depending on their needs.
Disney's target audience is primarily children, but with the array of products Disney can reach audiences from children to adults.
What challenge are they helping their audience overcome? How are they doing it?
Disney has been the go to outlet for children and adult across the world grow their imagination. They have show the world memorable characters who help us fundamentally growing up while also creating character, stories and experiences that help us to continue to grow and dream into adulthood.
Their audience consists primarily of teenagers and young adults throughout the world.
What challenge are they helping their audience to overcome? How are they doing it?
People often turn to various forms of entertainment during their free time. Bushiroad is an entertainment company that provides their products and services for different niche hobbies and interests. These include creating and managing multiple multimedia franchises, producing and developing numerous trading card games, publishing mobile apps and games, and running professional wrestling promotional events.
Their audience consists of fanatical customers in densely populated neighborhoods.
What challenges are they helping their audience to overcome? How are they doing it?
Trader Joe's aims to create enjoyable and economical shopping experiences for their guests. They accomplish this by integrating humor, authenticity, and value in every shop. Trader Joe's buys directly from suppliers and passes the savings along to customers.
Low-income workers/ College students/Small businesses.
What challenges are they helping their audience to overcome? How are they doing it?
Ikea is a furniture store that provides good quality with an affordable price product for everyone so they can afford to create their little comfort zone after a long day of working or studying, it has an online shop for customers that are busy and got no time to visit the shop, for online customers they provided customer service with a free delivery and email marketing and for the sop they provided daycare for parents that want someone to take care of their children, a restaurant so people can enjoy a meal and keep visiting the shop, they made a bath to follow to make it easier, a self-service with the presence of employees to help you if you need help, Ikea shop has passed his purpose which is selling furniture to making people have fun while they windowshopping, and that helps them to create the feeling of comfort and trust between the customer and Ikea which lead to automatically buy from them when they need a piece of furniture.
Vietcetera - the startup expertly proposes fascinating digital content series for young people.
Who is their audience?
They have focused primarily on Gen Z and Millennials.
What challenge are they helping their audience to overcome? How are they doing it?
In Vietnam, the young have to face and deal with a million problems daily. Besides, they have a great deal of curiosity about the world, and there are a lot of questions that need to find answered. Because they tend to seek answers to their problems on the internet, several media businesses exploit this aspect, and Vietcetera is one of them. However, on the internet, it is too much untrustful and unverified information to confuse, so Vietcetera wants to join this game with a different strategy.
This firm has distributed and provided a rich source of valuable and trustworthy information for young people in both English and Vietnamese. All of the contents had been reviewed by professional and reliable editors before they were published. Moreover, you may discover so many engaging topics about many issues of life on their digital platform, like psychology, economics, life hacks, sexuality education, etc.
They have not only focused on the relevance and fascination of content, but they have also discussed it from a fresh and objective perspective. At the same time, Vietcetera hasn't hesitated to try producing different types of content to engage young people, such as video series or podcasts.
everyone they are people with many technology devices (computers, tablets, phones, etc...)
What challenges are they helping their audience to overcome? How are they doing it?
The use of technology devices to study and work online due to the current Covid-19 epidemic situation is extremely necessary. so exposure to blue light will more harm our eyes. Therefore, we offer quality product lines with diverse models and current trends. We will contact and cooperate with relevant parties on this item. to make the best products.
Audience: jewelry enthusiasts, those interested in minimalistic pieces
The Challenge: Automic Gold is an LGBTQ+ owned, self-funded jewelry brand that sells pieces made from reclaimed gold and packed in recyclable materials. They promote body positivity and diverse representation in terms of selecting people to model their products, as they use honest body images and are hire models of all sizes, sexuality, and races. Their brand aims to create trendy, fine quality jewelry without the heavy price tag of other big name companies.
The Brand: Jamard Styles Personal Styling Service and Image Consulting
The Audience: Those with an interest in fashion, likely ages 18 and up
The Challenge: Jamard Styles is out to help people improve their self image and value through transforming their outer appearance to communicate their true personality. He assists with finding the right outfit(s) that will accurately communicate who a person is with confidence and creativity.
Anyone who is interested in Human Design or any other related area (astrology, cartography, reiki, veganism, etc.) and, even though they don't specify it, I believe the marketing is tailored to women between 24 til 40ish.
What challenge are they helping their audience to overcome?
To accept themselves and who they truly are within them, to find the answers they need within and not outside.
How are they doing it?
They are teaching people how to live by their human design in a way that's fulfilling and authentic.
Shots & Pans is a recipe blog run by a group of roommates. Their audience is young adults who want to grow their understanding of cooking techniques while having fun and trying new experimental food. They're helping their audience relate to the cooking process more and encouraging an attitude of enjoying cooking rather than treating it as a chore. They do this by relaying the recipes in a simple format and including their own experiences, drinks, and interpersonal relationships.
PANGAIA is a material science company with a goal to 'design a brighter future'. They attract the attention of 'idealists' and 'enthusiastic experts' who have a shared interest in helping to cause less damage to the planet by purchasing circular clothing. How? With the right data PANGAIA identify the key materials that have the most impact on our environment and design clothing using the most repsonsibly sourced material to create less harm to the environment.
The brand is Darkside Eyewear. The audience is introverted people with good taste. We help them to not be bothered, by providing good quality eyewear with a "don't mess with me" look. There're no shiny brand logos, making them a very personal item. We address our customers as members of a community. What we created, as content, is a platform where we interview people from the community with interesting projects. Emphasizing this sense of trusted group.
Challenges of their audience they are helping to overcome- They help their customers identify the users behaviour on their website. With tools like heatmapping, session recording, surveys and feedback widget, they give their customers a chance to understand the users motivations, expectations and their experience while on the website.
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