The audience is everyone who has skin. The brand does not rely on just natural or synthetic ingredients but rather create products that are designed to help repair, build and maintain healthy skin. The company calls out the "six ubiquitous ingredients are at the root of almost every skin issue we see." Their skin line is designed to so that their products can mixed into an easy routine of smoothies.
Their audience are predominantly women that want to be prettier not only in the inside but also on the outside and want to feel more confident and happy just with a little touch of cosmetics that L'Oréal produces. I believe that L'Oréal helps their customers to feel more confident in themselves, boost their self esteem. Taking care of the way you look not only changes your visual appearance but also changes the energy that you give out and suddenly become more attractive. L'Oréal makes you believe in yourself more and be more successful and helps you to love yourself more and take care of you with the help of some beauty products.
Who is their audience: Energy, municipal and agriculture businesses and employees
What challenge are they helping their auience to overcome? How are they doing it?: They're helping businesses manage and measure fluids remotely. Our SCADA system provides remote visibility and control while storing information so customers can save time, energy and money and even conserve water.
Challenges: They focus on helping new and veteran freelance writers looking to make ends meet. They provide them with paid and free courses, and content that educates and motivates them to keep pushing and honing their writing skills.
The challenge is not getting network in rural or underdeveloped areas.
Mtn has made it possible for users to still have access to network in order to make calls or browse the internet whether in urban or rural, developed or underdeveloped areas of the country.
Oct 13, 20216:06 AM - edited Oct 13, 20216:06 AM
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Storytelling framework in action
Brand: Garmin
Audience: outgoing and active men and women, aged 20-50+, who are serious about keeping track of their daily activities.
Challenge: in the consumer world collecting, analysing and acting upon personal data is rarely an easy task. Garmin's customers have a vested interest in self improvement but would typically have to rely on multiple platforms (Andriod / iOS) and channels (offline: personal trainer / online: maps and calculators) to get an accurate analysis of their activities.
Garmin offer a simple, all-in-one wearable that can be customised to your exact wants and needs. The free-to-download app sends insights directly to your smartphone and their broad product range means they're able to appeal to a diverse audience with varied price points.
What challenges are they helping their audience to overcome? How are they doing it? : KFC brings nutritious and clean meals. The chicken pieces are processed cleanly, the taste is rich and attractive. Side dishes suitable for all ages.
The customers (students or young workers) may need an outer space to work or study, they may not prefer to stay at home or the library. Then, The Coffee House provides a space for a person or team, with great wifi and sockets, there are many branch stores and the prices are very affordable, they create a great atmosphere to work or study.
FredomRave Wear is a clothing company for women who music lovers and festival goers ("Ravers") tht promotes body positivity. Their goal is to make women feel beautiful and confident, and free when they are wearing their brand.
The brand represents languages. Like (Tradocs) it is a connection between Anglish and French languages. Mean Translation Documents born in Haiti.
Our audience is students who needs to translate their legal document, people who get marriage, Institution who wants to translate professional document etc.
The challenge might be people who will want to have a translation to their document and after to travel with them. (Student, professional, instution etc). They will find a solution to their problem because Tradocs Translation Agency will overcome them.
Audience: Men & women between the ages of 21-35 who live a fitness lifestyle, go to the gym at least 3x a week and care about comfort and style.
Challenge:
Gym goers spend a lot of money on athletic-wear, and brands like Nike & Adidas have only elevated prices without many advances in quality. Your everyday gym goer wants stylish, comfortable clothes, that don't show underwear marks and are relatively sweatproof - all at an attainable price. Gymshark is designed by a fitness junky, that lives the fitness lifestyle and has catered to the needs of gym goers across the world.
Challenges they are helping to overcome: Busy people who want to eat affordable food on the go. The teen who wants to hang out with his/her friends - saver menu, McCafe. The mum who is too tired to cook dinner for her family and needs a quick and affordable option. A family treat. The worker who has a half hour lunchbreak, a friday treat or woke up late and didn't make a packed lunch, breakfast is also targeted at these customers.
I had an amazing customer experience with the brand Jiffy Lube recently. So, I’d like to think about their story.
Their audience are busy automobile owners who value their investment but lack the time, interest, and know-how to perform, for themselves, basic regular car maintenance like fluid and filter changes, tire rotations, and safety checks. These customers may feel intimidated by the complexity of their vehicles, want the job done right but can’t spend hours at a traditional repair shop. By allowing customers to stay in their cars and calling out the steps to each service as it is being performed they are demystifying the process, assuring that only the work agreed to is being done and the process will not take long.
Đối tượng của họ là ai? Mọi người đều có vấn đề về tóc
What challenge are they helping their audience to overcome? How are they doing it? Select good raw materials, research and improve the quality of the product's effectiveness
Audience: women in the age group of 15-40 who have an inclination towards the fashionable accessories .Customers of Chanel are from upper middle income and upper-income social groups. and nowadays men and women are both prospect customers
Challenge: When most women were still laced up tight in their corsets – Coco wore trousers and soft knit tops: comfortable styles borrowed from men’s closets. she create a revolutionary fashion. At that time women deemed just housewifes but Coco stand out, started with an small outlet, a small physical store but from it, from her creation, she write her own story, and now Chanel still face a lot of things in the pandemic situation but the still find solution to enhance their business by the quality of material of products and aesthetic, fancy clothes
Solution of Coco after challenge of world-war 2: After settling back in after the war, Coco released a new collection in conservative black and white and these colors maintain the main color in their products, the expand more to meet their customer's needs in these modern day
What challenges are they helping their audience to overcome? How are they doing it? : Choose Premium quality material and develop hight technology to help with adudeince.
Brand: Innisfree Audience: Females between 18-25 years Challenge: Purses an eco-friendly green life and healthy beauty by delivering environmentally friendly beauty products based on ingredients from the pristine nature of Jeju Island.
