What challenge are they helping their audience to overcome? How are they doing it?
Farmers need effective tools and machinery to be successful.
They ocninuously invent tools and machinery for their audience. They ensure their products quality is superior. To keep the their audience informed and educated in farming, they publish the monthly "The Furrow" magazine to keep the farmers connected to their lands.
Tatcha is a Japanese skincare brand that believes in ancient rituals solving for with current skincare problems. Their audiences are someone who is looking for proven minimalistic skin care ritual with high quality ingredients to provenly benefit their current skin.
With everyday new entrants to the skin care market, their current challenge is to introduce themselves as a partner in the skincare routine of the individual, i.e. awareness, and break through inertia.
Satvic movement is a non-profit health education program, who are spreading knowledge about healthy eating and leading a satvic life. Their target audience is anyone who is above 18 years of age and who is willing to lead a healthy life. They are helping people by conducting workshops online so that they can reach more people worldwide.
They provide their audience with clean and effective solutions to deal with babypoo without having to tend to a mess everytime baby needs to poo, and they do with their baby friendly diaper range.
Here's I would like to put highlights on Aqualogica skincare brand, They potentially provide the best information and best real life examples that help those who are trying get a flawless skin or effortless skincare routine that will keep their innercore satisfied, as mostly skincare is an act self love, so by showcasing the real people who tried tested and now telling their experiences along with showing the real texture of that skincare product, somehow they already winning over their customers
Who is their audience? Health and environmentally conscious people. People who are willing to spend extra money on organic and eco-friendly products and services.
What challenge are they helping their audience overcome? How are they doing it? They're giving their audience and alternative to chemical filled foods by offering organic foods. Through eating organic foods, they are decreasing their audiences chances for disease and health risks. Additionally, by offering eco-friendly materials, they not only aid the environment but also reduce additional health maladies.
Canva is proprietary software company that provides a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise and websites. Its audience are design enthusiasts, small business owners, students who don't know how to use more complex graphic programs, and don't have much time to devote to them. Canva, with its easy-to-use and free use, is for anyone who wants to create and not be tied down by anything.
Pixar, majority of their audience are kids obviously but some aspects of their animated films appeal to adults even. And they aren't just providing adventurous entertainment for the family but sometimes also express the more mature and controversial parts of life in a digestable form for younger audience.
The number of people with ADHD has rapidly increased in this era. Adam is an entrepreneur who started a company which works in the AI industry. He has been dealing with ADHD since he was a kid. This problem caused him many problems in his childhood and it keeps bothering him in his dream company. The main advice that his doctor gave to him is to track his activities to measure the improvement, but that was annoying for him to measure his activities for a long time. Anna, Adam's best friend, advised him to use an Apple Watch to track his activities and his vital health indicators, and integrate it with his iPhone to get reports and notifications about his improvement and share them with his doctor. After 6 months of using it, he became more focused and his startup is nominated for the Startup of the Year in the US. Apple is producing a large number of solutions to make tracking your activity, health, and daily life easier. Check Apple's website to learn more about the solutions that could help you make your dream life.
My favorite brand from the past few years is DECATHLON
Who is the Brand
Decathlon focuses on trekking and cycling people, along with other outdoor activities performed by sports enthusiasts. They fill a gap between cheap and high-end products, which is called mid-range. In this range, they offer a superior quality product at an affordable price, which is the majority of the audience.
Who is their audience?
Decathlon's primary audience is broad, encompassing people of all ages, genders, and socio-economic backgrounds who are interested in sports and outdoor activities. Their marketing specifically targets beginners, families, active lifestyle enthusiasts, and value-conscious shoppers. Decathlon aims to make sports accessible to everyone by offering a wide range of affordable products
What challenges are they helping their audience to overcome? How are they doing it?
Decathlon tackles the high cost of sports by offering affordable gear, making participation accessible to more people. They overcome the inconvenience of finding equipment by providing a vast range of products for numerous sports in one place. For beginners, Decathlon simplifies the process with knowledgeable staff and clear product information. They champion inclusivity by catering to various skill levels and budgets, encouraging wider participation. Increasingly, they address environmental concerns by developing more sustainable products and practices.
Torrid is a trendy and versatile clothing brand that directly markets to plus size women. They have one of the largest selections for plus size bras and underwear as well as in-trend fashion for younger and older plus size women. Their Mission statement is that no matter what size you are, you deserve to feel beautiful.
Who is their audience?
Torrids target audience is women ranging from size 10-24, or xl to 5x. They help these women build confidence by giving them a place where clothes are meant to fit their bodies. They carry a large selection of options, from bras and undewear to work clothes or gym fits. They started a bathing suit line as well for women to buy bathing suits that empower them.
What challenges are they helping their audience to overcome? How are they doing it?
Torrid is helping a large demographic of women who struggle to find clothes that fit properly and that are in style. JCPennys is great for grandma but women in their 20s still want to wear clothes that emopower them for every occasion. There are a large amount of brands that are popular but only sell up to a large maybe an xl. Digging through racks of clothing in the very back just to find that xl can cause stress and embarresemnt, not to mention the price of those items. Torrid is a one stop shop online, in store or in store pickup and they have the newest trends to have women looking good all year round.
One of my favorite brands is Nike. Here's how their business story unfolds:
Who is the brand? Nike is a global leader in sportswear, footwear, and athletic equipment. It's a brand that represents athletic excellence, innovation, and empowerment. Nike’s mission is to bring inspiration and innovation to every athlete in the world.
Who is their audience? Nike’s audience includes athletes at every level, from professional athletes to casual fitness enthusiasts. They target individuals who are motivated by physical activity, self-improvement, and achievement. Nike also reaches a broad demographic of people who embrace an active, performance-driven lifestyle.
What challenge are they helping their audience to overcome? How are they doing it? The primary challenge Nike helps its audience overcome is the need for performance-enhancing sportswear and motivation to push personal limits. Nike is solving this challenge by designing cutting-edge, high-performance products that help athletes perform better, stay comfortable, and avoid injuries. They also offer motivational campaigns and stories (e.g., "Just Do It") that encourage people to push past barriers, reach their full potential, and overcome self-doubt. Their products, coupled with their inspirational messaging, provide both the tools and the mental drive to help individuals reach new heights in their athletic pursuits.
By seamlessly blending product innovation with powerful storytelling, Nike keeps its audience not only well-equipped but also motivated and inspired to keep going.
You have a business your trying to run but you dont want to keep spending your hard earned income on google ads that sometimes overcharge your per month and lead to no calls or converstions monthly if not educated properly on how to run a Google ad campaign. Thats where SEO come into play. By Structuring informative content that explains the why , how , what , the conflict and resolution of the queation at hand, you can rank in google GEO and SEO top searches long after the content is published. Lets get on track and make an investment, your roi matters.
Apr 24, 202510:57 AM - edited Apr 24, 202511:24 AM
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Storytelling framework in action
Brand - Red Bull
Audience - Teens, students and working adults
Challenge - Low Energy, tiredness. They help by producing delicious, multiflavored energy drinks.
You have a deadline. It's three in the morning. You know they won't accept excuses this time. You grab your keys, knowing your only question is, what flavor will it be this time? Red Bull offers great tasting choices that can get you from meh to lit in a split. Time to choose the flavor that makes your soul sing! Bring the energy back with the brand that gives you wings.
It costs me approxiamtely 15 mins and some calories to track Chicken Republic (the nearest eatery) on foot. 6mins by automobile, and lesser calories. But why go through all the stress when I could make a few swipes and clicks on my phone to have a good lunch delivered to me without breaking a sweat and spending time.
That's exactly why i love Glovo, a multi-category delivery app that helps order food amongst others in real time, with a tracking option.
So if you're lazy like me, or prefer to spend those 15 mins minimum on something more productive while lunch finds you? You should think Glovo!
You are a 20 something corporate girlie who's hustling to make her/his dream career. However this comes at the cost of poor health due to stress, eating out and cups of coffee.
Here comes a brand aimed at young professionals who don't have a lot of time to cook meals yet would love a nutrionally balanced meal without the hassle of searching through recipes.
The brand provides with amazing recipes that can be customized according to your prefernces. The fun part, get all your weekly/daily grocery which you would need to cook delivered in just 10 mins at your doorstep.
One of my favorite brands is the newspaper Leeuwarder Courant. Their main target audience are people over 50 years old. Those people want to be informed about the latest things happening in the neighbourhood. Large part of the target audience reads the paper physically. LC wants to help this group with beig up to date. They are doing it with bringing out a newspaper 6 days of the week.
case study: autonomous inventory scanning software
characters - people with inventory to manage (retailers, etc.)
conflict - inventory updates and management take time and human resources to manage
resolution - using mobile scanning / drone solutions coupled with machine learning to help keep things on shelves and predict when optimal time to restock is, empowering business owners to run leaner and more profitbale
I'll touch on AppSumo - a third-party SaaS vendor who distributes up-and-coming software solutions on lifetime deals.
Their audience is the solopreneur or content creator who is looking for tools to make them more productive. They lack the scale and know-how to do everything themselves. Yet, the tools AppSumo provides can help these entrepreneurs to level up without being weighed down by costly recurring subscriptions.
The developers get access to a growing and avid consumer base, seed money, and their first reviews of their applications while the customers gain access to tools that can supercharge their growth and productivity. It's a win-win all around.
The Brand I am choosing is Nike, a global sportswear brand that champions athleticism, innovation, and empowerment. It's more than just shoes and apparel, Nike stands for performance, perseverance, and possibility.
Nike’s audience ranges from professional athletes to everyday individuals striving to improve themselves. This includes young people inspired by sports icons, fitness enthusiasts, and anyone chasing a goal, whether physical or personal.
They help people overcome self-doubt and physical limits by offering performance gear and telling powerful, motivational stories. Nike reminds you that you’ve got what it takes—just do it.
zudio is the clothing brand owned by the TATA Group they just make cloth like the real luxury brands and Sell it on the cheaper price . that means they dont want to more pay from the middle class guys they provide the same quality of luxury brands as they sell it in cheaper value and they just want to be culturistic where they use there employee dressing sense to be casuals . and here im new i want to learn more about the content writing may be i make a grammer mistake or something else wrong so pls let me know that by dm and what should i can improve more thank you
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