Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

5,135 Replies 5,135
QNga
Member

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand? Ananas
  • Who is their audience? young people such as student ,undergradute
  • What challenge are they helping their audience to overcome? How are they doing it?  they helping their audience to overcome challenges by selling pair of shoe with low price but have quality suitable for student
0 Upvotes
SNgahu
Member

Storytelling framework in action

  • Who is the brand?

Home 254

  • Who is their audience?

Young kenyans. Especially in the diaspora who are looking for a sense of belonging in their country in an edgy and stylish way.

 

  • What challenge are they helping their audience to overcome?

Style + sense of belonging

  • How are they doing it?

Creating an fashionable streetwear with a Home_254 logo.

0 Upvotes
MBaeva
Member

Storytelling framework in action

  • Who is the brand? Dell
  • Who is their Audience? Laptop and other technology users (corporate professionals, gamers etc.)
  • Challenge? Users need smart tech to help them achieve their goals i.e - work, personal errands/gaming/security
  • Solution? Proving users with high quality, cost-effective, efficent tech 
0 Upvotes
Onca
Member

Storytelling framework in action

Who is the brand?

The Filipino Channel

 

Who is their audience?

Overseas Filipinos looking for Filipino media

 

What challenge are they helping their audience to overcome? How are they doing it?

The Filipino Channel or TFC aims to connect the Filipino diaspora to media from their homeland. It provides entertainment and comfort for transnational individuals who might feel culture shock or alienation abroad.

0 Upvotes
JAlajmi
Member

Storytelling framework in action

  • Who is the brand? Ford 
  • Who is their Audience ? people 
  • What challenge are they helping their audience to overcome? moving from places to other places , How are they doing it? By making more cars also by advetising thier name in the social media 
Pharasai
Member

Storytelling framework in action

  • Who is the brand?
    Mahindra Auto is my favourite brand
  • Who is their audience?
    People who love SUV's with features and power 
  • What challenge are they helping their audience to overcome? How are they doing it?
    Making luxury features and driving pleasure available on a lower budget, They achieved it by producing each of their parts indigenously in India, making it cheaper to buy rather than importing. 
0 Upvotes
JOgle0
Member

Storytelling framework in action

 

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand? nike 
  • Who is their audience? Men and Women from the age of 12-30
  • What challenge are they helping their audience to overcome? How are they doing it? style, by making a brand everyone knows and trustes and wants to own.
0 Upvotes
Yung
Member

Storytelling framework in action

My favorite brand y calzedonia. Their audience are women who like fabrics and textures in pantyhose. The industry of panthyhose is very limited because is not easy to find the material that can resist the every day movement and still look pretty.

0 Upvotes
VParankusham
Member

Storytelling framework in action

Storytelling Frame in Action:

Brand Name: Keyblocks Strategy Consulting Services

 

It's no secret that starting your own business takes a lot of effort. By understanding the market, building a network, and promoting your products/services through different channels, you will be able to maintain a position in the market. It feels overwhelming, doesn't it? That's where we come in. A startup company, Keyblocks Strategy Consulting Services, focuses on understanding these conflicts and offering solutions. With our expert strategic services and digital and marketing services, Keyblocks Strategy can provide you with a huge help in improving your business through strategy and keeping your business in the eyes of your audience through digital and marketing services and bringing business to you while you grow and expand exponentially with our assistance.

0 Upvotes
KThaw
Member

Storytelling framework in action

Storytelling Framework in Action

 

Proximity Design 

 

Proximity Design is an award-winning social enterprise that serves for higher profitability of rural farmers' within country. They have seen many of farmers has lower advantages than they should have and also see the potential of raising market value by providing toolkits such as technologies and resources. And, as they believe working closely with those rural communities they want to help out will bring clearer and better solutions which leads to moving to Myanmar. Now, they have raised a great deal of farmers' livelihood offering designs of product and services to boost entrepreneurial spirit of farmers. Being proximate while designing for better livelihood of rural farmers is what happens to name Proximity Design for their organization.

0 Upvotes
BFuller22
Member

Storytelling framework in action

Brand: MERIT. Beauty

Audience: Women in their late 20s-early 30's

Challenge/Solution: In the overwhelming world of beauty MERIT is looking to simplify the daily make-up routine by advertising a 5 minute make-up routine. They are the In-n-out of make-up offering just the essentials, in clean formulas for the make-up minimalist and girlie on the go.

 

0 Upvotes
Gousiya
Participant

Storytelling framework in action

Brand: Perfora 
An Indian dental and oral care brand offering a comprehensive range of products designed to enhance oral hygiene.

Perfora’s primary audience includes everyday consumers who seek quality oral care products.
They cater to people of all ages, from children to adults, emphasizing the importance of maintaining good oral health.

Challenge: Many people struggle with maintaining consistent oral hygiene practices or finding the right products for their needs.

Solution: 
Science-Backed Products: Perfora ensures that their products are developed based on extensive expert research and testing. This scientific approach ensures functionality and effectiveness.
Design-Led Approach: They create products that seamlessly integrate into consumers’ daily lives. By focusing on design, Perfora encourages regular use of their oral care items.
Mindful Sustainability: Perfora is conscious of its impact on the planet. All their products are 100% recyclable, promoting eco-friendly choices.
Product Range: From electric toothbrushes to toothpaste, mouthwash, teeth whitening, and dental flossers, Perfora covers all aspects of oral care.
Customer-Centric Approach: They prioritize customer satisfaction, as seen in their positive reviews and testimonials.

0 Upvotes
JWick93
Member

Storytelling framework in action

Brand: Curology

 

Audience: Individuals dealing with skin issues such as acne, dark spots, and more.

 

Challenge: Curology addresses a widespread concern: skin problems. By streamlining the process of consulting a dermatologist, obtaining medication, and waiting for results, Curology offers a swift and hassle-free solution. Through its platform, users can effortlessly upload photos of their skin, allowing dermatologists to recommend tailored products. With just a few clicks, users receive a personalized skincare routine, accompanied by periodic check-ups to monitor progress. Curology's approach ensures that each individual feels acknowledged and supported in their skincare journey, with a dedicated dermatologist providing personalized guidance.

0 Upvotes
Ozz
Participant

Storytelling framework in action

  • Brand name: Facebook.

  • Challenge they overcome: Facebook values the power of relationships and social connections. They work to create a platform that promotes community and keeps users informed about global developments.
  • How they solve: Through features such as See First, Unfollow, Hide, and Block, Facebook places control firmly in the hands of users, allowing them manage their newsfeed content and interactions effectively.

 

 

 

 

AAli398
Member

Storytelling framework in action

Brand: HA fans

Audience: All creatures

Challenge:Imagine a scorching hot summer day with no relief in sight. People are sweating, feeling uncomfortable, and desperately seeking a way to cool down. In the midst of this heatwave, a brilliant idea was born. Someone, just like you and me, realized the power of a simple yet innovative solution: the electric fan. They saw the need for something to create a breeze, bring comfort, and make life a little more bearable during those sweltering days. And so, HA fans came into existence, inspired by the desire to provide relief and comfort to people everywhere. Just like the inventor of the electric fan, we strive to make life easier and more enjoyable for our clients by offering quality fans that cool, circulate air, and bring a breath of fresh air to any space.

0 Upvotes
NickMorgan
Member

Storytelling framework in action

  • Brand: Nike
  • Audience: Their audience is very broad, trying to reach pretty much everyone from children to the elderly.
  • Challenge: Nike's mission statement is something to the effect of, “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.” So Nike isn't just trying to reach people who already self-identify as athletic but to open the doors to those who don't necessarily think of themselves as athletes and invite them in. An example of this was Nike's 2012 Super Bowl ad, "Find Your Greatness", which depicted a heavyset young man jogging down an empty road in the early morning. The ad conveys the idea that athletic greatness isn't only found in chiseled bodies and trophies, but in striving and perseverance.
achadi
Member

Storytelling framework in action

Brand : Nvidia 

Audience : computer company and people who want to build their own computer.

Challenge: provide to everyone a high quality graphic card for different purpose (gaming - 3d design ...) by producing a large number of gpu per year to cover all the protests and focusing on easy install and the large amount of driver available also by the long term support.

PParra9
Participant

Storytelling framework in action

Name: Lululemon

Target Audience: Lululemon's target demographic encompasses individuals ranging from their teens to early thirties. Given its specialization in sportswear, the brand caters to those leading active lifestyles, making its clothing suitable for individuals who prioritize fitness.

Challenge: To help customers find style and comfort for close-fit technical clothing, even if you didn't have a Hollywood body shape. They want to help people become healthier and look great in multiple ways. On top of their fashion and their stores, they acquired tech startup Mirror about a year ago. The latter allows customers to do a workout from the comfort of their own home, with a personal trainer and feedback from a mirror.

DGMAGNA23
Member

Storytelling framework in action

Name: Lloyds Business Banking

 

Target Audience: Everyone hopeing to develop or maintain a business

Challenge: Store money safely, easily accessaible, tools to enhance the customers experience but also help assist with business managment.  

They use terms which shows they help enhance your business by providing support tools.  They offer borrowing tools to help assist in shortfalls and also saving tools to help reinvest growth from your business.

TFredrick
Participant

Storytelling framework in action

Brand: Nike

 

Target Audience: Athletes

 

Challenge: Their purpose is to propel society forward through the transformative influence of sports. With a global perspective, they strive to level the playing field, preserve the environment, and extend access to sports for all. Through the unifying force of sports, they seek to enact meaningful change worldwide.

 

Solution: Their purpose is realized through a set of key priorities: Firstly, they prioritize building diverse, equitable, and inclusive teams while advocating for a transparent and responsible supply chain, fostering an environment where individuals can truly thrive. Secondly, they focus on creating opportunities for children and communities to access resources, empowering them to excel in sports and beyond. Lastly, they emphasize innovation and the scaling of sustainable solutions, actively working to protect our planet for future generations.