Who is the brand? My absolute favorite brand right now happens to be Steve Madden. Steve Madden is a person but developed more into a known brand name for Shoes, accesories and hand bags.
Who is their audience? Their target audience is young men and women that are relatively fashion conscious.
What challenge are they helping their audience to overcome? How are they doing it? Although they are consdired higher prices, the challenges they are offereing is a young generation wanting to purchase quality and stylish shoes, accesssoires without spending thousands. They provide high fashion at a lower cost that other brands.
Who is the brand? Solex is a one-stop destination for stylish, high-quality footwear and accessories for men, women, and kids, offering convenience and affordability.
Who is their audience? Busy individuals and families in Pakistan who value stylish, comfortable footwear but don’t have the time to shop in physical stores.
What challenges are they helping their audience to overcome? How are they doing it? Solex helps busy people overcome the hassle of finding time to shop for quality footwear by offering a convenient online platform with free delivery across Pakistan and cash-on-delivery (COD) options, making it easy to shop from home.
The brand is a person Vinh Giang. his audience are people from all over the world who struggle to get their message across through verbal communication because they like the confidence and skills To speak up and be heard meaningfully.. his audience resonate with him because he himself was a shy kid when he was younger and growing up in Adelaide Australia. And now he gets invited to coach people at all levels of management through speaking engagement and through his online course where he delivers a simple framework to create immediate impact and results and that is using the most important instrument that we all have our voice.
The brand that I have chosen is Tik Tok. There audience is the younger generation. They appeal to the youth because they use real stories and post in real time about places, businesses, everyday people and products. With using TikTok the videos are short and the message is relatable. The challenges that we are experiencing is information gap. These are bringing people together from everywhere to keep us informed about what is happening in the real world. You will be able to recieve videos about the war in the Middle East and laws and policies that are being implemented from countries all over the world. Using Tik Tok is even helping to close the wage gap. Users are able to be paid for the content they create right in the comfort there home. It is helping single mothers stay at home and raise their children because they have the flexibility of working from home.
the brand is instagram. publicly, its targeted spectators are the youths of this generation but lately individuals from any age group utilizing this with the intention of their entertainment along with a source of earnings. Instagram assists the spectators by offering an online program to display their aptitude and to gain from similar . they're performing this by collaborating with other brands, making amusing contents that gains a multitude of watches .
Upwork helps to overcome job scarcity unemployment as well as ease the hunt for freelancers and long term employees on short notice.
How are they doing it?
First of all, I'll start by analyzing the X post above.
Character: The character is the audience, using second person POV.
Conflict: No one wants to go to thanksgiving with work on their mind. In the post above, the conflict is thanksgiving and an unfinished work project with probably a fast-approaching deadline.
Resolution: Upwork offers "highly skilled freelancers" who would take the burdens off your shoulders so you can enjoy your thanksgiving dinner.
Back to the question. Upwork solves the problem of unemployment by creating a platform that allows anyone to register and apply for jobs and freelance gigs from people like the audience in the X post, as well as startup companies and more. Employed individuals can still use Upwork for side income.
Brand name: Mr Vui (One of the most famous school bag brands in Vietnam)
Who is the audiecne: Students from all level
Challenge: distance and language From the past to the present, even before or after the war, students in mountainous areas have always suffered from many disadvantages from infrastructure, housing, to food, and one of them is the problem about education. That's why Mr Vui's school bag brand has a strategy that buying a school bag will give children in mountainous areas a set of textbooks and a similar book bag. In addition, we will cook food for free for 1 month for students here. So let's join hands to create a good values and create the future of the country
Women who are interested in levelling up their life.
They're aimed at solving challenges of confidence and self esteem. They solve these challenges by sharing content aimed to boost their morale and to motivate them to do better.
The Brand is Hustlers University by Andrew Tate. The Audience are mostly Young men and some females. Age ranging from teenage years upto 30 years old. They help their audience to overcome the belief barrier they are facing. And teach about ways to make income online which is a great bonus for the current inflation in the economy.
On their website, there's a section called: Our Commitments, in which they state their mission. It reads:
LIFE-CHANGING SKINCARE RECOMMENDED BY DERMATOLOGISTS
At La Roche-Posay, we know that a skin problem can impact people’s life in so many ways. So, when we make different for their skin, it can change their whole life. And when we made a different for the 2 billion people facing skin issues, it makes a difference in the world. And it all starts with opening the door for one person, one skin problem, one life at a time.
They use first person POV: they create authority positioning themselves as the life-changing skincare brand (That's the character, the hero of the story)
Audience: People with problems in their skin. From newborns to cancer patients. All skin types, all people
Conflict: skin problems affect people’s lives in so many ways
Resolution: They understand the impact of the conflict. For that reason, they join forces with the medical community to bring the most advanced dematological knowledge to their products. With their authentic care, they open their doors to one person, one skin problem and life at a time.
How are they doing? They are actually doing pretty well because consumers can actually select from a wide range of skincare products that suit their specific needs. And each buyer trusts that they are buying high-quality products!
I would like to highligh that although this is a good storytelling, they have grammar issues on their statement LOL
Duolingo’s audience is wide-ranging, including people of all ages who want to learn a new language.
What challenge are they helping their audience to overcome?
Duolingo helps its users overcome the challenge of learning a new language, which can often feel intimidating, expensive, or time-consuming. Traditionally, language learning required formal classes, expensive tutors, or long-term commitments. Duolingo breaks down these barriers by offering a free, accessible, and gamified way to learn, making language acquisition more approachable and fun.
How are they doing it?
Duolingo uses a unique, gamified approach to language learning. Through bite-sized lessons, users can learn vocabulary, grammar, and pronunciation in an engaging, interactive way. The app incorporates elements of game design, like points, levels, and rewards, to keep users motivated. By breaking language learning into manageable chunks, Duolingo makes it easier for people to fit language practice into their daily routines. Plus, its free access to all the core lessons makes it more inclusive, allowing everyone to learn without financial barriers.
So, Duolingo's story is about making language learning accessible, fun, and effective for everyone, no matter their background or budget.
Generally , its targeted audience are the youths of this generation but recently people from every age group using this for the purpose of their entertainment as well as source of income.
Instagram helping the audience by providing an online platform to showcase their talent and to earn from the same. They are doing this by collaborating with other brands , making entertaining contents which gains a large number of views.
Target audience are founders or anyone too occupied with work yet craves more knowledge in business, history etc but don't have the time to do so
The challenge they help overcome is extract highly practical content from business/history/psychology books, podcasts, articles and many more and turn them into blog posts, weakly newsletter.
Brand: Merit Beauty Audience: The on-the-go woman who wants makeup that is simplified, easy to apply anywhere, good for her skin, and looks fabulous once applied. Challenge: Merit is helping their audience overcome the 15-step beauty routine/tutorial all while enhancing their natural beauty by providing products that are skincare-centric, extremely easy to apply with minimal brushes (many products you can even apply with your fingers and it STILL looks good!), and impossible to mess up.
The brand is Woolworths. The target audience is generally low income and middle income families, since it's homebrand goods. The challenge they are helping is to make products affordable for all families, by providing goods for reduced prices.
We want to solve the problem of emotional imbalance because every person has a story and to listen, which eventually helps the mental stress backing out depression and mental health issues.
And the approach is to listen them only and respond at a point.
Apple is an innovative brand. Its targeted audience is tech-excited professionals, teenagers, and children. Apple products are also used in various fields, such as hospitals, universities, and military forces.
apple is famous for its user friendly software system, customer data privacy, powerful system and its durability. apple manufacture variety of electronic according to customer needs.
Ben Sherman is an established British men's wear brand. They cater to fashion-forward men who want to address their individuality with style. They help men who struggle to find attire that reflects their identity for any occasion.
Wombs and cycles is a health brand that focuses on females. It creates awareness on mastering the art of enjoying your womb and it's cycles
Her audience are young and old females
What challenges? Wombs and cycles helps both young and old females to understand what lifestyle changes they need to make to have a beautiful menstrual year.
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