Audience: Anyone interested in having bright anf funky hair colors
Challenge: They are enabling their customers to express themselves through their bright hair color dye, and constantly show bright colors in different types of styles.
providing skincare products made from "all-natural" products; they have a reputation for creating high-quality products great for skin (whether it's a cleanser, lip balm, moisturizer, etc) while being environmentally consciousand promoting their product as being all naturally made to eliminate the concern their audience could have on what kind of man made chemicals are being pressed into their skin
They are selling cute clothes for cheap. A good middle ground for people who are not kids anymore but are not yet at the anne taylor/ mom clothing style yet
- Carico, an international brand that specializes in air filtration, water purification, waterless cookware and steam cleaners.
- Audience are people with higher HHI that care about the health and wellness of themselves, their families and their dwellings.
- Carico is helping their audience live longer, healthier lives by focusing on 5 key factors: The Food You Eat, Water You Drink, Air You Breathe, Deep Restful Sleep & Exercise. They accomplish this by promoting cooking without water and grease, filtering water without removing natural minerals, filtering the air and destroying germs, viruses and bacteria, and sanitizing surfaces to destroy bacteria and germs that are on the surface.
Who is their audience? Constructors, retailers, municipalities, water utilities
What challenge are they helping their audience to overcome? How are they doing it? Moving water from one place to another in a safe way, by creating infrastructure systems for water, and rethinking water for future generations.
HUDA - an internationally acclaimed cosmetics brand. The primary TG for the brand is makeup artists but this cosmetics brand has been able to expand their audience from professionals to the general masses across the globe. They are offering professional range makeup to the public through the use of social media to demonstrate the use and incomparable benefits of their products.
Dove. Audience is women from all walks of life and in need of skincare. Their campaign "Real Beauty" is to increase awareness that they don't necessarily need to fit the beauty "standards". It helped to gain confidence and promote a vision for beauty equality.
Who is their audience? Women who value their personal beauty
What challenge are they helping their audience to overcome? How are they doing it?
challenge is that these days the makeup industry pushes so many products with superficial messages that women lose the value of their own natural beauty and skin. Glossier emphasizes authenticity, personal beauty, and allowing room for conversation about the personal process of beauty. Glossier has a blog, many pictures of real people with their products, and phrases like "skin first" and "beauty inspired by real life" all over their website.
Jul 14, 202110:41 AM - edited Jul 14, 202111:09 AM
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Storytelling framework in action
1. Decathlon Bangladesh 2. Any fitness conscious or sports lover or outdoorsy person in Bangladesh who is looking for quality gear from a reputed international brand 3. Giving customers all the gear they need to stay active and fit and enjoy life. They have a physical store, partnership with a sports center and their own online selling platform.
VA Hustle Academy teaches satay at home moms who want to earn money from home how to start their own virtual assistant business through online courses.
Audience: any person who is looking for all natural bodycare products chemical free and the scents will be very light and provide other fragrance free if you face allergies from scented bodycare items.
the challenges is to create a cruelty and ethical products to overcome and make our audience be more cautious by using soft and clean soap on their hands and body everyday and of course scrubs. i will give free samples to overcome the community of their struggles of finding all natural items that is not hard on skin and smells very good and it is not so strong that you feel chocking for the smell. so, when i see their feedback every month i will give a generous amount of my products as gifts and would like to fear their feedback as soon as possible.
Colourette - a local makeup brand in the Philippines.
Their target audience are modern, confident Filipinas who take control and are confident in their own skin.
They are trying to promote inclusivity in the makeup industry. Most makeup brands in the PH do not cater to women with darker complexions however, Colourette started providing lipstick shades that both work on women with a darker skin as well as those who have fairer skin.
The Group's audience unemployed unskilled people who are seeking job fulfillment and a sure career path in business and technology
The company trains and recruits people after a year of training. They take you through a training method called the modern workforce that ensures you can adapt to changes happening in the changing future of work by giving you tools that will always be relevant
What challenge are they helping their audience to overcome? How are they doing it? The unlikeliness of finding a long term relationship on a dating app.
How are they doing it? The hinge app has a 'profile prompt' feature where its users can show off their real personality.
Flipkart is the Brand, providing services to all either jobholders, housewives, children, everyone with the latest collection of clothes. Everybody wants to add a new collection to their closet, so Flipkart introducing new collections every week.
CedCommerce - It's a company in India that provides eCommerce solutions
Audience - sellers selling on online marketplaces or looking to switch from offline to online selling
Challenge - the seller faces issues if he/she wants to sell his/her products on different marketplaces at once. It's kinda hard to manage them together. So, to help them out, CedCommerce provides them extension that connects all the seller accounts on different marketplaces with a centralized platform. It saves sellers time and makes the selling process easier and efficient.
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