Who is their audience? Women from all walks of life and who are too insecure about going to the gym most of the time due to the types of people at the gym.
What challenge are they helping their audience to overcome? How are they doing it? creating a space for women that is safe and comfortable. Women who have lost their power due to abusive relationships. creating a safe safe for them. Teaching them and showing them that there are others like them and its okay to feel like this.
Who is their audience? Anyone who is passionate about genuine fashion!! People who like fashion and clothing products that have their own style and stand out!! Give them satisfaction and confidence to use!
What challenges are they helping their audience to overcome? How are they doing it?They are helping their target audience become more beautiful, sexier, more confident and more luxurious! With effort and creation of the highest quality and branded apparel and products!! Along with effective content marketing methods to bring the buzz and effect of customer interest!
Who is their audience? Anyone who wants to connect with their inner child. People who want an escape to a reality where anything is possible. People who are fascinated by larger-than-life personalities and their often unspoken humanity.
What challenge are they helping their audience to overcome? How are they doing it? The boredom of daily life and endless frustration with those with power. By creating films and TV shows about relatable, powerful characters in a reality full of endless possibilities.
Who is their audience? Everyone who wants a better saving culture or wants to save towards a project.
What challenges are they helping their audience to overcome? How are they doing it? They help users overcome bad saving habits, achieving financing personal goals, avoiding debt. They provide flexible saving options, enable saving challenges so you can save with your friends and they reward completing these challenges or penalize breaking off midway.
Audience: Middle aged, young adults and readers from other age groups who are beginner readers.
Challenge they help their audience to overcome: face the fear and intimidation of reading. They do so by offering books that their customers enjoy reading. Their books are suitable for beginner readers because they're not bulky, easy to read and their topics are rich and not complicated.
The original story of Ms.Estee Lauder was to make every woman can be beautiful with her product even if they only have a short amount of time to taking care of themself when they have to fulfill their responsibilities as many roles. Nowadays, the brand still keeps the original story but now expand the meaning, continuously to inspire many people and help them achieve their goals
Who is the brand? Estee Lauder (skincare)
Who is their audience? People in their late 20s and above love taking care of their skin and want to become more beautiful.
What challenges are they helping their audience to overcome? Estee Lauder customers are the people who are concerned about aging, wish to restore/reserve their healthy skin but too busy to take care of themself. They wish to find a high-end brand that has a good reputation for repairing signs of aging and is truly effective in a short time of use.
How are they doing it? The company is famous for its "Holy grail" product which is the "Advanced Night Repair" line, meeting the requirements of many people: Obvious effect in a short amount of time, adding social value, can simplify their self-care routine.
Who is their audience? Everyone. People who use skincare products and don't see results, people who don't understand skincare because of all the misinformation out there. People who simply want to improve their skin.
What challenge are they helping their audience overcome? How are they doing it? Complicated skincare routines and not seeing results from skincare. They are making it simple, but effective, with science and by educating their clients.
Barefaced is a skincare line that is all about simplicity and efficiency. With all the noise and trendy products supported by influencers, celebrities and brands, how many of those products actually work? How many of those trendy products give actual results? Why is skincare so complicated?
Skincare doesn't have to be complicated. By educating people on their skin, Barefaced cuts through the noise of all the products that are not actually needed or that are covering bathroom counters around the world. Instead, it focuses on what people do need, based on science and actual results. Bareface creates products that work best together. By doing this, they cut down on products needed, simplifying skincare routines. Barefaced is also known for their known results. The company shares actual results from people who use their skincare line, showing exactly what science and barefaced can do.
Who is their audience? Specific groups identified as a result of segmentation to sell products to.
What challenge are they helping their audience to overcome? How are they doing it?The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs.
Who is their audience? Fenty beauty doesn't have a specific audience. They believe that make-up is for everyone.
What challenge are they helping their audience to overcome? How are they doing it? The brand wants to show that it doesn't matter what color of you skin do you have, everyone can found the perfect shade for their skin color, from the lighest to the darker one.
CHALLENGES AND SOLUTIONS: Helping credit card holders paying their bills on time and incentivise them through cachback and rewards also track their credit card limit in real time as well as track where their is going.
Audience: All New Zealanders with disposable income/savings
Challenge + HOW: Eliminating barrier to entry for investing in shares and ETFs by making the user interface user-friendly; providing lots of tips and tricks without lots of jargons, and allowing people to invest as little as $45 at a time.
Nicki Minaj is a brand of herself. She helps women and those who are of the LGBTQ+ community to overcome their mental illnesses and abuse, and encourages them to be their better self.
Audience = Professionals looking for career outside of the traditional city jobs
Challenge = Demonstrating that there are career opportunities outside of the traditional 9-5 roles in the city; the world is open to remote and portfolio careers. How? EscapeSchool - Startup Accelerator and Career Change Accelerator
Who is their audience? People who work-from-home, students having online class, small to medium businesses
What challenge are they helping their audience to overcome? How are they doing it? Providing quality and reliable networking components such as routers, switches, accesspoint,adapters, and other networking pheripherals.
Who is their target audience: All customers have shopping needs, the main focus is on 18 - 40 years old, customers living in cities, potential customers are fashion lovers. , comfortable or luxurious style.
What challenge are they helping their audience with: The number of brick-and-mortar stores is limited, making it difficult for many customers to want to shop in-store. High-end brands, so the customer segment is still limited.
How they are doing it: Surveying customers through social networks, strategizing and investing in Emarketing for the brand.
