Kellogg's Nigeria is a fast moving consumer goods company, operating in the consumer staple segment.
Their audience is young families, the largest and most economically relevant demographic in Nigeria.
Nigeria is developing market and incomes are growing from a low base. Kellogg's recent investment into this market may seem counterintuitive but their entry and ongoing engagement with this market is well thought out. This is reflected in their product and market strategies. They package nutrient fortified breakfast cereals for children and families improving health and wellness in families through affordable refill and small-sized packs.
• What challenge are they helping their audience to overcome? How are they doing it? Helping people become better versions of themselves through business or becoming more productive poeple in general. Autonomous Attire is doing this through the use clothing, inspirational post and clothing.
What challenge are they helping their audience to overcome? How are they doing it? The challenge of looking your best with high quality makeup. They donate and support domestic violence awareness. They doing with videos, empowering women to look beautiful, they stand for a cause.
Who is their audience? Vegans or vegan wanna be's; Wellness enthusiast
What challenge are we helping their audience to overcome? To overcome the challenge of becoming vegan and staying vegan by helping newbies and others create easy vegan quick recipes.
How are they doing it? By reading and seeing posts on Instagram to simplify process of creating vegan meals and selling vegan apparel on instagram:foodiegreens
Who is their audience? Athletes, aspiring athletes, and anyone interested in sports and overall fitness
What challenge are they helping their audience to overcome? Finding athletic apparel that is both fashionable and functional for their specific sport, body type or level of fitness.
How are they doing it? Through storytelling around specific communities and demographics and the issues that impact them
* Who is the brand? - Daddy's Shoes * Who is their audience? - People who are into workwear fashion * Challenge? - Those who want easy styling for everyday wear but are bored with basic clothing * How are they doing it? - The store provides clothes with outstanding functions and minimizes the details while focusing on traditional workwear, and also provides modern details in their designs.
Challenge - Making the shopping experience more experiential and accessible, given the current climate. Re-position the brand as not just one for special occasions with only classic collections but that there is newness and must-haves now.
How are they doing it - More one-on-one opportunities with sales manager who can bring new items first to clients either virtually or privately. Promoting product via relevant, credible, and cool influencers and celebrities to make the brand a must-have. More custom in-store experiences to give clients a reason to see product in-person.
Who is their audience? People who want to avoid polluted and foul tasting faucet water
What challenge are they helping their audience to overcome? How are they doing it? PUR filter systems provide clean and tasty water for 78% less per gallon than bottled water. They, also, help to reduce the amount of plastic going into landfills.
Who is their audience? Everyone who is facing overweight issue
What challenge are they helping their audience to overcome? Everyone wants to have a slim body but must ensure health, even if there is no time to exercise.
How are they doing it? Bringing a product that helps to remove fat through sweat and **bleep**, even when you don't exercise. With 100% natural ingredients to ensure safety for your health.
Who is the brand? Lock&Lock, home appliances brand
Who is their audience? people living in apartments, flats.
What challenge are they helping their audience to overcome?
Those who live in apartments and residential building would like to have appliances such as kettle, gas stove, vacuum tumbler that are not only functional but also aesthetic.
How are they doing it?
They produce high-quality and long-lasting home appliances, kitchen utensils that have attractive, simple design.
Who is their audience?: parents of kids between age group 4 to 15 and college going students
What challenge are they helping their audience to overcome? How are they doing it?:
They are helping parents and students lighten their burden of paying academic fees upfront on Day 1 of admission. They are doing it by paying the institution/school/college of the student full year fee on day 1 of admission and then collecting it through easy monthly installments (EMIs) from students.
Challenge: Provides an all-in-one platform for business owners to get a 360-degree view of how their Business is faring in variius fieds and how their marketing strategies are performing, thus providinginsights on how to take the business forward to success.
Hi everyone! Overthinking doesn't help when I want to share a story, or maybe it can, depends the way I want to see it... Any way... My brand is called "Beautyself" The audience: Women that has a conflict with the way they dress, the do not feel confortable and clothes make them feel scared because of the way they see their body. The challenge to overcome is: Feel free with clothes, express themselves by their outfit reducing the hard judgements they have to their bodies and themselves.
Who is the brand? Ariel Kagan Comedian (thats me btw)
Who is their audience? Any late 20's into mid 30s adult who is still struggling to really find their feet or path in life / With troubles in regards to personal, professional career, romantic relationships or questions of spirituality/exestiantial identity
What challenge are they helping their audience to overcome? How are they doing it? Throught the medium of comedy, I am hoping to help leave the audience understood, accepted, and a little less ashamed of the thoughts, feelings and ideas, that do come up and affect a lot of us. Achieving this is done through laughter.
What challenge are they helping their audience to overcome? 😚The "real secret" to solve your skin problems and make it radiant and smoother.
How are they doing it? 😍You want your skin prevent or minimize the appearance of scars, acne 😍You will have more confidence & happiness whenever and wherever. This can come true if you use our natural vitamins E products. After 1-2 months your skin will be improve. All skin problems such as acne, dark patches on your skin can treatable through the use of vitamin E.
Who is their audience? Women, 18-40 who want to live a healthy lifestyle
What challenge are they helping their audience to overcome? How are they doing it? Set active is an activewear brand that makes comfortable and sexy looking activewear that you can lounge in or work out in. Most women with healthy and active lifestyles have a hard time working out because they don't feel confident in the workout clothes on the market. Set Active solves that by creating activewear sets in aesthetically pleasing colours and styles that boost women's confidence and increase their desire to workout.
Who is their audience? Women, 20-45, who are sporty or want to look sporty
What challenge are they helping their audience to overcome? How are they doing it? Varley offers beautiful and comfortable yoga/athleisure clothes in a high quality which survive every yoga pose.
Who is their audience? Teenagers/Young adults to Seniors
What challenge are they helping their audience to overcome? How are they doing it? Uber eats is providing their audience a way to get their food right at their door without having to move from home! This means that people no longer have to contact restaurants directly through a call or reservation, instead, they can just select what they choose from the online menu and have their order delivered by their feet within minutes.
What challenges are they helping their audience to overcome: Standard Beauty is a South African Skincare company that makes similar products as the Ordinary. Scientific skincare products are very expensive to import.
How are they doing it: The way they are solving the problem is by providing affordable, inclusive, earth-friendly products that will help women to maintain and improve their skin and embrace their 'skincare addiction' Standard beauty uses imagery that includes diverse models that exude confidence and style. They are selling the benefit of good skin rather than the chemical properties that make the products effective.
