1.Brand: Blue band: Butter- an eating product. 2. Audience: Mothers, who early in the morning gave their children bread with blue band for their breakfast in school. 3. How the brand is helping? It saves the mothers strict time in making lunch box for school.
Adidas audience is young active people who are interested in high performing, and comfortable trendy clothing, and accessories.
Adidas is helping their audience by inspiring them to get active, challenging to be better and daring them to go beyond their own limits, all while looking good doing it.
Deciem (The Ordinary) is an "abnormal" global skincare brand whose mission is to deliver clean and functional skincare products at a sensible price point.
Deceim speaks to those who are searching for quality skincare products without breaking the bank. Women and men aged 18-60.
The founder of Deceim (Brandon Truaxe) started Deceim out of frustration with a lack of transparency and quality in the beauty industry. Deciem is dedicated to quality, functional, and clean products for consumers to improve their skin's health, and feel good about themselves at a sensible price point for anyone.
Who is the brand? Ariadne Handmade is a local brand in Colombia, which principal product is Custom crocheted clothing and accesories.
Who is their audience? Its audience are people that care about their impact in the fashion industry but want to have a great style.
What challenge are they helping their audience to overcome? How are they doing it? Ariadne is helping the audience by giving the oportunity to positively impact choosing a local brand (slow fashion) instead of a fast fashion competitors.
Who is their audience? Local craft beer drinkers that care about their community
What challenge are they helping their audience to overcome? How are they doing it? To Stay Rooted in Practice, Promise, and People. How to be involved in the community while doing something they enjoy. i.e. drinking/learning about beer and delivering a true to style, professional product. Getting involved in a lot of non-profit work as a team as well as giving back through donations/events in the community.
Who is their audience? Their audience is multigenerational to wear classic shoes.
What challenge are they helping their audience to overcome? How are they doing it? The older generation to the younger generation has an emotional appeal because it is a timeliness shoe brand and recognizable.
The brand is Starbucks. It is a multinational chain of coffeehouses and roastery
The audience of Starbucks is middle to upper-class men and women, who can afford their higher-priced cups
The first difficulty for Starbucks is determining how the company will remain relevant to its customers. It's a massive endeavor that encompasses all aspects of the company and necessitates creative thinking, with 27,000 locations in over 70 countries. Brent is particularly interested in how they can get “great ideas into our stores and determine whether they are worth pursuing.” Not just in technology and software, but also in people and interaction in the retail environment, are solutions to be found.
- Their audience are people who are stressed in life, feeling bored or just love some tiny little things
- TJF helps their audience release emotions, inspire creativity and optimism through journaling, writing or drawing. They do it by selling vintage and cute items which make customers feel peaceful, more pretty and happier.
Oriflame Sweden People of all ages. Male and female alike Skin Issue By providing skincare products unique and suitable for each skin type They also target and cure most skin issues using their product
Who is the brand? Tesla, a world changing clean energy company
Who is their audience? Tech savy, environmentally concerned consumers
What challenge are they helping their audience to overcome? How are they doing it? The challenge they are trying to overcome is climate change and sustainable transport. They are doing that through their cars, solar products, and energy storage.
The brand is called Capeless. A collectible shop with a variety of items based on your loved Pop-culture characters or show.
The audience is collectors and geeks within the Middle East region.
Capeless is bringing up-to-date and exclusive collections from different brands such as Marvel, DC, Playstation, Disney, Animes, and others but procuring the items from outside of the region. Capeless makes sure to listen to what characters the region wants by studying the customer pattern, taking note of product inquiries/availability, and conducting surveys.
Adidas- A sports and athletic brand headquartered in Germany.
Audience- Teens, young adult and adult athletes, and people passionate about sport.
Challenge-To change lives through sport and creates a sustainable world.
Solution- inspire and enable people to harness the power of sports in their lives with their products. Using sustainable materials to manufacture their product.
Jul 15, 20216:27 AM - edited Jul 15, 20216:29 AM
Member
Storytelling framework in action
The brand is Naijanaturals an online hair company
The Audience is people who pay attention to hair and beauty (women, men, kids)
They are a onestop shop for all things hair and beauty, all tools and accessories are available on the site so you dont have to visit different stores to get different items. They also post videos and tutorials of how these products are being used.
- Their audience is parent who are always care for the nutriontion of their children, especially the height growth.
- Many Vietnamese parents consider about the height of their children because the average height in Viet Nam is not high as other developed countries. Therefore, Vinamilk gives the message "Standing up Vietnam" which express that the company is always a companion with parents in helping their children grow taller.
Brand: Digikala. The largest online marketplace in Iran which is selling lots of products such as electronic and digital goods.
Audience: a diversity of ordinary people inside Iran who prefer to shop online.
Challenge: Providing the opportunity to purchase the required goods for all Iranian citizens in all parts of Iran with strong support and fast delivery.
Solution: Development of customer service and support, affiliate marketing and cooperation with various vendors across the country.
Brand: Nike Audience: Athletes and Active people Not all people have a healthy & active lifestyle, by producing products that would make them look good and feel great, they're actually encouraging them to buy and start that active lifestyle now to take care of the health as well.
.png "HubSpot Employee"){kind=icon}
