Who is their audience? Office Managers, Hr, Facility Managers, Property Managers, Event Managers, - people that need food solutions for their work environments
What challenge are they helping their audience to overcome? How are they doing it? HUNGRY solves for "office" food needs by providing several food solutions: in person vs. virtual; individually packaged vs. buffet; customer paid vs. company sub.; by utilizing local top chefs to curate authentic and custom menus.
Who is their audience? Drivers that love adrenaline, the outdoors and adventure.
What challenges are they helping their audience to overcome? How are they doing it? They are providing the car market with vehicles that offer all-wheel drive capabilities, cars that are strong, resilient, can be driven in challenging terrains while giving drivers confidence and comfort. Subaru cars come with a guarantee that they can last for a very long time and are reliable and are still fun to drive.
Conflict / Need : Identifying confidence and true beauty, along with caring for the skin
Resolution : Each campaign urges women to think about what makes them beautiful from the inside, and reassures them that they are, and that they deserve the best in skin care.
Brand: Dunkin's (Dunkin Donuts, but I believe they officially changed it to just Dunkin's)
Audience: Their audience is a pretty large mix of people. It consists of commuters, older teenagers, families, and busy people who don't have time to make coffee for themselves at every point of the day they need one.
Audience challenge/overcoming it:
Customers are busy, tired and always on-the-go. They want a straightforward, reliable and convenient place to get the energy they need for the day without having to sacrifice taste or preference. Dunkin's aims to have fast service, to provide the same experience for customers at every store, and offer a nice rewards card. You can order online, go to the driv-thru, get delivery or go right inside. Comparatively speaking, Dunkin's is generally lower priced than other popular coffeeshops like Starbucks (although they creep up) They also do their best to stay in touch with the community. For example, offering free coffee or donut days for various occasions or for people in specific industries, really reinforcing the idea that they are your friendly neighborhood coffeeshop who you can trust and rely on.
They solve the challenge of branding ad brand identity amongst businesses and they do this by offering unlimited brand designs to businesses at a fixed subscription.
Challenge = Reach a global audience for yoga teacher certifications and training by providing online, self-paced education that is accessible and affordable for anyone to learn the practice of yoga.
The challenge they are helping to overcome is providing craft ideas, supplies by giving different ideas on creating for the home or wedding or event or gift giving.
One of my favorite brands is Spanx. The audience is women- but more specifically, strong female leaders and entrepreneurs who can relate to Sara Blakely. While the obvious challenge is being able to wear pants without underwear, the underlying challenge is helping women find their confidence.
Who is their audience? Parents, caregivers healthcare and professionals that deal with babies and care about their healthy development.
What challenge are they helping their audience to overcome? They are helping parents keep their babies dry, clean, and comfortable while overcoming environmental and social challenges.
How are they doing it? They offer disposable diapers and help parents in their quest for a more sustainable living, by using safe materials for their products.
-Their audience is people of all range of ages, especially the young generation who want to know more about marketing, business writing by famous worldwide authors.
- They want to bring a lot of practical knowledge and how successful people solve their difficulties or challenges.
-They offer a variety of books with sustainable prices. They always listen to their reader about the quality of the book. And they are willing to admit their mistakes, try to correct them in the most perfect ways, and bring the reader the best product.
- Their audience want to target very wide, there are adults, young generation, millennials even businesses. They are the people who are in need of buying furniture for their home.
- They challenge their customers with furniture assembly games, most of which do not come pre-assembled. IKEA does this to make customers have feelings for each product that it creates. If you just buy a pre-installed product, you won't be able to cherish it as much as you make it. To be able to give their customers a story that makes them buy products, IKEA has built a video storytelling strategy about each person's personal life activities when they don't have good furniture and when they don't have good furniture or a video of how you feel when you install IKEA products.
Nov 5, 202111:51 AM - edited Nov 5, 202111:52 AM
Contributor
Storytelling framework in action
HostedBizz is a Canadian cloud-based IT company.
Their audience ranges from small-to-medium business owners who are limited by their IT knowledge and technology.
HostedBizz is dedicated to helping businesses break free from the limits of technology, making flexible IT solutions and an uplifting experience all backed on the 100% Canadian Cloud.
Mercado Libre (Argentina): Is a web site and and and app to buy and sell almost everything.
Their audience is people who doesn't have time to go shopping, who want to save money without waiting much time to get their purchases them delivered.
At the beggining of the pandemic they supported entrepeuners to continue with their business. Buying trough Mercado Libre meaned you would be supporting those vendors to get an income during those hard times.
Audience: Young professional women in their 20s to 30s
Challenge: Office shoes can be quite expensive and most manufacturers do not bother too much about the source of the materials. So Mainstay helps its audience overcome this by selling shoes that are reasonably priced, but still of quality and locally handcrafted.
