Who is their audience? Their audience is the middle class and the elite class of coffee drinkers (high end)
What challenge are they helping their audience to overcome? How are they doing it? The loss of human connnection is the problem. The challenge is rebuilding connections.
Their motto is, "Nurturing the human spirit - one person, one cup and one neighborhood at a time." They have a new commercial out that just aired a few days ago. The goal of the commercial is to shift the company in a new direction. They do this by showing a barista at work writing a cheerful message on the cups and not the name which is the 'old way' of doing business. This new yet small change makes the difference. It makes customers smile as they start out their day heading out to the world of work. This makes each customer feel uplifted and special and valued as an individual and writing 'happy birthday' on a cup makes it more personal.
Who is their audience?Mothers looking for safe, effective, and affordable skincare products for their kids
What challenges are they helping their audience to overcome? How are they doing it? Providing affordable luxury skincare products they can trust and will help child skin concerns. By building trust through education and testimonials, people will try resilience skincare and repeatedly purchase.
Who is their audience? Health-focused individuals who seek a wide range of high-quality essential oils.
What challenges are they helping their audience to overcome? How are they doing it? The hunt for high-quality essential oils is now over. They offer steep discounts on their landing page. They show you where they were featured. They provide you with their mission statement: SAFE Promise, Satisfaction Guarantee, vision, and commitment to quality.
Who is their audience? Rhode’s customers are mostly teenagers and young adults who want simple, effective skincare. They care about beauty, follow social media trends, and like celebrity brands. Rhode is perfect for people who want great skin without spending too much time or money on complicate routines.
What challenge are they helping their audience to overcome? How are they doing it? Many people struggle with expensive and overwhelming skincare routines. Rhode offers a small selection of affordable, multi-use products with proven ingredients.
Jan 30, 202510:43 AM - edited Jan 30, 202510:46 AM
Participant
Storytelling framework in action
Story telling framework in action
Who is the brand?Red Bull
Who is their audience?People seeking a boost for their active lifestyle and more adrenaline.
What challenge are they helping their audience to overcome?A lack of energy and the need for increased performance during physical activities.
Their story is one of the best marketing strategies you can ever see.They created the market in the US andthenstarted to sell the product. Back then, in the US, no one knew about energy drinks, but somehow the owner of the companyunconsciouslyput in people’s minds that the drink was related to sports and an active lifestyle.
I decided to write about the Head Start Program. Head Start launched in the year 1965. It was created to provide low-income families with the opportunity of providing their preschool aged children a program to learn. This helps the children/students of the program prepare for elementary school. It also gives parents the opportunity to have their child enrolled in a free, education based program. The Head Start child of the year, in the year 1966 is Frank Mansera. He is a 6 year old, Mexican American. He had not physically grown since he was around 2 years old and his intellectual level was that of a 18-24 month old. His parents knew something was wrong but could not afford medical care to find out what it could possibly be. Medical screening exams that occurred through Head Start, were able to help discover that Frank had hypthyroidism. Head Start has also been able to conduct hearing exams and vision exams to help children and parents.
The brand that I think is tremendous is Apple. Their characters are second person as they are targeting anyone who is looking for new and technological advancement. They are helping their audience to make everything simple by having everything in one device. They are updating and making new iPhones every year since 2007 when it began. They make tweeks to each phone and make the phones more and more better than the last phone.
Jan 29, 20256:08 AM - edited Jan 29, 20256:12 AM
Participant
Storytelling framework in action
For me it has to be an example of probably many people's, and not just mine, favourite brand, Apple.
At first glance when you look at apple, they seem like a tech company, but when you dig deeper in their design, each of their product is designed, to feel less like the newest best technology, but simple and elegant pieces of art, that provide best in class performance
Which leads me to believe that the characters here are a mix of enthusiasts and professional users, who care more about simplicity in execution who can get more work done and/or be entertained, this is eveident by apple showcasing better battery life as a feature in most of their prodcuts these days!
Coming to the challenges these users face - Powerful tools that can get the job done are overly complicated, have a lot of operational issues, and these professionals run into a lot of hickups when trying to use products from direct competition.
the solution - Simple, Powerful, Personalised and easy to use products like the Mac, iPhone, apple watch, airpods and iPad, while providing a seamless and hassle free experience!
I decided to choose Tesla, its an innovative automotive and energy company focused on accelerating the world's transition to sustainable energy. Their brand represents innovation, environmental consciousness, and cutting-edge technology for modern cars.
Tesla’s audience includes environmentally conscious individuals, tech enthusiasts, and people seeking premium electric vehicles with high performance and modern design. They also target businesses and governments that are interested in renewable energy solutions.
Challenge: Dependence on fossil fuels, high carbon emissions, and the lack of accessible, high-performance electric vehicles. Solution: I think Tesla helps by creating electric vehicles with better range, performance, and style while building a network of charging infrastructure. They also provide clean energy solutions, such as solar panels and energy storage systems to cgareg while on the go, empowering individuals and organizations to adopt sustainable practices.
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? lenskart, they sell glasses
Who is their audience? people who want stylish and want wide variety of glasses and prescription glasses.
What challenge are they helping their audience to overcome? How are they doing it? glasses in india were considered as boring and very uncool, they have made wearing glasses cool and an additional accessory to customers style and made it a must have to elevate your style coupled with amazing services and customer service
Hi I'm new to this website, but I do have some ideas in mind how to transform my content into something bigger. My favorite brands is food and sharing the experience to the people. The audience will be public to anyone to see. The challenge I would help that people are not afraid to express their emotions because mental health is key now in this days, Showing my content to help others to enjoy the video.
His Praise Baby Planet is a brand that makes the journey of motherhood easier. It has been in existence since 2016.
They attend to mothers and pregnant mothers.
His Praise is a one stop shop for all baby essentials. They sell quality items of all kinds as long as it has do with children from the age of 0-15 years. They also offer consultation for nursing mothers on lactation products to boost **bleep** milk and the best formulaa/cereal to feed babies from newborn to infanthood.
Patagonia is an outdoor apparel company founded in 1973 by Yvon Chouinard. They’re not just about selling gear—they’re deeply rooted in environmental activism. Their tagline,"We’re in business to save our home planet,"says it all.
Who is their audience?
Patagonia’s audience is made up of outdoor enthusiasts, adventurers, and eco-conscious individuals. They attract people who love hiking, climbing, skiing, and surfing—basically, anyone who appreciates nature and wants to protect it. Their customers care about sustainability and value products that are built to last.
What challenge are they helping their audience to overcome? How are they doing it?
The challenge Patagonia helps their audience overcome is twofold:
The environmental impact of fast fashion.Many outdoor brands focus on profit without considering their ecological footprint. Patagonia counters this by creating high-quality, durable gear designed to last for decades. They also encourage repairs over replacements through theirWorn Wearprogram.
The fight against climate change.Patagonia doesn’t just sell products; they use their platform to advocate for the environment. They donate 1% of sales to grassroots environmental groups, run impactful campaigns, and even sued the U.S. government to protect public lands.
Patagonia connects deeply with their audience through their human tone, transparency, and real commitment to a cause. They’re not just a brand—they’re a movement.
Fenty Beauty is a trailblazing cosmetics brand that redefined the beauty industry. Their audience is diverse individuals who want makeup that complements their unique skin tones and celebrates inclusivity.
The challenge? Breaking the norm of limited shade ranges and providing products for everyone, regardless of their complexion. Fenty Beauty tackles this with a revolutionary 50-shade foundation line, innovative formulations, and empowering campaigns like “Beauty for All.” By championing diversity and celebrating individuality, Fenty Beauty has built a community where everyone feels seen, confident, and beautiful. They’re not just selling makeup—they’re driving a movement for inclusivity and representation.
Audience: Urban self-conscious professionals , middle class families
Challenges :
International sanctions and supply disruptions
Healthy food accessibility When international disruptions hit, instead of faltering, they turned inward to discover something remarkable: the untapped potential of Russian communities. By partnering with local farmers,creating rural jobs,and connecting city customers with traditional food makers, they transformed obstacles into community triumph. Through strengthening local supplier network, investing in domestic production and adapting recipes to available ingredients, VkusVill turned from just a store into a movement for local empowerment and community pride .
95% of products now from Russian producers
Created sustainable local business ecosystems
Proved quality Russian products can compete globally
Generated thousands of new jobs
Preserved traditional Russian food-making techniques
Supported regional economic development
I like this story because this isn't just about business success-it's a story of turning challenge into opportunity by believing in local potential.
One of my favorite brands is Nike, one of the largest athletic wear companies in the world. Their products are enjoyed by people of all ages for both performance and style. Nike inspires its audience to overcome personal and athletic limitations by encouraging them to push boundaries, build confidence, and achieve their goals. With motivational messaging like “Just Do It,” stories of triumph over adversity, and inclusive products for diverse needs, Nike connects deeply with individuals. The brand also fosters community through initiatives like running clubs and fitness challenges, while promoting social change by addressing issues such as gender equality, racial justice, and sustainability. These efforts make Nike a symbol of physical achievement and resilience.
What challenge are they helping their audience to overcome? How are they doing it?
Rare beauty is not my favorite brand as it is not my niche, but I have seen it grow to what it is now. It is one of the fresh makeup brands but has become one of the best selling brands over the course of few years.
Every person somehow feels some kind of insecurity growing up. Their perception of themselves also affects their mental health. Rare Beauty has managed to hit two birds with one stone. Rare beauty markets itself as the brand that sees beauty in every face, that acknowledges how rare each invidual and their beauty is, while also creating a fantastic initiative to donate 1% of thier annual sales to their Rare Impact Fund that helps expand mental health services in undeserved communities. The shade range of makeup products include people of all color which is a great way to make people feel inclusive.
What challenge are they helping their audience to overcome? How are they doing it? Disney helps kids and families overcome many of the difficulties or disruptions that come with life, such as boredom, bad customer service, and emotional challenges. They do so by creating wonderful movies with well-written characters who also got through their own challenges and show strength and resilience to the audience. They keep these characters in the audience's mind by promoting them with toys, rides at their parks, other movies and TV shows, etc. Most of all, Disney injects magic into everything, such as their exemplary customer service at their parks, movies, toys, etc.-- magic is an integral part of their brand.
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