One of my favorite brands is Mercury Drug, a pharmacy here in the Philippines.
Who is the brand? Mercury Drug is the country's trusted and caring health and wellness partner.
Who is their audience? People who want to purchase quality healthcare and personal care products, including medical devices, and basic everyday needs.
What challenges are they helping their audience to overcome? How are they doing it? Most of the challenges that help their customers are that they provide a 24/7 service bringing medicines within easy reach for their customers. Mercury Drug's mission: "To serve you, to have what you want – when, where, and how you want it," solves this challenge.
Who is the brand? = Boucher Brothers Management was built by a family of 4 brothers who began renting chairs for one hotel. Through hard work and ambition, the family now operates the majority of the Miami Beach beach hospitality sector and has expanded to other regions around South Florida & the United States.
The brand is a fun beach company that trains individuals on how to be overall hospitality professionals.
Who is their audience? = Boucher has different audiences. The primary audience is tourists coming to the beach who want to rent beach equipment or watersports. Its secondary audience is the hotels, residential, and public municipals that partner with Boucher Brothers to provide a great hospitality experience for their guests.
What challenges are they helping their audience to overcome? How are they doing it? = They help their primary audience overcome the difficulties of planning & choosing the best experience for their beach activities. They help their secondary audience overcome the difficulties of managing & servicing their outdoor facilities.
Who is their audience? Workplace teams/businesses/organizations
What challenge are they helping their audience to overcome? How are they doing it? Slack is helping this audience overcome communication challenges, while also making it casual and fun in the process.
Who is the audience?: children and nursing mothers
What challenges are they helping their audience overcome? : Help parents overcome the fear of taking care of their children's hygiene. Helps babies to clean, dry and move easily
How are they doing it?: Creates breathable, fast-absorbing, and non-sticky baby diapers
Who is the brand? The brand is Tony's Chocoloneny, a chocolate brand created in 2005 after realizing most of the chocolate bars in the world were a product of slavery.
Who is the audience? People who buy from Tony's enjoy high-quality chocolate and are willing to listen to what is wrong with the world, but most importantly want to make a change.
What challenges are they helping their audience overcome? how are they doing it? They are helping the audience enjoy a chocolate bar without the guilt of slavery by sourcing their products with ethical farms in Africa that pay fairly to their employees and farmers.
- Challenge: According to WHO statistics, 77% of traffic accident deaths are men, but people strongly condemn accidents caused by women, and label them with harsh nicknames such as: "Ninja Lead rides a stupid motorbike", "selling gas to women is a crime". Therefore, women in Asia in general and in Vietnam in particular have to bear heavy prejudices when choosing a driving career.
- Resolution: Uber has launched the #DrivenWoman campaign on International Women's Day, in partnership with CreativeX and Freeflow Productions. The video has gathered a lot of female drivers, they tell their stories and the journey that brought them to their dream of driving.
So I am going to do mine differently by using my new brand because it's helping me gain clarity.
Who is the Brand? : Profitfromsocials
Who is their audience?: B2B small and medium-sized consulting firms who are looking for a low-cost and effective way to stand out, compete and win more business.
What challenges are they helping their audience to overcome: We are relieving them of the stress, time, and money they spend trying to get customers who are interested in their products and services.
How are we doing it? By helping them build a standout online presence that establishes them as an authority and then leveraging that to achieve their revenue goals.
The storytelling of the great brand adidas -parley:
the story under the name made to be remade that stands for saving oceans from the plastic waste by their cooperation (adodas and parley)
it was by releasing short videos that aware people from this danger that threatens the living organisms and encourging audience that interested in this topic to help to use a recycable materials as their products with hraet offers to encourage them buying these product and tke in their mind to the danger of unrecycable materials. I like also all the sentences they ised as run for the oceans / made to be remade they was simple and messege reachable.
Audience: comic book fanatics, action movie goers, actor evangelists
They have to keep people coming back for each movie through storytelling and combat the concept that each movie will have a happy ending. They also have to maintain the loyalty from those who read comics. And create new content for new audiences.
CHALLENGES:There were Curly hair products specifically targetted at Indian women in the Indian market. Over the years it was all about normal hair or straight hair. Most of them used products for straight hair as there were no options available in the market or they used to buy foreign brands from international websites/ or on their trips abroad.
HOW ARE THEY DOING IT? They created & launched Curly hair products specifically for Indian Curly hair keeping in mind the customer demand, the weather and hair texture. They hit the right spot and became popular amongst the curly hair women in Indian within a short span of time.
Audience: Key Persons in Iran Steel Industry like factory managers, market players, traders, etc.
Challenge: There was no clear and accurate price source for Iran raw materials price. i.e. if anyone wantrd to check ferroalloys prices, they had to check the metal bulletin.
How they do it: they created a smart dashboard wich provided daily price of all steel industry items and also a predict of near and far future.
Who is their audience? Their target audience is African and African-American women, children, and men
What challenge are they helping their audience to overcome? How are they doing it? They are making organic haircare and skincare products for people of African descent, who have long been omitted from the beauty industry and have had a hard time finding products for their specific skin and natural hairtypes. All of their marketing speaks about inclusivity, and their website and social pages beautifully represents all colors of African skin and hair types so no matter what the audience member who comes across them looks like, they will feel represented and can relate to the images. They also appeal to emotions by marketing that they reinvest a portion of their profits into the communities in Sierra Leone, Africa where they get their organic ingredients to make products.
AUDIENCE: Men and women athletes between the age of 15 - 40 who can who can build long-term brand loyalty.
CHALLENGES: Many athletes finds it difficult to perform at their best when faced with discomfort.
HOW ARE THEY DOING IT? By giving its primary customers, the athletes the best footwear, apparel, and other equipment that's makes them very comfortable and be their best.
Challenges: We are helping women that are looking for where to purchase quality and fashionable wears or accessories on budget to trust and buy from us at discounted prices that they can afford.
Audience - Those looking to save money and help out in the world
Conflict and resolution - Tackle food shortage by giving restaurants a platform from which they can advertise and sell unused food that would only go to waste otherwise for discounted prices
Challenge: Gaining insight, score, rumours on the audience's favorite teams/individuals
How they do it: Provide quick updates; create opinion peices on the state of leagues, which team is the best, which teams can improve. Provide strong opinions on different teams/individuals to create contrast/agreement with others. Results in future engagement.
My favorite brands would probably be barefoot dreams. I have loved every product I have bought from them regardless of the price and their mission is so cute. Their audience is just about anyone who loves a soft blanket, cardigan, or robe. Besides giving comfort to whole families their mission as a brand is: "Giving back is in our DNA, donating time, product, and resources to countless organizations and hospitals during times of need including The Wunder Project, Baby2Baby, Northwell Health, Valley Presbyterian Hospital, Olive View at UCLA Medical Center and LAC+USC Medical Center."
