Their challenges are customers paying for an expensive item, they solve this by of course targetting the wealthier clientel, brand sponshorships with other brands such as James Bond, and other actors.
Vinamilk in Vietnam - will be the Brand I mention in this story The Brand that I have loved since my primary school years, but recently the Brand's marketing storytelling has created uniqueness and freshness. As a milk brand, the target customers are children, the Brand has now expanded with stories of healthy living, clean living through a series of campaigns to recycle milk cartons, many uses and plant trees to create forests - a real necessity for today's modern, healthy living society.
= their audience are kids, teenagers and adults who are struggling with the pain in their teeth.
What challenge are they helping their audience to overcome? How are they doing it?
As there are many brands which are helping there audience related to issue held in their teeth but toothpaste is the first brand which has the motive to help their audience regarding problem like cavity or problems related to teeth. So keeping in view according to their audience perspective they started a brand called toothpaste which is basically helpful for those who are in pain. There are many chalenges as i told that many other brand also started creating same thing but the believe that audience have in toothpaste made that brand grow more. For more reach in their brand they started ads on television, social media platforms and they have own there website through which it will be easier for the audience to connect with the brand. So right now toothpaste is the well organised brand and is growing well.
their audience are young girls, either black or white or raced
young girl child struggling to stand out and wanting to look or feel expectionally beautiful and build their confidence.
WHAT CHALLENGE ARE THEY HELPING THEIR AUDIENCE TO OVERCOME?
With unique accessory pieces, and RTW statements, to compliment their daily outfits , so they can feel and look good throughout the day without having to feel less pretty.
HOW ARE THEY DOING IT ?
despite the over saturated market of aesthetics items and accessories,
pgessence, has made their sole aim to provide amazing accessories, pieces at really affordable rates without nullifying and limiting the quality of this products
they also are aimed at reaching out to young girls especially ones in their teens, college and high school by using a common social media platform they frequently use
"TikTok" and "INSTAGRAM "
making it easily accessible and fun to watch at the same time
As a girl in pimple and oil face in teenage to going and any function difficult too me.my class friends and even in my relatives are talk about this in front of me make feel lack of confident.so,I decided to take action for this immediately as middle class family to tell my parents to buy costly face cream products instead of I watched lot of remedy videos for skin care . One time I made one skincare product as out of that remedy videos and applied frequently changed by face slowly .one of mine friend noticed this and asked what is your skincare product suggest me she asked.i am proudly said I have my own product with my formula . She asked tell to me how to make ,instead of telling how to make that product I prepared myself in home like soap and given to her . After 3 months she also experienced her skin change form befor getting clear face and shinning. So, she asked to bring me another....then what happen you know I come from my own brand....this is our brand
Kerala Hub – a healthy cloud kitchen born out of love and purpose by a couple in their 60s. Their mission is simple yet powerful: to help busy people with tight schedules choose wholesome food over unhealthy, oily options.
In North India, especially in Ajmer, Rajasthan, mornings often begin with samosas, kachodis, or kadi – all deep-fried, heavy, and harmful to start the day with. Teachers, bankers, and working professionals in a rush usually grab these from nearby shops. Seeing this, the couple decided to spread awareness about the importance of eating right, no matter how hectic life gets. They explain how oily breakfasts can make you feel dizzy, sluggish, and dull – and instead offer an authentic, nourishing alternative: South Indian classics like fluffy idlis (steamed rice cakes) and hearty sambar (a vegetable-packed curry).
Every meal is lovingly prepared by the wife, carefully packed by the husband, and delivered by both of them together – a gesture that builds a warm, personal connection with their customers. Families often invite them for lunch, touched not only by the food but also by the care behind it.
Their efforts have paid off. Kerala Hub has grown because of their genuine intention: to ensure people put healthier food into their bodies. As a yoga instructor and health enthusiast, the couple believes that food is more than taste – it’s nourishment – and they are determined to share that philosophy with the world.
Nike is a global sportswear brand that helps athletes and fitness lovers achieve their best performance. Many athletes face challengens like self doubt, lack of motivation and not having the right equipment to perform well. Nike solves this by providing high quailty sportswear,shoesand equipment designed for performance and comfort. Their powerful message, JUST DO IT inspires people to push their limits and overcome obstacles. Thanks to this approch, Nike has become a brand that not only sells products people to achieve greatness every day.
Labubu is a designer toy brand built around quirky, imaginative characters that capture attention and spark curiosity. Its core audience is teenagers, a group often searching for self-expression and excitement in the middle of busy routines and predictable days. The conflict arises when this audience feels overwhelmed or uninspired, craving experiences that break the monotony and bring a sense of joy. Labubu resolves this by creating collectible toys marketed through blind-box strategies, where each unboxing is a surprise. This approach not only fuels anticipation but also builds a deeper emotional connection with fans, reminding them that life’s most memorable moments often come unexpectedly. Through this blend of creativity and strategy, Labubu transforms a simple product into a storytelling experience that keeps its audience engaged and excited.
Mega growth is a hair care brand that produces and sells a wide variety of hair products like shampoos, conditioners, relaxers, oils, creams made with natural produce and protein to help strengthen and fortify the hair.
Who is their audience?
Mega growth's audience is Black women of all age denominations who are looking to take care of and nourish their hair.
What challenge are they helping their audience to overcome? How are they doing it?
Mega growth helps their audience deal with issues like hair loss, hair breakage, split ends, hair thinning, dryness, itchy scalp, dullness of the hair. They do this by making inclusive products for all African hair types with natural ingredients anti-dandruff that moisturize the hair, strengthen it, promote growth, keeps the hair shiny and promotes good scalp health. This not only focuses on the hair but gives women the confidence to style their hair as they want.
Overall, I chose mega growth because I also struggled with hair loss and dandruff that I couldn't go out without a wig or braiding my hair but with the help of mega growth products I've been able maintain a healthy and natural hair and now I can go anywhere with my natural hair flaunting it as I like.
Dawn’s audience are adults that want cleaning products that also support wildlife rescue.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge Dawn is helping their audience overcome is fighting grease stains and food residue with their dish soap that is also gentle to use on wildlife.
Cisco is a global technology company that designs and sells networking, cybersecurity, and communication solutions. They focus on creating reliable, secure, and scalable IT infrastructure that helps businesses, governments, and organizations stay connected in the digital world.
Who is their audience?
Cisco targets businesses of all sizes, governments, service providers, and institutions that need secure networking and IT solutions. Their audience includes IT leaders and decision-makers who value innovation, security, and reliability in the digital transformation of their organizations.
What challenges are they helping their audience overcome? How are they doing it?
Cisco helps its audience overcome challenges like network complexity, cybersecurity threats, cloud adoption, and the demand for seamless digital collaboration. They do this by offering hardware like routers and switches, software solutions for cloud and security, and collaboration tools such as Webex. Cisco continuously innovates to make IT infrastructure smarter, safer, and more efficient while providing long-term support and scalability.
Overall
Cisco resonates with me because they are a leader in building the backbone of global connectivity. They provide the tools and technology that power the internet, secure data, and make communication possible in today’s world. Their focus on innovation, reliability, and security makes them a brand I trust and admire.
Who is the brand? Diction_with_derin is a digital creator that helps improve your communication skill. She helps career professionals, entrepreneurs and individuals communicate their value in a compelling manner. She's a public speaker that creates online video courses to help you improve and broaden your vocabulary and intonation. She is a certified Voice Over Artiste, she sell brand products, services and inspire your audience.
Who is her audience? Career professionals, entrepreneurs and individuals that want to build their self-esteem by improving their vocabulary and intonation. Also Public speakers and those who have a lot to do with talking.
What challenge are they helping their audience to overcome? Stage-freight, low self-esteem, poor grammar structures, spellings, intonation, vocabulary development.
How are they doing it? She provides daily online videos that teaches her audience the right pronunciations of words, their correct spelling, and best words to use when communicating. She also creates courses that bher audience an buy for intense training to be better.
Africa Product Peers is a community and accelerator helping African tech professionals, especially aspiring product leaders, overcome limited career growth and access to mentorship. They do this through bootcamps, events, and resources that build skills, expand networks, and open doors to new opportunities.
Remoteworkher is a brand that helps ladies who are remote workers have the opportunity to secure jobs through connecting them with brand,teaching them how to pitch,write their resume and cover letter. They also help prepare individuals for interview
Who is their audience?
Their audience are female remote workers who find it difficult to secure remote roles
What challenge are they helping their audience to overcome?
Helping them source for brands that needs their services and also providing them with resources that will help them secure those roles
One of my favoriate brands is Dr. Squatch. Their story can be told from the three sections below:
Who is the brand? Dr. Squatch is a personal care and hygeine company that focuses on crafting all-natural personal care products with unique and creative offerings.
Who is their audience? Dr. Squatch aims to target men who want a better line of products to use that not only feel and smell good but are free from cheap and inferior ingredients that most big companies use. They are company that understands that men want personal care products that feel good and are natrual.
What challenges are they helping their audience overcome? How are they doing it? Dr. Squatch continously provides advertrising content that aims to inform their audience of they're unique products with the focus on all-natural ingredientents compared to other products in the same industry. Men want alternatives / options to what skincare and other personal hygeine products they apply on their bodies and Dr. Squatch is delivering that reassurance to information and delivering high-quality products that compete against the bigger known brands.
Overall, Dr. Squatch is a brand that ressonates with me because I am a man who want to care more for his peronsal care. They offer products for me that I feel confident are all-natrual and are unique with great smelling scents.
ShineOnCosmetics is a beauty brand committed to creating high-quality, affordable makeup and skincare that celebrates individuality, confidence, and self-expression.
Who is their audience?
Young women and men, mostly Gen Z and Millennials, who want beauty products that enhance their natural glow while fitting into their lifestyle—whether that’s school, work, social media, or a night out. They are trend-aware, budget-conscious, and value authenticity in the brands they support.
What challenge are they helping their audience to overcome?
Many people feel excluded by traditional beauty standards—either because of shade ranges, pricing, or products that don’t deliver on their promises. The challenge is finding cosmetics that are both inclusive and effective, while also empowering people to feel confident in their own skin.
How are they doing it?
ShineOnCosmetics bridges this gap by offering inclusive shade ranges, skin-friendly formulas, and products designed for real-life use (easy to apply, long-lasting, and versatile). Through social media storytelling, customer feedback, and influencer collaborations, they’ve built a community where beauty is about shining in your own way, not fitting in
Brand: Skims; apparel brand specializing in luxury basics and shapewear.
Audience: Body diverse women ages 18-50 seeking comfort, a proper fit, and function. This buyer is a social media user and aware of trends and a part of online culture.
Skims is helping their audience to overcome limited size ranges and silhouette options, especially in shapewear. They provide a luxury feel at more affordable prices and aesthetically attractive solutions for comfort and function in undergarments and general apparel.
The story of On Running is the creation of a brand centered around one simple idea: to create a product that changes your experience of running for the better. Their audience is a mix of running and fashion enthusiasts, and fashion-forward running enthusiasts.
Their challenge or mission is multi-pronged, but centers around the central idea of wanting to create a shoe that mimicked the sensation of running on clouds. To cut to the center of what this means, they are trying to enhance the experience of joy, satisfaction and freedom that running can provide. They are doing this by prioritizing technological and material innovation to uncover footwear innovations that surprise and delight. They are also appeal to consumer values with their emphasis on sustainable innovation—helping you feel good holistically about your purchase and the brand you're supporting.
Once upon a time, the beauty industry was full of global brands, but very few spoke to the South Asian identity. That’s where Inde Wild stepped in — born from Diipa Khosla’s vision of blending the age-old wisdom of Ayurveda with the precision of modern science.
Their audience? Young, conscious consumers who want skincare that not only works but also feels authentic to who they are. For many in the South Asian diaspora, it was the first time they saw their roots reflected in a global beauty brand.
The challenge was simple yet profound: why should people have to choose between natural remedies passed down through generations and clinically proven results from modern science? Inde Wild set out to prove they don’t.
Through products like their AM and PM serums — mixing saffron, turmeric, and ashwagandha with actives like vitamin C and bakuchiol — they created a bridge. A bridge between heritage and innovation, tradition and progress.
Inde Wild isn’t just selling skincare; it’s telling every customer: you can be rooted in your culture and still belong to the world.
