Who is the brand? Plaay Who is their audience? Chocolate & Snack lovers What challenges are they helping their audience to overcome? How are they doing it? Indulging in great chocolate is one of the ultimate pleasures. But soon after the taste of the last bite leaves our tongue, we are hit by a sense of regret. Plaay helps people indulge without the baggage of addiction or regret. They have created great-tasting chocolate snacks that are 100% clean and made without any refined sugar. Like their brand name, their communication style is playful, relatable, and transparent, which helps build customer trust before the purchase.
Conflict: Serving in WWII, never sacrificing quality
Resolution: Listen to your customers, use high quality and natural ingredients
Milo's audience is people who want quality in their food and tea. They are trying to overcome the challenge of other brand teas that are loaded with artificial ingredients. Milo's is committed to never sacrificing taste while also providing the most quality ingredients.
Thank you for sharing this great example of the storytelling framework in action! Milo's Sweet Tea is such a relatable brand story—rooted in integrity and quality. I especially appreciate how their conflict highlights a core value (never sacrificing quality) while directly addressing a real challenge their audience faces (artificial ingredients in competitors' teas).
It’s a perfect reminder that authenticity and listening to your customers can truly set a brand apart. Milo’s approach reinforces how a strong brand story not only resonates emotionally but also builds trust over time.
Fluid Solution is a company that provides high-quality industrial fluid management systems and products. They specialize in offering innovative solutions for industries like manufacturing, energy, and engineering that rely on efficient fluid handling.
Who is their audience?
Their audience includes industrial businesses, engineers, and facilities managers who require reliable, sustainable, and cost-effective fluid management systems for their operations.
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? Target
Who is their audience ( Target Drive-Up Customer Segment)?: middle income, 25-45, busy professionals, parents with young kids, tech savvy.
What challenge are they helping their audience to overcome? How are they doing it? Drive-up services ease the burden of in store shopping with younger kids. Helps people that may have time restrictions.
Who is the brand? Galaxy Chocolate is a premium chocolate brand known for its rich, silky texture and indulgent taste.
Who is their audience? Their audience includes individuals seeking moments of luxury and comfort in their busy, everyday lives—typically professionals, young adults, and chocolate lovers who appreciate quality and self-care.
What challenge are they helping their audience to overcome? How are they doing it? Challenge: Life often feels overwhelming, and people struggle to find small pockets of joy and relaxation amidst their hectic routines.
How they’re solving it: Galaxy Chocolate offers more than just a sweet treat—it’s an escape. With its smooth, creamy texture and indulgent flavor, Galaxy provides a moment of luxury that helps people pause, recharge, and savor life's little pleasures. Their marketing campaigns focus on this message of self-care and indulgence, inviting customers to "unwrap and relax."
I'm going to discuss Starbucks. Their audience is mostly women, 20-55, who are on-the-go moms, working professionals, or college students. They have an amazing value proposition that is relational, relevant and engaging.
The solution they give to their customers is a "wellness" drink that will help them function with daily tasks (I say wellness because not all of their drinks are caffeinated). I'm inspired to make content like theirs!
My question for the community, unrelated to my above answer, is how to persuade my boss to shift our content to more engaging subjects. We build incredible outdoor living spaces, but we don't want to talk about the 'bad' things about construction- time constraints, HOA, permitting, the cost, other contractors leaving. There are a myriad of problems, and we can help our customers by sharing these stories! And yet, my creative flow is stifled because I cannot persuade us to move into a different route.
Gucci is a luxury fashion house that operates in the luxury fashion industry. This industry encompasses the design, production, and distribution of high-end clothing, accessories, and other fashion items. The luxury fashion industry is characterized by: 1. High-quality materials and craftsmanship 2. Exclusive designs 3. Brand prestige and exclusivity 4. High price points 5. Target affluent, high-income consumers who value luxury and fashion, focusing on both gender, typically aged 20 - 50.
Individuals in the Gucci age bracket tends to face challenges in their social, political, educational and career life. Professions like celebrities, politicians and other high paying profession tends to be faced with the problems and needs of: 1. Self-expression and Identity 2. Social Status and Belonging 3. Escapism and Fantasy 4. Low self-esteem 5. Lack of creativity 6. Feeling ordinary
By understanding these problems, Gucci now effectively tailor its products, marketing strategies, and customer experiences to meet the evolving demands of its target audience, helping them feel more confident, empowered, and fulfilled. Now, 1. Gucci's unique designs and bold aesthetic allow individuals to express their unique style and personality. 2. Owning Gucci can provide a sense of belonging to a certain social group or community. 3. Gucci's luxurious and aspirational products can offer a sense of escapism and fantasy, allowing individuals to step into a world of glamour and refinement. 4. Gucci's luxurious and aspirational products can boost self-confidence and provide a sense of accomplishment. 5. Gucci's innovative designs can inspire creativity and self-expression. 6. Gucci's products can help individuals feel special and stand out from the crowd.
Gucci is a major player in the luxury fashion industry, and its products are highly sought-after by consumers around the world. That's why individuals are willing to pay a premium for it. Beyond Luxury, It's an Experience.
Jan 25, 202512:05 AM - edited Jan 25, 202512:06 AM
Member
Storytelling framework in action
Growing up as a kid who was shy, quiet, and reserved, I find joy and satisfaction in video games as they bring out that burning feeling of winning and achieving victory in a fantasy world. For some, it's a waste of time but for others, it is the most immersive feeling a person can feel. I felt this when I was playing a final fantasy game developed and published by Square Enix. As a 7-year-old child, I was too young to understand the contextual lore behind the character's background but now as an adult, I find myself wondering, "Wow, so that's why the character turned out that way."
Going back, Square Enix's audience includes a diverse range of gamers, primarily of RPG Enthusiasts, who are fans of deep, narrative-driven role-playing games, and Fantasy and Sci-Fi Lovers, who are players drawn to imaginative worlds, epic adventures, and emotional storytelling. The challenge they are helping their audience overcome is the desire for immersive storytelling and escapism in an increasingly fragmented entertainment landscape and their solution to this is the rich storytelling of both the world the game is based upon but also the characters living in that fantasy world, global accessibility so that it appeals to people of all color and hosting events such as like Final Fantasy Fan Festivals which creates dedicated spaces for fans to share their passion, fostering a sense of belonging.
Characters: Sky Link Ventures, a team of innovative chemists and business professionals passionate about revolutionizing the paint industry by creating high-quality, sustainable, and affordable chemical solutions.
Conflict: The paint industry faced challenges with fluctuating raw material quality, high production costs, and the environmental impact of traditional chemicals. Manufacturers struggled to meet customer demands for eco-friendly products while maintaining profitability.
Resolution: Sky Link Ventures rose to the challenge by developing cutting-edge chemical formulations tailored for paint production. Their solutions not only ensured consistent quality and cost efficiency but also prioritized sustainability by reducing harmful environmental effects. Today, they’re the go-to partner for paint manufacturers looking to innovate and thrive in a competitive market.
A man weighing 100 kg attended a family function, where his friends and family members bullied and insulted him in front of others. This incident made him realize how overweight he was. Determined to change, he decided to lose weight. However, his laziness, which was the main reason for his weight gain, posed a challenge.
To overcome this, he took steps such as going to the gym, following a healthy diet, and maintaining a good sleep cycle. In the beginning, he felt like he couldn’t do it, and his inconsistency made him feel discouraged. However, he used the insult he faced as motivation to persevere.
By staying consistent, he managed to lose 27 kg. Now, he feels more confident and comfortable in front of his friends and family.
FAVOURITE BRAND :
My favorite brand, Happenstance, is an Indian footwear company that manufactures comfortable footwear for men and women at affordable prices. Their target audience includes people who prefer comfortable, pain-free sandals for long-term use, such as photographers.
This company addresses the common issue of discomfort from wearing sandals for extended periods by using outstanding technologies to produce high-quality products like sandals and shoes.
The Koenig Theater is a movie theater that specializes in showing smaller, more independent films in the Midwest.
Audience/Character:
The audience for the Koenig Theater is movie lovers who have limited opportunity to see these films
Conflict:
Because of the lower distribution budgets of these films which prevent them from showing in rural places, Midwest movie lovers are limited in opportunties to see these films.
Resolution:
The Koenig Theater specializes in these movies and creates a premium environment that enforces theater etiquette, so audiences have the best experience possible watching these movies.
audience: from 18n10 65 why they do: because men belts ruined very fast how they solve the problem;they made ginuine leather belts with a buckle without holes what they did to help their audience;they made a brand with all genuine leathers products
The Daily Star is the leading English newspaper in Bangladesh. Established in 1991, it quickly became one of the most popular and highly regarded daily newspapers. With visionary Editor Mahfuz Anam, The Daily Star is trying its heart out to provide the most truthful, courageous, and unbiased news to Bangladesh and the world.
The Daily Star has an audience in every corner of Bangladesh and beyond. It is the most circulated English newspaper in the country. It is well-regarded among the young generation and also among the professionals. The Daily Star is also one of the most circulated Bangladeshi English daily internationally.
The Daily Star's main slogan is journalism without fear or favor. They strictly follow this motto to uncover the truth behind the most talked-about events and highlight the injustice and irregularities of society. They faced many adversities in their journey for a long time. They have continuously been suppressed by many powerful people because of their brave reporting on injustice and corruption. There are some moments when The Daily Star was on the brink of shutdown because of the animosity around them. But their main power is the general public. People always stood by The Daily Star when their brave voice of journalism was threatened. Also, this newspaper never strayed from its motto despite countless adversities. That's why they are still the most beloved and respected English news daily of Bangladesh.
I chose Nike because it is one of the most well-known brands for sportswear and footwear, expanding over the years. Their audience includes athletes, fitness enthusiasts, and everyday people looking for high-quality sportswear. Their brand appeals to those who want to improve their performance and push their limits. Nike helps its audience overcome self-doubt, physical limitations, and the struggle to stay motivated in their fitness and sports journeys. They do that with their famous “Just Do It” slogan and emotionally driven ad campaigns, which encourage people to push beyond their limits. Also, by partnering with top athletes like Michael Jordan and LeBron James, Nike provides role models who embody determination and success. Finally, Nike offers digital platforms like the Nike Training Club and Nike Run Club apps, providing workouts, coaching, and community support to keep users engaged and motivated. So, Nike doesn't just sell products; it sells a whole experience.
Chowdeck is a food delivery platform that connects users with local restaurants, allowing them to order meals conveniently via an app or website. They focus on providing quick and reliable food delivery services.
Who is their audience?
Chowdeck’s audience includes busy professionals, students, families, and anyone looking for convenient access to diverse cuisines. Their customers value speed, reliability, and a wide variety of food options.
What challenge are they helping their audience to overcome? How are they doing it?
Chowdeck helps its audience overcome the challenge of accessing quality, diverse meals quickly and easily, especially for people with hectic schedules or limited time to cook.
How they’re doing it:
Wide Selection of Restaurants: Chowdeck partners with a variety of local and international cuisine restaurants to cater to different tastes and dietary needs.
User-Friendly Technology: Their app and website are designed to make ordering food seamless, with features like menu browsing, customization, and real-time order tracking.
Fast and Reliable Delivery: By leveraging logistics networks, Chowdeck ensures meals are delivered hot and fresh in a timely manner.
Promotions and Rewards: They offer discounts, loyalty programs, and special deals to keep customers engaged and satisfied.
By combining convenience, variety, and technology, Chowdeck simplifies the dining experience, making it easy for customers to enjoy meals without stress.
I choose specifically because I am veterinarian passionate about animal care. Petcare animal hospital has created a narrative that is shaping the approach of pet care in Nigeria. With thier modern diagnostic approach they've put smiles on depressed pet owners, recreating and strengthening the bond between pet parents and their furry friend. Not only that, their educational foundation and seminars have helped many struggling Veterinarians become confident and bold to approach cases presented to them with practical insights and extensive experiences.
Ryan Robinson is one of my favourite brands. I chose to tell his story because he has been so helpful to me. His audience are people who wants to be successful in online business, especially in blogging. He does a great work dishing out detailed free content for beginners. He is so helpful.
audience: people who like pilates/ yoga/ working out, community of people who enjoy working out and wellness
challenge: not all kids have access to yoga, meditation and wellness contents so alo gives makes these video accessible and free to everyone online to promote physical and emotional well being.
The reliable platform to gain basic knowledge on affiliate marketing in Nigeria, specializing in educating you whether a student,a 9-5 worker looking for a side hustle,a business owner or an expert in any professional field, about how to trade in the digital market space.
There are set courses to give full insight and easy understanding on how to stand out in the market place,even without having any prior knowledge about marketing or any goods to sell,by the end of the course you'll be able to not only make money selling people's products,but also stand the chance of creating yours.
Students worldwide have testified about how their lives have been transformed positively and financially through the already prepared rules of the AMSB
This story begins when i was going to turn 18 and my body betrayed me, making me gain 20 kg in three months. The mirror judged me so badly everyday for that, made me feel ugly, uncomfortable in that exterior shelf i did not feel like mines. I waited all my life to turn 18, the freedom promised and the beginning of the adult era, my appearence was everything for me at the time, i was feeling i had nothing else to share with the world than that. I was struggling so badly to find something to wear in that period, something to help me fitting better in that body i was not able to accept yet. It was never about the clothes, it was about the way i view myself and my value. Because is when you feel you have nothing more to give that you become obsessed with the exterior factors such as fashion, trends, makeup..
At the time i did not know, but i had to work on my self esteem firstly in order to accept myself, to not feel rubbish. And that happened when i fell in love with "skims". Seeing different body shapes than the standards, and feeling acctually pretty in the flattery clothes was the first step for me to start going out again, regaining my social life and live as an 18 yo should do. Feeling confident in my body again, was the first step to help me not feeling so badly anymore, and gave me the strenght to start discovering my inner value. Because my body changed, but my mind too.
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