Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

7,395 Replies 7,395
Jennymeislin
Member

Storytelling framework in action

Who is the brand? Hostel World

Who is their audience? Young adults, solo travelers, budget backpackers and adventurous youth

What challange are they helping their audicence to overcome? How are they doing it? Making travel more accessible and affordable for young budget backpackers by presenting cheaper accomidation options. Also removing fear of solo travel by providing options for socializing with other solo travelers in your desired destination. 

0 Upvotes
orphangossip
Member

Storytelling framework in action

Who is the brand? 

Who is their audience? The audience is not limited by elaborate demographics. From global communicators to business and industry professionals and the general public who want a better experience in social networking platforms and networks.

What challenges are they helping to overcome?Allows users to connect and share with peers and family for free. Provides a one stop shop for all social networking tools and social media services or tools. Which establishes a ecosystem of social media networking services and tools in one location to facilitate the growth and development of the social community. Its end-to-end encryption ensures that only the sender and recipient can read the messages, which addresses privacy and security concerns for many users. 

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sn23
Member

Storytelling framework in action

  • Who is the brand? Tasty Nibbles
  • Who is their audience? Urban dwellers, working professionals, or students who need quick, convenient meals and looking for preservative-free, hygienically packaged food with long shelf life.
  • What challenge are they helping their audience to overcome? How are they doing it? The challenge they face is lack of access to home-cooked foods for people living in remote areas or abroad, Time constraints preventing people from cooking authentic meals from scratch and Preservation without preservatives, while still delivering taste and nutritional value. They solve the challenges by using Retort technology, freeze-drying, HACCP/FSSC-certified production, and strong visual storytelling around convenience
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okiekatherine
Member

Storytelling framework in action

What matters most to you when shopping? Affordability, or inclusivity, as in offering a range of options that fit all body types? For quite some time, there was no middle ground. Clothing could've been affordable, but it had limited sizing. You weren't sure you would find your size at the store. Perhaps you saw a style you loved and your perfect size. The price tag? Not so much. Old Navy brought forth the best of both worlds. The brand offers high-quality, fashionable clothing at affordable prices. All items come in a wide range of sizes, ensuring you never feel left out. 

0 Upvotes
MReagin
Member

Storytelling framework in action

  • Who is the brand? Starbucks
  • Who is their audience? Those who need a pick-me-up and a sense of community 
  • What challenge are they helping their audience to overcome? How are they doing it? Perhaps lonliness or isolation for those who work from home. It's a third place for gathering, seeing familiar faces and getting a great cup of java.
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SSpaulding
Member

Storytelling framework in action

Storytelling Framework in Action

 

Who is the brand?

The brand is Nikon

 

Who is their audience?

Nikon's audience is photographers, filmmakers, and artists.

 

What challenge are they helping their audience to overcome?

They help their audience produce professional-quality visual content and empower their artistic talent. They do this by creating industry-leading camera equipment.

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FNeagu
Member

Storytelling framework in action

Paliroots is a leading streetwear and cultural brand which donates a portion of all sales to humanitarian programs in Palestine.

It was founded by the millennial sibling-duo Aminahand Hussein Musa.

They raised and donated $5,675,818.62 towards  charitable causes. Their community has donated to campaigns for Clean Water, Feeding Families, Toys For Eid, Chemotherapy Drugs, Tree Planting, Water Tankers, Winter Bundles (Clothes), as well as Backpacks & School Supplies for children in refugee camps.

 

0 Upvotes
MAHMOUD-RAMADAN
Participant

Storytelling framework in action

tidewave turning mattress is teh brand 
bed ridden patients at hospitals or homes 

  • What challenge are they helping their audience to overcome? How are they doing it?
    the high price
    no stock from the supplier coz of teh price and they want to make a preorders only 
    the long cycle of getting order from MOH. 
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Chidi_ea
Participant

Storytelling framework in action

Bluxies Incorporated is a community of young women by young women. In a society where the norm encourages girls to kill their dreams, Bluxies Incorporated is that community that allows young genz women dare to dream, and find their identity and build themselves. Through exposure to global opportunities, a community of like-minded women to build each other up, workshops and seminars. 

mtarek12
Member

Storytelling framework in action

the brand is self the brand

 their audience the girls that want to take care of your self and thy try to make it effortless and simple so it can fit into the every day world by selling a pj and skincare and bags  

they can by one prodct make the girl how wear from them a clean and girly  and seem effortless and make contant that make you want to be that girl 

0 Upvotes
JOreofe
Member

Storytelling framework in action

Storytelling Framework in Action

 

Who is the brand?

The brand is Healthline

 

Who is their audience?

Their audience is those who want the right information regarding health and wellness.

 

What challenge are they helping their audience to overcome?

They help their audience overcome health and wellness challenges, using articles and video clips.

 

 

 

 

MStafford84
Member

Storytelling framework in action

Who is the brand?

World Wrestling Entertainment (WWE), a professional wrestling promotion that has trasnformed in sports entertainment which blends athletism and theatrics in a entertainment aspects.

 

Who is their audience?

People that value extraordinary characters social that possessed the ability to communicate, perform high-risk levels of athletism, tell unique long-term stories audience.

 

What challenge are they helping the audience to overcome?

Professional wrestlers building a long-term relationship with fans that would transitioned into a strong emotional and financial investment.

0 Upvotes
yliu13
Participant

Storytelling framework in action

The brand I’d like to talk about is Duolingo.

Their audience is language learners around the world.

One of the biggest challenges language learners face is staying motivated, since the process can often feel long and boring. To address this, Duolingo created a character — a mischievous owl who acts as a teammate, coach, and friend — making the learning experience more fun and engaging.

0 Upvotes
CFiletes
Member

Storytelling framework in action

Hey there! Check my answer below: 

 

  • Who is the brand?

HUMANA | Second hand clothing

 

  • Who is their audience?

Anyone that wants nice clothes without spending too much.

 

  • What challenge are they helping their audience to overcome? How are they doing it?

They're helping reduce the waste that fashion produces (being one of the most wasteful industries in the world) by giving clothes a second chance. 

They're doing it by recolecting, cleaning and selling used clothes. Also, they donate part of their benefits to the south hemisphere. 

 

 

0 Upvotes
ZKarim
Member

Storytelling framework in action

My favourite brand is omega

Their audience are wealthier, mature clientel 

Their challenges are customers paying for an expensive item, they solve this by of course targetting the wealthier clientel, brand sponshorships with other brands such as James Bond, and other actors. 

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Zani1
Member

Storytelling framework in action

My favorite brand is KFC(in South Africa).

Who is the brand?

KFC.

Who is the audience?

Family and friends.

What challenge are they helping their audience to overcome? How are they doing it?

They have a donation campaign that goes to nonprofit organizations in our country to help underprivileged children.

 

0 Upvotes
phuonganh151
Member

Storytelling framework in action

Vinamilk in Vietnam - will be the Brand I mention in this story
The Brand that I have loved since my primary school years, but recently the Brand's marketing storytelling has created uniqueness and freshness. As a milk brand, the target customers are children, the Brand has now expanded with stories of healthy living, clean living through a series of campaigns to recycle milk cartons, many uses and plant trees to create forests - a real necessity for today's modern, healthy living society.

0 Upvotes
raunak09sep
Participant

Storytelling framework in action

who is the brand ?

= Toothpaste

 

who is their audience ?

= their audience are kids, teenagers and adults who are struggling with the pain in their teeth.

 

What challenge are they helping their audience to overcome? How are they doing it?

As there are many brands which are helping there audience related to issue held in their teeth but toothpaste is the first brand which has the motive to help their audience regarding problem like cavity or  problems related to teeth. So keeping in view according to their audience perspective they started a brand called toothpaste which is basically helpful for those who are in pain. There are many chalenges as i told that many other brand also started creating same thing but the believe that audience have in toothpaste made that brand grow more. For more reach in their brand they started ads on television, social media platforms and they have own there website through which it will be easier for the audience to connect with the brand. So right now toothpaste is the well organised brand and is growing well.

0 Upvotes
OPrecious38
Member

Storytelling framework in action

My favorite brand:

PGESSENCE

 

WHO IS THE BRAND?

  • PGESSENCE-a girly owned aesthetics's brand driven to serve young girls to boost their self confidence,improve their beauty standards 

specializes in Hair bands, female purses, hair clips, hair bows, temporary tattoos stickers

WHO IS THEIR AUDIENCE?

  • their audience are young girls, either black or white or raced

young girl child struggling to stand out and wanting to look or feel expectionally beautiful and build their confidence.

 

WHAT CHALLENGE ARE THEY HELPING THEIR AUDIENCE TO OVERCOME?

  • With unique accessory pieces, and RTW statements, to compliment their daily outfits , so they can feel and look good throughout the day without having to feel less pretty.

HOW ARE THEY DOING IT ?

  • despite the over saturated market of aesthetics items and accessories,

pgessence, has made their sole aim to provide amazing accessories, pieces at really affordable rates without nullifying and limiting the quality of this products

they also are aimed at reaching out to young girls especially ones in their teens, college and high school by using a common social media platform they frequently use 

"TikTok" and "INSTAGRAM "

making it easily accessible and fun to watch at the same time 

 

0 Upvotes
SMP7
Participant

Storytelling framework in action

As a girl in pimple and oil face in teenage to going and any function difficult too me.my class friends and even in my relatives are talk about this in front of me make feel lack of confident.so,I decided to take action for this immediately as middle class family to tell my parents to buy costly face cream products instead of I watched lot of remedy videos for skin care . One time I made one skincare  product as out of that remedy videos and applied frequently changed by face slowly .one of mine friend noticed this and asked what is your skincare product suggest me she asked.i am proudly said I have my own product with my formula . She asked tell to me how to make ,instead of telling how to make that product I prepared myself in home like soap and given to her . After 3 months she also experienced her skin change form befor getting clear face and shinning. So, she asked to bring me another....then what happen you know I come from my own brand....this is our brand 

0 Upvotes
BTc7
Contributor

Storytelling framework in action

Kerala Hub – a healthy cloud kitchen born out of love and purpose by a couple in their 60s. Their mission is simple yet powerful: to help busy people with tight schedules choose wholesome food over unhealthy, oily options.

In North India, especially in Ajmer, Rajasthan, mornings often begin with samosas, kachodis, or kadi – all deep-fried, heavy, and harmful to start the day with. Teachers, bankers, and working professionals in a rush usually grab these from nearby shops. Seeing this, the couple decided to spread awareness about the importance of eating right, no matter how hectic life gets. They explain how oily breakfasts can make you feel dizzy, sluggish, and dull – and instead offer an authentic, nourishing alternative: South Indian classics like fluffy idlis (steamed rice cakes) and hearty sambar (a vegetable-packed curry).

Every meal is lovingly prepared by the wife, carefully packed by the husband, and delivered by both of them together – a gesture that builds a warm, personal connection with their customers. Families often invite them for lunch, touched not only by the food but also by the care behind it.

Their efforts have paid off. Kerala Hub has grown because of their genuine intention: to ensure people put healthier food into their bodies. As a yoga instructor and health enthusiast, the couple believes that food is more than taste – it’s nourishment – and they are determined to share that philosophy with the world.

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