Storytelling framework in action

[kara_susvilla]

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

• Characters
• Conflict
• Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

• Who is the brand?
• Who is their audience?
• What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

[ChangeAndCo]

Brand: Sheep Inc 

sheepinc.com 

Audience: People who care about sustainability - and warmth!

Challenge: fast fashion that is bad for the environment and doesn't meet the needs of customers either (don't last, need to be replaced too soon). They've come up with a product (woollen sweater) which is zero emissions, zero harm and zero waste. 

[meonlyk]

- Shein- an online shopping app, grown in China and recently has overcome Amazon. 

- Audience: this company focuses on the Europian who cares much about fashion.

- They are helping the audience to get exposed to cheap, nice clothes with low shipping fee to satisfy the shopping "addiction". They are doing by getting more people to know about them by affiliate influencers marketing, mostly on social media like Facebook, Instagram or Tiktok.

[KArmontrout]

• Ipsy - A personalized makeup subscription service. 
• Audiance - Women between the ages of 18 and 35, that wear makeup regularly, that follows fashion and beauty trends, and enjoys shopping. 
• Their mission is to "inspire individuals around the world to express their unique beauty", and everything they do "is about self-expression" (Camberos). They do this by allowing their customers to receive makeup products specifically personalized for them. 

[JLopezOrtega]

Brand: Victoria´s Secret 

Audience: For every adult womens who likes confort and versatility.

They are helping every women to feel confort with their bodys no matter the sizes using sexy underwear.

[Amber1]

1.Brand:
Blue band: Butter- an eating product.
2. Audience:
Mothers, who early in the morning gave their children bread with blue band for their breakfast in school.
3. How the brand is helping?
It saves the mothers strict time in making lunch box for school.

[APineda2]

Adidas is a sports brand

Adidas audience is young active people who are interested in high performing, and comfortable trendy clothing, and accessories. 

Adidas is helping their audience by inspiring them to get active, challenging to be better and daring them to go beyond their own limits, all while looking good doing it. 

[KennaChynoweth]

Deciem (The Ordinary) is an "abnormal"  global skincare brand whose mission is to deliver clean and functional skincare products at a sensible price point. 

Deceim speaks to those who are searching for quality skincare products without breaking the bank. Women and men aged 18-60. 

The founder of Deceim (Brandon Truaxe) started Deceim out of frustration with a lack of transparency and quality in the beauty industry. Deciem is dedicated to quality, functional, and clean products for consumers to improve their skin's health, and feel good about themselves at a sensible price point for anyone. 

[mikelava]

Who is the brand? Sonos, the wifi-based home audio speaker system

Who is their audience? home audio listeners

What challenge are they helping their audience overcome? How are they doing it? Make home audio more seamless and accessible through technology.

[JDake]

Netflix is the brand.

Their audience is consumers of media worldwide. 

The challenge that they are helping their audience to overcome is a lack of entertainment options. They do this by being a hub for entertainment. 

[ATMB]

• Who is the brand? Ariadne Handmade is a local brand in Colombia, which principal product is Custom crocheted clothing and accesories.
• Who is their audience? Its audience are people that care about their impact in the fashion industry but want to have a great style.
• What challenge are they helping their audience to overcome? How are they doing it? Ariadne is helping the audience by giving the oportunity to positively impact choosing a local brand (slow fashion) instead of a fast fashion competitors.

[AlexandriaHuff]

• Who is the brand? Walking Tree Brewery
• Who is their audience? Local craft beer drinkers that care about their community
• What challenge are they helping their audience to overcome? How are they doing it?  To Stay Rooted in Practice, Promise, and People. How to be involved in the community while doing something they enjoy. i.e. drinking/learning about beer and delivering a true to style, professional product. Getting involved in a lot of non-profit work as a team as well as giving back through donations/events in the community.

[dzuno]

• Who is the brand? Converse
• Who is their audience? Their audience is multigenerational to wear classic shoes. 
• What challenge are they helping their audience to overcome? How are they doing it? The older generation to the younger generation has an emotional appeal because it is a timeliness shoe brand and recognizable. 

[httthao134_]

• The brand is Starbucks. It is a multinational chain of coffeehouses and roastery
• The audience of Starbucks is middle to upper-class men and women, who can afford their higher-priced cups
• The first difficulty for Starbucks is determining how the company will remain relevant to its customers. It's a massive endeavor that encompasses all aspects of the company and necessitates creative thinking, with 27,000 locations in over 70 countries. Brent is particularly interested in how they can get “great ideas into our stores and determine whether they are worth pursuing.” Not just in technology and software, but also in people and interaction in the retail environment, are solutions to be found.

[tee_rose]

- The Journal Things

- Their audience are people who are stressed in life, feeling bored or just love some tiny little things

- TJF helps their audience release emotions, inspire creativity and optimism through journaling, writing or drawing. They do it by selling vintage and cute items which make customers feel peaceful, more pretty and happier. 

[VOluomVivian]

Oriflame Sweden
People of all ages. Male and female alike
Skin Issue
By providing skincare products unique and suitable for each skin type
They also target and cure most skin issues using their product

[KDiederich10]

• Who is the brand? Tesla, a world changing clean energy company
• Who is their audience? Tech savy, environmentally concerned consumers
• What challenge are they helping their audience to overcome? How are they doing it? The challenge they are trying to overcome is climate change and sustainable transport. They are doing that through their cars, solar products, and energy storage.

---

[MDolosa]

The brand is called Capeless. A collectible shop with a variety of items based on your loved Pop-culture characters or show. 

The audience is collectors and geeks within the Middle East region. 

Capeless is bringing up-to-date and exclusive collections from different brands such as Marvel, DC, Playstation, Disney, Animes, and others but procuring the items from outside of the region. Capeless makes sure to listen to what characters the region wants by studying the customer pattern, taking note of product inquiries/availability, and conducting surveys. 

[Abshek]

Adidas- A sports and athletic brand headquartered in Germany.

Audience- Teens, young adult and adult athletes, and people passionate about sport.

Challenge-To change lives through sport and creates a sustainable world.

Solution- inspire and enable people to harness the power of sports in their lives with their products.  Using sustainable materials to manufacture their product. 

[VAdej]

The brand is Naijanaturals an online hair company 

The Audience is people who pay attention to hair and beauty (women, men, kids)

They are a onestop shop for all things hair and beauty, all tools and accessories are available on the site so you dont have to visit different stores to get different items. They also post videos and tutorials of how these products are being used.

[tuanhnguyen_261]

- Vinamilk - a fresh milk brand from Viet Nam

- Their audience is parent who are always care for the nutriontion of their children, especially the height growth.

- Many Vietnamese parents consider about the height of their children because the average height in Viet Nam is not high as other developed countries. Therefore, Vinamilk gives the message "Standing up Vietnam" which express that the company is always a companion with parents in helping their children grow taller.

[thienmyng]

• Brand: Apple
• Audience: Tech-users
• Apple help make their life easier when using their products