Who is the brand? - Bodynetic(It is an Elite Athlete Sports Conditioning & Physiotherapy Setup in Pune, India.
Who is their audience? - General public having physiotherapy requirement, Athletes, Upper Middle Class Group looking for niche recreational activities.
What challenge are they helping their audience to overcome? How are they doing it? - To make them aware and understand how beneficial preventive healthcare is in respect to curative one. And what all components do they need to take care of for the same- Mental Wellness, Physical Wellness(Exercise & Recovery) & Nutrition. They are doing it by taking a lot of seminars, webinars, free health check-ups, tie-ups with gyms, etc.
Challenges they're helping their audience to overcome, industry best practices, insights, tools, accessible for all. They are doing it by offering HubSpot CRM free for a lifetime with basic functionality along with courses, guides, advice in the field.
- Its audience is people who like casual but cool style
- They are helping their international customers to buy their goods by using international delivery (they didn't use it before but so many international customers wanted to buy their clothes)
Vetta is a Brazilian technology and sustainability company, that produces tailored solutions to clients' needs.
The audience is companies mainly from the industrial sector.
The challenge of slow, old and not digitalized processes. Vetta is helping its clients to become more agile, smarter, more energy efficient, more sustainable through the development of software programs and products.
Who is their audience? People who are trying to live a healthier life, loose weight, gain muscle or become the best version of themselves physically.
What challenge are they helping their audience to overcome? How are they doing it? They are helping their audience to learn how to eat better and still enjoy live. They are doing this by showing testimonials of customers who have been sucessful with their diet templates and coaching. They also show elite atheltes who use their program on their ads.
Their audience is people who are concerned about the overabundance of plastic in our oceans and the consequent negative effects it has on ocean wildlife and people who visit/recreate in the ocean.
4ocean helps their audience feel empowered in the face of this daunting challenge by purchasing a bracelet (or other jewelry) - the proceeds of which pay for cleaning 1 lb of plastic from the ocean.
Balance Athletica - Balance is an athletic wear brand whose target audience is both men and women who either enjoy working out, or those who wear athleisure wear for comfort purposes. The challenge they are helping their audience overcome is finding comfortable, high quality, and trendy athletic wear for physical activity (whatever it may be). They are providing this athleisure wear to their audience whilst promoting living a lifestyle of balance - or taking care of your mental, physical, and emotional well-being and being comfortable and confident while doing so!
Challenges they're hoping their audience overcome- Specialized is not to somene who just want to ride a bike but to get in the adventure and overpass their limits on while ride a bike.
Brand: Dripple cakes is a confections brand in Portharcout, Nigeria. Audience: People who are in need for cakes for their occasions, mostly weddings & birthday, also has a cake shop where people walk in to pick treats Challenges they are solving: Making cakes available for all types of events & provision of cheap cake cut-out so everyone can have a treat every other day without going to an event. How they are doing it: Run ads on Instagram & engage their target customers. Provide products of great quality but affordable prices.
One brand that sticks out in my mind is Microsoft. They target a wide range of audiences, from business professionals to families. A challenge that they are helping the audience overcome is the ability to communicate and connect virtually through Microsoft Teams. They do an excellent job of showing how effective this tool is in a business sense by using real users who have shared how Microsoft Teams has improved their ability to network.
Who is their audience? - genealogy fans, people who are interested in their families' history
What challenge are they helping their audience to overcome? How are they doing it? - The main challenge is to collect the information about the family, collect the information, and make a family tree for numerous generations. Treemily made up a family tree creator which helped to gather all the information about the family members and made a family tree automatically. Treemily blog helps people to find information and to understand how to start the genealogy research.
Anybody who has ever struggled from any form of hold back. From Impovershed black youth held back by society standards or mind sets and stereotypes to white well to do kids who are held back by depression in the suburbs.
Helping change the thought process that holds all of us back from time to time. A different mindset can change your world, your outlook and most importantly your way of seeing the world around you.
Jumia.com is a Nigeria courier brand that helps you find that crucial balance in life by ensuring you don't sacrifice your time and energy in selecting and buying any products you need.
Audience - Anybody with a smartphone and internet connection who needs more comfort in their purchasing choice and experience.
You wake up early each morning and while preparing for work, you head to the coffee machine and found out it's broken. Knowing fully well your day would suck, you promise yourself you would replace it when you get back. Only for your boss to overwork you and after finishing late for work. You returned to face the same problem the next day. And, the nearest stall is miles out. Jumia understands this and is simply in business to get you your life back. How will they do this?: You can access the Jumia.com website or mobile app on your smartphone, select and order any products of your choice, including your broken Coffee machine. Your ordered product gets delivered to your doorstep. At a very affordable price. In short, you get your life back.
Jul 12, 20219:39 AM - edited Jul 12, 20219:40 AM
Participant
Storytelling framework in action
Brand: LG Air conditioners
Audiance: most of people in my country ( as it is very hot country especially in summer )
Challenge: (story) It is very hot these days and you are in a bad need for air conditioner at the same time you are afraid of the electricity bill, now you can get rid of this fear by using LG air conditioner which save almost about 60% of electricity ⚡️ power.
August secret is a children nutrition brand that makes tasty natural baby food into cereal, meals, snacks, swallows and shakes for children at 6 months and above.
-Their audience is mothers and of course their children.
-They are particularly concerned about children who are picky/fussy eaters and passionate about helping mothers feed these children with healthier meals from home-grown foods like vegetables, grains and tubers.
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