Audience: Women/Men that want to feel luxurious without breaking the bank
Challenge: They are creating luxury products made of similar if not duplicate materials to that of high end brands at afforadable prices so that women/men can buy luxury pieces at affordable prices.
Feb 16, 20256:36 AM - edited Feb 16, 20256:37 AM
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Storytelling framework in action
The brand is Nike
Their audience is people with an active lifestyle, interested in fitness and fashion.
Beyond providing its audience with fashionable and sporty wear, Nike empowers its users, motivating them to take the next step and pursue goals without hesitation. They do this through targeted messaging and storytelling, as well as effective campaigns that center their audience.
Audience is all people which need the clothes and things for the home.
First of all Zara helps people to feel themselves stylish, always in dynamic positions. Zara gives the opportunity to be diferent, be individual, be unique. Help to impress yourself by clothes, style, accessories, things. They make fantastic filling that you are great, you can be yourself. Every your Choice is your inddentity.
Also big accent is on the ecological ways to save our planet, because they tell about recycling materials. About second use things.
How they do it. In apps by styling every week new colections, not just clothes, model in real life situation. in shop by stylish composition.
The brand i am using is Milo, a healthy beverage company.
Main character - Audience (2nd person pov)
Audience - Adult & children
Milo is a brand that helps their audience overcome unhealthy lifestyle by giving a boost of energy and inspiration, with their healthy beverage, to achieve their goals and dreams.
Conflicts - Everyday life and hustle can be tiresome and could lead to a lack of boost of energy or morale from audience in their journey of life.
Resolution - For every cup of Milo, it brings one closer to a healthy life and the right mindset to achieving their goals and dreams...a dreamer, a goal getter is what Milo portrays consistently in their brand storytelling.
The brand I have chosen is Teach For Taiwan (TFT). It is a non-profit organization dedicated to addressing educational inequality and aims to create equal educational opportunities for every child in Taiwan.
Character
Main Character TFT’s founder, Liu An-Ting
Supporting Characters The Social Enterprise Growth Camp, the Public Welfare Platform Foundation, Social Enterprise Insights, educators, corporate supporters, TFT program teachers, and the students impacted by the initiative
Conflict
Core Issue
Educational inequality in Taiwan, where rural areas lack the same educational resources and opportunities as urban centers, affecting students’ learning outcomes and future prospects.
Challenges
• How to recruit and retain talented individuals willing to teach in underprivileged areas?
• How to adapt international models to fit Taiwan’s local education system?
• How to secure funding and resources to sustain the program?
Resolution
International Research & Localization
TFT studied global models like Teach For America and adapted them to Taiwan’s specific needs through thorough research and discussions.
Action Plan
1. In 2014, TFT was officially established, recruiting its first cohort of teachers and sending them to underserved schools.
2. TFT collaborated with schools, educators, and corporate partners to ensure the program’s success.
3. In 2017, the “Teach for Taiwan Education Foundation” was founded to improve operational efficiency and governance.
4. In 2020, TFT co-founded the Education Colab with Junyi Academy and KIST Education Foundation, further driving systemic educational change.
The brand that I chose is glossier, glossier is a beauty brand that focus on minimalist skin care first make up and a strong community driven approach. Primarily millennials and Gen Z consumers who prefer natural beauty, skin care, conscious products, and an inclusive effort, effortless aesthetic. A challenge glossier is facing is that many beauty consumers feel overwhelmed by complicated product heavy routines. A solution to this is for glossier to simplify beauty by offering user-friendly, high-quality essentials where customers shape product development through feedback and engagement.
Biti's shoe brand was established in 1982 and is now a reputable and familiar brand to customers in the footwear field in Vietnam. One of the biggest successes when building the brand of Biti's is the brand story imbued with national spirit and continuous innovation efforts to serve consumer needs.
Biti's was initially just a small start-up production facility with about 20 workers, with a journey of "tireless steps" for more than a third of a century. The Biti's brand has gradually improved and innovated continuously from production strategies, material resources, financial resources, human resources and enthusiasm to reach a major brand in the world today.
During the 2000s, Biti's faced fierce competition from international shoe brands and the strong penetration of cheap Chinese goods. Instead of accepting defeat, Biti's changed its strategy, launching the famous advertising campaign "Biti's - Caring for Vietnamese feet", marking 4,000 years of national development history through each period, each step and arousing the national pride of our people.
After more than 10 years of absence from advertising, in 2016 Biti's officially became the first copyright partner with Disney Marvel in Vietnam with the motto "constant improvement and innovation" and brought the high-end sports shoe product line Biti's Hunter.
On the momentum of development, Biti's brand continues to promote development when collaborating with famous singers such as Son Tung MTP, Soobin Hoang Son,... in famous MVs such as MV Lac Troi, MV Go to return. At this point, Biti's has become a national brand that accompanies every step of young people.
Today, Biti's not only stops at the domestic market but also expands internationally, especially Southeast Asian countries. Biti's continues to innovate, maintain core values and develop sustainably to become the leading Vietnamese footwear brand.
The brand I have chosen is SKOON Skincare. It is a South African brand that champions clean beauty with a science-backed approach. Their mission is to provide high-quality, non-toxic, and sustainable skincare solutions. With a name that means "clean" in Afrikaans, SKOON stays true to its promise of pure formulations using local, ethically sourced ingredients.
Characters:
SKOON. attracts conscious beauty lovers who prioritize skin health and sustainability.
Conflict:
Misleading labels—What does “clean” really mean?
Harsh skincare trends—Acids, actives, and over-exfoliation have left people’s skins unhappy.
There a too many products options in the market, creating too much confusion for consumers, and not enough real results.
Customers are frustrated, overwhelmed, and searching for a skincare brand that actually cares.
Resolution:
SKOON. steps in as the hero of this story, offering a refreshing alternative to the cluttered beauty industry. Here’s how they help:
Transparency & Trust – Every ingredient is listed clearly, with no hidden nasties or misleading claims.
Skin Barrier First – Instead of overloading the skin, SKOON. focuses on balance, microbiome health, and long-term results for all skin types.
Personalization – A simple skincare quiz on Skoon’s website guides customers to the right products based on their skin’s needs.
Sustainability & Ethics – Clean beauty isn’t just about ingredients—it’s about conscious sourcing, recyclable packaging, and cruelty-free formulations.
Education & Community – Through engaging content and expert guidance, SKOON. empowers its audience with knowledge.
By focusing on gentle yet results-driven skincare, SKOON. is not just selling products. They’re building a community of skincare lovers of all ages who believe in clean, effective beauty.
The brand is an organic, inexpensive makeup for (audience) people who love makeup but aren't wealthy and who care about animal testing and optimum products.
e.l.f. customers love to use makeup but so much makeup is beyond their reach because of it's price. If they do buy something expensive, what if they hate it? or it's the wrong shade? e.l.f. began as an online brand to keep its costs low but uses vegan, cruelty free ingredients to create inexpensive makeup in a multitude of shades. They're continuously expanding their brand into new aspects of skin care, like moisturizers, lip balms and applicators.
and don't wanna spend a lot of money on expensive brands.
They are helping their audiences with a lot designer clothing and options for a very low cost that can be bought just by clicking saving Monday but also time.
The brand I want to talk about is COCOON. It is a brand specializing in skin and hair care with vegan products.
Character: The brand was founded by Vietnamese people, they always show images of ingredients available in Vietnam to enhance the beauty of Vietnamese women. The customers they want to target are those who are looking for products with natural extracts to care for their skin, have hair loss problems.
Pain Point: But they are worried about not knowing which brand's products to choose to trust.
Resolution: Therefore, Cocoon has been cooperating with many KOLs and KOCs, they often post blogs and Facebook posts with images and content promoting vegan products that are very good for your skin, which attracts many potential customers.
One of my favorite brands is Subway. i love that they have taken the concept of a simple sandwich and made it a personalised experienc, where you’re not just another customer but the chef of your own meal.
Characters: Subway was started by Fred DeLuca and Peter Buck and they opened as a sandwich shop which has grown into a global giant. Its audience are everyday people like you and me: busy professionals grabbing a quick bite, families seeking healthy options, and even people with special dietary needs who want something tasty without the guilt.
Conflict: Now, we all know how tough it can be to balance convenience and healthy eating. Fast food is everywhere, but so many options leave you wondering if you’re really taking care of yourself. It’s like being stuck between choosing speed and quality, a real everyday dilemma for so many of us.
Resolution: Subway swoops in to solve that problem by putting you in control. Their build-your-own sandwich model means you get to pick everything—from the bread to the proteins, veggies, and sauces—so your meal is made just the way you like it. With its “Eat Fresh” promise and catchy campaigns, Subway turns that everyday struggle into a win: a delicious, healthy meal tailored to your taste, every single time.
In short, Subway’s journey is all about giving you the power to enjoy fast, fresh, and personalized food. It’s a story of solving a real-life problem with a simple, yet brilliant idea—making healthy eating accessible without sacrificing the convenience we all need.
HubSpot is a customer platform that offers a variety of services and educational resources to help users learn about SEO and other digital marketing topics.
Who are the audience of this platform?
Students who struggle with learning SEO, content marketing, and other digital marketing skills on various other platforms often turn to HubSpot. It provides an accessible and effective way to acquire knowledge in these areas.
HubSpot creates high-quality and easy-to-understand content on SEO and other digital marketing topics. They teach these subjects in a simple and engaging manner, ensuring that students can understand the topics well and correctly.
The topics are taught by real professionals, making the classes more interesting for learners. Students benefit from both theoretical and practical knowledge shared by experts.
As a student of HubSpot Academy, I can confidently say that their quality is better than that of other platforms.
Conclusion:
Hubspot is both learning and customer service platform. They are good and focused on the mission. They know what they are doing. They are doing it well
I've learned so much at HubSpot and I'm still learning more day by day... and video by by video I watch! And for my story telling I'd love to write about Huba Beauty, cause what's not to love about Huba Kattana!
Huda Beauty is a brand that’s all about making women feel empowered, confident, and beautiful in their own skin. Founded by the iconic Huda Kattan, a makeup artist and beauty influencer, Huda Beauty is more than just cosmetics; it’s a movement. The brand connects with an audience of beauty lovers around the world who crave high-quality, inclusive products that cater to all skin tones and types.
Huda Beauty’smission? To give its audience the tools to unleash their inner beauty, no matter their shape, shade, or style. The challenge? The beauty industry often fails to fully embrace diversity, leaving many feeling unseen. But Huda Beauty changes the game by creating products that truly work for everyone—from their iconic foundation range that celebrates every skin tone to their rich, pigmented eyeshadows and lipsticks.
Huda’s signature bold, glamorous vibe resonates with anyone looking for a bit of sparkle, a dash of confidence, and the freedom to experiment with their looks. Through constant innovation and staying true to her roots, Huda Beauty has made it her mission to help people express themselves, embrace their uniqueness, and feel like a superstar every day. That’s what makes the brand unforgettable!
The brand is La Roche Posay, a dermatologist-recommended skincare brand.
Their audience is skincare lovers and those with skin issues.
They're helping their audience overcome skin-related issues such as acne, hyper-pigmentation and rosacea, acknowledging that these issues can alter people's daily lives. They are more than just 'skin deep'. They work with dermatologists worldwide to design formulas that offer maximum efficacy combined with optimal tolerance.
Their audience is anyone who loves comfort, luxury, and speed.
They are providing luxurious cars that are saddled with good performance to fit any users needs, if you love speed, they got you, if you love comfort, they got you, if you love luxury, they also got you.
Who is the brand? Apple is a global technology company renowned for its innovative designs, high-quality products, and premium user experience. Founded by visionaries like Steve Jobs, the brand has become synonymous with advanced technology and an aspirational lifestyle. Its story is defined by a revolutionary spirit and a passion for transforming the way we interact with technology.
Who is their audience? Apple’s audience consists of individuals who not only seek cutting-edge, long-lasting technology but also desire to project status and elegance. These consumers value superior quality, minimalist design, and the seamless experience offered by Apple, enabling them to assert their social standing through their choice of products.
What challenge are they helping their audience overcome, and how are they doing it? In a market saturated with short-lived devices and variable quality, Apple tackles the challenge of offering technology that endures while simultaneously reinforcing a sense of success and sophistication.
Apple overcomes this challenge by developing integrated solutions that merge hardware and software flawlessly. The brand continuously invests in innovation and prioritizes a design that emphasizes simplicity and elegance. This approach ensures that customers enjoy reliable, long-lasting technology while also making a powerful style statement. In choosing Apple, consumers are not just purchasing a device—they are embracing a commitment to quality and an elevated lifestyle that reflects the mission and legacy of its founders.
Minimalist is skincare brand founded by 2 brothers in the year 2020. Thier slogan is "#HideNothing" which stands for the transperency between companies and it's coustmers in skincare and cosmectic market.
Who is thie audience?
Minimalist's audience consists every person who uses skincare since they provide a range of products for daily use to usage for specific concerns.their consumers have a relation of trust from the beginning of their journey to purchase the products because of clear specification of ingredients in front the packaging rather than in fineprint.
What challenge are they helping their audience to overcome? How are they doing it?
Minimalist main goal is to clear the clutter and confusion of it's audience which comes from companies hyping up their products on non-relevent matters. They do this by being transperent to their audience about the ingredients and backing up their products by science.
Nike is a global leader in sportswear and athletic performance gear, known for its iconic "Just Do It" slogan. It stands for innovation, empowerment, and pushing human potential through sports.
Who is thier aundience?
Nike’s audience includes professional athletes, fitness enthusiasts, and everyday individuals who seek performance, style, and motivation. Their customers range from young aspiring athletes to seasoned professionals, as well as casual wearers who appreciate sports-inspired fashion.
What challenge are they helping their audience to overcome? How are they doing it?
Nike helps people overcome self-doubt, physical limitations, and societal barriers in sports and fitness. They do this by creating high-performance athletic gear that enhances comfort, speed, and endurance. Through inspiring marketing campaigns, they encourage people to break limits, embrace failure, and keep pushing forward. Nike supports inclusivity in sports by backing diverse athletes and movements, making sports accessible to all. Their Nike Run Club and Training Club apps provide coaching, tracking, and motivation to help users stay committed to their fitness journeys.
Brand: Amazon was launched in 2009. The brand offers many products, including home goods, electronics, travel, office supplies, and much more.
theire audiance are those who enjoy shopping from the comfort of their home and enjoy looking through many types of brands, and those who value comfort.
they are helping the audiance to find any product by searching for it throught the search bar, and reduce the time needed to go out and buy the product and with one click you will recieve it at your doorstep, so their value is Time and comfort.
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