Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

6,229 Replies 6,229
Eslinate
Member

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

 

Who is the brand?

        •Cyredesigns 

Who is their audience?

        •Women who crave exclusivity and individuality

What challenge are they helping their audience to overcome? How are they doing it

           • Cyrede is helping its audience overcome the challenge of mass-market fashion, where many women feel their style is diluted and lacks individuality. In a world where trends are often recycled and widely available, Cyrede offers exclusivity and uniqueness through its specially designed fabrics. By creating limited-edition collections and custom, one-of-a-kind designs, the brand allows women to stand out and express their personal style without the fear of seeing someone else wearing the same thing.

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VAdhikari01
Member

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
    • The brand is Apple a company that sells digital innovation
  • Who is their audience?
    • The audience is anyone who is looking for innovation and convenience in the digital ecosystem
  • What challenge are they helping their audience to overcome? How are they doing it?
    • Given the number of difgital devices that people use on a daily basis, infomration is scatterred all over the place between the phone, the laptop, the tablet etc. What Apple has done is that they've enhanced their ecosystem such that it is seamless to interact with the various digital devices and still be able to continue doing what youre doing.
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Sabi20
Participant

Storytelling framework in action

Inahglow Skincare

 

Women who are suffering from low self esteem and wants to look good to boost themselves 

By Creatinng Educational content, self love content and affordable skincare products to maintain natural complexion 

 

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Jdstorres
Member

Storytelling framework in action

Family Bookstore :

Who is the brand?
A local independent bookstore that fosters a sense of community and personalized service.

 

Who is their audience?
Their audience includes book lovers, lifelong learners, families, and local community members seeking a more personal shopping experience.

 

What challenge are they helping their audience to overcome? How are they doing it?
The bookstore helps its audience overcome the challenge of impersonal, large-scale retail experiences by providing personalized recommendations, community events, and a curated selection of books that reflect local interests and values.

 

Storytelling Framework:

 

Characters: Local readers seeking a connection to their community and a personalized shopping experience.
Conflict: The rise of impersonal, online retail giants and the challenge of maintaining human connection in the shopping experience.
Resolution: The bookstore creates an inviting environment with personalized recommendations, hosting book clubs, and offering author events, fostering a strong sense of community and loyalty.

RInsua
Member

Storytelling framework in action

-Apple

- Well-off youngsters and professionals who need reliable, virus-free electronic devices. 

-They try to offer cutting-edge technology. 

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COz
Member

Storytelling framework in action

STORYTELLING FRAMEWORK IN ACTION 

 

Who is the brand?

Urbanbookmarker

 

Who is their Audience 

They target avid readers who want to explore and read books outside their physical and geographical location. They target readers who want to read more diversely, and want to discover stories by authors of different colors languages ethnicities, and cultures. 

 

What challenges are they helping to overcome? 

They are helping to discover the perfect story fo you. One that fits your vibe, your taste, and your preference.

 

Often when you hear of diverse stories you might think, you cannot enjoy them because they are not within the cultural norms and setting you are used to. But Urbanbookmarker helps avid readers who have a goal to read more diversely but are not sure where to begin or even how to keep your reading goal alive. 

 

And they are doing this by, 

Reviewing books globally, Recommending custom genres available globally to fit your taste, and by spotlighting authors to check out. 

 

DHernandez261
Participant

Storytelling framework in action

  • Who is the brand?

The brand is Tesla, a company that produces electric cars, its CEO Elon Musk is one of the pioneers to expand towards Electrical energy vehicles.

 

  • Who is their audience?

Are the people who are environmental changed conscious, people that want a reliable vehicle while saving the planet at the same time.

 

  • What challenges are they helping their audience to overcome? How are they doing it?

People who want to help the planet by providing less pollution in the world. By Tesla producing electrical-only automobiles, it gives the consumer the chance to support while saving in fuel for the car.

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minhhuy0705
Member

Storytelling framework in action

Onitsuka Tiger

- Who is the brand?

Onitsuka Tiger is a Japanese fashion brand started 1949.

 

- Who is their audience?

Their audience is youth become healthier and more active through sports. That sense of purpose gave Onitsuka Tiger and later ASICS a mission that consumers could connect with.

 

- What challenge are they helping their audience to overcome? 

1. They help audiences overcome challenges which are difficult between choosing fashion or comfort. Onitsuka Tiger emphasizes comfort without compromising aesthetics.
2. One more Challenge is Finding Unique and Stylish Footwear. Onitsuka Tiger appeals to those seeking distinct, retro-inspired designs that stand out from mainstream fashion.

 

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Kembia
Member

Storytelling framework in action

 

Who is the brand?

 

Jumia, a Nigerian e-commerce platform.

 

Target audience?

Young adults, middle-class,professionals and individuals looking for a wide range of products.

 

What challenges are they helping their audience overcome? And how do they do it?

 

They help their audience with the challenges of limited access to quality products, by providing a convenient online shopping experience and providing a wide range of quality products, with flexible payment options.

 

IsaMonteiro
Member

Storytelling framework in action

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Storytelling for My Mother’s Thrift Store

 

1. Who is the thrift store?

The thrift store is a welcoming and sustainable space that gives a new purpose to clothes and accessories, connecting people who value unique style and conscious consumption. It’s more than a business—it’s an opportunity to reinvent stories through fashion.

 

2. Who is the audience?

People who appreciate affordable and sustainable fashion, such as young individuals looking for exclusive pieces, families wanting to save money, or eco-conscious consumers aiming to reduce their environmental impact.

 

3. What challenge is the thrift store helping the audience overcome? How is it doing so?

 

Challenge: Many people accumulate clothes they no longer wear, don’t know how to give them a new purpose, or struggle to find quality fashion at affordable prices.

 

How it resolves this:

The thrift store acts as a bridge:

• For those who want to sell, it offers a simple and fair consignment system where clothes find new owners while the consignor earns a share of the profit.

• For those who want to buy, it provides unique, carefully selected pieces at affordable prices, inspiring creativity in personal style.

• It also promotes sustainability, helping reduce the environmental impact of fast fashion.

 

The Storytelling in Action: My mother’s thrift store tells a story of transformation and reinvention, showing that clothes don’t have to be discarded and can instead become part of a conscious, affordable, and sustainable cycle. More than just a shop, it’s a place where style meets purpose.

JenniferMadera
Member

Storytelling framework in action

Who is the brand?
BuyNothing App, a platform for gifting and sharing within your local community.


Who is their audience?

Eco-conscious individuals and communities who value sustainability, sharing, and reducing waste.


What challenge are they helping their audience to overcome?

The challenge of overconsumption and waste.


How are they doing it?

By creating a digital space for neighbors to give, receive, and share items and services for free, fostering sustainability and community connections.

0 Upvotes
SSida
Member

Storytelling framework in action

 

In Sweden, where space is often limited and sustainability is a shared value, IKEA steps in as a trusted partner in creating homes that reflect comfort, functionality, and personal style. For young professionals and families balancing tight budgets and urban living constraints, the challenge of designing a beautiful, organized home can feel overwhelming.

 

IKEA understands this struggle and has built its story around solving it. With innovative, flat-pack furniture that’s affordable, easy to transport, and simple to assemble, IKEA enables people to craft the spaces they dream of. From multifunctional furniture designed for small apartments to eco-friendly products that align with Sweden’s commitment to sustainability, IKEA ensures their audience has the tools to overcome the barriers of limited resources and space.

 

But IKEA doesn’t stop there. They inspire creativity through their in-store displays, online design tools, and catalogues, showing how even the smallest corner can be transformed into something extraordinary. By prioritizing affordability, functionality, and sustainability, IKEA empowers its audience to turn every house into a home regardless of size or budget.

 

This is IKEA’s story: a brand that doesn’t just sell furniture, but provides solutions that help Swedes and people around the world live better lives in beautifully designed spaces.

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al62
Member

Storytelling framework in action

Who is the brand?

TGS is an online jewelry store specializing in unique and beautiful jewelry designs. It is known for providing high-quality and captivating products that resonate with its audience.

Who is their audience?

TGS targets women and teenage girls, particularly those who are passionate about jewelry and want to express their style and personality through it.

What challenge is the brand helping their audience overcome?

TGS addresses several challenges for its audience:

  1. Finding beauty and uniqueness:
    TGS offers jewelry with elegant and unique designs
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BwoodCwood
Member

Storytelling framework in action

Brand: Raising Cane's (Fast Food Restaurant Chain)

Characters: Todd Graves (CEO), Raising Cane (Grave's Pet)

 

The chain's marketing story begins with the struggle and conflict of Grave's early years and dream of setting up his own business. It relays how he began trying to earn enough money to stand it up after being denied for the necessary loan/revenues, through presumably difficult labor as a boilermaker and fisherman. He finally gets approved for a loan to support his saved capital to start the business, and works with friends and contractors to renovate the first location personally, further emphasizing the difficult financial situation (if he had more money, he could afford not to participate in the construction, and he wouldn't need his friends to help; he'd also be able to build a whole new location, as opposed to just renovation). Lastly the story concludes with his resolution of the name of the business sharing with his loyal dog Raising Cane, who was there with him at the construction site, and the intial and persisting success of the franchise. 

 

The story appeals to a diverse audience of both young ideal "dreamers" that value financial independence and can empathize with the difficulty of standing up any business, as well as older potentially more successful or established investors who may be willing to participate in business. Both are candidates for consumption of the food, but the story provides a resolution to its audience of a story where an underdog achieved critical success, but was still human and relatable to a hardworking, devoted entrepreneur or worker. This story allows its audience to live vicariously, even in such a simple setting as where someone would get their lunch before going back to work. This emotional attachment could and does encourage its consumership to come back or support the business, as it portrays itself as humble instead of ostentatious.

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JMackethan
Member

Storytelling framework in action

I have two kids, one of who is a certified Swiftie 🙂 So I'm going to take a different approach and use Taylor Swift as a brand. She of course is the central figure in her brand, but that also includes her fans and culture. The TS brand has grown to include not just her and her music, but the millions of people who listen to her music and have built a loving, empowering, accepting culture around that. The audience has in a sense become a part of her "brand." 

The challenges she helps her audience over come include feeling connected to other, accepted for who they are, and valued participants in this community. Her music and lyrics have addressed all these challenges and helps her audience feel those emotions with every song, concert, and communal events.

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Nish4nt
Member

Storytelling framework in action

Canva is a designing tool which was founded in 2013 by Melanie Perkins.

Conflict people required designing principles and knowledge to create visual content. Also the high subscription rate of popular softwares and requirement of mid to high end computers  made it exclusive for professionals.

Audience  Creative people with less experience with minimal accessibility. 

Solution Canva is available as mobile app, and Web app which is easy to use, beginner friendly which helps anyone to express their creative skills.

They have pre-made templates for various contents across different social platform. This make anyone which no design experience to create as good as a experienced one. 

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lisacopy
Member

Storytelling framework in action

Brand: Imby, a dog food brand that makes hypoallergenic dog food and insect based + vegan. They promise you that with their food, you free your dog from allergies and our planet from CO2.

Character: Dog owner 

Conflict: Dog with allergies, wanting to give good, healthy and tasty food which is not damaging to the planet. 

Resolution: Imby: hypoallergenic dog food (insect-based or vegan) which is super healthy, tasty and CO2 neutral.

0 Upvotes
APawluk
Member

Storytelling framework in action

The Farmer's Dog is dedicated to providing delicious fresh food to your dog. 

They relate to those who love their dog and treat them as if they were children, and not just an animal. They are appealing to dog moms and dog dads (pet parents) across the United States.

 

The conflict is to stop serving your dog unhealthy, unappetizing dry food (kibble) because they deserve to eat quality food that even you could eat. They use humor and emotion to convince dog owners that their best friend deserves to eat a meal just as delicious as you would serve yourself. Farmer's Dog even places a disclaimer on their packaging: Dog Approved, Human Tested, and claim that their food is so good for your dog that you could eat it too. 

0 Upvotes
GTerry7
Member

Storytelling framework in action

Dial Soap is a well-known brand of personal care products, particularly famous for its antibacterial soap. First introduced in 1948, it was one of the first soaps to contain antibacterial agents, which helped it gain popularity as a health-conscious product. Over time, the brand has expanded to offer a variety of personal hygiene products, including body washes, deodorants, and hand soaps.

 

Dial Soap's audience includes a broad demographic, as soap is a staple in most households. Their products cater to people of all ages, from children to adults, and they're especially popular with families seeking reliable, everyday hygiene products. They also attract health-conscious consumers who are looking for antibacterial properties to help prevent the spread of germs.

 

Dial Soap primarily helps its audience overcome the challenge of maintaining proper hygiene and preventing the spread of harmful bacteria, especially during cold and flu seasons, or in everyday situations where cleanliness is a concern (e.g., after coming home from work or school).

 

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XFontno
Member

Storytelling framework in action

Company: Adidas

 

Character: Athletes, people with an active lifestyle, sports enthusiasts

 

Conflict: Providing athletes with proper footwear for the sport they play

 

Solution: Manufacturing the best althetic equipment for athletes and active people across multiple sports and disciplines, and for the fans that support them. Their shoes, clothing and apparel is designed with quality and enhanced performance in mind using research and innovative technology.

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LauraBall
Member

Storytelling framework in action

Company: Crysound

Character: Maintenance and Turnaround Planner

Conflict: Keeping operations efficient while keeping costs down. One of the toughest problems is finding and fixing leaks across a large facility with 1000's of potential leak paths.

Resolution: Acoustic Imaging Camera, which can detect any type of gas leak from a distance. This ensures team safety, with accurate imaging to prioritize repairs and save money, emissions, and time.

 

Story:

You know how crucial it is to keep your plant running smoothly while ensuring your team’s safety, and minimizing downtime and costs. One of the toughest challenges you face is detecting gas leaks—especially when they’re only small, hidden in hard-to-reach spots or behind complex equipment. If left unchecked, these leaks can lead to safety risks, environmental damage, and costly repairs.
Crysound’s acoustic imaging cameras, you can detect any type of gas leak from a distance, without the need for close inspections or putting your team at risk. The imaging technology gives you clear, visual insights so you can prioritize repairs effectively, saving time, money, and resources.
By using Crysound’s cameras, you can improve your facility’s efficiency, reduce leaks, and enhance safety. Early leak detection helps keep costs down and ensures a safer, cleaner, more sustainable operation. Keep your plant running at its best with Crysound by your side.

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